In many cases, customers will get to your ClickFunnels 2.0 funnel order page and then decline to complete the purchase.
Offering a downsell at this stage is an effective sales strategy since it provides the customer with an affordable alternative and increases the chances of making a sale.
- Downsells are cheaper products offered if the customer declines the original offer
- Adding a downsell provides an alternative way to close a sale
- Downsells can be added to your ClickFunnels 2.0 funnels
What Is a ClickFunnels 2.0 Downsell?
A downsell is an offer that is displayed to a potential customer after they decline the original offer. A downsell offer tends to consist of more affordable pricing options, such as a payment plan or a cheaper product.
For example, let’s say you create a course in ClickFunnels 2.0, and you want to sell that course for $350. This price may be too expensive for some, so you could offer a downsell option that lets the customer pay in seven monthly installments of $50.
Another downsell option is that you could offer a shorter course or certain modules of the original course for a cheaper price.
What Are the Benefits of Using a ClickFunnels 2.0 Downsell?
Downsells are an effective method of closing a sale. While you may not get the full amount upfront, or the sale may be of a lower value, it still provides revenue where it would have otherwise been lost.
Additionally, if the customer likes what they purchased, it is more likely that they will return and make further purchases from you later down the line. Whereas, if they fail to purchase at all, it’s likely they will go elsewhere for what they need and not return to your offer.
How to Create and Add a ClickFunnels 2.0 Downsell (Step by Step)
Step 1: Inside your ClickFunnels 2.0 account, create a product sales funnel as you normally would, or you use one of the available recipes (templates).
To create a downsell, your funnel first has to have an order page (for your original offer) and an order confirmation page.
Step 2: In the funnel editing screen, click on the node that connects the Order and Order Confirmation pages.
Step 3: From the side menu that appears, select “Conditional Split Path.”
Step 4: Now click on “Setup Your Conditions” on the box that has appeared on the editing page.
A pop-up will appear, asking you to set the conditions of the split path. The purpose here is to redirect the customer to a downsell page if they decline to purchase your original offer.
Give the conditional split path a name in the box provided. For example, “downsell option” will do just fine.
Next, in the filter box, select “Purchased Product,” then “is,” and then select your original offer (not the downsell offer).
When you’re done, hit “Submit.”
This step instructs the system to direct the customer down the “yes” path if they purchase your offer. The “No” branch is where they will be directed if they decline the purchase and this is where we add the downsell.
Step 5: On the “No” branch of your conditional split path, click on the node that leads down from it. Select “Add Page” from the menu that appears.
Step 6: You will be presented with a range of downsell page templates that you can use, or you can click on “New Page” and create one from scratch.
In this example, we’re going to pick a template by hovering the mouse over the desired one and selecting “Choose.” Now, give it a name in the box provided and hit “Create Page.”
Step 7: Back on the workflow screen, you will see your newly created page displayed with an orange triangle. This means you haven’t yet assigned a product to that page. Click on the triangle and choose which product you want to use as your downsell offer.
Step 8: That’s it; the structure of your workflow is complete. All that is left to do now is to go into each of your funnel pages and edit them accordingly.
Frequently Asked Questions
A smaller value sale is better than no sale at all. Therefore, it is always worth adding a downsell to your ClickFunnels 2.0 sales funnel.
You can add as many downsells as you like to a ClickFunnels 2.0 funnel. However, before adding more, consider the customer journey and how likely they are to purchase if they keep being hit with different offers.
A ClickFunnels 2.0 downsell is a cheaper offer that is displayed after a customer declines to purchase the initial offer. On the other hand, an upsell is added to the initial offer after the customer completes the checkout process.