ClickFunnels for Lead Generation

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ClickFunnels is one of the best all-in-one platforms for businesses to generate leads.

The platform has features such as forms, lead magnet funnels, websites, landing pages, and embeddable third-party quizzes and surveys.

Key Takeaways:

  • Use ClickFunnels to generate leads, create marketing funnels, and host lead magnets
  • Businesses can use ClickFunnels to market products and services after lead generation

How Businesses Can Use ClickFunnels for Lead Generation

As ClickFunnels is an all-in-one platform, businesses have many options for generating leads, including:

  • Forms – Businesses can add forms to their websites, landing pages, and funnels for prospective customers to enter their information.
  • Lead Magnets – In exchange for a lead’s details, businesses can give away downloadables, such as PDFs and e-books.
  • Embed Quizzes and Surveys – ClickFunnels doesn’t have a native quiz or survey builder, but they do let users embed a third-party one to generate leads.
  • Complete Sales Funnels – After a lead has opted in, businesses can enter them into a marketing automation flow to move them through the sales pipeline.
Complete Sales Funnels

ClickFunnels Lead Generation Examples

To help you understand how businesses use ClickFunnels 2.0 to generate leads, we’ve curated four ClickFunnels 2.0 lead generation examples.

1. ClickFunnels 2.0

ClickFunnels 2.0

2. The Ultimate Home Defense Hacks Checklist

This example shows a ClickFunnels 2.0 lead magnet funnel, where site visitors can access a checklist in exchange for their name and email address.

The Ultimate Home Defense Hacks Checklist

3. Awesome REI

Awesome REI generates leads by offering prospective customers a free video in exchange for their email. The video can be hosted on ClickFunnels 2.0, and delivery can be automated.

Awesome REI

4. Mass Minority

Mass Minority is a marketing company that generates leads for legal professionals on ClickFunnels 2.0. They also use the platform to generate leads for themselves.

The company has embedded a booking calendar onto its ClickFunnels 2.0 landing page for leads to schedule a discovery call.

Mass Minority

5. Event Planning Blueprint

Event Planning Blueprint is a service to help events businesses grow. The company has a lead magnet pop-up that appears upon exiting the site.

Event Planning Blueprint

6. National Guitar Academy

National Guitar Academy is an online guitar school. The company has an email sign-up form that requires people to enter their name and email to generate leads.

National Guitar Academy

ClickFunnels Features for Lead Generation


ClickFunnels has a complete website builder that can be used to host forms, embedded surveys, and lead magnets.

The platform’s features and tools include:

  • Drag-and-drop builder
  • Templates
  • Embedded surveys and forms
  • Analytics

Moreover, ClickFunnels also has a blogging tool that lets businesses create posts, which can drive organic traffic to their lead generation offer.



The platform also has funnels that can be used to generate leads.

One great ClickFunnels feature is its Recipes (templates), which include lead magnet, opt-in, and webinar registration funnels. 

This can be used to offer a prospective customer a valuable resource in exchange for their information. Some examples of what they can be offered include PDFs, checklists, and e-books.

Additional funnel tools:

  • Forms
  • Embedded surveys and quizzes
  • Drag-and-drop builder
  • Upsells and downsells
  • Analytics

Landing Pages

ClickFunnels has a landing page builder that lets companies create pages quickly to start gathering leads.

The landing page tools include:

  • Drag-and-drop builder
  • Call to action
  • Event registration
  • Opt-in forms
  • Lead magnets
Landing Pages

Email Marketing

After a company has generated a lead, they’ll likely want to follow up with the prospective customer to begin the sales process.

One way they can use this is by sending emails to contacts that have entered their contact information into a form. 

ClickFunnels email marketing features include:

  • Drag-and-drop builder
  • Templates
  • Broadcasts
  • Scheduling
  • Segmentation
  • Automation
Email Marketing


ClickFunnels has a Workflow tool that can automate businesses’ marketing and sales process.

As a lead has to have submitted their contact information to enter a flow, businesses would use this information provided by this feature to market products and services.

The tools available to create Workflows include:

  • Conditional logic
  • Triggers and actions
  • Segmentation
  • Zapier Webhooks integration
  • Direct integrations
  • A/B testing

Contact Management

A key ClickFunnels feature companies that generate and manage leads must be aware of is its Contact Management solution.

Each lead will have their own profile where businesses can see the following information:

  • Contact information
  • Products purchased
  • Tags
  • Notes

One way companies can use this is to tag specific leads, who can then be entered into behavior-based workflows.

Contact Management

Which ClickFunnels Subscription Plan Is Needed for Lead Generation?

Selecting a ClickFunnels subscription for lead generation will likely depend on the number of websites and funnels that a business requires.

For smaller businesses or those just getting started, we’d recommend the Basic plan, and those with more extensive needs should select the Pro or Funnel Hacker plan.

FeatureBasic PlanPro PlanFunnel Hacker
Landing PagesUnlimitedUnlimitedUnlimited
Email Marketing
Workflows (automation)
Contact Management

The ClickFunnels subscription plan pricing:

  • Basic – $147 per month
  • Pro – $197 per month
  • Funnel Hacker – $297 per month
The ClickFunnels 2.0 subscription plan pricing

What Software Does ClickFunnels Replace for Lead Generation?

As ClickFunnels is an all-in-one platform, many businesses will find that it will replace many of their current software subscriptions when they migrate over.

These software subscriptions include:

  • Unbounce
  • LeadPages
  • Pipedrive
  • HubSpot
  • MailChimp
  • Typeform

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Frequently Asked Questions

ClickFunnels has many features and tools for lead generation, including websites, funnels, landing pages, forms, email marketing, workflows (automation), and contact management.

ClickFunnels entry-level subscription, the Basic plan, which costs $147 per month, can be used for lead generation. As a business’s needs increase, it can upgrade to the Pro plan or the Funnel Hacker plan for additional websites and funnels.

Yes, ClickFunnels is fantastic for lead generation as it has forms, websites, funnels, landing pages, and dozens of templates that enable users to quickly set up lead magnet funnels and forms.

Yes, ClickFunnels works for lead generation. This is because it has many features and tools to create fantastic-looking landing pages, forms, and funnels for leads to enter their information.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0