ClickFunnels is one of the best all-in-one platforms for businesses to generate leads.
The platform has features such as forms, lead magnet funnels, websites, landing pages, and embeddable third-party quizzes and surveys.
Key Takeaways:
- Use ClickFunnels to generate leads, create marketing funnels, and host lead magnets
- Businesses can use ClickFunnels to market products and services after lead generation
How Businesses Can Use ClickFunnels for Lead Generation
As ClickFunnels is an all-in-one platform, businesses have many options for generating leads, including:
- Forms – Businesses can add forms to their websites, landing pages, and funnels for prospective customers to enter their information.
- Lead Magnets – In exchange for a lead’s details, businesses can give away downloadables, such as PDFs and e-books.
- Embed Quizzes and Surveys – ClickFunnels doesn’t have a native quiz or survey builder, but they do let users embed a third-party one to generate leads.
- Complete Sales Funnels – After a lead has opted in, businesses can enter them into a marketing automation flow to move them through the sales pipeline.

ClickFunnels Lead Generation Examples
To help you understand how businesses use ClickFunnels 2.0 to generate leads, we’ve curated four ClickFunnels 2.0 lead generation examples.
1. ClickFunnels 2.0

2. The Ultimate Home Defense Hacks Checklist
This example shows a ClickFunnels 2.0 lead magnet funnel, where site visitors can access a checklist in exchange for their name and email address.

3. Awesome REI
Awesome REI generates leads by offering prospective customers a free video in exchange for their email. The video can be hosted on ClickFunnels 2.0, and delivery can be automated.

4. Mass Minority
Mass Minority is a marketing company that generates leads for legal professionals on ClickFunnels 2.0. They also use the platform to generate leads for themselves.
The company has embedded a booking calendar onto its ClickFunnels 2.0 landing page for leads to schedule a discovery call.

5. Event Planning Blueprint
Event Planning Blueprint is a service to help events businesses grow. The company has a lead magnet pop-up that appears upon exiting the site.

6. National Guitar Academy
National Guitar Academy is an online guitar school. The company has an email sign-up form that requires people to enter their name and email to generate leads.

ClickFunnels Features for Lead Generation
Websites
ClickFunnels has a complete website builder that can be used to host forms, embedded surveys, and lead magnets.
The platform’s features and tools include:
- Drag-and-drop builder
- Templates
- Embedded surveys and forms
- Analytics
Moreover, ClickFunnels also has a blogging tool that lets businesses create posts, which can drive organic traffic to their lead generation offer.

Funnels
The platform also has funnels that can be used to generate leads.
One great ClickFunnels feature is its Recipes (templates), which include lead magnet, opt-in, and webinar registration funnels.Â
This can be used to offer a prospective customer a valuable resource in exchange for their information. Some examples of what they can be offered include PDFs, checklists, and e-books.
Additional funnel tools:
- Forms
- Embedded surveys and quizzes
- Drag-and-drop builder
- Upsells and downsells
- Analytics

Landing Pages
ClickFunnels has a landing page builder that lets companies create pages quickly to start gathering leads.
The landing page tools include:
- Drag-and-drop builder
- Call to action
- Event registration
- Opt-in forms
- Lead magnets

Email Marketing
After a company has generated a lead, they’ll likely want to follow up with the prospective customer to begin the sales process.
One way they can use this is by sending emails to contacts that have entered their contact information into a form.Â
ClickFunnels email marketing features include:
- Drag-and-drop builder
- Templates
- Broadcasts
- Scheduling
- Segmentation
- Automation

Workflows
ClickFunnels has a Workflow tool that can automate businesses’ marketing and sales process.
As a lead has to have submitted their contact information to enter a flow, businesses would use this information provided by this feature to market products and services.
The tools available to create Workflows include:
- Conditional logic
- Triggers and actions
- Segmentation
- Zapier Webhooks integration
- Direct integrations
- A/B testing

Contact Management
A key ClickFunnels feature companies that generate and manage leads must be aware of is its Contact Management solution.
Each lead will have their own profile where businesses can see the following information:
- Contact information
- Products purchased
- Tags
- Notes
One way companies can use this is to tag specific leads, who can then be entered into behavior-based workflows.

Which ClickFunnels Subscription Plan Is Needed for Lead Generation?
Selecting a ClickFunnels subscription for lead generation will likely depend on the number of websites and funnels that a business requires.
For smaller businesses or those just getting started, we’d recommend the Basic plan, and those with more extensive needs should select the Pro or Funnel Hacker plan.
Feature | Basic Plan | Pro Plan | Funnel Hacker |
---|---|---|---|
Website(s) | 1 | 1 | 3 |
Funnels | 20 | 100 | Unlimited |
Landing Pages | Unlimited | Unlimited | Unlimited |
Email Marketing | ✅ | ✅ | ✅ |
Workflows (automation) | ✅ | ✅ | ✅ |
Contact Management | ✅ | ✅ | ✅ |
The ClickFunnels subscription plan pricing:
- Basic – $147 per month
- Pro – $197 per month
- Funnel Hacker – $297 per month

What Software Does ClickFunnels Replace for Lead Generation?
As ClickFunnels is an all-in-one platform, many businesses will find that it will replace many of their current software subscriptions when they migrate over.
These software subscriptions include:
- Unbounce
- LeadPages
- Pipedrive
- HubSpot
- MailChimp
- Typeform

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Frequently Asked Questions
What Features Does ClickFunnels Have for Lead Generation?
ClickFunnels has many features and tools for lead generation, including websites, funnels, landing pages, forms, email marketing, workflows (automation), and contact management.
What ClickFunnels Subscription Plan Is Needed for Lead Generation?
ClickFunnels entry-level subscription, the Basic plan, which costs $147 per month, can be used for lead generation. As a business’s needs increase, it can upgrade to the Pro plan or the Funnel Hacker plan for additional websites and funnels.
Can I Use ClickFunnels for Lead Generation?
Yes, ClickFunnels is fantastic for lead generation as it has forms, websites, funnels, landing pages, and dozens of templates that enable users to quickly set up lead magnet funnels and forms.
Does ClickFunnels Work for Lead Generation?
Yes, ClickFunnels works for lead generation. This is because it has many features and tools to create fantastic-looking landing pages, forms, and funnels for leads to enter their information.