Landing pages allow businesses to customize their offerings to a particular target market.
In the past, you would need to outsource this job to coders or designers. Now, with a bit of technological help, you can do it yourself.
But where exactly do you start? While searching for the best online marketing platform and page-building solution, we found two great contenders: ClickFunnels and Instapage.
Let’s take a closer look at both of them, so you can determine which one would best suit your needs.
ClickFunnels
ClickFunnels is a website and sales-building tool that allows you to create and manage landing pages and sales funnels.
Creating membership sites, webinars, and alternative marketing strategies is equally easy. It offers a brilliant e-mail responder and hosting feature with a step-by-step tutorial to get you started.
ClickFunnels integrates with payment options such as PayPal or Stripe. The ClickFunnels membership sections allow you to sell e-courses and share important information.
Instapage
Instapage has designed its software to build landing pages for marketing and promotional campaigns.
You can start with a blank canvas and design your page however you wish or use the drag-and-drop editor, where there are several templates available.
You can also create as many squeeze pages as you like, which helps with collecting e-mail addresses.
ClickFunnels vs. Instapage at a Glance
| ClickFunnels | Instapage | |
|---|---|---|
| Free Trial | Yes, 14 days. | Yes, 14 days. |
| Pricing Range | Standard Plan – $97 Platinum Plan – $297 TwoCommaClubX – $2,490 | Building – $499 per month. Optimizing – $999 per month. Converting – $1,999 per month |
| Best For | Creating lead and sales funnels Building landing pages Increase traffic Boost conversion rates Marketing | Small and medium-sized businesses Excellent for beginners Landing Page Building |
| Most Notable Features | Sell digital or physical products Different types of funnels Share Funnels All advanced Funnels Order pages Upsell pages ClickPops/ClickOptin Custom Domains E-mail integrations A/B Split Tests Priority Support | No traffic limitations Add CSS, HTML and JavaScript Customization options Over 500 templates Real-time collaboration tools Integration with third-party apps Built-in analytic tools Split tests |
ClickFunnels is a more comprehensive website and sales-building tool than Instapage. It allows you to create sales or landing pages, then track how they perform.
You can easily create new funnels for membership sites and webinars. ClickFunnels’ Standard plan is less expensive than Instapage even though it has more features.
Instapage has specifically designed its system for creating and managing landing pages. It’s easy to use, so it’s perfect for beginners.
It allows you to perform split tests to track their effectiveness. It also offers squeeze pages to easily collect e-mail addresses for further marketing research.. It gives you the ability to host pages and offer e-mail responses.
Instapage describes its third-party integrations as “the largest integration ecosystem,” with over 120 available.
ClickFunnels vs. Instapage: Pricing Comparison
ClickFunnels Pricing:
- Standard Plan: The standard plan will cost you $97 per month. The annual fee is $997, which is a saving of $167 or around 14%.
This Plan allows you to use:
- Drag-and-drop editor
- Funnel template
- Sub-page creator
- 20 funnels
- 100 pages
- One user
- 20,000 visitors
- Unlimited contacts
- Unlimited members
- Three custom domains
- A/B split testing
- Opt-in funnels
- Order, upsell, and down-sell pages
- Pop-up boxes
- Platinum Plan: The starting price is $297 per month. The annual fee is $2,997, which is a saving of $567 or nearly 16%.
This plan offers all the standard features as well as the following:
- Connecting up to 9 domains
- Payment gateways
- TwoCommaClubX Plan: It will cost you $2,497 per month. This allows you access to all standard and platinum features but also includes:
- 10 sub-users
- Unlimited pages and funnels
- Priority VIP support
- Connect 27 domains and 27 payment gateways
Instapage Pricing:
- Building Plan – The Monthly Core Plan is $129. If you sign up for a year, it is only $99 per month. This saves you 23%.
This plan includes the following:
- Conversion analytics
- Heatmapping
- Instablocks
- Mobile-responsive builder
- Over 40 integrations
- Unlimited A/B testing options
Try the Core Plan for 14 days free of charge.
- Converting Plan – Enterprise Plan $99 per month (billed yearly). This plan is customized to your specific business and requires you to sign up for at least a year. The plan includes:
- AMP landing pages
- Global blocks
- Customer success tracking
- Real-time collaboration
- Security options
Each option provides completely different features. ClickFunnels is perfect for those that want to advertise products and services to improve sales.
The cost is very reasonable considering all the features it has to offer.
For less than $100 per month, you won’t find a cheaper option that offers as much. Instapage, on the other hand, was designed to create and test landing pages. It also allows for a wide range of third-party integrations – 120 in total.
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ClickFunnels vs. Instapage: A Comparison of Features and Tools
Knowing what you need for your business will help you find the appropriate platform.
Are you looking to generate sales leads? Connect with your customers? Drive up online sales? All of the above?
Read on for an evaluation and comparison of the features offered by each of these capable systems.
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Funnel Builder
ClickFunnels can handle every stage of your sales funnel, from creating landing pages to publishing, managing, testing, and tracking. It also allows you to offer a special membership section to your users, send e-mails, and host informative webinars. Instapage, on the other hand, is a landing page builder without funnel-building functionality.
Which Platform Offers the Better Solution for Building Funnels?
- ClickFunnels is the clear winner in this category because Instapage does not have true funnel-building functionality.
Page Builder
Landing pages allow your marketing team to create content, publish, track, and analyze data on the prospective customers who visit.
Although both platforms have a page builder function, Instapage is designed exclusively for building landing pages.
ClickFunnels offers over 100 templates that you can customize to match your brand. It also allows you to add call-to-action buttons, countdown timers, and videos.
Instapage supports tools such as CSS, HTML, drag-and-drop options, and JavaScript.
Which Platform Offers the Better Solution for Building Pages?
- Instapage is better because it was specifically designed to create landing pages and has many extra benefits and features in the page-building department.
Sales & Marketing Features
ClickFunnels has integration features for advertising, marketing automation, call tracking, live chat, and webinars. It allows you to capture potential leads then export the contact information as a CSV file. You can integrate ClickFunnels with platforms such as Facebook, Mailchimp, Zapier, and many others.
Instapage is a landing page-only tool, but you can use it in conjunction with other platforms. Some compatible options include WordPress and Facebook.
Which Platform Offers Better Sales & Marketing Solutions?
- ClickFunnels is better because it offers a complete sales and marketing solution, allowing you to turn potential leads into sales. Instapage is limited to creating landing pages.
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Memberships
ClickFunnels allows you to create membership landing pages to interact with members. This feature lets you offer e-mail follow-ups and lead members to a sales or conversion landing page.
ClickFunnels allows payment options such as PayPal, Stripe and others (depending on your location). Multiple landing pages let you offer different price points and customize options for different groups of customers.
Instapage does not provide a membership site function.
Which Platform Offers Better Membership Solutions?
- ClickFunnels is better because it offers a membership solution option, while Instapage does not.
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E-Commerce Features
ClickFunnels lets you sell physical products online using landing pages to create an irresistible offer. Generating leads is only half the process.
The real test is turning those leads into sales. ClickFunnels lets you target customers at each stage of the customer journey.
Instapage only lets you build landing pages and doesn’t offer comprehensive e-commerce functionality.
Which Platform Offers Better E-Commerce Features?
- ClickFunnels is better because it offers fairly comprehensive e-commerce functionality to turn potential shoppers into buyers and encourage return customers.
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Analytics Features
Instapage lets you view the basic analytics and metrics such as how many people visit the site, bounce rate, and successful conversions.
You can view data and filter by time or traffic source, either paid for or organic.
ClickFunnels allows you to see how many times prospective customers viewed the page, including ad opt-ins, sales, and potential earnings.
Both platforms support Google Analytics that offers deeper analytic features.
Which Platform Offers Better Analytics Features?
- Instapage is better overall because, in addition to its Google Analytics support, it has better in-house analytics. The in-house options provide various helpful features, such as cost per lead calculations. ClickFunnels is not far behind because it works with Google Analytics, which is easily one of the best and most popular third-party analytics tools.
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Customization Features
Both platforms offer many templates that you can customize to your specifications. ClickFunnels is an older platform, so its templates may look a bit dated.
Instapage has over 500 templates to choose from, and they all have a sleek modern design. As a bonus, Instapage sorts them by their industry as a default option.
ClickFunnels has an added feature that allows you to use hundreds of pre-built marketing funnels.
Which Platform Offers Better Customization Features?
- Instapage is better because it provides more professional-looking customizable templates to create landing pages. ClickFunnels offers customizable but largely pre-built marketing funnels that are clearly identifiable to ClickFunnels users.
Final Thoughts
- Choose ClickFunnels if: you already have a substantial mailing list or traffic base, but you need to improve conversions. As an all-around e-commerce business solution, ClickFunnels provides all the tools you need to run a successful online business.
- Choose Instapage if: you already make use of platforms such as WordPress, separate CRM systems, and you have your own separate e-commerce system. Instapage is a great tool for creating professional and high-converting landing pages, but it does not offer the “guided journey” of a comprehensive sales funnel.
In our expert opinion, ClickFunnels is the better all-in-one marketing and e-commerce platform.
It offers amazing tools, good customization, and compelling sales funnel technology that gives you an edge into converting your leads and prospects into customers.
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