ClickFunnels for Personal Trainers

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ClickFunnels 2.0 has many features and tools, making it great for personal trainers to gather leads, market to their clients, and sell sessions and programs.

The platform has many tools for personal trainers, including websites, funnels, landing pages, email marketing, Workflows (automation), and contact management.

Key Takeaways:

How Personal Trainers Can Use ClickFunnels

There are many ways that personal trainers can use ClickFunnels 2.0 to expand their business:

  • Gather Leads – Personal trainers can use forms, landing pages, and website pages to let prospective clients enter their information.
  • Schedule Sessions – Trainers can embed a third-party platform’s calendar into their page or site for customers to schedule training sessions.
  • Sell Sessions – ClickFunnels 2.0 has various payment options, including one-time and recurring subscriptions.
  • Automate Marketing – The platform has an automation workflow tool that lets personal trainers free up their time by scheduling email campaigns based on logic, triggers, and actions.
Automate Marketing

Pros and Cons of ClickFunnels for Personal Trainers


  • All-in-One Platform – ClickFunnels 2.0 is an all-in-one platform, meaning personal trainers don’t necessarily need third-party platform subscriptions to run their business.
  • Expansion – If a personal trainer is looking to expand beyond coaching, they can expand into courses, webinars, and membership programs for their clients.
  • 60-Day Risk-Free Trial – Personal trainers can take advantage of ClickFunnels 2.0’s 30-day free trial and combine it with its 30-day money-back guarantee to trial the platform for 60 days risk-free.


  • Learning Curve – ClickFunnels 2.0 has a steep learning curve for beginner users, meaning that it can take some time to get set up.
  • Pricing – The platform’s entry-level subscription costs $147 per month, which may be too expensive for beginner trainers.
  • Limiting – ClickFunnels 2.0 does have a contact management tool, but it’s not a two-way CRM that some personal trainers and fitness companies may need.
Learning Curve

ClickFunnels 2.0 Features for Personal Trainers


ClickFunnels 2.0 has a complete website builder, making it great for personal trainers to create an online presence that lists their services, has contact forms, and an area to purchase sessions.

The platform’s website builder features include:

  • Drag-and-drop builder
  • Templates
  • List and sell services and packages
  • Forms
  • Calendar embed

Another great tool for personal trainers is the platform’s blog feature. By creating posts, trainers can demonstrate their knowledge and generate more leads from organic searches.



ClickFunnels 2.0’s funnel builder is an extremely powerful tool, as it lets personal trainers advertise products and services and then present upsells and downsells.

There are a few ways that person trainers can use funnels, including:

  • Generate Leads – Personal trainers can use funnels to generate leads and then present prospective customers with training session subscriptions or offers.
  • Virtual Coaching Session – ClickFunnels 2.0 has many webinar funnel templates, which allow users to charge for access or give it for free.
  • Sell Courses or Membership Site Access – Either as a standalone funnel or to be combined with another offer, personal trainers can sell courses and membership site access to customers.

ClickFunnels 2.0’s funnel features include:

  • Drag-and-drop builder
  • Templates
  • Upsells
  • Downsells

Landing Pages

ClickFunnels 2.0’s landing pages are a great way for personal trainers to collect leads quickly.

This is because they’re simple to create and can easily add an opt-in form for prospective clients to fill out their information.

Other features landing pages have include:

  • Drag-and-drop builder
  • Templates
  • Calendar embed
  • List products and services
  • Payment Types
    • One-time
    • Subscription

Email Marketing

Personal trainers can utilize the platform’s email marketing feature to confirm session times, advertise products and services, and provide value to their email list.

ClickFunnels 2.0’s email marketing tools include:

  • Drag-and-drop builder
  • Templates
  • Sequences
  • Broadcasts
  • Automation
  • Segmentation
Email Marketing


ClickFunnels 2.0 has a tool named Workflows, which can automate the complete marketing, sales, and follow-up process for personal trainers; all assets built on the platform can be connected.

The tool works by using conditional logic, triggers, and actions.

One example of how trainers can use it is sending an email to book a training session after a lead opted into a form, and then after they’ve booked, sending SMS reminders before a session to ensure the client doesn’t forget.


Contact Management

It’s essential for personal trainers to have a directory of all their prospective clients and current customers.

ClickFunnels 2.0 provides them with a contact management area for this.

Within the contact area, trainers can see what products or sessions the client has already purchased, notes related to the client, and their contact information.

Moreover, personal trainers can use this information to trigger behavior-based marketing automation.

The contact management tools that ClickFunnels 2.0 provides are sufficient for a personal trainer with a small client base, but it lacks CRM tools such as two-way phone calls and sales pipelines that large-scale personal training operations may need.

Contact Management

Which ClickFunnels 2.0 Subscription Plan Is Needed for Personal Trainers?

ClickFunnels 2.0 has three subscription plans, and after testing them, we found that the platform’s entry-level plan, the Basic plan, would likely meet the needs of a personal trainer.

The platform has two additional subscription plans:

  • Pro – $197 per month
  • Funnel Hacker – $297 per month
Which ClickFunnels 2.0 Subscription Plan Is Needed for Personal Trainers

The key differences between the subscription plans that personal trainers must be aware of are the number of websites, funnels, and users they can have.

FeatureBasic PlanPro PlanFunnel Hacker
Landing PagesUnlimitedUnlimitedUnlimited
Email Marketing
Workflows (Automation)
Contact Management

Tips for Personal Trainers to Generate Leads

We came up with a few ClickFunnels 2.0 tips to help personal trainers generate leads:

  • Provide Value – As a personal trainer, you likely know all of your client’s pain points; use this information to create lead magnets given to prospective customers in exchange for a lead’s information—for example, a 28-day recipe e-book for people to follow.
  • Funnel Hack – The ClickFunnels 2.0 community has a term called “Funnel Hacking.” This means researching an already successful funnel to get inspiration and ideas for your funnel; we suggest looking into other personal trainer’s funnels to see how to improve yours.
  • Test Paid Advertising – After you’ve created your training funnel, we suggest testing generating leads using local paid advertising on platforms such as Google and Meta. You can advertise your personal training services that redirect customers to your ClickFunnels 2.0 landing page to book.
Tips for Personal Trainers to Generate Leads

What Software Does ClickFunnels 2.0 Replace for Personal Trainers?

Because the platform is an all-in-one solution, it’s likely that when a personal trainer chooses ClickFunnels 2.0, it will replace many software subscriptions they may have.

We’ve created a list below to help you understand what it can replace:

  • Websites, funnels, and landing pages
    • Wix
    • WordPress
    • Squarespace
    • Shopify
  • CRM
    • Keap
    • HubSpot
  • Email Marketing
    • ActiveCampaign
    • MailChimp
    • SendGrid
    • Klaviyo
  • Analytics
    • Google Analytics
    • ProfitWell
Websites, funnels, and landing pages

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Frequently Asked Questions

ClickFunnels 2.0 has websites, funnels, landing pages, forms, calendar embeds, email marketing, Workflows (automation), and contact management. The platform is an all-in-one solution that contains all the features and tools a personal trainer needs.

ClickFunnels 2.0’s entry-level subscription, the Basic plan, which costs $147 per month, is likely enough for most personal trainer’s business needs.

Yes, ClickFunnels 2.0 is great for personal trainers, enabling them to generate leads, schedule appointments, take payments, and market to their clients.

Yes, ClickFunnels 2.0 works for personal trainers, enabling them to market their services and pay through the platform.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0