ClickFunnels 2.0 vs LeadPages

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ClickFunnels 2.0 is a comprehensive all-in-one platform for marketing, selling, and delivering products and services.

In contrast, LeadPages is a website and landing page builder created for collecting leads.

We break down the differences in features, tools, and pricing between the two platforms to help you find the best solution for your business.

ClickFunnels 2.0 vs LeadPages

Key Takeaways:

  • ClickFunnels 2.0 is an all-in-one platform for creating, selling, and delivering products
  • LeadPages is primarily focused on collecting leads’ information

Main Differences Between ClickFunnels 2.0 and LeadPages

ClickFunnels 2.0 and LeadPages have several overlapping features as well as many differences.

Therefore, to help you understand how the two platforms differ from each other, we’ve created a list below:

  • Chief Focus – LeadPages is for collecting leads whereas ClickFunnels 2.0 is for selling all types of products and services.
  • Digital Products – ClickFunnels 2.0 has native digital product creation, hosting, and delivery tools; in contrast, LeadPages doesn’t have any.
  • E-Commerce – LeadPages has no physical product features and tools, while ClickFunnels 2.0 supports the sale of physical products.
  • Email MarketingClickFunnels 2.0 has a native email marketing tool, but LeadPages users have to use a third-party provider.
  • Automation – LeadPages has no automation or workflow tools. ClickFunnels 2.0 does.
  • PricingClickFunnels 2.0 starts at $147 per month, which is considerably more expensive than LeadPages’ entry-level plan, which costs $49 per month.
ClickFunnels 2.0LeadPages
Starting Price$147 per month$49 per month
Discounts$240-$3,468 per year$144-$300 per year
Transaction Fees0%0%
Type of PlatformAll-in-oneAll-in-one
Technical Knowledge RequiredNoneNone
Native BuildersLanding pages, funnels, websitesLanding pages, websites
Native Digital Products SupportedCourses, membership sites
Native E-Commerce Solution
Native Email Marketing
Native Automation

What Are ClickFunnels 2.0 and LeadPages?

ClickFunnels 2.0 is an all-in-one platform for creating, marketing, and selling products and services.

Some of the features that the platform has include:

The wide range of features enables online businesses and brick-and-mortar stores to market and sell their products.

Here are some businesses that use ClickFunnels 2.0:

On the other hand, LeadPages is a lead generation platform focused on collecting prospective customers’ information.

Some of its tools include:

  • Websites
  • Landing pages
  • Pop-ups
  • Alerts
  • Payments
  • Custom domains
  • Integrations

Businesses can use LeadPages to send traffic to their websites and landing pages to collect leads’ information.

Some examples of how companies use the platform:

  • Coaches – Besides generating leads, they can sell online coaching programs and schedule calls.
  • Elearning – Course sellers can market and sell their training through LeadPages, and deliver them by using its Teachable or Gumroad direct integration.
  • Freelancers – Services providers can create online portfolios to display and advertise their previous work, schedule discovery calls, and take payments.
  • Local Businesses – Brick-and-mortar companies, such as dentists, restaurants, lawyers, and real estate agents, can create an online presence and generate leads or schedule bookings.
Custom domains

Pros and Cons of ClickFunnels 2.0


  • Great User Experience – Each ClickFunnels 2.0 tool element has a drag-and-drop builder, which makes it incredibly easy to create websites, courses, funnels, and marketing automation flows.
  • All-in-One – ClickFunnels 2.0 provides users with all of the features and tools to create, market, and sell products; no other subscriptions or platforms are required.
  • Annual Discount – The platform offers users an annual discount if they opt for a yearly subscription plan. This discount is between $240-$3,468 per year. 


  • Pricing – ClickFunnels 2.0 is incredibly expensive for users starting out. The platform’s pricing ranges between $147-$297 per month.
  • Potentially Excessive – ClickFunnels 2.0 has dozens of features and tools which may exceed the needs of a business that is getting started.

Pros and Cons of LeadPages


  • Pricing – LeadPages is incredibly affordable, as its entry-level plan costs $49 per month.
  • Onboarding – The platform offers a free one-on-one quick start call, which helps new subscribers get acquainted with the LeadPages.
  • Templates – There are many website and landing page templates that enable users to get started quickly.
  • Discount – All subscribers that opt for an annual plan can save between $144-$300 per year.


  • Third-Party Platforms – Due to the limited number of features and tools, users are likely to require third-party platform subscriptions to run their business.
  • Product Hosting and Delivery – LeadPages offers no product hosting or delivery solution, which can frustrate online sellers.
  • Funnels – The platform has no funnel feature, which could reduce a page’s conversion rate, opt-in rate, or revenue potential.
Pros and Cons of LeadPages

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs LeadPages


ClickFunnels 2.0 has a complete website builder tool.

To start, subscribers can pick a template, connect their custom domain, and customize the site using the drag-and-drop editor.

As ClickFunnels 2.0 hosts digital products, users can have a membership portal page for customers to sign in and access their products.

Moreover, it has a native blog, which can be displayed on a ClickFunnels 2.0 website.


LeadPages also has a great website builder, which is easy to use and customizable.

Some of its features include:

  • Forms
  • Bookings and scheduling
  • Payments
  • Pop-ups
  • Alert bars
  • Mobile-responsive designs

Moreover, LeadPages has over 50 pre-made website templates that are designed for all different niches, some of which include:

  • Short-term rentals
  • Health and fitness coaching
  • Freelancers
  • Events
  • Podcasting
Short-term rentals

Landing Pages

ClickFunnels 2.0 has a landing page feature for creating opt-in forms, sales pages, event registration, and collecting leads’ information.

The platform has the following tools to create landing pages:

  • Templates
  • Drag-and-drop editor
  • Forms
  • Checkout
  • Payment options
    • One-time payments
    • Subscriptions
Landing Pages

LeadPages has many overlapping landing page features with ClickFunnels 2.0.

Here’s a breakdown of LeadPages’ landing page tools: 

  • Call-to-action buttons
  • Unlimited published pages
  • Drag-and-drop editor
  • Mobile-responsive design
  • Forms
  • Booking and scheduling
  • OpenTable integration

LeadPages has over 100 landing page templates for subscribers to choose from.

To find a template, subscribers can filter by highest converting, collections, page type, industry, style, and color. 

Call-to-action buttons


ClickFunnels 2.0 is the only platform with a funnel builder; LeadPages does not offer one.

Some of ClickFunnels 2.0’s funnel features and tools include:

  • Drag-and-drop editor
  • Multimedia
    • Images
    • Videos
    • Webinars
  • Recipes (pre-built templates)
  • Visual customer journey builder
  • Upsells
  • Downsells
  • Crosells
  • Workflow integration
  • Analytics

Therefore, when it comes to funnels, ClickFunnels 2.0 is hands down the winner.


Overall, we’d also say that ClickFunnels 2.0 has the better website, landing page, and funnel features and tools.

We also like that users can easily integrate them into a workflow or marketing campaign from within the platform, which is likely to result in more sales, opt-ins, and revenue generated.

Digital Products: ClickFunnels 2.0 vs LeadPages

ClickFunnels 2.0 supports the creation, hosting, and delivery of courses and membership sites.

The platform’s course features include:

  • Course templates
  • Organization
    • Lessons
    • Modules
  • Scheduled and drip content
  • Course management
    • Edit student access
    • Enroll and remove students
  • Internal note-taking

ClickFunnels 2.0’s membership site builder is another way to package training, guides, and digital products.

Businesses can sell access to the membership site on a monthly subscription model.

This gives companies a more predictable source of revenue due to recurring payments.

ClickFunnels 2.0’s membership site

On the other hand, LeadPages has no native digital product features. If a business sells a digital product on the platform, they must deliver it using a third-party platform.

Therefore, ClickFunnels 2.0 is the clear winner when you compare the two platforms based on their digital product tools.

E-Commerce: ClickFunnels 2.0 vs LeadPages

ClickFunnels 2.0 has a feature called Global Products, which lets users create a product and then link it to a funnel, site, or landing page.

The products listed can include physical products for e-commerce companies to use.

Although ClickFunnels 2.0 supports the sale of all products, it’s best suited to individual products and bundles – for example, supplements.

Other features that e-commerce companies can use include email automation to update customers’ order status and funnels to maximize order value.

E-Commerce: ClickFunnels 2.0 vs LeadPages

Although LeadPages lets users sell physical products and can process payments, it has no native e-commerce tools.

Typically, users wanting e-commerce functionality must integrate a third-party platform, such as Shopify.

Therefore, ClickFunnels 2.0 hands down wins the e-commerce comparison.

Marketing Features: ClickFunnels 2.0 vs LeadPages

ClickFunnels 2.0 has both email marketing and workflows for subscribers to automate their marketing and increase their sales.

The platform’s email marketing tool has the following features:

  • Drag-and-drop builder
  • Email types
    • Automated flows
    • Broadcasts
    • Scheduled
  • Segmentation
    • Actions
    • Behavior
    • Revenue based
  • A/B testing

ClickFunnels 2.0’s Workflows is designed to connect all the assets on the platform together.

For example, if a user has entered their information to a webinar sign-up, the workflow can automate sending an email with the link and follow up afterward to direct them to a sales page.

This feature enables subscribers to create a sales pipeline and view where each potential customer is in the sales process.

feature enables subscribers

LeadPages has no native marketing features, such as automation, email marketing, or SMS marketing.

However, it does have direct integrations with workflow and email marketing platforms.

Therefore, as LeadPages lacks native marketing tools, ClickFunnels 2.0 is the winner.

Integrations: ClickFunnels 2.0 vs LeadPages

As ClickFunnels 2.0 is an all-in-one platform, subscribers do not require third-party platform integration to market, sell, and deliver products.

Therefore, it has very few direct integrations, almost exclusively limited to payments.

The ClickFunnels 2.0 payment integrations available are:

  • Stripe
  • PayPal
  • NMI

The other direct integration offered is ClickFunnels Classic, which enables users to connect a legacy account to their new ClickFunnels 2.0 subscription.

In contrast, in addition to LeadPages, many subscribers will also use third-party platforms.

It has over 40 direct integrations for users to connect to, like:

  • Google Analytics
  • Salesforce
  • ZoHo CRM
  • Meta
  • Shopify
  • ActiveCampaign
  • ConvertKit
  • MailChimp
  • HubSpot
  • Slack
  • Teachable
  • Twilio
  • Stripe
  • PayPal
  • Acuity
  • OpenTable

Included in LeadPages’ extensive list of direct integrations are Zapier and webhooks.

Users can connect their LeadPages account to thousands of other third-party platforms by integrating them.


LeadPages has a better range of direct integrations; therefore, we would say that it wins this comparison.

Reporting and Analytics ClickFunnels 2.0 vs LeadPages

ClickFunnels 2.0 provides users with analytics and reporting for each asset they can create on the platform:

  • Website, landing page, and funnel
    • Visitors
    • Conversion rate
    • Number of orders per product
    • Opt-ins
    • Customers
    • Subscriptions
  • Courses
    • Course progress
    • Individual learner’s viewed content
  • Campaigns/workflows
    • Complete funnel metrics for each element
  • Email
    • Open rates
    • Sales
  • Access historical data and reports
Reporting and Analytics

LeadPages also provides subscribers with analytics tools for them to review their business performance, including:

  • Visitors
  • Opt-in rates
  • Conversion rates
  • A/B test results

Moreover, LeadPages’ analytics are displayed in real-time, which allows businesses to adjust and optimize their content without delay.

A/B test results

LeadPages has fewer tools as it has fewer features; however, where they have overlapping product features, we’d say that both ClickFunnels 2.0’s and LeadPages’ reporting and analytics are equal.

Support and Migration: ClickFunnels 2.0 vs LeadPages

ClickFunnels 2.0’s support features include its blog, webinars, live chat, community, live training, and help docs.

One of the great things about ClickFunnels 2.0’s live chat support is that they often screen record the solutions to questions, which makes implementing solutions incredibly easy.

Regarding helping users migrate to ClickFunnels 2.0, the platform doesn’t offer a service. 

However, they do have several written tutorials and offer live chat support.

Support and Migration

LeadPages has many support tools that help subscribers use the platform’s features to grow their businesses.

Some of their support features include:

  • Tech support
    • Phone
    • Chat
    • Email
  • Webinars
  • Downloadables
  • Blog
  • Podcast
  • Guides

The platform doesn’t have a specific migration tool; however, all users are offered a 1-on-1 quick start call, which is a great opportunity for them to understand how to migrate to LeadPages.

LeadPages has many support

Overall we’d say that ClickFunnels 2.0 and LeadPages have similar support and migration options, and we wouldn’t consider either to be better.

Affordability: ClickFunnels 2.0 vs LeadPages

ClickFunnels 2.0 has three subscription plans for users to choose from:

The key difference between the subscription plans are the limitations on the number of assets users can create regarding:

  • Websites
  • Funnels
  • Admin users
  • Custom domains
  • Courses
  • Students
  • Contacts

Other features that Pro and Funnel Hacker Plan holders have access to:

  • Affiliate program
  • API access
  • ShareFunnels
  • Liquid theme editor
  • CF1 maintenance mode plan

Although the ClickFunnels 2.0 plans are priced high, they give users access to a wide range of features.

Moreover, users can reduce the ClickFunnels 2.0 price by $240-$3,468 per year if they subscribe to an annual plan.

In contrast, LeadPages has only two subscription plans: the Standard plan and the Pro plan, priced at $49 and $99 per month, respectively.

The platform’s core features include:

  • Landing pages, pop-ups, and alert bars
  • Unlimited traffic and leads
  • Free custom domain
  • Free hosting
  • Mobile-responsive site templates
  • Lead notifications
  • Tech support
  • 40+ standard integrations
  • 1-on-1 quick start call

The two additional features that Pro plan holders receive are online sales and payments and unlimited A/B split testing.

It should be noted that both ClickFunnels 2.0 and LeadPages offer prospective customers a 14-day free trial, allowing them to test each platform’s features and tools.

Free hosting

Although ClickFunnels 2.0 is considerably more expensive than LeadPages, we would say that it offers users better value for money.

This is because it contains dozens of additional features and tools that can increase revenue and drive sales – such as funnels, email marketing, and upsells.

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Bottom Line

To summarize our comparison, we would say that ClickFunnels 2.0 is the better solution for businesses looking for an all-in-one solution with comprehensive marketing features to sell products and services.

In contrast, if a company only wants to collect leads and requires few other features, LeadPages offers a more cost-effective solution.

Therefore, unless you only need this limited set of features, we’d recommend ClickFunnels 2.0.

Frequently Asked Questions

Yes, in addition to all of the features that LeadPages has, such as landing pages, websites, forms, and payments, ClickFunnels 2.0 also offers courses, membership sites, email marketing, automation, and funnels.

LeadPages has fewer features and tools than ClickFunnels 2.0. This is because LeadPages primarily focuses on generating leads, whereas ClickFunnels primarily serves customers who want marketing, advertising, sales, and delivery solutions for their products and services.

Yes, LeadPages is considerably cheaper than ClickFunnels 2.0. The platform’s entry-level subscription, the Standard plan, costs $49 per month. In contrast, ClickFunnels 2.0’s entry-level subscription, the Basic plan, costs $147 per month.

LeadPages is best suited for businesses that want to build a basic website or landing page to collect leads. ClickFunnels 2.0 has a broader range of features that enables users to create, host, sell, and deliver products and services in addition to marketing and sales.

Both ClickFunnels 2.0 and LeadPages have intuitive layouts, templates, and drag-and-drop builders, making them easier to use. We found them both equally as easy to create products and pages.

Yes, both ClickFunnels 2.0 and LeadPages offer prospective customers a 14-day free trial, allowing them to try out all of the platform’s features and tools.

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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