ClickFunnels Books

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ClickFunnels books delve deep into sales and marketing strategies and tools and how you can use them for your own campaigns. 

The books are written or co-written by Russell Brunson, one of the world’s most successful marketers and the co-founder of ClickFunnels.

Key Takeaways:

  • 11 ClickFunnels books are currently available 
  • All ClickFunnels books are written or co-written by Russell Brunson
  • Two books, Network Marketing Secrets and The Funnel Hacker’s Cookbook, are available for free

What Are ClickFunnels Books?

ClickFunnels books are a series of sales and marketing publications chiefly written by the co-founder of ClickFunnels – Russell Brunson.

Russell is one of the world’s top marketing experts and has developed many proven methods for creating high-converting marketing campaigns. Inside his books, he shares his knowledge and expertise, which allow his readers to develop and deploy their own successful marketing strategies.

What ClickFunnels Books Are Available?

Altogether, there are 11 different ClickFunnels books in circulation. The majority of these books can be purchased from https://www.russellbrunson.com/russells-books, Amazon.com, and other online book retailers.

Additionally, some books are only accessible via a special landing page which is detailed in this article.

Expert Secrets

The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Author: Russell Brunson

Expert Secrets

Expert Secrets contains step-by-step strategies designed to help you craft your sales message into something that attracts and converts your target audience. 

The book is centered around the art of storytelling and how you can build and weave a compelling story into your sales message. By doing so, the book claims that you will find your voice and establish yourself as a leader in your niche.

Expert Secrets (2nd)

The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice

Author: Russell Brunson

Expert Secrets

This second Expert Secrets book builds upon the previous one and goes in-depth on how you can build and maintain a devoted audience. 

The book details how to find your messages and how you can hone your skill as a storyteller to speak directly to your audience. Once trust is established, you can offer your followers solutions that will change their world – and make your business a success.

Unlock the Secrets

Your Underground Playbook for Scaling Your Company to the “Two Comma Club” and Beyond

Author: Russell Brunson

Unlock the Secrets

The Two Comma Club is Russell Brunson’s club for those that have earned million or more using ClickFunnels. 

This book reveals classic and foundational direct marketing strategies that will increase your revenue and allow you to scale your business to the $1 million mark.

Dotcom Secrets

The Underground Playbook for Growing Your Company Online with Sales Funnels

Author: Russell Brunson

Dotcom Secrets

Russell Brunson is a highly successful marketer, so it stands to reason that he has developed many effective strategies for lead generation and increasing product sales. 

In this USA Today & Amazon Best Selling book, he reveals his secrets and provides you with the funnels, frameworks, scripts, and processes for you to use with your own business.

Traffic Secrets

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Author: Russell Brunson

Traffic Secrets

Traffic Secrets contains multiple direct marketing techniques for increasing and maintaining traffic to your funnels and websites.

The New York Times Best Selling book also focuses on evergreen traffic strategies, spotting and staying on top of trends, and seizing opportunities that are otherwise easily missed.

Copywriting Secrets

How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits . . . No Matter What You Sell or Who You Sell It to!

Author: Jim Edwards with Russell Brunson

Copywriting Secrets

The author of this book is Jim Edwards – the founder and owner of Guaranteed Response Marketing – who has partnered with Russell Brunson on several occasions. Here, the two collaborate once more as Russell provides the foreword for this publication.

In Copywriting Secrets, Jim reveals the real art of copywriting and how you can write a compelling message or story that convinces readers to buy without them realizing they’re being sold to.

Inside the Inner Circle

Get a Sneak Peak Inside the Doors of ‘THE INNER CIRCLE’ and Hear Conversations from the Most Innovative And Aggressive Marketers in the World!

Author: Russell Brunson, Justin Benton, and Inner Circle members

Inside the Inner Circle

The Inner Circle is an elite group of ClickFunnels entrepreneurs that have achieved great success and become high-net-worth individuals through the use of effective marketing.

This book shares Inner Circle members’ journeys from starting their businesses to where they are today. Learn tips, tricks, and strategies and learn from this innovative group of people.

The Funnel Hacker’s Cookbook for Use with ClickFunnels

Author: Russell Brunson

The Funnel Hacker's Cookbook for Use with ClickFunnels

The Funnel Hacker’s Cookbook was developed to help ClickFunnels users more efficiently develop their sales funnels. Designed exclusively for use with ClickFunnels, the book details and provides all the building blocks to help you create a sales funnel.

It does not delve very deeply into strategy; rather, it is a companion book to be used alongside the Expert Secrets publications.

This is one of the few ClickFunnels books that you can download for free. You can download your copy here: https://funnelhackerscookbook.com/fhcb-introduction

30 Days Book 

You Suddenly Lose Everything… What Would You Do from Day 1 to Day 30 to Save Yourself…

Author: Russell Brunson

30 Days Book

If you were to lose everything suddenly, how could you save yourself in just 30 days? 

This book answers that question and shows you how to build a profitable business in just one month. With stories from successful entrepreneurs, you are given plenty of ideas, tips, and insider knowledge to get started.

Network Marketing Secrets

Author: Russell Brunson

Network Marketing Secrets

Network Marketing Secrets is an e-book that outlines three “lost” funnels that are responsible for almost all successful network marketing companies. The book goes into detail about:

  • The three-way call funnel
  • The home party funnel
  • The hotel meeting funnel

This is another free offering from Russell Brunson and can be downloaded here: https://networkmarketingsecrets.com/freebook

LeadFunnels Swipe File

Author: Russell Brunson

LeadFunnels Swipe File

This publication isn’t a typical book. Rather, it’s a compilation e-book consisting of 106 of Russell’s favorite lead generation funnels that can be adapted for all niches.

The book also outlines how to create the perfect landing pages, add bump orders, create lead magnets, and more.

This book can be bought for $7 from here: https://leadfunnels.com/order

Frequently Asked Questions

Currently, there are 11 ClickFunnels books, either available for purchase or for free.

Russell Brunson wrote all the ClickFunnels books himself, apart from two publications. Copywriting Secrets is a collaboration with Brunson and Jim Edwards, and Inside the Inner Circle is a collaboration between Russell Brunson, Justin Benton, and Inner Circle members.

ClickFunnel books can be bought directly from russellbrunson.com and Amazon.com or via specific landing pages.

Two ClickFunnels publications, Network Marketing Secrets and The Funnel Hacker’s Cookbook, can be downloaded for free. All other ClickFunnels books are available for purchase ranging from $7 upwards.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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