ClickFunnels 2.0 vs ConvertKit

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ClickFunnels 2.0 is an all-in-one platform for selling products and services. The platform has funnels, websites, landing pages, courses, membership sites, email marketing, and automation.

Despite these features, many businesses are looking exclusively for an email marketing solution at a more affordable price point, meaning they may consider ConvertKit as an alternative platform.


Key Takeaways:

  • ClickFunnels 2.0 is an all-in-one solution for creating, hosting, and delivering products and services
  • ConvertKit is an email marketing solution for selling to customers with features like landing pages and payment processing

Main Differences Between ClickFunnels 2.0 and ConvertKit

  • Primary Focus – ClickFunnels 2.0 is an all-in-one platform for creating, hosting, selling, and delivering products and services. In contrast, ConvertKit is chiefly an email marketing and landing page solution.
  • E-Commerce – ConvertKit has no physical product features, whereas ClickFunnels 2.0 can be used for e-commerce.
  • Digital Products – ClickFunnels 2.0 allows users to create, host, and deliver courses and membership sites. On the other hand, ConvertKit offers no digital product hosting or delivery solution.
  • Pricing – ClickFunnels 2.0 starts at $147 per month, but ConvertKit has a free plan.
  • Pricing Structure – If ConvertKit users exceed their email capacity, they can pay extra to increase the number. In contrast, ClickFunnels 2.0 users must upgrade plans.
  • Annual Discounts – Both platforms offer annual discounts but for different amounts: ClickFunnels 2.0’s is between $240-$3,468 per year, and CovertKit’s is a flat rate of 25% off all plans.
ClickFunnels 2.0ConvertKit
Starting Price$147 per monthFree plan available
Discounts$240-$3,468 per year25% annual discount
Transaction Fees0%0%
Type of PlatformAll-in-oneEmail marketing
Technical Knowledge RequiredNoneNone
Native BuildersLanding pages, funnels, websitesLanding pages, email, forms
Native Digital Products SupportedCourses, membership sites
Native E-Commerce Solution
Native Email Marketing
Native Automation

What Are ClickFunnels 2.0 and ConvertKit?

ClickFunnels 2.0 is an all-in-one platform for advertising, selling, and delivering products and services.

The platform’s features include:

Due to the extensive range of features, it can be used by almost all businesses.

Some examples include:

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In contrast, ConvertKit is a platform for businesses to grow and monetize their email subscriber list.

They do this they provide users with the following features and tools:

  • Landing pages
  • Forms
  • Email builder
  • Automation
  • Integration
  • Checkout provider

ConvertKit is therefore primarily used by businesses for advertising, selling, and processing payments rather than as a delivery solution.

The industries that this solution is suited to include:

  • Ebooks
  • Paid newsletters
  • Music
  • Podcasters
  • Coaching

Pros and Cons of ClickFunnels 2.0


  • All-in-One – Because ClickFunnels 2.0 is an all-in-one solution, users don’t have to subscribe to any third-party platforms to run their business.
  • Suited for All Companies – All businesses can use the platform, including services, digital and physical products, and brick-and-mortar stores.
  • No Technical Knowledge – All ClickFunnels 2.0’s assets are created using drag-and-drop builders, making them incredibly easy to design with no coding needed.


  • High Pricing – The platform’s entry-level subscription plan starts at $147 per month, which is high for new businesses.
  • Advanced E-Commerce Solutions – The platform may not be their best solution for businesses with a large product catalog.
  • Digital Products – Although ClickFunnels 2.0 supports courses and membership sites, it does not have native community, podcasting, and coaching tools.

Pros and Cons of ConvertKit


  • Pricing – ConvertKit is incredibly affordable, as it offers a free plan. Moreover, as users gain more email subscribers, they can increase their email subscriber capacity slowly.
  • Templates – The platform provides customers with landing pages and email templates spanning dozens of industries.
  • Versatile Checkout – ConvertKit’s landing pages can be used to sell multiple product types and bill customers as a one-time fee, initiate payment plans, or offer subscription and pay-what-you-want fees.


  • Additional Platforms – Many ConvertKit users will require subscriptions to additional platforms to deliver products and services.
  • Limited A/B Testing – Although it does have a split test feature, many customers require more advanced A/B options for their emails.
  • Customization – Many users will want more email and landing page personalization than its templates and builder provide.
Additional Platforms

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs ConvertKit


ClickFunnels 2.0 has a website builder for businesses to create an online presence.

Its features and tools include:

On the other hand, ConvertKit does not have a website builder – therefore, ClickFunnels 2.0 hands-down wins.

Landing Pages

ClickFunnels 2.0 has a landing page builder, which is commonly used for opt-in forms, lead generation, and sales.

The platform’s landing page features include:

Landing Pages

ConvertKit also has a landing page builder for subscribers to collect leads and sell products.

Some of its landing page features and tools include:

  • Drag-and-drop builder
  • Templates
    • Lead magnet
    • Coming soon
    • Profile
    • Course sign-up
  • Stock photo library
  • Mobile responsive design
  • Forms
Drag-and-drop builder

After testing and using both landing pages, we found that ClickFunnels 2.0 was our preferred choice, as we could easily list, sell, and cross-sell products from within our catalog.


ClickFunnels 2.0 has a funnel builder to collect leads and sell products and services.

The main selling point of funnels on ClickFunnels 2.0 is its upsells, downsells, and conversion rate optimization tools.

Funnels are built using its drag-and-drop editor to add images, text, videos, and webinars.


ConvertKit has funnels; however, it differs from ClickFunnels 2.0’s.

ConvertKit’s funnel tool is more akin to workflows or automation, as it is a visual builder linking landing pages and marketing together.

Email Marketing: ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0 has a native email marketing tool that contains the following features:

  • Builder
  • Templates
  • Deliverability support
  • Audience segmentation
  • Multiple campaign types
    • Broadcasts
    • Automated sequences
Automated sequences

ConvertKit is primarily an email marketing solution and has many overlapping email marketing tools with ClickFunnels 2.0.

The platform’s email marketing features include:

  • Builder – The platform has a drag-and-drop editor requiring no code or technical knowledge.
  • Templates – Subscribers can create templates or use ConvertKit’s premade ones.
  • Sequences – Create email marketing flows and series to move prospective customers through the pipeline.

Other advanced tools include:

  • Analytics – Companies can see how individual emails are performing to make improvements. 
  • Segmentation – This allows businesses to tag their subscribers based on actions to personalize flows.

Even though ConvertKit is chiefly an email marketing platform, it doesn’t have any more advanced features than ClickFunnels 2.0, and overall, we’d rank them as even.

Digital Products: ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0’s native digital product creation tools include courses and membership sites.

The platform’s courses features:

  • Recipes (course templates)
  • Video hosting
  • Organization
    • Lessons
    • Modules
  • Scheduled and dripped content
  • Student access management
  • Internal notes

The second native digital product is its membership sites, which allow businesses to sell access to its content.

The content library can include videos, webinars, and other media types.

Membership site access can be sold as a subscription, which gives businesses a recurring revenue stream.

Membership site access

On the other hand, ConvertKit supports far fewer digital products.

In fact, it is limited to ebooks only and does not have any course, membership site, and podcasting tools.

ConvertKit supports

ClickFunnels 2.0 wins the comparison due to its more extensive range of digital product creation, hosting, and delivery tools.

E-Commerce: ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0 has a tool called Global Products that lets users create pages with all a product’s information on it.

Users can add a product using a single click when creating a funnel.

Moreover, since it’s a dynamic source, it is reflected on the asset when a change is made to the Global Product listing.

E-Commerce: ClickFunnels 2.0 vs ConvertKit

In contrast, ConvertKit does not support physical product catalogs, sales, and delivery.

Therefore, ClickFunnels 2.0 wins this comparison.

Automation: ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0’s automation tool is Workflows.

This lets users visually map out and connect their assets, which include funnels, landing pages, and email marketing.

Users can integrate third-party platforms to increase conversions; an example is SMS marketing.

Overall, the Workflows tool is great for automating the marketing and sales of products and services.

Automation: ClickFunnels 2.0 vs ConvertKit

ConvertKit also has a native automation tool that lets users design customer journeys.

This feature allows businesses to send their leads follow-up email sequences. 

Example triggers to set off a flow include events, tags, subscribed or unsubscribed, custom fields, conditions, and specific dates.

ConvertKit also has a native automation

Overall, both platforms’ automation tools do a good job of connecting different native assets together.

However, we would say that ClickFunnels 2.0 has the better automation tool, enabling users to connect third-party platforms in its native builder.

Integrations: ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0 has a limited range of integrations.

It is an all-in-one platform, which means that no third-party platforms are needed to create, host, sell, or deliver products.

The platform’s integrations include:

  • ClickFunnels Classic
  • Stripe 
  • PayPal
  • NMI
  • Recurly
Integrations: ClickFunnels 2.0 vs ConvertKit

In contrast, because ConvertKit customers primarily use the platform marketing, they need a variety of integrations to redirect their customers and to deliver their products.

Therefore the platform supports over 100 direct integration, which covers:

  • Websites
  • E-Commerce
  • Workflows
  • Memberships
  • CRM
  • Lead capture
Lead capture

Because of the more extensive range of direct integrations, we would say that ConvertKit has a better integration tool than ClickFunnels 2.0.

Reporting and Analytics ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0 provides reporting and analytics for every asset users create on the platform.

These tools include:

  • Websites, landing pages, and funnels
    • Visitors
    • Opt-ins
    • Orders
    • Cart value
    • Conversion rates
  • Courses
    • Progress
    • Individual user’s watch statistics
  • Workflows
    • Drop-off rates
Drop-off rates

ConvertKit also has analytics tools for its landing pages and emails, which are almost identical to ClickFunnels 2.0’s.

They include subscriber counts, open rates, and click-through rates, in addition to the previously mentioned ones in the ClickFunnels 2.0 section.

ClickFunnels 2.0 section

Therefore, we would say that the analytics tools are equal for the overlapping products, but ClickFunnels 2.0 does have more analytics dashboards due to its more extensive feature list.

Affordability: ClickFunnels 2.0 vs ConvertKit

ClickFunnels 2.0 has three subscription plans:

All three plans give users access to websites, funnels, landing pages, courses, automation, and marketing.

ConvertKit also has three subscription plans; however, the pricing structure is based on the number of email subscribers a company has.

For this subscription pricing example, we’ve based it on having an email list of 10,000 email subscribers:

  • The Free Plan – Maximum 1,000 Subscribers
  • The Creator Plan – $119 per month
  • The Creator Pro Plan – $167 per month
ConvertKit also has three subscription

Although ConvertKit has a free plan and is slightly cheaper than ClickFunnels 2.0, it lacks many features.

Therefore, we believe the extra cost of ClickFunnels 2.0 is well worth it, as you won’t need any additional third-party platform subscriptions.

Bottom Line

After thoroughly testing both platforms, we would say that ClickFunnels 2.0 is, without a doubt, the more comprehensive solution.

This is because, besides having all of ConvertKit’s tools, it also has funnels, websites, and digital product creation, hosting, and selling.

Despite this, we still see a use case for ConvertKit’s limited features: for businesses that exclusively need landing pages and emails.

Frequently Asked Questions

ClickFunnels 2.0 has far more extensive features than ConvertKit’s landing pages and email tools. For example, ClickFunnels 2.0 also has funnels, websites, courses, membership sites, and e-commerce tools.

ClickFunnels 2.0 is better than ConvertKit since it has far more features and tools. Moreover, ClickFunnels 2.0 can be used by all businesses, but ConvertKit is limited to companies using email marketing.

Yes, ConvertKit is cheaper than ClickFunnels 2.0. The platform has a free plan, and ClickFunnels 2.0’s entry-level subscription costs $147 per month.

ClickFunnels 2.0 is for all companies across every industry, including brick-and-mortar stores. It supports digital product creation, hosting, delivery, physical products, and services. In contrast, ConvertKit is limited to email marketing and landing pages.

Both platforms have intuitive builders and interfaces to create assets; therefore, we’d say that ClickFunnels 2.0 and ConvertKit are both equally as easy to use.

Yes, both ClickFunnels 2.0 and ConvertKit have a 14-Day free trial, and ConvertKit also has a free plan. On the other hand, ClickFunnels 2.0 starts at $147 per month.

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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