ClickFunnels vs DropFunnels: Which Funnel Builder is Better?

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Both ClickFunnels and DropFunnels help users create sales funnels, but do they provide the same value, or does each of these e-commerce platforms fulfill a unique purpose?

ClickFunnels is optimized for ease of sales, while DropFunnels is more multifaceted, with blogs and sales funnels under one brand.

We’re going to pit the services of each platform against each other to identify which platform is better for your goals.

ClickFunnels vs DropFunnels


ClickFunnels is a sales-oriented platform that converts leads to sales effectively.

Instead of a landing page packed with information, ClickFunnels consolidates its services into a focused process.

The platform leads users through the entire sales process in a few simple steps.

The standard cost can be as low as $97 per month for the basic plan and go up to $2,997 for an entire year. 


DropFunnels offers more in terms of versatility and variety compared to ClickFunnels.

It has a more advanced page editor, SEO optimization, and some basic sales funneling.

DropFunnels’ pricing plans range from the standard plan for $49 per month, the premium plan for $147 per month, and the agency plan for $297 per month.

ClickFunnels vs. DropFunnels at a Glance

Free TrialYes, 14 days.Yes, 14 days.
Pricing RangeBasic Plan – $97 per month
Platinum Plan – $297 per month
Two Comma Club X – $2,497 per month
OFA Challenge – $997 for six months
Funnel Hacking Secrets – $997 for six months
Funnel Builder Secrets – $2,997 per year
Funnel Builder Secrets – $1,997 for six months
Standard Plan – $97 per month
Agency Plan – $297 per month
Best ForBuilding effective sales funnels, converting leads into sales, automating the sales process.SEO optimization for your content, building a reputable blog, and sales funnels.
Page BuilderEasy drag-and-drop apps
The page builder focuses on sales conversion
One dashboard
You get widgets
One builder for your blog and sales funnels
One page editor
Most Notable FeaturesOffers domains
Focused on funnel building
Offers templates
Drag-and-drop editor
A/B testing available
Multiple channels of support
Unlimited funnels
Comprehensive SEO support
Payment integration

Base ClickFunnels and DropFunnels plans cost the same amount of money, but ClickFunnels provides more promotional plans such as OFA Challenge or Funnel Builder Secrets for example.

With both platforms you can easily create a landing page and sales page that is intuitive for your potential customers. The page builder uses a simple drag-and-drop function on one dashboard.

DropFunnels is the more colorful option for customization. You are provided with more than 90 widgets when you first start, and the page editor offers a seamless transition between your blog and funnels.

What sets DropFunnels apart from the competition is its advanced SEO optimization, which is automatic. 

ClickFunnels vs. DropFunnels: Pricing Comparison

It’s tempting to go for the more affordable option, but it may not provide the value you’re looking for. In this case, pricing plan options are almost identical, but ClickFunnels offers more promotional payment options.

ClickFunnels Pricing:

  • Basic Plan $97 per month – Includes 20 funnels, 100 pages, and up to three domains but only for one user.
  • Platinum Plan $297 per month  – Includes unlimited funnels and pages for up to three users. 
  • Two Comma Club X $2,497 per month – This plan gives you everything the previous tiers offer and training materials.
  • OFA Challenge $166.16 per month – This plan buys you access to everything, including unlimited funnels and pages.
  • Funnel Hacking Secrets $166.16 per month – This plan will give you everything offered by the OFA challenge.
  • Funnel Builder Secrets $332.83 per month for six months – The Funnel Builder Secrets plan offers the same perks as the above two tiers.

DropFunnels Pricing:

  • Standard Plan $97 per month – You get two domains with this plan and unlimited funnels pages.
  • Partner Plan $297 per month – This plan offers 5  custom domains, unlimited funnels and pages and variety of  support features.

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ClickFunnels vs. DropFunnels: A Comparison of Features and Tools

Now we will take a deep dive into the features and tools offered by each platform.

It’s difficult to decide on a function, let alone a platform, without prior knowledge.

We identified each of the features below as the most pertinent ones to help users reach their goals. Let’s take a closer look at how they compare.

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Funnel Builder

Both pages offer funnel-building, but if we had to pick one over the other for this purpose, we would pick ClickFunnels. ClickFunnels is more sales-oriented than DropFunnels.

DropFunnels also has the same feature, but its attention splits into different areas such as SEO optimization and customization.

In our honest opinion, ClickFunnels has the upper hand.

It has enjoyed years of well-deserved success due to its attention to detail and targeted efforts towards converting leads to sales through the funnel builder.

Page Builder

For building pages, especially blog pages there is no question as to which company is the winner. We would strongly recommend DropFunnels for versatility and flexibility.

The widget design that outfits your website with 90 widgets right out of the gate gives you plenty of ways to personalize your platform without coding skills.

That’s not to say the ClickFunnels page builder is any less valuable; it’s just more rudimentary. It offers under 100 templates to choose from with a simple drag-and-drop operation.

We will say the ClickFunnels dashboard is very intuitive and user-friendly as it also allows the addition of text, images, and videos.

ClickFunnels Landing Page Builder

Sales & Marketing Features

ClickFunnels is the obvious choice for sales and marketing features. The company centers its entire operation on successful sales rates.

Along with high-conversion sales funnels, you also get clear reports of how your website is doing. The system will automatically follow up with your leads through e-mail and Facebook marketing.

DropFunnels tackles lead conversions from many different angles. You have unlimited sales funnels, an SEO-optimized blog, a free link tracker, and much more.

If your goal is to run an all-encompassing website that isn’t just about sales, DropFunnels is the superior option.

E-Commerce Features

The e-commerce features tie into the customization for each platform. For example, DropFunnels has hundreds of widgets that can optimize your customers’ experience.

You can find a widget for almost any purpose. It uses Beaver Builder, which is a plugin also used by WordPress.

Aside from the easy direction from landing page to sales on ClickFunnels, it also has an integrated shopping cart feature that comes with its plans.

If you are looking for versatility, then DropFunnels is the clear best choice. 

E-Commerce Funnels in ClickFunnels

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Analytics Features

Analytics are vital to keeping track of your website’s performance. The data can help improve your sales strategy, so your business can reach greater heights.

ClickFunnels provides its users with split testing and conversion tracking.

Together, these features help you assess previous information and better your plan of action.

DropFunnels has a free link tracker, an SEO analytics tracker, and the system works with Google Analytics.

It isn’t as in-depth as ClickFunnels, but DropFunnels again provides more options.

Customization Features

By this point, we’re pretty sure you know which one will emerge again as the reigning champ for customization.

If you’re thinking DropFunnels, you would be correct. The platform offers hundreds of widgets that can help you create a visual masterpiece without coding knowledge. 

You can create a customized and authoritative SEO blog and sales funnels through the one-page builder. Similarly, ClickFunnels also gives users full control of customization with one dashboard.

The learning curve for ClickFunnels customization features is less demanding, with one drag-and-drop visual editor. 

Customer Support

ClickFunnels offers 24-hour live chat support from Monday to Friday and 24/7 ticket or email support.

ClickFunnels promises a response within 24 hours on weekdays (often staying below 6 hours), although response times can increase during the weekend. You also have the choice of support from other ClickFunnels users through the Facebook group.

DropFunnels offers a wide variety of support articles in its searchable knowledge base.

There is also a “Marketing Mastery” official DropFunnels Facebook group, a ticketing system, Slack chat support, and the ability to hire a DropFunnels expert for specific issues. Customers on the Starter plan can only access email support.

Finally, those on Partner and Enterprise can access email and Slack support.

ClickFunnels Support Chat
ClickFunnels Support Chat

Final Thoughts

  • Choose ClickFunnels if:  you want hassle-free and effective conversions, but custom designs and SEO performance are not your top priority.
  • Choose DropFunnels if: SEO reputability and customizability are of very high importance to you.

After conducting thorough examinations of the two platforms, we believe that it’s very close to a tie. ClickFunnels ranks a little bit higher, as we believe it performs better when it comes to sales & marketing features (the core behind the whole concept of funnels). 

However, ClickFunnels and DropFunnels are both great platforms and each individually shine from a different perspective.

ClickFunnels is more sales & conversion oriented, while DropFunnels offers better design, customization and SEO features.

We highly suggest trying out both platforms for free before making the final decision. 

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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