ClickFunnels vs Aweber

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Are you looking to optimize your site with better marketing solutions? If so, then you may have come across both ClickFunnels and AWeber.

ClickFunnels is one of the leading platforms for sales conversion via funnels, while AWeber focuses on e-mail marketing campaigns. These sites have similarities and some critical contrasting features.

We’re going to take a look at what the two platforms offer. 

ClickFunnels vs Aweber


ClickFunnels is the ultimate funnel-building platform that helps clients grow their companies.

It doesn’t matter if you are a single entrepreneur or the leader of a large business; you can benefit from a straightforward landing to checkout page process without distractions.

ClickFunnels offers plans at $97, $297, or $2,497 per month.


AWeber combines all your e-mail marketing needs into one consolidated platform. This platform includes e-mail automation, a landing page, auto-newsletters, and third-party integrations.

In addition, AWeber makes its pricing plans simple and only offers two. One is the free plan, and the other is the Pro Plan, with pricing at $19.99, $29.99, $49.99, $69.99, and $149.99 per month, depending on the number of subscribers.


ClickFunnels vs. AWeber at a Glance

Free TrialYes, free 14-day trial.Yes, free plan.
Pricing RangeBasic Plan – $97 per month
Platinum Plan – $297 per month
Two Comma Club X – $2,497 per month
OFA Challenge – $997 for six months
Funnel Hacking Secrets – $997 for six months
Free Plan – Free
Pro Plan 0-500 subscribers – $19.99
Pro Plan 501-2,500 subscribers – $29.99
Pro Plan 2,501-,5000 subscribers – $49.99
Pro Plan 5,001-10,000 subscribers – $69.99
Pro Plan 10,001-25,000 subscribers – $149.99
Best ForEntrepreneurs or enterprises looking to convert potential leads into successful sales through funnelsThose looking for more customer engagement with e-mail marketing, automation, and follow-ups
Page BuilderDrag-and-drop editor
Over 100 templates
Customizable text and colors
Drag-and-drop editor
Ready-made templates
Customization with Canva
Most Notable FeaturesIntuitive page builder
e-mail and Facebook marketing automation
One dashboard
Easy landing pages
Targeted follow-up messages to clients
Easy drag-and-drop page builder with Canva customization
e-mail marketing, automation, and auto-newsletters
Easy-to-use dashboard
Landing pages
Targeted e-mails and follow-ups

As you can see, there are similarities and differences between the two sites.

For example, ClickFunnels focuses on turning leads into sales through optimized sales funnels.

On the other hand, AWeber enhances engagement with your existing pool of clients and customers that can help grow your site.

In addition, both ClickFunnels and AWeber include an easy-to-use page builder, landing pages, and e-mail marketing automation.

ClickFunnels is the pricier option at a glance. However, if your goal is to funnel traffic from your social media sites and receive a high sales conversion rate, the platform is worth the price.

AWeber is an affordable option for those looking to create professional-looking e-mails, marketing solutions, and landing pages with pre-built templates. 

ClickFunnels vs. AWeber: Pricing Comparison

As you can see, AWeber is the more affordable choice, and it offers a further discount if you opt for the annual billing cycle.

ClickFunnels also gives discounts on selected plans if you pay them in advance. 

ClickFunnels Pricing:

  • Basic Plan $97 per month – Comes with 20 funnels, 100 pages, and up to 3 domains.
  • Platinum Plan $297 per month  – Get access to unlimited funnels and pages for up to 3 users. 
  • Two Comma Club X $2,497 per month – Get the perks of the platinum plan offers plus additional training materials.
  • OFA Challenge $166.16 per month – Make use of everything offered by ClickFunnels and have unlimited funnels and pages.
  • Funnel Hacking Secrets $166.16 per month – This plan offers the same benefits as the OFA challenge.

AWeber Pricing:

  • Free Plan – A limited 0-500 subscribers, one list profile, and only 3,000 e-mails per month. 
  • Pro Plan 0-500 subscribers $19.99 per month – Gain access to everything offered by AWeber.
  • Pro Plan 501-2,500 subscribers $29.99 per month – Gain access to everything offered by AWeber.
  • Pro Plan 2,501-5,000 subscribers $49.99 per month – Gain access to everything offered by AWeber.
  • Pro Plan 5,001-10,000 subscribers $69.99 per month – Gain access to everything offered by AWeber.
  • Pro Plan 10,001-25,000 subscribers $149.99 per month – Gain access to everything offered by AWeber.

Both platforms offer annual billing plans that result in a discount.

However, ClickFunnels differentiates between each tier and gradually provides more access as you reach the more expensive plans.

What’s interesting about AWeber’s pricing format is that it gives users the freedom to decide which works best for them, based on the number of subscribers.

If your primary purpose is funneling traffic to your simple landing page on their way to the checkout page, ClickFunnels provides the best value for your money.

Conversely, AWeber is your e-mail marketing and automation solution if you currently lack customer outreach and engagement.

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ClickFunnels vs. AWeber: A Comparison of Features and Tools

Picking the right platform is more than just assessing the pricing plans.

The features are arguably the most important consideration because they dictate how effective the platform is for your needs.

The below features are some of the most crucial points when deciding between the two platforms.

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Sales & Marketing Features

Which Platform Offers Better Sales & Marketing Solutions?

AWeber allows you to create a landing page for your sales needs, as does ClickFunnels. AWeber can also make your existing e-commerce store easier to operate with integrations. There are plenty of e-mail marketing features that can boost optimization. 

ClickFunnels also offers a straightforward landing page you can create with a simple page builder with e-mail marketing.

To boost your sales, ClickFunnels allows you to create highly optimized sales funnels to draw traffic to your landing page and funnel leads through to the checkout page.

ClickFunnels can even follow up with leads after a successful purchase or cart abandonment.

For more marketing solutions and effective conversion rates, ClickFunnels is our winner for this section.

ClickFunnels Features
ClickFunnels Marketing Features

E-mail Marketing Possibilities

Which Platform Offers Better Solutions for E-mail Marketing?

Both ClickFunnels and AWeber provide excellent e-mail marketing solutions.

However, we would say AWeber has an edge in this section. This conclusion is mainly because of its newsletter function that can automatically compile information from your AWeber blog into a ready-made newsletter template ready to send to subscribers.

Aside from that, AWeber also has e-mail marketing and automation and e-mail segmentation for targeted e-mails. These features are also available on ClickFunnels.

aweber autoresponder
Aweber Autoresponder

E-Commerce Features

Which Platform Offers Better E-Commerce Features?

AWeber and ClickFunnels allow you to build an e-commerce landing page complete with integrations if necessary.

You can build your e-commerce landing page easily with both because there is no prior coding experience with drag-and-drop editors.

In addition, ClickFunnels features an in-built shopping cart feature, making the user experience even more efficient. 

AWeber offers features such as professional templates and purchase tagging for both products and services.

Because AWeber offers more for e-commerce page building, it is our recommended choice for this section. 

E-Commerce Funnels in ClickFunnels

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Analytics Features

Which Platform Offers Better Analytics?

Keeping track of your site’s performance is the key to optimization. AWeber offers sales tracking for products and services and e-mail marketing analytics.

The data will give you a clear overview of opens, clicks, actual sales, web hits, and even the number of people who unsubscribe. 

ClickFunnels offers A/B split testing analytics to let you test multiple funnels to find the most efficient one for your target audience.

In addition, it allows you to adjust your future marketing plans and sales targets. ClickFunnels also allows for Google Analytics integration, as does AWeber.

Both platforms provide more than adequate analytics for their purposes, which is why we deem this section to be a tie.

clickfunnels analytics
ClickFunnels Analytics

Customization Features

Which Platform Offers Better Customization?

Not only does AWeber provide customization for your blog and landing page with a drag-and-drop page builder, but it also provides e-mail templates.

In addition, you can choose to modify existing templates to suit your needs to start from scratch with a completely customized design from the site’s design team.

ClickFunnels does allow you to customize its over 100 pre-made templates to your liking by adding or removing features, editing colors and text as well as adding images.

However, while you can replace parts of templates, the site does not offer fully tailor-made options. Since AWeber is much more versatile, it is the platform that offers better customization. 

ClickFunnels Landing Page Builder

Customer Support

Which Platform Offers Better Support?

ClickFunnels has 24-hour live chat support during the working week (Monday to Friday) and 24/7 email or helpdesk ticket support. ClickFunnels aims to reply within 24 hours on weekdays (often less than 6 hours), although response times can increase during the weekend. You can also opt for community support from other ClickFunnels users through the Facebook group.

AWeber has an excellent, searchable knowledge base and some of the most accessible customer support in the industry. Users can contact AWeber support via email and live chat 24/7. There is also a “direct call” (telephone) option Monday to Friday from 8 AM to 8 PM EST.

ClickFunnels Support Chat
ClickFunnels Support Chat

Final Thoughts

  • Choose ClickFunnels if: You want to focus on building effective sales funnels that direct your customers to the checkout page with zero distraction and ensure successful conversion rates.
  • Choose AWeber if: You have e-mail lists with hundreds or thousands of subscribers. You want to optimize your e-mail marketing strategy and increase engagement. 

After dedicated research, we have concluded that AWeber is a better platform for e-mail lists, newsletters, and e-mail campaigns, while ClickFunnels has more of a funnel focus with an all-in-one approach.

Both platforms are great for what they are intended to be used for.

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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