ClickFunnels 2.0 Downsell

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In many cases, customers will get to your ClickFunnels 2.0 funnel order page and then decline to complete the purchase. 

Offering a downsell at this stage is an effective sales strategy since it provides the customer with an affordable alternative and increases the chances of making a sale.

Key Takeaways:

  • Downsells are cheaper products offered if the customer declines the original offer
  • Adding a downsell provides an alternative way to close a sale
  • Downsells can be added to your ClickFunnels 2.0 funnels

What Is a ClickFunnels 2.0 Downsell?

A downsell is an offer that is displayed to a potential customer after they decline the original offer. A downsell offer tends to consist of more affordable pricing options, such as a payment plan or a cheaper product.

For example, let’s say you create a course in ClickFunnels 2.0, and you want to sell that course for $350. This price may be too expensive for some, so you could offer a downsell option that lets the customer pay in seven monthly installments of $50.

Another downsell option is that you could offer a shorter course or certain modules of the original course for a cheaper price.

What Are the Benefits of Using a ClickFunnels 2.0 Downsell?

Downsells are an effective method of closing a sale. While you may not get the full amount upfront, or the sale may be of a lower value, it still provides revenue where it would have otherwise been lost.

Additionally, if the customer likes what they purchased, it is more likely that they will return and make further purchases from you later down the line. Whereas, if they fail to purchase at all, it’s likely they will go elsewhere for what they need and not return to your offer.

How to Create and Add a ClickFunnels 2.0 Downsell (Step by Step)

How to Create and Add a ClickFunnels 2.0 Downsell

Step 1: Inside your ClickFunnels 2.0 account, create a product sales funnel as you normally would, or you use one of the available recipes (templates).

To create a downsell, your funnel first has to have an order page (for your original offer) and an order confirmation page.

ClickFunnels 2.0 account

Step 2: In the funnel editing screen, click on the node that connects the Order and Order Confirmation pages.

Order Confirmation pages

Step 3: From the side menu that appears, select “Conditional Split Path.”

Conditional Split Path

Step 4: Now click on “Setup Your Conditions” on the box that has appeared on the editing page.

Setup Your Conditions

A pop-up will appear, asking you to set the conditions of the split path. The purpose here is to redirect the customer to a downsell page if they decline to purchase your original offer.

Give the conditional split path a name in the box provided. For example, “downsell option” will do just fine.

Next, in the filter box, select “Purchased Product,” then “is,” and then select your original offer (not the downsell offer). 

When you’re done, hit “Submit.”

This step instructs the system to direct the customer down the “yes” path if they purchase your offer. The “No” branch is where they will be directed if they decline the purchase and this is where we add the downsell.

Purchased Product

Step 5: On the “No” branch of your conditional split path, click on the node that leads down from it. Select “Add Page” from the menu that appears.

No branch

Step 6: You will be presented with a range of downsell page templates that you can use, or you can click on “New Page” and create one from scratch.

In this example, we’re going to pick a template by hovering the mouse over the desired one and selecting “Choose.” Now, give it a name in the box provided and hit “Create Page.”


Step 7: Back on the workflow screen, you will see your newly created page displayed with an orange triangle. This means you haven’t yet assigned a product to that page. Click on the triangle and choose which product you want to use as your downsell offer.


Step 8: That’s it; the structure of your workflow is complete. All that is left to do now is to go into each of your funnel pages and edit them accordingly.

Frequently Asked Questions

A smaller value sale is better than no sale at all. Therefore, it is always worth adding a downsell to your ClickFunnels 2.0 sales funnel.

You can add as many downsells as you like to a ClickFunnels 2.0 funnel. However, before adding more, consider the customer journey and how likely they are to purchase if they keep being hit with different offers.

A ClickFunnels 2.0 downsell is a cheaper offer that is displayed after a customer declines to purchase the initial offer. On the other hand, an upsell is added to the initial offer after the customer completes the checkout process.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0