ClickFunnels vs Leadpages: Which Platform is Right For You?

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While searching for the best online marketing platform and page-building solution, you may wonder how ClickFunnels compares to Leadpages.

In this article, we will look at the main differences between the two platforms and provide a complete comparison between the two. 

Leadpages is a complete landing page and website builder. Its main focus is on speed and using as few clicks as possible to get the job done.

ClickFunnels, on the other hand, is more focused on creating sales funnels. 

Neither platform requires extensive knowledge of coding.

They are both user-friendly and operate with the same drag-and-drop editor system.

CIickFunnels vs Leadpages

Key Takeaways:

  • Leadpages is cheaper.
  • Leadpages is a landing page builder.
  • ClickFunnels is an all-in-one funnel builder with ability of creating landing pages.
  • Leadpages is a great affordable for lead collection.
  • ClickFunnels offers more sales, e-commerce and customization features


ClickFunnels is a landing page and funnel-building tool that comes with many easy-to-edit templates. Its main function is to create funnels that turn potential leads into sales.

It allows you to create sales funnels, host webinars, and add billing solutions to your online store. 

Main features include:

  • Drag-and-drop editor 
  • Website hosting features 
  • Landing page software
  • E-mail auto responding software
  • A/B Split testing 
  • Sales funnels 
  • Membership sites
  • Opt-ins 


Leadpages is a landing page tool that allows you to capture leads.

Leadpages makes it easy to design a landing page without coding experience. Access an extensive range of customizable templates geared at increasing conversations and your database.

Other features include:

  • Hosting webinars 
  • Opt-in boxes within blogs 
  • Easy landing page creation 
  • E-mail to text message integration 
  • Sales templates  
  • PowToon A/B testing 
  • CRM integration 
  • Digital advertising 

ClickFunnels vs.  Leadpages at a Glance

Free TrialYes, 14 days.Yes, 14 days.
Pricing RangeStandard Plan – $97 per month
Platinum Plan – $297 per month
TwoCommaClubX Plan – $2,497 per month
Standard plan $37 per month
Pro Plan $79 per month
Advanced Plan $321 per month
Best ForCreating lead and sales funnels
Building landing pages
Increase traffic
Boost conversion rates
Create and publish unlimited landing pages
E-mail trigger links
Create and customize templates
Page BuilderCustomize landing pages, membership sites, and sales funnels
Share funnels
Affiliate program
Advanced integrations
Unlimited traffic and leads
Most Notable FeaturesDifferent types of funnels
Order pages
Upsell pages
All advanced Funnels
Share Funnels
Priority Support and Templates
Custom Domains
A/B Split Tests
E-mail integrations
Sell digital or physical products
Track the changes you make
Click tutorial
Drag-and-drop builder
Features Leadmeter
Provides optimization tips in real-time
Advanced integrations
ClickFunnels vs Leadpages: Which Platform is Right For You?

ClickFunnels vs. Leadpages: Pricing Comparison

ClickFunnels is a website building and sales tool. It allows users to create sales or landing pages and then track their performance in real-time. You can create new funnels very quickly, as well as making membership sites and hosting webinars.

ClickFunnels Pricing:

The Standard plan will cost you $97 per month (annual fee $997)

This Plan allows you to use:

  • Drag-and-drop editor 
  • Funnel template 
  • Sub-page creator 
  • 20 funnels 
  • 100 pages 
  • One user permit 
  • 20,000 visitors 
  • Unlimited contacts 
  • Unlimited members
  • 3 custom domains 
  • A/B split testing 
  • Opt-in funnels 
  • Order, upsell, and down-sell pages
  • Pop-up boxes

What the plan doesn’t include:

  • Multiple users
  • A follow-up funnel option
  • Unlimited funnels
  • VIP support

The Platinum plan’s starting price is $297 per month (annual fee $2,997)

This plan offers all the standard features as well as the following:

  • Connecting up to 9 domains 
  • Payment gateways 

The TwoCommaClubX plan will cost you $2,497 per month 

This plan offers all previously mentioned features and includes:

  • 10 sub-users 
  • Unlimited pages and funnels 
  • Priority VIP support 
  • Connect 27 domains and 27 payment gateways

Leadpages Pricing:

  • The Standard plan will cost you $37 per month ($27 per month paid annually) 


  • Drag-and-drop feature
  • Mobile-friendly templates 
  • A/B testing 
  • Leadpages integration
  • Analytics 
  • Opt-ins 
  • Publish landing pages 
  • WordPress Plugin
  • SEO-friendly pages
  • Lead notifications 
  • Add countdown timer for limited offers 
  • Video embedding  

The Pro Plan costs $79 per month ($59 per month paid annually)

It includes all of the above, including: 

  • 3 sites
  • Landing pages, pop-ups
  • Alert bars 
  • Free custom domain 
  • Free hosting 
  • Mobile templates 
  • Lead notifications 
  • Tech support 
  • 40 + standard integrations 
  • Online sales payments 
  • Unlimited A/B split testing 

Advanced Plan costs $321 per month ($239 per month paid annually)

It includes all of the other plans’ features, plus:

  • Up to 50 sites 
  • Landing pages, pop-ups, and alert bars 
  • Unlimited traffic and leads 
  • Free hosting 
  • Mobile templates 
  • Lead notifications 
  • Unlimited A/B testing 
  • 5 pro-sub-accounts 
  • Quick start calls 

Each platform has different benefits, but both provide a wide range of templates and can be cost-effective. 

ClickFunnels vs Leadpages: Which Platform is Right For You?

ClickFunnels vs. Leadpages: A Comparison of Features and Tools

Leadpages exists to help your business capture leads.

This platform gives you a real-time analysis of users visiting the page. It then uses this information to improve the page and turn those leads into sales. This platform aims to increase your conversion rate. 

The below features comprise the conversion-optimization and visitor-tracking analytics that make both ClickFunnels and Leadpages successful.

Depending on your specific focus, you may prefer one or the other according to its relative strength in one or more particular areas.

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Funnel Builder

ClickFunnels is one of the best funnel builders. It handles every aspect of your sales funnel, from creating landing pages to publishing, managing, testing, and tracking. 

Design a special membership section for your users, send e-mails and host informative webinars to stand out from other pages. 

  • Target a specific target market 
  • Automatically send e-mails 

Leadpages is a landing page builder rather than a funnel builder. While it is possible to create funnels, it is a lot trickier. 

Which Platform Offers the Better Solution for Building Funnels?

  • ClickFunnels is better because it’s much easier to create funnels on this platform.
ClickFunnels vs Leadpages: Which Platform is Right For You?
Funnel building process in ClickFunnels

Page Builder

ClickFunnels’ page builder is extremely easy to use with several templates to choose from, all of which are highly customizable.

Leadpages offers one of the best page builders that is equally user-friendly, allowing you to build a landing page as functional as it is responsive.

Neither platform requires coding experience, which makes both fantastic marketing tools for anyone to use.

Which Platform Offers Better Solution for Building Pages?

  • Although ClickFunnels features a page builder, its focus is not primarily page and website building. Both are completely serviceable, but Leadpages is a website and landing page builder specifically. As a result, it has a superior page builder with a bit more visual punch. 
leadpages builder
Leadpages page builder

Sales & Marketing Features

ClickFunnels offers integration features for advertising, marketing automation, call tracking, live chat options, and webinar hosting.

In addition, it allows you to capture potential leads then export the contact information as a CSV file. 

Integrate ClickFunnels with platforms such as Facebook, Mailchimp, and Zapier, as well as many others to automate a wide range of your sales and marketing operations.

Which Platform Offers Better Sales & Marketing Solutions?

  • ClickFunnels wins this race! It is better because it has everything you need for sales and marketing, supports a wide range of third-party integrations, and is very easy to use. 
ClickFunnels vs Leadpages: Which Platform is Right For You?
ClickFunnels sales funnel process


ClickFunnels allows you to customize and create membership landing pages.

These pages allow you to interact with your members and offer special features such as hosted webinars. In addition, this feature allows you to offer e-mail responses and lead members to sales landing pages. 

Members need an avenue to pay for their goods. ClickFunnels allows payment options through platforms such as PayPal, Stripe. This allows you to offer online payment solutions. 

Which Platform Offers Better Membership Solutions?

  • Once again, ClickFunnels is better. It offers a complete membership solution and focuses on growing your page. Leadpages doesn’t have this option.
ClickFunnels Membership 2
Building membership funnel in ClickFunnels

E-Commerce Features

ClickFunnels gives you the ability to sell physical products online. By using landing pages to create an irresistible offer that your customers can’t refuse.

Generating leads is only half the process. The real test is turning those leads into real-life sales, which ClickFunnels can do.

Leadpages requires integration with a third-party shopping cart such as Samcart to actually close the sale.

Which Platform Offers Better E-Commerce Features?

  • ClickFunnels is better because it allows you to turn leads into real product sales. Leadpages doesn’t provide this option directly.
ClickFunnels vs Leadpages: Which Platform is Right For You?
ClickFunnels e-commerce templates

Analytics Features

ClickFunnels easily integrates with Google Analytics to keep track of key page performance features.

Track conversion rates on Facebook and retarget customers based on their behavioral data. Leadpages can also integrate with Google Analytics and show conversion rates.  

Leadpages offers basic metrics and easy-to-read data as well as A/B testing.

Which Platform Offers Better Analytics Features?

  • ClickFunnels is better because it provides a more in-depth look at behavioral data and has more complex analytical details. 
leadpages analytics
LeadPages A/B testing analytics

Customization Features

Both platforms offer several customizable templates. However, the Leadpages page builder offers a bit more customizability than ClickFunnels.

While Clickfunnels dominates the funnel-building game, it is well-known that once you’ve used a ClickFunnels page, you can always tell when you are looking at a funnel built within it. 

Which Platform Offers Better Customization Features?

  • The two options are very close; However, Leadpages is better on this point because it offers slightly more customization options, enabling you to get a slightly more distinctive aesthetic.
LeadPages Website Builder
Leadpages website customization possibilities

Customer Support

ClickFunnels offers 24-hour live chat support from Monday to Friday and 24/7 ticket or email support.

You can also get community support through the Facebook group (from other ClickFunnels users).

This option has variable speed, but it covers areas like strategy and planning, rather than limiting to the core usage and technical queries that the customer and tech support teams can address.

Leadpages offers email ticket support Monday – Friday from 8 AM – 5 PM EST (excluding U.S. holidays). Within these hours, the Leadpages team promises to respond within 24-48 hours.

Which Platform Offers Better Customization Features?

  • Leadpages has more limited support than ClickFunnels.
ClickFunnels Support Chat
Clickfunnels support chat

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Final Thoughts

  • Choose ClickFunnels if: You are an established business looking for a focused marketing solution whose primary purpose is to increase conversions.

You need a site that offers membership sites and auto-responding features.

In addition, you want to create sales funnels that you can customize to suit your target market. 

  • Choose Leadpages if: You are new to online marketing, want to build up your e-mail list quickly, or are looking for an easy-to-use landing page builder. 

In our expert opinion, the platform that comes out on top is ClickFunnels because it can perform more than one function.

In addition, it offers a powerful tool to create sales funnels and has many features that Leadpages doesn’t provide. 

Even though ClickFunnels is more expensive, it offers features that will help grow your business and is outstanding value for money considering all the features it has to offer.

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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