ClickFunnels 2.0 vs HubSpot

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ClickFunnels 2.0 is an all-in-one platform for businesses to advertise and sell products and services.

To enable this, they have funnels, websites, landing pages, native digital products, e-commerce tools, email marketing, and automation.

In contrast, HubSpot is primarily a CRM platform with several marketing tools that could be considered by a business needing a sales pipeline solution.


Key Takeaways:

  • ClickFunnels 2.0 is an all-one-platform for hosting, selling, and delivering products and services
  • HubSpot is chiefly a CRM solution for businesses requiring a sales pipeline and marketing integration

Main Differences Between ClickFunnels 2.0 and HubSpot

We’ve highlighted some key differences between ClickFunnels 2.0 and HubSpot that you should be aware of:

  • Primary Focus – HubSpot’s core focus is on being a CRM platform, whereas ClickFunnels 2.0 is chiefly a marketing and sales platform for products and services.
  • Pricing – ClickFunnels 2.0’s entry-level subscription plan costs $147 per month; in contrast, HubSpot has a free plan.
  • Product Creation – HubSpot doesn’t have any native product creation tools; on the other hand, ClickFunnels 2.0 has native course and membership site creation, hosting, and delivery.
  • Subscription Types – HubSpot has five products, which it splits into enterprise and individual solutions, and has multiple offerings for each. In contrast, ClickFunnels 2.0 only has three subscription plans.
PlatformClickFunnels 2.0HubSpot
Type of PlatformAll-in-oneCRM
Starting Price$147 per monthFree plan available
Discounts$240 – $3,468 annual discount10% annual discount
Product CreationCourses, membership sitesNo digital product creation
Product DeliveryOn the platformOutside the platform
Native Automation
Email Marketing

What Are ClickFunnels 2.0 and HubSpot?

ClickFunnels 2.0 is an an-all-one platform for businesses to market and sell products and services. 

To enable this, they have the following tools:

The versatile set of features ensures that companies across all industries can use the platform.

Hubspot is a CRM platform that integrates with inbound and outbound marketing channels to provide a complete sales pipeline solution.

The platform has five plans, each with a different primary focus:

  • The Marketing Hub – Inbound marketing campaigns, which are primarily lead generation funnels.
  • The Sales Hub – An advanced CRM that integrates other platforms, scheduling, and communication.
  • The Service Hub – This is primarily for customers to create tickets and reps to answer them.
  • The CMS Hub – For companies to create an online presence and market their products and services.
  • The Operations Hub –  An automation solution for companies to connect all of their data.

Pros and Cons of ClickFunnels 2.0


  • Sell Everything – The platform allows businesses to sell all types of physical products, digital products, and services.
  • No Third-Party Platforms – Because ClickFunnels 2.0 is an all-in-one platform and has so many features and tools, no additional third-party subscriptions are required.
  • 44-Days Risk-Free  – ClickFunnels 2.0 has a 14-day free trial that can be combined with its 30-day money-back guarantee to give prospective users a 44-day risk-free trial.


Pros and Cons of HubSpot


  • Focused – HubSpot is solely focused on being a CRM solution for businesses to move leads along the sales pipeline, meaning it’s a market leader in this domain.
  • Integrations – The platform has a wide range of direct integrations, making connecting different software platforms easy.
  • Free Plan –  HubSpot has a free subscription plan for users to test the platform and start using it.


  • Limited Reporting – HubSpot doesn’t have extensive analytics and reporting tools, which businesses may require.
  • Additional Costs – Because HubSpot isn’t an all-in-one platform, businesses will need additional third-party subscriptions.

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs HubSpot


ClickFunnels 2.0 has a website drag-and-drop builder, which has these features:

  • Drag-and-drop builder
  • Recipes (templates)
  • Opt-in forms
  • List products and services
  • Checkout pages
  • Membership login area
  • Blog

These allow companies to build a web presence, list their products and services, generate leads, and let customers checkout.

HubSpot also provides users with a website builder, which has the following tools:

  • Drag-and-drop builder
  • Themes and templates
  • Web hosting
  • Custom domains
  • Blog
  • Member login areas

We’d say that ClickFunnels 2.0 has the better website feature because it lets users integrate all their products, services, and marketing into one site.

Landing Pages

ClickFunnels 2.0 and HubSpot have landing page builders that can be used to create an online presence to generate leads, sell products, and advertise services.

Companies can do this by using the following features:

  • Drag-and-drop builder
  • Optin forms
  • Call-to-action buttons
  • List products and services

HubSpot’s tools are more focused on lead generation, but ClickFunnels 2.0’s landing pages can be used for all types of business objectives.

Therefore, we’d recommended ClickFunnels 2.0 for businesses that need to use landing pages.


ClickFunnels 2.0 has a complete funnel tool that lets businesses connect pages to maximize product sales and revenue.

The funnels tool has the following tools:

  • Drag-and-drop builder
  • Pages
    • Opt-in 
    • Product/services
    • Upsell
    • Downsell
    • Checkout pages
    • Redirections
  • Multimedia
    • Videos
    • Webinars
    • Images
  • Workflow connection (automation)
  • A/B Testing

The funnel is a powerful ClickFunnels 2.0 element since it directs prospective customers through each page but without the distractions that many websites have.

A/B Testing

HubSpot doesn’t have a specific funnel feature like ClickFunnels 2.0; therefore, it loses this feature comparison.

Digital Products: ClickFunnels 2.0 vs HubSpot


ClickFunnels 2.0’s course feature enables eLearning providers to create, host, and deliver courses.

Here are some of the tools available for creating them:

  • Recipes (templates)
  • Video hosting
  • Organization
    • Lessons
    • Sub-modules
    • Modules
  • Dripped and scheduled content
  • Internal notes
  • User management
  • Notifications

HubSpot doesn’t have a native course builder; however, businesses could create a course by using its membership site feature and then upload videos to the pages.

This solution lacks all of the standard course tools that ClickFunnels 2.0 has, such as courses, modules, and analytics.

Therefore, we’d say that ClickFunnels 2.0 is the better course creation, hosting, and delivery solution.

Membership Sites

ClickFunnels 2.0 has a complete membership site builder for companies to create exclusive content for customers to purchase access to.

The features they provide include:

  • Drag-and-drop builder
  • Media types
    • Videos
    • Webinars
    • Training
    • Downloadables
    • Challenges
    • Courses
  • Subscription payments
Subscription payments

HubSpot also has a membership site tool that lets websites create a login area and gateway access to content.

The platform supports subscription payments and multiple different types of content.

After testing both, we’d say that ClickFunnels 2.0 provides a better membership site solution due to its more extensive range of features.

E-Commerce: ClickFunnels 2.0 vs HubSpot

ClickFunnels 2.0 provides e-commerce tools that enable businesses to list and sell their physical products.

The products can be listed and sold on their websites, landing pages, and funnels.

The platform has a tool named Global Products that enables businesses to create products, which can be added to funnels using one click.

The key advantage of this is that any changes made within the Global Product listing will dynamically update the product’s details within a funnel.

E-Commerce: ClickFunnels 2.0 vs HubSpot

In contrast, HubSpot has no physical product or e-commerce features; therefore, the clear winner of this comparison is ClickFunnels 2.0.

CRM: ClickFunnels 2.0 vs HubSpot

ClickFunnels 2.0’s CRM tools are limited to customer profiles, which contain the following information:

  • Contact information
  • Order history
  • Communications

On the other hand, because HubSpot is chiefly a CRM solution, it has a wide range of tools, which include:

  • Profiles
  • Workflows
  • Two-way communication
  • Lead rotation
  • Task calendar sync
  • E-signature
  • Sequences
  • 1:1 video messaging
  • Smart send times
  • Salesforce direct integration
  • Live chat
  • Sales analytics

These tools enable businesses to create and automate sales pipelines, market to their leads, and track them through the sales cycle.

Moreover, HubSpot users can process payments to facilitate customer purchases.

HubSpot users can process payments

Given it’s the platform’s chief focus, it should come as no surprise that HubSpot hands-down wins the CRM comparison.

Marketing and Automation: ClickFunnels 2.0 vs HubSpot

Email Marketing

ClickFunnels 2.0 has an email builder for subscribers to send emails, schedule flows, and automate sequences.

Other tools that they provide include:

  • Drag-and-drop builder
  • Recipes (templates)
  • Scheduled emails
  • Sequences
  • Segments
Email Marketing

HubSpot also has an email builder, which can be used to respond to inbound messages, send newsletters, and create marketing campaigns.

The platform provides companies with the following email tools:

  • Drag-and-drop builder
  • A/B testing
  • Templates
  • AI content writer
  • Segmentation
  • Tracking
AI content writer

We’d say that ClickFunnels 2.0 and HubSpot’s email marketing tools are tied as they have almost all the same features.


ClickFunnels 2.0’s automation tool is named Workflows, which can be used to connect multiple assets on the platform together.

For example, it can connect email marketing automation with a funnel to increase product sales.

Moreover, ClickFunnels 2.0 subscribers can integrate third-party platforms directly into a Workflow, which is an incredibly powerful feature.


HubSpot’s primary automation tool is used to automate marketing with the data from its CRM, enabling businesses to map out the automation flows using conditional logic.

Some of the tools can include time delays, email marketing notifications, and third-party apps.

HubSpot’s primary automation

We’d rank ClickFunnels 2.0 and HubSpot tied for automation since they have the same set of features and capabilities.

Reporting and Analytics: ClickFunnels 2.0 vs HubSpot

ClickFunnels 2.0 lets businesses create reports and view analytics for almost all assets created on the platform, which include the following:

  • Websites, landing pages, funnels
    • Visitors
    • Opt-ins
    • Conversion rates
    • Average cart value
    • A/B testing
    • Subscriptions
    • Orders
  • Courses
    • Learner progress tracking
    • Videos watched
  • Membership Sites
    • Subscriptions
  • Email Marketing
    • Open rates
    • Clicks
    • Opt-ins
    • Products and services purchased

Moreover, ClickFunnels 2.0 users can pull historical reports and make comparisons to previous time periods.

Email Marketing

HubSpot also has analytics tools that help businesses track their marketing campaigns and sales.

Its features include:

  • Custom behavioral events
  • Website and landing page data
    • Viewed content
    • Opt-in rates
    • Cost per lead
  • Email Marketing
    • Open rates
    • Click rates
    • A/B testing
    • Mobile/Desktop breakdown
    • Time spent viewing email
Time spent viewing email

We’d say that both platforms have equal reporting and analytics tools and are therefore tied.

Integrations: ClickFunnels 2.0 vs HubSpot

ClickFunnels 2.0 doesn’t have so many direct integrations because it’s an all-in-one platform.

The limited direct integrations include:

  • ClickFunnels Classic
  • PayPal
  • Stripe
  • NMI

The platform does enable API access, which means that users can connect Zapier Webhooks and other third-party platforms.

Integrations: ClickFunnels 2.0 vs HubSpot

On the other hand, HubSpot has far more direct integrations, which can be accessed via the HubSpot App Marketplace.

The App Marketplace has the following direct integrations:

  • Gmail
  • WordPress
  • Zapier
  • Slack
  • MailChimp
  • Calendly
  • Typeform
  • Stripe
  • Google Calendar

The platform also has API access for businesses with more advanced integration requirements.

Google Calendar

After testing both platforms’ integrations, we’d say that HubSpot has the more advanced features because it provides users with far more direct integrations, including many built by HubSpot themselves.

Therefore, HubSpot wins this comparison.

Affordability: ClickFunnels 2.0 vs HubSpot

ClickFunnels 2.0 has three subscription plans for businesses to choose from:

  • The Basic Plan – $147 per month
  • The Pro Plan – $197 per month
  • The Funnel Hacker Plan – $297 per month

Prospective businesses should be aware of the main differences between the subscription plans, which are the number of funnels, websites, students, contacts, and digital products they can create.

The key differences between HubSpot’s plans are the product and the level of features enabled.

FeatureThe Marketing ProductThe Sales ProductThe Customer Service ProductThe CMS ProductThe Operations Product
Free Marketing Tools
Free Sales Tools
Free Service Tools
Free Operations Tools
Email Automation
Email Templates
User Management
Customer Portal
Free Website Builder
Advanced Website Builder
List Segmentation
AI-Powered Data Formatting

While individuals, small teams, businesses, and enterprises can take advantage of the free tools, other plans will differ in price depending on the product needed.

ProductCost per Month for Individuals and Small TeamsCost per Month for Businesses and Enterprises
The Marketing ProductThe Professional Plan – $890
The Enterprise Plan – $3,600 (billed annually)
The Starter Plan – $20
The Professional Plan – $890
The Sales ProductThe Starter Plan – $20
The Professional Plan – $500
The Professional Plan – $5000
The Enterprise Plan – $1,200 (billed annually)
The Customer Service ProductThe Starter Plan – $20 per
The Professional Plan – $500
The Professional Plan – $890 per month
The Enterprise Plan – $3,600 (billed annually)
The CMS ProductThe Starter Plan – $25
The Professional Plan – $400
The Professional Plan – $400
The Enterprise Plan – $1,200 (billed annually)
The Operations ProductThe Starter Plan – $20
The Professional Plan – $800
The Professional Plan – $800
The Enterprise Plan – $2,000 (billed annually)

ClickFunnels 2.0 clearly has a more straightforward pricing structure; however, that also means there are fewer options and no free plan.

Therefore, the platform that is more affordable for the customer depends on the features they need and the subscription plan purchased.

For this reason, we’d say that the pricing is tied.

Bottom Line

To summarize our experience using both platforms and our comparison, we’d say that ClickFunnels 2.0 and HubSpot are very different platforms with few overlapping features.

In our opinion, ClickFunnels 2.0 is the better platform, as all businesses across industries can use the platform to grow their sales, whereas HubSpot is a more specific solution for certain companies.

In terms of affordability, for most large businesses ClickFunnels 2.0 is the more affordable solution. Customers aren’t forced to purchase annual plans, unlike certain Hubspot subscriptions.

Despite this, we’d still say that HubSpot is a workable CRM solution for businesses that require a sales pipeline solution.

Frequently Asked Questions

ClickFunnels 2.0 and HubSpot have differing features, ClickFunnels 2.0’s include websites, landing pages, funnels, digital products, e-commerce, email marketing, and automation. In contrast, HubSpot provides users with a comprehensive CRM solution and marketing tools.

HubSpot is the better platform for businesses that require a CRM, whereas ClickFunnels 2.0 is for all companies to drive sales using its marketing and sales features.

HubSpot has several free plans, but ClickFunnels 2.0 does not. However, HubSpot’s pricing can also increase drastically to over $3,000 per month; therefore, it depends on a customer’s subscription plan as to which platform is cheaper.

ClickFunnels 2.0 is great for businesses to create an online presence, market, and sell products and services. HubSpot is a fantastic CRM solution for managing sales pipelines and marketing.

ClickFunnels 2.0 is easier to use as it’s an all-in-one platform, meaning all assets can be created on ClickFunnels 2.0. In contrast, HubSpot requires users to integrate their third-party platforms using plugins and direct integrations, making getting set up and running less straightforward.

Yes, HubSpot has several free plans, which give customers access to a limited set of features. ClickFunnels 2.0 also offers 44-day risk-free access; this is done by combining its 14-day free trial with its 30-day money-back guarantee.

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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