ClickFunnels 2.0 has a wide range of features and tools for photographers; they can create a complete online presence, accept inbound inquiries, generate leads, schedule photoshoots, and sell digital and physical photos.
Moreover, photographers can accept payments from all major credit and debit cards through the platform.
Key Takeaways:
- Customers can schedule photoshoots
- You can sell physical and digital copies of your work
- ClickFunnels 2.0 lets you accept payment via all major credit and debit cards
How Photographers Can Use ClickFunnels 2.0
The platform can be used by photographers as an all-in-one tool to run their businesses.
In addition to the necessary features, it also has tools that can help streamline and scale the company. Below is a list of ways photographers can use ClickFunnels 2.0:
- Client Scheduling – Clients can fill out a form to book and pay for photography services.
- Sell Prints and Albums – Photographers can sell their prints and albums from previous shoots or scheduled ones. This could be a great way to upsell and generate more revenue.
- Sell Courses and Memberships – To grow and diversify their income, photographers could sell video training courses on how to get the best shots.
Which Types of Photographers Can Use It?
As there are many features and ways to use ClickFunnels 2.0, all photographers can use the platform to market and sell their products and services.
Here are a few examples of different types of photographers and how they can use them:
- Wedding Photographers – They can schedule wedding packages for customers that include a full day of shooting as well as album creation and prints.
- Photojournalist, Fashion, Food, and Corporate Photographers – A full portfolio can be displayed on your site, as well as rates and contact forms.
ClickFunnels 2.0 Features for Photographers
Landing Pages and Sales Funnels
Landing pages and sales funnels can be used to create offers, capture information, and sell services.
For example, if you are a wedding photographer looking for leads, you could create a landing page offering free quotes. You can send your potential customers to the page from your social media accounts or local advertising.
Another way to use this feature is by using a sales funnel to sell your services. After a customer has purchased a wedding photo package, you could offer them complementary services such as prints, albums, and framing, which can increase your revenue.
Both landing pages and sales funnels have templates to create them quickly. In addition, if you want to customize them, you can use its drag-and-drop editor.
Scheduling
Other key features of the platform are scheduling and a booking system. These allow you to automate the booking of photography packages – everything from the date and times, to the package needed and taking payment.
After a customer has booked a package, you can follow up via email or phone to confirm their requirements.
In addition, using a third-party integration, the booking can be synced with popular calendar apps, including, Calendly and Google Calendars.
Websites
A website is essential for all photographers to display their portfolios, show client testimonials, and for potential customers to make inquiries.
ClickFunnels 2.0 has extensive features that make it easy for photographers to build a functional and optimized website.
Some of the site tools and ways you can use them:
- Integrate Lead Forms – To help you generate leads, you can embed a form to take potential customers’ details.
- Link to Google Maps – If you claim a business on Google Maps, then you can add your website to the listing.
- Drag-and-Drop Editor – Creating a website on the platform is straightforward; no technical knowledge is required to fully customize it.
- Accept Payments – The platform allows all users to accept payments from all major debit and credit cards.
Email Marketing
The platform’s email marketing tool lets users schedule, automate, and broadcast emails to their lists.
Photography businesses can use these features to increase their bookings and revenue. Here are some example emails they can use to do this:
- Offer Upsells and Cross-Sells – After a customer has booked a photography session, you can email them to ask if they’d be interested in any other services.
- Promotions – If you have a discounted rate or special deal, you can let all of your contacts know.
- Newsletters – Photographers may expand into different types of photography. For example, if a wedding photographer now has studio space to do family shots, customers should be informed of this.
Workflows
ClickFunnels 2.0’s workflow feature connects all your different sales, marketing, and communication features together.
It’s the platform’s own Zap feature. It also can be used with third-party integrations to connect with other software platforms.
Workflows work by using actions and triggers. Events trigger actions.
Here’s an example of how you could use it:
- Once somebody signs up for a photo shoot, an automated confirmation will be sent.
- The booking can also be added to your personal calendar using a third-party integration.
- You can then schedule a follow-up email that contains a questionnaire to ask for any further details that may be required.
- You can send a reminder email when the shoot date is close.
- After the shoot, you can follow up with a feedback request to improve your services.
Courses and Memberships
ClickFunnels 2.0 allows photography companies to expand into the online training space by selling courses and memberships.
These could be an excellent way for companies to diversify their income, especially if your shoots are seasonal.
Here are a few ideas for courses and memberships on the platform:
- Courses
- Editing
- Equipment
- Lighting
- Wedding/Product/Real Estate Photography
- Memberships
- One-on-One/Group Coaching
- Community Access
- Video Training
The platform has advanced course and membership features to help you set them up:
- Course Templates – You can upload your content and quickly build them.
- Scheduling and Drip Feeding – To pace the speed students learn, you can release videos to them in stages.
- Membership Content – The feature lets you upload digital content, including PDFs, worksheets, video training, and webinars.
- Recurring Billing – Membership payments can be scheduled through the platform; no external processor is required.
Which ClickFunnels 2.0 Subscription Plan Do Photographers Need?
Photographers can opt for the ClickFunnels 2.0 Basic plan to get started, which costs $147 per month. This plan has access to all core features, including landing pages, sales funnels, scheduling and booking, websites, and marketing automation.
Pricing:
- Basic Plan – $147/month
- Pro Plan – $197/month
- Funnel Hacker – $297/month
Pro-Tip
You should consider subscribing to its annual plan to receive a discount.
| Feature | Basic Plan | Pro Plan | Funnel Hacker |
|---|---|---|---|
| Landing Pages | ✅ | ✅ | ✅ |
| Sales Funnels | 20 | 100 | Unlimited |
| Scheduling and Booking | ✅ | ✅ | ✅ |
| Website(s) | 1 | 1 | 3 |
| Email Marketing | ✅ | ✅ | ✅ |
| Workflows | ✅ | ✅ | ✅ |
| Courses and Memberships | ✅ | ✅ | ✅ |
ClickFunnels 2.0 Sales Funnels for Photographers
As we’ve previously mentioned, sales funnels are a key feature to selling your photo services and generating bookings.
Therefore, we’ve created a breakdown of a simple two-step photographer booking funnel for you:
- Step 1 – Customers land on your page and can see your photography packages, choose to purchase one, and book a session.
- Step 2 – In this step, you can offer upsells, such as an album or frame for the photos once completed.
This is an example of a simple sales funnel that can generate extra revenue by offering services and products that the customer will likely want.
How to Generate More Leads as a Photographer Using ClickFunnels 2.0
Trying to generate more leads can be a daunting task, especially if you’re using paid traffic. To help you with this challenge, we’ve come up with three top tips to help you:
- Run Direct Response Marketing – Set up local lead campaigns on platforms such as Google, Bing, and Meta to find people in your local community that are interested in your services.
- Funnel Hack – The ClickFunnels 2.0 community has a term called ‘Funnel Hacking.’ This is when you look at a competitor and go through their funnel to see their offers and how they market their company. You can then use this as inspiration for your own lead generation.
- A/B Test Your Offers – You can split test your landing page and sales funnel offers to find one that converts better. Keep testing them to lower your cost per lead.
Tips for Photographers Using ClickFunnels 2.0
Using the features available to all subscribers, we’ve compiled a list of tips for photographers using ClickFunnels 2.0:
- Test Selling Many Products – Take advantage of the low barrier to entry of creating digital products and start creating courses, training, webinars, and downloadables to test out what your customers may also want to purchase.
- Use Local References – If you work in your local area, there may be specific spots where people would like to get photographed. For example, showcase landmarks, churches, buildings, and landscapes so other clients can picture themselves doing it also.
- Follow Up Quickly – If you get an inbound inquiry, quickly follow up via email or phone call. Customers will likely reach out to a few photographers for each job, so make sure you act fast.
What Software Does ClickFunnels 2.0 Replace for Photographers?
If you’re considering signing up for ClickFunnels 2.0, you should be aware of the software subscriptions that the platform can replace.
Here’s a list of the features ClickFunnels 2.0 has and what it can replace:
Frequently Asked Questions
What Features Does ClickFunnels 2.0 Have for Photographers?
ClickFunnels 2.0 has a wide range of features, including landing pages, sales funnels, websites, lead collection forms, scheduling, booking management, email marketing automation, workflows, courses, and memberships.
What ClickFunnels 2.0 Subscription Plan Do Photographers Need?
Photographers can start by using the ClickFunnels 2.0 Basic plan, which costs $147 per month. This can be reduced to $127 per month if you opt for the annual subscription plan.
Can I Use ClickFunnels 2.0 as a Photographer?
Yes, photographers can use ClickFunnels 2.0 to generate leads, schedule bookings, and send confirmation emails. In addition, to expand, photographers can create memberships and courses to generate more revenue.
