The vast array of available e-commerce tools, often with overlapping areas of functionality, can make it tough to decide which is best for you.
This article will compare two major marketing and e-commerce platforms – ClickFunnels and HubSpot.
As the name suggests, ClickFunnels is a powerful sales funnel builder with additional sales and marketing functions built-in.
HubSpot is an all-in-one sales, marketing, and CRM platform with numerous support functions for e-commerce.
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Key Takeaways:
- ClickFunnels is cheaper.
- Hubspot is more customizable and has better CRM features.
- Clickfunnels is easier to master.
- ClickFunnels is best suited for quick and easy way to start obtaining leads.
- ClickFunnels is better suited to raising interest and driving sales.
- Hubspot is better suited to nurturing existing end-customer relationships.
ClickFunnels
ClickFunnels is a sales funnel builder used to create persuasive web page “pathways” to develop new leads and customers.
Your marketing efforts on social media and online sources need to guide interested prospects to your business efficiently.
One example is landing pages (or series of web pages) that convince them to go further and become loyal customers.
The focus is on gathering interest and channeling it toward your business.
HubSpot
HubSpot boasts a full stack of tools that offers the functionality needed to bring in interest and maintain it.
This functionality includes blogging, social media tools, landing page design, marketing functionality, automations, and email marketing capabilities.
HubSpot is not a set-it-and-forget-it marketing and sales solution.
HubSpot’s software stack capabilities cover all sales and marketing bases, but it won’t do the actual work for you.
ClickFunnels vs HubSpot at a Glance
| ClickFunnels | Hubspot | |
|---|---|---|
| Free Trial | Yes, 14 days. | Yes, 30 days. |
| Pricing Range | ClickFunnels Basic Plan – $97/month ClickFunnels Platinum Plan – $297/month Two Comma Club X – $2,497/month |
Marketing Hub Plans: Starter Plan starts at $45/month, ranging to $7,786/month depending on add-ons and number of contacts. Professional Plan starts at $800/month, ranging to $9,309/month depending on add-ons and number of contacts. Enterprise Plan starts at $3,200/month, ranging to $16,150/month depending on add-ons and contacts. Sales Hub Plans: Starter Plan starts at $45/month, ranging to $4,195/month depending on add-ons and the number of users. This price includes two users. It is $23/month per additional user. Professional Plan starts at $450/month, ranging to $4,780/month depending on add-ons and the number of users. This price includes five users. It is $90/month per additional user. Enterprise Plan starts at $1,200/month, ranging to $5,850/month depending on add-ons and users. This price includes ten users. It is $120/month per additional user. Customer Service Hub: Starter Plan starts at $45/month, ranging to $4,195/month depending on add-ons and the number of users. This price includes two users. It is $23/month per additional user. Professional Plan starts at $360/month, ranging to $4780/month depending on add-ons and users. This price includes five users. It is $72/month per additional user. Enterprise Plan starts at $1,200/month, ranging to $5,950/month depending on add-ons and users. This price includes ten users. It is $120/month per additional user. CMS Hub: Professional Plan starts at $270/month (if paid upfront) up to $300/month (if paid annually) Enterprise Plan $900/month (billed at $10,800/year) Operations Hub: Starter Plan starts at $45/month up to $4,195/month with add-ons Professional Plan starts at $720/month up to $5,050/month Bundles: Starter CRM Suite – $75/month up to $1,875/month depending on add-ons and number of users. Professional CRM Suite – $1,780/month up to $5,185/month depending on add-ons and number of users. Enterprise CRM Suite – $4,000/month up to $10,904/month depending on add-ons and number of users. |
| Best For | Businesses that simply want to generate leads and convert them to customers to sell online. | Businesses selling more complex products such as those requiring ongoing customer contact and support |
| Page Builder | Drag and drop page builder No coding experience required Multiple, customizable templates |
Drag and drop page builder Library of mobile-optimized page templates Personalized landing pages |
| Most Notable Features | Powerful funnel builder templates Customizable sales funnels Webinar funnels Membership funnels Funnels for virtually any e-commerce segment. Follow-up funnels Does the “thinking” for you when it comes to sales. |
Truly all-in-one marketing, sales, and CRM solution for e-commerce Extremely customizable packages and bundles Multi-area Focus: Expertise in marketing, content management, sales, and operations |
When comparing ClickFunnels with HubSpot, it is essential to note the areas of focus.
- ClickFunnels is like a virtual salesperson who knows how to find and guide interest in a product to the right place (your business online) to find the product or service the customer wants. In a sense, you are investing in the psychology of online marketing and sales.
- HubSpot has a full range of marketing, sales, and CRM features and is truly all-in-one. However, the focus is not just on sales. Depending on what you need, you can customize a package or bundle of functionality to address your area of focus. HubSpot isn’t an out-of-the-box virtual salesperson in your pocket – although you can build them yourself with some skill.
ClickFunnels vs HubSpot: Pricing Comparison
ClickFunnels has a reasonably straightforward pricing model, while HubSpot has a very complex one.
The complexity of pricing for HubSpot makes sense, though, because of the fantastic flexibility of features, suites, and bespoke solutions.
HubSpot essentially allows you to create your e-commerce package, so pricing varies depending on your particular needs.
ClickFunnels Pricing:
- ClickFunnels Basic Plan – $97/month – Features 20 funnels, 100 pages and one user.
- ClickFunnels Platinum Plan – $297/month – Features unlimited funnels, unlimited pages, and up to nine payment integrations.
- Two Comma Club X – $2,497/month – Features unlimited funnels, unlimited pages, ten users, and 27 payment integrations.
ClickFunnels also offers a few promotions, all with the same functionality as the Platinum Plan:
- OFA Challenge (6 months) – $166.16/month
- Funnel Hacking Secrets (6 months) – $166.16/month
- Funnel Builder Secrets (12 months) – $249.75/month
- Funnel Builder Secrets (6 months) – $322.83/month
HubSpot Pricing:
HubSpot Pricing depends on how you customize your plan based on add-ons, the number of users, and contacts.
- Marketing Hub Starter Plan – $45/month to $7,786/month
- Marketing Hub Professional Plan – $800/month to $9,309/month
- Marketing Hub Enterprise Plan – $3,200/month to $16,150/month
- Sales Hub Starter Plan – $45/month to $4,195/month
- Sales Hub Professional Plan – $450/month to $4,780/month
- Sales Hub Enterprise Plan – $1,200/month to $5,850/month
- Customer Service Hub Starter Plan – $45/month to $4,195/month
- Customer Service Hub Professional Plan – $360/month to $4,780/month
- Customer Service Hub Enterprise Plan – $1,200/month to $5,950/month
- CMS Hub Professional Plan – $270/month up to $300/month (paid annually)
- CMS Hub Enterprise Plan – $900/month (billed at $10,800/yr)
- Operations Hub Starter Plan – $45/month up to $4,195/month
- Operations Hub Professional Plan – $720/month up to $5,050/month
- Starter CRM Suite Bundle – $75/month up to $1875/month
- Professional CRM Suite Bundle – $1,780/month up to $5,185/month
- Enterprise CRM Suite Bundle – $4,000/month up to $7,107/month
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ClickFunnels vs. HubSpot: A Comparison of Features and Tools
ClickFunnels and HubSpot share critical features related to sales and marketing. Both allow high conversion page building, CRM functionality, E-commerce features, analytics, and customer support features.
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Page Builder
ClickFunnels and HubSpot both offer capable page builders. ClickFunnels’ focus is on helping you build pages that form part of a sales funnel with specific intent.
HubSpot provides an entire suite of tools, one of which is the page builder; however, HubSpot doesn’t have a page builder focused on funnel building.
In this case, the platform you should choose depends on whether you need to focus on sales funnels (ClickFunnels) or a broader range of sales functionality and page building (HubSpot).
CRM Features
Customer relationship management is an ongoing process, so tracking lead and customer information and interactions are essential in the longer term.
HubSpot’s comprehensive CRM platform is far better because its design specifically targets engagement and analytics.
ClickFunnels is better suited to raising interest and driving sales. It is less suited to nurturing existing end-customer relationships.
Sales & Marketing Features
The winner here depends on your specific needs.
If marketing, lead creation, customer conversion, and product sales are your focus, ClickFunnels might be the better option for you.
If you want to build long-term interest, attract repeated sales, track customer behavior, and build customized sales funnels from scratch, HubSpot is better.
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E-Commerce Features
HubSpot offers many more e-commerce features when compared to ClickFunnels.
HubSpot can easily cost more, but it provides end-to-end sales, analytics, and customer relationship features.
ClickFunnels supports your e-commerce endeavors by improving inbound interest and thus increasing revenue.
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Analytics Features
ClickFunnels offers analytics utilizing integration with Google Analytics.
With HubSpot, you can track and analyze the entire customer lifecycle in one place without relying on integrations. ClickFunnels will give you a view of the performance of your sales funnels.
HubSpot will provide you with a more comprehensive view of the customer and their behavior.
Customer Support Features
ClickFunnels offers a few channels for customer support; a Facebook community, how-to guides, videos, podcasts, and a blog. There is also group training and one-on-one customer support.
HubSpot help is available through the HubSpot Academy, the help widget, sending an email, requesting a callback, asking the HubSpot community, or contacting a support call center (on Professional and Enterprise plans). You can also contact HubSpot on Twitter.
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Customization Features
ClickFunnels offers customization in the following areas: page building and various web page elements, input forms on your webpages, HTML elements for web pages, CSS, and affiliate areas.
As a product, HubSpot is customizable – you can “build” the exact sales and marketing platform you need. HubSpot also offers customization in the design of web pages, deal stages, custom reporting dashboards, how your CRM data is stored, and how it appears.
There are many more customization options with HubSpot, which makes it a clear winner here.
Final Thoughts
-
Choose ClickFunnels if: Your main focus is on drawing in interest to your business from online channels.
You are interested more in lead creation and customer conversion. You have a relatively simple product or service to sell, not calling for in-depth CRM involvement. You want a quick and easy way to start obtaining leads.
Choose HubSpot if: You want a customizable, full suite of sales and marketing functionality, including CRM, content management, customer analytics, and robust e-commerce tools.You are well-established and sell more complex products and services, such as those requiring reliable and easy to find customer data, such as license-based products.
If you want a quick and straightforward way to create interest, ClickFunnels can be less complicated to use.
This advantage is even more apparent if you are just starting with sales and marketing.
However, HubSpot is the clear winner in CRM and customization features.
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