ClickFunnels 2.0 vs Instapage

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ClickFunnels 2.0 is all-in-one solution for businesses looking to market and sell their products and services.

The platform enables this by providing users with websites, landing pages, funnels, digital products, e-commerce tools, email marketing, and Workflows (automation). 

However, a business looking for a landing page and marketing solution may want to consider Instapage.

ClickFunnels 2.0 vs Instapage
Instapage Compare

Key Takeaways:

  • ClickFunnels 2.0 is an all-in-one solution for creating an online presence, generating leads, and selling products and services.
  • Instapage is a hosted landing page platform, which is primarily used for selling products and generating needs.

Main Differences Between ClickFunnels 2.0 and Instapage

The key differences between ClickFunnels 2.0 and Instapage include:

  • Pricing – ClickFunnels 2.0’s entry-level plan, the Basic plan, costs $147 per month; in contrast, Instapage starts at $299 per month.
  • Online Presence – Instapage is limited to landing pages, whereas ClickFunnels 2.0 users can create websites, landing pages, and funnels.
  • Digital Products – ClickFunnels 2.0 has native course and membership site creation, hosting, and delivery tools. In contrast, Instapage users would need a third-party platform to deliver these digital products.
ClickFunnels 2.0Instapage
Starting Price$147 per month$299 per month
Discounts$240-$3,468 per year25% annual discount
Transaction Fees0%0%
Type of PlatformAll-in-oneHosted landing pages
Native BuildersLanding pages, funnels, websitesLanding pages
Native Digital Products SupportedCourses, membership sites
Native E-Commerce Solution
Native Email Marketing
Native Automation
Integrations and API Access

What Are ClickFunnels 2.0 and Instapage?

ClickFunnels 2.0 is an all-in-one hosted solution for businesses to build a complete online presence, market, and sell products and services.

To enable this, it provides users with the following features and tools:

Due to the extensive range of features and tools, businesses across all industries can use ClickFunnels 2.0.

Some examples include:

Instapage is chiefly a landing page builder, which is designed for lead generation and e-commerce.

As a standalone landing page solution, it has dozens of direct integrations to connect third-party platforms.

Pros and Cons of ClickFunnels 2.0


  • All-in-One – ClickFunnels 2.0 has many features and tools, such as websites, landing pages, funnels, e-commerce tools, digital products, email marketing, and Workflows (automation).
  • 60-Day Trial – The platform offers prospective users the ability to use ClickFunnels 2.0 for 60 days risk-free by combining its 30-day free trial with the 30-day money-back guarantee.
  • Products and Services – ClickFunnels 2.0 enables the sale of all products, both digital and physical, as well as services, which can be sold on both a one-time and subscription basis.


  • High Price – ClickFunnels 2.0’s entry-level plan costs $147 per month, which may be too high for many businesses.
  • Customization – The platform is primarily designed to be a drag-and-drop solution; therefore, it may be limiting if a company is looking to build a custom solution.

Pros and Cons of Instapage


  • Focused – Because the platform is chiefly focused on one thing, landing pages, it provides a fantastic solution.
  • AI Generator – One tool that Instapage provides is its AI generator, which saves businesses a lot of time when creating pages.


  • Third-Party Platforms – Instapage users require third-party platforms to provide other functions to run an online business, such as email marketing, contact management, and automation.

Use Experience: ClickFunnels 2.0 vs Instapage

ClickFunnels 2.0 offers subscribers a great user experience because they have an easy-to-navigate dashboard and prompts when you create an asset.

Moreover, the platform has a brilliant live chat feature with customer support reps replying in real time to solve any issues.

Additional support tools that enhance the user experience include:

  • Help docs
  • Mastery training
  • Live trainings
  • Community

Instapage, also has an intuitive dashboard layout, live chat, and email support.

Other additional support and help features include:

  • Webinars
  • Podcasts
  • Ebooks
  • Guides

Because we found both ClickFunnels 2.0 and Instapage to provide great user experiences, we would consider this comparison a tie.

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs Instapage


ClickFunnels 2.0 has a comprehensive website builder for businesses to create an online presence.

The tools they provide users to do this include:

  • Recipes (templates)
  • Drag-and-drop builder
  • List products and services
  • Optin forms
  • Member login area
  • Custom domains
  • Blog

In contrast, Instapage does not have a native website builder; therefore ClickFunnels 2.0 is the clear winner of this comparison.

Landing Pages

ClickFunnels 2.0’s landing page builder tools include:

  • Drag-and-drop builder
  • Opt-in forms
  • Multimedia
    • Videos
    • Webinars
    • Images
  • Product and services listed

These features can be used to create registration pages, sales pages, and opt-in forms.

Product and services listed

In contrast, Instapage is chiefly a landing page provider; therefore, it has many features that enable businesses to create them.

Some of these features include:

  • Intuitive builder
  • 500+ templates and layouts
  • A/B testing
  • Custom domains
Custom domains

Another tool the platform has is AI Content, which gives businesses the ability to generate content and landing pages very quickly.

A feature that is great for agencies and teams is Real-Time Visual Collaboration.

This lets multiple people collaborate to edit the landing page in real time, which is fantastic for group calls and team meetings.

Due to its wide range of advanced features and tools, it should be no surprise that Instapage is the winner of the landing page comparison.


ClickFunnels 2.0 has a funnel builder, designed to maximize sales and revenue.

To do this, they have these funnel builder features:

  • Drag-and-drop builder
  • Recipes (templates)
  • Pages
    • Opt-in
    • Sales
    • Upsell
    • Downsell
    • Checkout
    • Redirect
  • Custom domains
  • Payments
    • One-time
    • Recurring (subscriptions)

On the other hand, Instapage does not have a funnel builder – for this reason, ClickFunnels 2.0 hands down wins this comparison.

Digital Products: ClickFunnels 2.0 vs Instapage

ClickFunnels 2.0’s digital product tools include course and membership site creation, hosting, and delivery tools.

The course tools include:

  • Recipes (templates)
  • Video hosting
  • Lessons
  • Sub-modules
  • Modules
  • Login area
  • Thumbnails
  • Analytics
Digital Products: ClickFunnels 2.0 vs Instapage

The platform’s membership site features:

  • Drag-and-drop builder
  • Recipes (templates)
  • Supported content
    • Courses
    • Videos
    • Webinars
    • Training
    • Digital downloadables
  • Recurring subscriptions

Even though businesses can sell digital products using Instapage, it does not have any native product builders, hosting, or delivery.

Therefore, ClickFunnels 2.0 is the better digital product platform.

E-Commerce: ClickFunnels 2.0 vs Instapage

ClickFunnels 2.0 has e-commerce tools that enable the sale of physical products on websites, landing pages, and in funnels.

One tools is Global Products, which lets users create product listings.

After a listing has been made, subscribers can add the products to a funnel with one click.

Moreover, when a listing in Global Products is updated, the product’s information will be dynamically updated within a funnel.

E-Commerce: ClickFunnels 2.0 vs Instapage

Instapage also supports the sale of physical products on its landing pages.

The platform’s e-commerce tools include templates, integrations, and checkout pages.

physical products

ClickFunnels 2.0 is the winner of this comparison due to its more advanced tools.

Marketing and Automation: ClickFunnels 2.0 vs Instapage

Email Marketing

As an all-in-one platform, ClickFunnels 2.0 also has email marketing to drive sales and stay connected to customers.

The features that the tool has include:

  • Drag-and-drop builder
  • Recipes (templates)
  • Sequences
  • Broadcasts
  • Flows
  • Scheduling
  • Segmentation
  • Tags
  • Analytics
Email Marketing

Instapage does not have email marketing tools but does offer many direct integrations with popular email platforms.

As it’s the only platform with the feature, the winner is ClickFunnels 2.0.


ClickFunnels 2.0’s native automation tool, Workflows, enables businesses to create marketing flows and connect their assets.

Moreover, users can connect third-party platforms directly to their sequences using its API access tool.

An example of a workflow could be connecting a webinar opt-in page with a third-party SMS reminder text message and a sales page to purchase the product post-webinar.


On the other hand, Instapage lacks native automation, meaning users who want these features must use a third-party platform, such as Zapier.

Because Instapage doesn’t have automation, ClickFunnels 2.0 wins this head-to-head.

Reporting and Analytics: ClickFunnels 2.0 vs Instapage

ClickFunnels 2.0 reporting and analytics cover the following assets:

  • Websites, landing pages, and funnels
    • Site visitors
    • Opt-ins
    • Orders
    • Average cart value
    • Customers
  • Courses
    • Learner’s viewing statistics
    • Identify where users stop watching
  • Membership Sites
    • Subscribers
    • Churn
  • Emails
    • Open rates
    • Conversion rates
    • Purchases
Open rates

Instapage also has analytics for their landing pages, these reports show businesses the following information:

  • Visitors
  • Conversions
  • Conversion rates
  • Bounces
  • Traffic sources
    • Blended
    • Paid
    • Organics

Subscribers can select a specific landing page to get a breakdown of the analytics for that page.

Conversion rates

We would say that for the overlapping landing page analytics, both platforms are tied.

However, as ClickFunnels 2.0 provides users with far more in-depth reports and analytics for all of its features, it wins this comparison. 

Integrations: ClickFunnels 2.0 vs Instapage

ClickFunnels 2.0 has a limited range of direct integrations because it is an all-in-one platform, which means that no third-party platforms are required.

The direct integrations include:

The platform does have API access, meaning that many other third-party platforms, including Zapier Workflows, can be integrated with ClickFunnels 2.0.

Instapage has over 120 direct integration that covers many types of platforms, including:

  • Marketing automation
    • HubSpot
    • Marketo
    • Keap
  • Email marketing
    • MailChimp
    • GetResponse
    • ConvertKit
    • Mailgun
  • CRM
    • Salesforce
    • ActiveCampaign
    • Zoho
  • E-Commerce
    • PayPal
    • Stripe
    • Shopify
  • Analytics
    • Hotjar
    • Google Analytics
  • Advertising
    • Google Ads
    • Facebook Ads
  • Additional integrations
    • Twilio
    • Slack
    • GoToWebinar

Instapage also has a direct Zapier integration, which enables businesses to connect thousands of other third-party platforms.

Additional integrations

Even though Instapage has far more direct integrations than ClickFunnels 2.0, it lacks API access.

For this reason, we ranked ClickFunnels 2.0 as having the better integration tool.

Affordability: ClickFunnels 2.0 vs Instapage

ClickFunnels 2.0 gives prospective customers three subscription plans to choose from:

All ClickFunnels 2.0 subscriptions give users access to websites, funnels, domains, contacts, courses, and automations.

The main differences between them are the number of each asset that users can create.

On the other hand, Instapage has two subscription plans:

  • The Build Plan – $299 per month
  • The Convert Plan – Pricing not disclosed as it’s dependent on the features required.

After reviewing the pricing of both platforms, it’s clear that ClickFunnels 2.0 is the more affordable solution.

Not only is ClickFunnels 2.0’s entry-level plan cheaper, but it’s also an all-in-one platform, which means that no additional third-party subscriptions are required.

Bottom Line

Now we’ve tested both platforms and completed their head-to-head review, we have concluded that ClickFunnels 2.0 is by far the better platform.

This is because ClickFunnels 2.0 has many additional features and tools, including websites, funnels, courses, membership sites, email marketing, and automation.

In addition to these features, the platform’s entry-level plan, the Basic plan, costs $147 per month, which is cheaper than Instapage’s entry-level offering, the Build plan: $299 per month.

For these reasons, we’re unlikely to recommend Instapage to prospective customers that are comparing these platforms.

Frequently Asked Questions

ClickFunnels 2.0 and Instapage both have landing pages and third-party integrations. In addition, ClickFunnels 2.0 has many additional features, including websites, funnels, courses, membership sites, email marketing, and automation.

We rated ClickFunnels 2.0 as the superior platform because it has many additional features and tools and is also cheaper than Instapage.

No, Instapage is more expensive than ClickFunnels 2.0; the platform’s entry-level plans are priced at $199 and $197 per month, respectively.

We’d recommend to prospective businesses that are deciding between the platforms to pick ClickFunnels 2.0, for the following reasons: it has more features and tools, it is cheaper, and has better live chat support.

Both ClickFunnels 2.0 and Instapage are easy-to-use platforms as they provide customers with a clean dashboard, prompts, and how-to guides.

Yes, ClickFunnels 2.0 and Instapage have 14-day free trials. Moreover, ClickFunnels 2.0 has a 30-day money-back guarantee, which means new customers can use the platform for 44 days risk-free.

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0