ClickFunnels vs Ontraport: Which One Is Better?

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While looking for the best all-in-one digital marketing platform and a funnel-building solution, you may find yourself comparing ClickFunnels with Ontraport.

Both platforms offer so many different packages, features, and price points that it can be challenging to determine which one is right for you.

ClickFunnels is a sales funnel creation tool and an all-in-one business solution provider.

Ontraport is a platform that removes the burden of technology so small businesses can bring their value to the world.

Below you’ll find the facts about how ClickFunnels and Ontraport compare to each other. 

ClickFunnels vs Ontraport


ClickFunnels is a self-hosted business solution provider that offers the following services: 

  • Website builder
  • Landing pages and funnels
  • Affiliate management system
  • E-mail marketing platform
  • Membership sites
  • Web hosting

ClickFunnels starts at $97 a month.


Ontraport is an all-in-one customer relationship management (CRM) and marketing software that offers the following services:

  • Website builder
  • Landing pages and funnels
  • Affiliate management system
  • E-mail marketing platform
  • Membership sites
  • Web hosting

Ontraport starts at $79 per month.


ClickFunnels vs. Ontraport at a Glance

Free TrialYes, 14 daysYes, 14 days.
Pricing Range (Monthly)Standard – $97
Platinum – $297
TwoCommaClubX – $2,497
Basic – $79/month
Plus – $147/month
Pro – $297/month
Enterprise – $497/month
Best ForThose who want an all-in-one sales funnel creator and business toolThose who want an all-in-one CRM & marketing software that can grow their business
Page BuilderDrag-and-drop interface
Easy to use
Friendly user interface
Many tutorials available
Drag-and-drop interface
Easy to use
Friendly user interface
Many tutorials available
Most Notable FeaturesSales funnel creation tools
Website Builder
Membership sites
E-commerce store funnels for your online store
Web hosting
Affiliate management system
E-mail marketing platform
Hosting webinars
Helps automate sales, marketing, and operations tasks
Industry-leading, built-in landing page builder
Automated e-mail campaigns
Overview of all data.
Lead management.
Multiple payment gateways and e-commerce options

While both platforms are great for building automated marketing systems, there are a few key differences:

  • Ontraport offers speedy, multi-channel support for all accounts (not just top-tier accounts like Clickfunnels)
  • Ontraport offers detailed reporting on sales, refunds, lead activity, and customer activity. This granular reporting gives you more insight. 
  • While both platforms let you create e-mails and add them into your funnels, ClickFunnels requires Platinum plan for Follow-Up Funnels tool.
  • Both platforms let you host a membership site. However, only Ontraport offers certain management features like WordPress integration and a Customer Center. 

Overall, Ontraport is a comprehensive way to automate marketing tasks such as refunds and payment issues.

ClickFunnels vs. Ontraport: Pricing Comparison

At first glance, ClickFunnels and Ontraport have very similar pricing tiers. However, when you look at hidden costs, it becomes apparent that Ontraport offers much more for the same price.

In this section, we’ll compare and contrast the pricing aspect of both platforms and draw your attention to hidden fees and characteristics that may need your attention. 

ClickFunnels Pricing:

  • Standard Plan: Costs $97/month and lets you create 20 funnels, 100 landing pages, and up to three custom domains. There are plenty of courses and training opportunities.
  • Platinum Plan: Costs $297/month and lets you create an unlimited number of sales funnels, landing pages, custom domains, and contacts, with no limit on the number of unique visitors per month.

Ontraport Pricing:

  • Basic: Costs $79/month and lets you store up to 1,000 contacts and send unlimited e-mails. 
  • Plus: It costs $147/month and lets you store up to 2,500 contacts and send unlimited e-mails. 
  • Pro: Costs $297/month and lets you store up to 10,000 contacts and send unlimited e-mails. 
  • Enterprise: Costs $497/month and lets you store up to 20,000 contacts and send as many as 200,000 e-mails per month. 

Overall, ClickFunnels offers the bare necessities for e-mail and marketing automation. However, you’ll also need to pay for e-mail delivery software if you want to deliver the e-mails you create successfully. By contrast, Ontraport lets you send e-mails right from the platform – no integration required.

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ClickFunnels vs. Ontraport: A Comparison of Features and Tools

When comparing features, it is crucial to consider which platform is more cost-effective. We also need to examine the price differential for comparable features on the competing platforms and discuss whether extra services are required. 

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Funnel Builder

Both ClickFunnels and Ontraport provide an easy way to build funnels using drag-and-drop editors and pre-made templates that are easily customizable. 

Which Platform Offers the Better Solution for Building Funnels?

  • ClickFunnels is arguably more straightforward and intuitive with way more templates 
  • Ontraport on the other hand, lets you create unlimited funnels regardless of your account level. However, with ClickFunnels’ Standard plan, you are limited to 20 funnels. In addition, you will need to upgrade to a Platinum account ($297/month) if you want access to the follow-up funnels (e-mail marketing tool).

Page Builder

Both ClickFunnels and Ontraport let you build pages using drag-and-drop editors or customizable premade templates. 

Which Platform Offers Better Solution for Building Pages?

  • Building simple landing pages is arguably more straightforward with ClickFunnels. 
  • Ontraport integrates with WordPress, and this gives you access to a sleek drag-and-drop page builder. However, WordPress is an additional expense. 

Sales & Marketing Features

Both platforms offer sales and marketing features, and you can use either platform to create e-mails and add them to your funnels. 

Which Platform Offers Better Sales & Marketing Solutions?

  • ClickFunnels is a clear winner here, as it offers very well focused marketing and sales approach by using funnels.
  • This platform centers itself around building well-converting funnels with various features that are made to optimize sales & marketing processes.

E-Commerce Features

Both platforms can handle your sales, but Ontraport offers a more streamlined way to manage your sales pipeline. 

Which Platform Offers Better E-Commerce Features?

  • ClickFunnels offers basic E-commerce features, but there’s much more to running a business than just accepting payments. Ontraport automates everything, including refunds, payment issues, and other critical internal sales tasks. 
  • Ontraport offers a comprehensive solution to handling sales for your entire business in just one place. 

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Analytics Features

ClickFunnels offers good analytics features, but Ontraport truly excels in this area.  

Which Platform Offers Better Analytics Features?

  • Ontraport offers detailed reporting, holistic data, and customizable trend charts that help you determine whether your sales pipelines are working. You can easily monitor your sales and refunds, lead and customer activity, page visits, e-mail stats, and more. 
  • To analyze social media lead behavior and see how people in your sales funnel make purchasing decisions with ClickFunnels, you need to upgrade to the Platinum plan to access “Follow-up Funnels.”

Customization Features

ClickFunnels offers a simple set of customization features appealing to beginners. Ontraport offers much more advanced features that will support your business as it grows. 

Which Platform Offers Better Customization Features?

  • Both ClickFunnels and Ontraport offer a drag-and-drop editor that makes it simple to create funnels and landing pages. They both also have marketplaces with great templates that you can easily tweak. 

Ontraport gives you complete design flexibility and more advanced features such as showing customized, unique pages to visitors based on their purchase history, interest, or demographic information.

Customer Support

ClickFunnels offers weekday 24-hour live chat support and 24/7 ticket or email support.

ClickFunnels aims to answer queries within 24 hours on weekdays, with the possibility of extended wait times through the weekend.

There is also an official ClickFunnels Facebook group that offers a broader scope of possible questions (that is, essentially any subject).

However, you rely upon fellow users rather than ClickFunnels staff when you use it. Therefore, this contact method offers no guarantee on quality or wait times.

Ontraport offers support through a comprehensive Support Center (knowledge base), Facebook group, email, and live chat service. Support hours are Monday – Thursday from 6 AM to 12 AM PST, Friday from 6 AM to 9 PM, weekends from 9 AM to 9 PM. On Wednesdays, live support also closes between 1:30 – 2:30 PM.

Aside from its somewhat unconventional hours, Ontraport’s customer support is responsive with an accessible, intuitive interface.


Final Thoughts

  • Choose ClickFunnels if: You’re looking for an easy-to-use dedicated sales funnel and landing page builder or you have a non-WordPress website. 
  • Choose Ontraport if: You’re looking for an all-in-one marketing and CRM system to help you grow your business, especially if you already have a WordPress website. 

Although ClickFunnels and Ontraport seem similarly priced, on closer inspection, Ontraport has a different approach by tackling more aspects than just funnels.

ClickFunnels is outstanding for its no-fuss builder for sales funnels and landing pages. If funnels are your to priority, there is no better choice than ClickFunnels.

If you want an all-in-one solution, Ontraport is a way to go. This software lets you design and deliver e-mails without extra integrations. Ontraport enables you to automate your sales and workflow without needing other tools. 

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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