ClickFunnels 2.0 for Weight Loss

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Weight loss businesses can use ClickFunnels 2.0 to sell products and services.

You can set up landing pages, sales funnels, and e-commerce stores on the platform.

Key Takeaways:

  • You can accept payments since ClickFunnels accepts all major credit and debit cards
  • The platform has email marketing and workflows
  • You can also create a membership site on ClickFunnels 2.0

How Weight Loss Businesses Can Use ClickFunnels 2.0

ClickFunnels 2.0 has many features and tools that can be tailored to the weight loss industry.

No matter the product or service you’re selling, you’ll be able to use the platform to increase your sales.

Here are some of the most popular ways to use it for weight loss businesses:

  • Physical Products – Weight loss businesses can sell physical products such as supplements and accessories.
  • Digital Products – You can also sell digital downloadables like e-books, PDFs, and coaching services.
  • Generate Leads – If you’re running a coaching business, you can create opt-in forms and funnels to schedule calls with new prospects.
  • Affiliate Marketing – You can build affiliate funnels on the platform to direct your leads, email list, and cold traffic.

ClickFunnels 2.0 Features for Selling Weight Loss Products and Services

Sales Funnels

You can create complete sales funnels for your weight loss products using the platform.

ClickFunnels 2.0 promotes sales funnels, claiming they increase sales.

A funnel lets you send cold traffic to a page, and then the customer can only progress to the next page after they’ve submitted their information or purchased.

Then, customers can be offered more products or services on the next funnel step.

An example funnel:

  • Funnel Step 1 – Send cold traffic to your landing page promoting your weight loss supplement.
  • Funnel Step 2 – After a customer purchases the supplement, you can offer it to them on a subscription basis, where you take recurring payments.
  • Funnel Step 3 – In this step, you could offer a group accountability program to help them lose weight quicker.
  • Funnel Step 4 – Then, to take it one step further, you could offer another upsell of one-on-one coaching.

Each of these would be a step in your funnel.

Sales Funnels

Landing Pages

Landing pages are typically single-page sites where customers can opt-in to a form and submit their contact information.

Weight loss businesses can use ClickFunnels 2.0 landing pages to collect leads and survey existing customers or leads by using the drag-and-drop editor to add the following features and elements: 

  • Text
  • Images
  • Videos
  • Forms
  • Call-to-action buttons
Landing Pages


If your weight loss business is selling a range of products and services, then you’ll likely need a website presence.

Instead of having single funnels where people purchase a product or service, a website will incorporate many different elements. For example, you can list many products and let your customers browse the complete selection.

ClickFunnels 2.0 website features:

  • E-commerce store
  • Lead capture forms
  • Courses and memberships sales
  • Pages
    • About Us
    • Contact Us
    • Testimonials
  • Blog

E-Commerce Store

You can build a complete online store using the platform, meaning you will no longer have to use software such as Shopify or Wix.

The ClickFunnels 2.0 e-commerce store can be set up to sell your physical and digital products.

Examples of weight loss products that can be sold:

  • Diet plans
  • Coaching plans
  • Exercise templates
  • Supplements
  • Accessories

If you plan on building your e-commerce store on the platform, here are some of its key features you should know about:

  • One-click checkout
  • One-click upsells
  • List variations
  • Intuitive builder

After the customer has purchased the product, you can deliver it to them via the mail, or if it’s digital, through the platform.

Global Products

ClickFunnels 2.0 has a Global Products feature which lets you create a product inside your account and then sell it across many different funnels and pages.

Previously, you would have to recreate the product within each funnel – now, you can manage all of your products in one place.

In addition, you can create discount codes, automatic discounts, and sales if you’re running a weight loss promotion.

Global Products


To diversify away from one-time sales, you can create a membership site using ClickFunnels 2.0.

Membership sites are great for weight loss, as they can increase accountability and produce better results.

Weight loss membership ideas:

  • Community access
  • Accountability calls
  • New training videos
  • Access to templates

Not only can you deliver content on the platform, you can also sell access to the community via ClickFunnels 2.0 – it’s an all-in-one membership site solution.


Email Marketing

Whether you’re focused on info products or supplements, email marketing is essential for all weight loss businesses.

It allows you to follow up and move customers through the pipeline to generate more sales. For example, if someone has entered their contact details but abandoned their cart, you can follow up with an email to move them through the sales process.

How weight loss businesses can use email marketing:

  • Newsletters
  • Promotional broadcasts
  • Product tips and manuals
  • Abandon cart or checkout
  • Upsells and cross-sells

Inside of the ClickFunnels 2.0 platform, you can use its email marketing tool to design, create, and send email flows.

To help you get the best results, they also offer email marketing training for all subscribers.

Email Marketing


Workflows are the ClickFunnels 2.0 tool that combines all the different platform elements. The feature allows for actions to be made after initiating a trigger. For example, scheduling a coaching call (trigger) will result in your calendar having an appointment (action.)

You can use ClickFunnels 2.0 workflows for your own weight loss business:

  1. After a customer has purchased their supplements, they receive a follow-up email with an offer for a coaching consultation.
  2. They accept the offer, get sent to a landing page, and select an appointment time.
  3. The appointment is then added to your calendar.
  4. Reminder SMS and emails are sent out before the call.

These steps show multiple different ClickFunnels 2.0 tools being used in one continuous flow.

ClickFunnels 2.0 Plans for Weight Loss Businesses

If you’re running a smaller weight loss business, you can start with the ClickFunnels 2.0 Basic plan. This allows you to set up 20 sales funnels and have one website.

However, if you have many sales funnels and more extensive needs, you should consider the Pro and Funnel Hacker plans.


  • Basic Plan – $147/month
  • Pro Plan – $197/month
  • Funnel Hacker – $297/month
FeatureBasic PlanPro PlanFunnel Hacker
Landing Pages
Sales Funnels20100Unlimited
E-Commerce Store
Global Products
Email Marketing

ClickFunnels 2.0 Templates for Weight Loss Businesses

ClickFunnels 2.0 offers website theme templates, email templates, and form templates.

You could use the free Physical Products Theme if you’re selling a supplement product, as it’s been designed specifically for this type of product – you can replace all the content with your own material.

To further customize it, you can use the platform’s drag-and-drop editor – no design experience or technical expertise is required.

Here are some of the elements that you can change:

  • Page pop-ups
  • Sales funnel connections
  • Videos additions
  • Product additions
  • Navigation elements
  • Email opt-in forms
ClickFunnels 2.0 Templates for Weight Loss Businesses

Tips for Selling Weight Loss Products & Services Using ClickFunnels 2.0

Here are our top three tips for getting started on ClickFunnels 2.0:

  1. Find What’s Already Working – For inspiration, you should check out your competitor’s sites, landing pages, and funnels. The idea is that if it’s already working for them, a similar design may also work for you.
  2. Use ClickFunnels 2.0’s Resources – Make the most of the platform’s video training and support documents. You’ll not only be able to solve your problems if you’re stuck, but you may also get some ideas.
  3. Try All the Features – ClickFunnels 2.0 has dozens of features and tools for you to try, and these are almost always included in your subscription.

What Software Does ClickFunnels 2.0 Replace for Weight Loss Businesses?

If you’re not already using ClickFunnels 2.0 to run your weight loss business, you might be using a dozen different software platforms to get the same features. 

To help you understand the platform’s tools and what they can replace, we’ve created a list below.

Here are some examples:

  • Landing Pages, Sales Funnels, and Websites
    • Wix
    • WordPress
  • E-Commerce Store
    • Shopify
    • Square Space
  • Membership Site
    • Kajabi
    • Thinkific
  • Email Marketing
    • MailChimp
    • ActiveCampaign
  • Workflows
    • Zapier
Software Does ClickFunnels 2.0 Replace for Weight Loss Businesses

Frequently Asked Questions

ClickFunnels 2.0 has landing pages, sales funnels, a website builder, an e-commerce store, membership sites, email marketing, and workflows – these can all be used by weight loss businesses.

Yes, weight loss product and service sellers can use ClickFunnels 2.0 to sell physical and digital products – you can set up a store, deliver a membership subscription, and effectively market to your customers, all on the platform.

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over fifteen years of experience in course development. Sam enjoys researching and experimenting with the latest tools in the industry. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about online course platforms. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0