ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

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Landing pages allow businesses to customize their offerings to a particular target market.

In the past, you would need to outsource this job to coders or designers. Now, with a bit of technological help, you can do it yourself. 

But where exactly do you start? While searching for the best online marketing platform and page-building solution, we found two great contenders: ClickFunnels and Instapage.

Let’s take a closer look at both of them, so you can determine which one would best suit your needs. 

ClickFunnels vs Instapage

Key Takeaways:

  • ClickFunnels is cheaper.
  • ClickFunnels focuses on managing sales funnels.
  • Instapage focuses on seamless and easy landing page creation.
  • Instapage is easier to use and overall better if your goal is to build converting landing pages only.
  • ClickFunnels is better if your goal is to build funnels or if you need an all-in-one sales platform for your business.


ClickFunnels is a website and sales-building tool that allows you to create and manage landing pages and sales funnels.

Creating membership sites, webinars, and alternative marketing strategies is equally easy. It offers a brilliant e-mail responder and hosting feature with a step-by-step tutorial to get you started. 

ClickFunnels integrates with payment options such as PayPal or Stripe. The ClickFunnels membership sections allow you to sell e-courses and share important information. 


Instapage has designed its software to build landing pages for marketing and promotional campaigns. 

You can start with a blank canvas and design your page however you wish or use the drag-and-drop editor, where there are several templates available.

You can also create as many squeeze pages as you like, which helps with collecting e-mail addresses.


ClickFunnels vs. Instapage at a Glance

Free TrialYes, 14 days.Yes, 14 days.
Pricing RangeStandard Plan – $97
Platinum Plan – $297
TwoCommaClubX – $2,490
Building – $499 per month.
Optimizing – $999 per month.
Converting – $1,999 per month
Best ForCreating lead and sales funnels
Building landing pages
Increase traffic
Boost conversion rates
Small and medium-sized businesses
Excellent for beginners
Landing Page Building
Most Notable FeaturesSell digital or physical products
Different types of funnels
Share Funnels
All advanced Funnels
Order pages
Upsell pages
Custom Domains
E-mail integrations
A/B Split Tests
Priority Support
No traffic limitations
Add CSS, HTML and JavaScript
Customization options
Over 500 templates
Real-time collaboration tools
Integration with third-party apps
Built-in analytic tools
Split tests

ClickFunnels is a more comprehensive website and sales-building tool than Instapage. It allows you to create sales or landing pages, then track how they perform.

You can easily create new funnels for membership sites and webinars. ClickFunnels’ Standard plan is less expensive than Instapage even though it has more features. 

Instapage has specifically designed its system for creating and managing landing pages. It’s easy to use, so it’s perfect for beginners.

It allows you to perform split tests to track their effectiveness. It also offers squeeze pages to easily collect e-mail addresses for further marketing research.. It gives you the ability to host pages and offer e-mail responses.

Instapage describes its third-party integrations as “the largest integration ecosystem,” with over 120 available.

ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

ClickFunnels vs. Instapage: Pricing Comparison

ClickFunnels Pricing:

  • Standard Plan: The standard plan will cost you $97 per month. The annual fee is $997, which is a saving of $167 or around 14%.

This Plan allows you to use:

    • Drag-and-drop editor 
    • Funnel template 
    • Sub-page creator 
    • 20 funnels 
    • 100 pages 
    • One user
    • 20,000 visitors 
    • Unlimited contacts 
    • Unlimited members
    • Three custom domains 
    • A/B split testing 
    • Opt-in funnels 
    • Order, upsell, and down-sell pages
    • Pop-up boxes
  • Platinum Plan: The starting price is $297 per month. The annual fee is $2,997, which is a saving of $567 or nearly 16%. 

This plan offers all the standard features as well as the following:

    • Connecting up to 9 domains 
    • Payment gateways 
  • TwoCommaClubX Plan: It will cost you $2,497 per month. This allows you access to all standard and platinum features but also includes:
    • 10 sub-users 
    • Unlimited pages and funnels 
    • Priority VIP support 
    • Connect 27 domains and 27 payment gateways 

Instapage Pricing:

  • Building Plan – The Monthly Core Plan is $129. If you sign up for a year, it is only $99 per month. This saves you 23%. 

This plan includes the following:

    • Conversion analytics
    • Heatmapping 
    • Instablocks
    • Mobile-responsive builder
    • Over 40 integrations 
    • Unlimited A/B testing options 

Try the Core Plan for 14 days free of charge.

  • Converting Plan – Enterprise Plan $99 per month (billed yearly). This plan is customized to your specific business and requires you to sign up for at least a year. The plan includes:

    • AMP landing pages 
    • Global blocks
    • Customer success tracking 
    • Real-time collaboration 
    • Security options 

Each option provides completely different features. ClickFunnels is perfect for those that want to advertise products and services to improve sales.

The cost is very reasonable considering all the features it has to offer.

For less than $100 per month, you won’t find a cheaper option that offers as much. Instapage, on the other hand, was designed to create and test landing pages. It also allows for a wide range of third-party integrations – 120 in total. 

ClickFunnels Pricing
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

ClickFunnels vs. Instapage: A Comparison of Features and Tools

Knowing what you need for your business will help you find the appropriate platform.

Are you looking to generate sales leads? Connect with your customers? Drive up online sales? All of the above? 

Read on for an evaluation and comparison of the features offered by each of these capable systems. 

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ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

Funnel Builder

ClickFunnels can handle every stage of your sales funnel, from creating landing pages to publishing, managing, testing, and tracking.

It also allows you to offer a special membership section to your users, send e-mails, and host informative webinars.

Instapage, on the other hand, is a landing page builder without funnel-building functionality. 

Which Platform Offers the Better Solution for Building Funnels?

  • ClickFunnels is the clear winner in this category because Instapage does not have true funnel-building functionality.  
Sales Funnel Building
Funnel building process in ClickFunnels
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

Page Builder

Landing pages allow your marketing team to create content, publish, track, and analyze data on the prospective customers who visit.

Although both platforms have a page builder function, Instapage is designed exclusively for building landing pages. 

ClickFunnels offers over 100 templates that you can customize to match your brand. It also allows you to add call-to-action buttons, countdown timers, and videos.

Instapage supports tools such as CSS, HTML, drag-and-drop options, and JavaScript.

Which Platform Offers the Better Solution for Building Pages?

  • Instapage is better because it was specifically designed to create landing pages and has many extra benefits and features in the page-building department.
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders
Instapage landing page builder in action
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

Sales & Marketing Features

ClickFunnels has integration features for advertising, marketing automation, call tracking, live chat, and webinars. It allows you to capture potential leads then export the contact information as a CSV file. You can integrate ClickFunnels with platforms such as Facebook, Mailchimp, Zapier, and many others.

Instapage is a landing page-only tool, but you can use it in conjunction with other platforms. Some compatible options include WordPress and Facebook. 

Which Platform Offers Better Sales & Marketing Solutions?

  • ClickFunnels is better because it offers a complete sales and marketing solution, allowing you to turn potential leads into sales. Instapage is limited to creating landing pages.
ClickFunnels Sales Funnel
ClickFunnels sales funnel strategy
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders


ClickFunnels allows you to create membership landing pages to interact with members. This feature lets you offer e-mail follow-ups and lead members to a sales or conversion landing page. 

ClickFunnels allows payment options such as PayPal, Stripe and others (depending on your location). Multiple landing pages let you offer different price points and customize options for different groups of customers.

Instapage does not provide a membership site function. 

Which Platform Offers Better Membership Solutions?

  • ClickFunnels is better because it offers a membership solution option, while Instapage does not. 
ClickFunnels Membership 2
ClickFunnels membership funnel building process
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

E-Commerce Features

ClickFunnels lets you sell physical products online using landing pages to create an irresistible offer. Generating leads is only half the process.

The real test is turning those leads into sales. ClickFunnels lets you target customers at each stage of the customer journey.

Instapage only lets you build landing pages and doesn’t offer comprehensive e-commerce functionality.    

Which Platform Offers Better E-Commerce Features?

  • ClickFunnels is better because it offers fairly comprehensive e-commerce functionality to turn potential shoppers into buyers and encourage return customers.
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders
ClickFunnels e-commerce funnel building process
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

Analytics Features

Instapage lets you view the basic analytics and metrics such as how many people visit the site, bounce rate, and successful conversions.

You can view data and filter by time or traffic source, either paid for or organic. 

ClickFunnels allows you to see how many times prospective customers viewed the page, including ad opt-ins, sales, and potential earnings.

Both platforms support Google Analytics that offers deeper analytic features. 

Which Platform Offers Better Analytics Features?

  • Instapage is better overall because, in addition to its Google Analytics support, it has better in-house analytics. The in-house options provide various helpful features, such as cost per lead calculations. ClickFunnels is not far behind because it works with Google Analytics, which is easily one of the best and most popular third-party analytics tools. 
instapage analytics
Instapage analytics dashboard

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ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

Customization Features

Both platforms offer many templates that you can customize to your specifications. ClickFunnels is an older platform, so its templates may look a bit dated.

Instapage has over 500 templates to choose from, and they all have a sleek modern design. As a bonus, Instapage sorts them by their industry as a default option. 

ClickFunnels has an added feature that allows you to use hundreds of pre-built marketing funnels.

Which Platform Offers Better Customization Features?

  • Instapage is better because it provides more professional-looking customizable templates to create landing pages. ClickFunnels offers customizable but largely pre-built marketing funnels that are clearly identifiable to ClickFunnels users.
ClickFunnels vs Instapage: Comparison of Two Funnel & Landing Page Builders

Customer Support

ClickFunnels’ 24/7 ticket support and chat support runs 24 hours a day Monday through Friday. There is also a help center available.

Users also have Community-based support from other users through the ClickFunnels Facebook group. In addition, the Facebook group offers strategic support that goes far outside the range of service for queries to customer service and tech support teams. However, there is no guarantee on the speed or quality since this support option comes from other users and not ClickFunnels directly.

Instapage provides users an automated help center and Monday to Friday ticket-based support.

This option lets you state your problem and receive a response within a few hours to a day on weekdays.

Which Platform Offers Better Support?

  • Instapage’s support is capable but more limited than ClickFunnels, given the lack of a truly 24/7 option for direct contact.

Final Thoughts

  • Choose ClickFunnels if: you already have a substantial mailing list or traffic base, but you need to improve conversions. As an all-around e-commerce business solution, ClickFunnels provides all the tools you need to run a successful online business. 
  • Choose Instapage if: you already make use of platforms such as WordPress, separate CRM systems, and you have your own separate e-commerce system. Instapage is a great tool for creating professional and high-converting landing pages, but it does not offer the “guided journey” of a comprehensive sales funnel.

In our expert opinion, ClickFunnels is the better all-in-one marketing and e-commerce platform.

It offers amazing tools, good customization, and compelling sales funnel technology that gives you an edge into converting your leads and prospects into customers.

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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