ClickFunnels 2.0 vs OptimizePress

We may earn commissions if you buy via links on our website. Commissions don’t affect our opinions or evaluations. Learn more.

ClickFunnels 2.0 is an all-in-one platform for businesses to advertise, host, deliver, and sell products and services.

The platform enables this by providing users with websites, funnels, landing pages, courses, membership sites, e-commerce tools, email marketing, and automation.

In contrast, OptimizePress is a WordPress plugin for users who want to enable similar features on an existing site.

ClickFunnels 2.0 vs OptimizePress

Key Takeaways:

  • ClickFunnels 2.0 is an all-in-one platform with dozens of features to generate leads, market and sell products and services.
  • OptimizePress is a WordPress plugin for companies to create landing pages, funnels, courses, and checkout pages.

Main Differences Between ClickFunnels 2.0 and OptimizePress

There are many differences between ClickFunnels 2.0 and OptimizePress that prospective customers should be aware of:

  • Subscription Plans – ClickFunnels 2.0’s subscription plans are billed monthly, and OptimizePress offers annual subscription plans.
  • Pricing – OptimizePress’s entry-level plan starts at $129 per year; in contrast, ClickFunnels 2.0 starts at $147 per month.
  • Type of Platform – ClickFunnels 2.0 is an all-in-one platform; on the other hand, OptimizePress is a WordPress plugin.
  • Native Builders – As OptimizePress is a WordPress plugin, it doesn’t have a website builder but does have landing pages, sales pages, and funnels. ClickFunnels 2.0 has all these builders in addition to websites.
  • Email Marketing – ClickFunnels 2.0 has a native email marketing feature, but OptimizePress does not.
ClickFunnels 2.0OptimizePress
Starting Price$147 per month$129 per year
Discounts$240-$3,468 per year$50-$150 per year
Transaction Fees0%0%
Type of PlatformAll-in-oneWordPress plugin
Technical Knowledge RequiredNoneSome basic knowledge
Native BuildersLanding pages, funnels, websitesLanding pages, sales pages, funnels
Native Digital Products SupportedCourses, membership sitesCourses, membership sites
Native E-Commerce Solution
Native Email Marketing
Native Automation

What Are ClickFunnels 2.0 and OptimizePress?

ClickFunnels 2.0 is an all-in-one platform with the following features and tools:

  • Landing pages
  • Websites
  • Funnels
  • Digital products
    • Courses
    • Membership sites
  • E-commerce tools
  • Email marketing
  • Workflows (automation)
  • Integrations

These features enable companies across all industries to generate leads, create, host, delivery, and sell products and services.

OptimizePress is a WordPress plugin that gives site owners access to tools to enable purchases, host digital products, and create landing pages. 

The platform’s range of features and tools include:

  • Landing pages
  • Sales pages
  • Marketing funnels
  • Checkout and payments plugin
  • Online courses
  • Integrations

OptimizePress is best suited to existing WordPress site owners  who are looking to add the previously listed functionality to their site.


Pros and Cons of ClickFunnels 2.0


  • All-in-One – ClickFunnels 2.0 is an all-one platform, meaning that users don’t need any additional subscriptions or third-party platforms to run their business.
  • 60-Days Risk-Free – Prospective customers can combine the platform’s 30-day free trial with its 30-day money-back guarantee, which allows them to use the platform for 60 days risk-free.
  • Help and Support – ClickFunnels 2.0 has fantastic live chat and email support, as well as step-by-step tutorials.


  • Pricing – ClickFunnels 2.0’s cheapest plan costs $147 per month, which may be too high for new businesses.
  • Limitations – Each subscription plan limits the number of assets, such as websites, funnels, domains, courses, and contacts, which a business may exceed.

Pros and Cons of OptimizePress


  • Pricing – OptimizePress’ entry-level plan only costs $129 per year, which works out at just over $10 per month.
  • WordPress – The platform can be directly integrated with WordPress sites to give them additional functionality.
  • 30-Day Money Back Guarantee – OptimizePress offers all new customers a 30-day option to cancel their subscription plan and receive their money back in full.


  • Annual Subscription – Customers have to pay one year’s subscription plan upfront; the company doesn’t offer a monthly subscription plan option.
  • Time Consuming – The OptimizePress builders do not provide users with the best user experience, which can increase the time needed to create assets.
Time Consuming

Use Experience: ClickFunnels 2.0 vs OptimizePress

ClickFunnels 2.0 offers subscribers a superb user experience since it has an easy-to-navigate dashboard, prompts, and descriptions for creating assets.

Moreover, the platform has a range of support and help options:

  • Live chat
  • Email support
  • Help docs
  • Mastery training
  • Live training
  • Community

OptimizePress also has a great user experience, with a simple dashboard, and intuitive builders with descriptions.

Moreover, it does have support options, such as its Knowledge Base.

It should be noted that OptimizePress no longer provides support and ticket responses, as the platform is no longer kept updated.

OptimizePress no longer provides support

The OptimizePress user experience is not as good as ClickFunnels 2.0 because it requires subscribers to integrate it with WordPress and is longer updated.

Therefore, ClickFunnels 2.0 hands down wins this user experience comparison.

Websites, Landing Pages, and Funnels: ClickFunnels 2.0 vs OptimizePress


ClickFunnels 2.0 is the only platform that has a website builder because OptimizePress is for businesses with an existing WordPress site.

The features and tools that it does have to build sites include:

  • Drag-and-drop builder
  • Templates
  • Opt-in forms
  • Listing products and services
  • Blog
  • Pages

Landing Pages

ClickFunnels 2.0’s landing page builder has these features and tools:

  • Drag-and-drop builder
  • Call to action
  • Opt-in forms
  • Listing products and services
  • Page redirection

These pages can be used for sign-up forms, lead generation, and sales.

Page redirection

OptimizePress also has a landing page builder, but it focuses more on lead generation and not on selling physical and digital products.

The platform’s tools include: 

  • 100+ templates
  • Drag-and-drop builder
  • Opt-in forms
  • CRM and marketing integration
CRM and marketing integration

Because ClickFunnels 2.0 offers more versatility for businesses, we rate it better than OptimizePress.


Both ClickFunnels 2.0 and OptimizePress have funnel builders; the platforms’ overlapping tools include:

  • Templates
  • Drag-and-drop builder
  • Automation
  • Checkout pages

ClickFunnels 2.0 also offer several additional funnel tools:

  • Upsell pages
  • Downsell pages
  • Order bumps 
  • Workflow integration
  • Split testing
Split testing

As ClickFunnels 2.0 offers more tools, we believe that it is the superior funnel provider.

Digital Products: ClickFunnels 2.0 vs OptimizePress


ClickFunnels 2.0 has a complete course creation, hosting, and delivery solution for eLearning companies to sell their products.

The platform’s courses builder has these tools:

  • Recipes (templates)
  • Video hosting
  • Organization
    • Lessons
    • Sub-modules
    • Modules
  • Scheduling and drip content
  • User management
  • Internal note-taking

OptimizePress also has a native course builder that contains these tools:

  • Course builder
  • Lessons and modules
  • Drip schedule
  • Access limitations
    • Lifetime
    • Expires after
    • Fixed time
Fixed time

ClickFunnels 2.0 wins this course comparison because it provides more advanced tools and native video hosting.

Membership Sites

Both ClickFunnels 2.0 and OptimizePress have membership site features.

The platforms’ overlapping tools include:

  • Templates
  • Builders
  • Membership levels
  • Content types
    • Videos
    • Webinars
    • Courses
    • Audio files
    • Digital downloadables
  • Subscription payments
  • Drip content
  • Member management
Member management

Although the platforms are essentially equal, we’d give ClickFunnels 2.0 the edge and crown it the winner because it has video and product hosting.

E-Commerce: ClickFunnels 2.0 vs OptimizePress

ClickFunnels 2.0 lets users list and sell physical products on their landing pages, websites, and funnels.

The platform has a great tool called Global Products, which allows users to create products and then list them inside funnel pages with one click.

Because these are dynamic product listings, if a change is made within the Global Products listing, it will be reflected in the funnel.

Additional tools that ClickFunnels 2.0 provides to maximize sales include:

  • Upsells
  • Downsells
  • Order bumps
  • Discounts
E-Commerce: ClickFunnels 2.0 vs OptimizePress

OptimizePress also supports the sale of physical products and has many e-commerce templates, including:

  • Product home page
  • Order home page
  • Product Specifics page
  • Upsell page
Upsell page

Due to the limited additional tools that OptimizePress has, we’d say the clear winner is ClickFunnels 2.0.

Marketing and Automation: ClickFunnels 2.0 vs OptimizePress

Email Marketing

ClickFunnels 2.0 has a complete email marketing solution for businesses to create emails, sequences, and broadcasts.

Other email marketing tools they provide include:

  • Drag-and-drop builder
  • Recipes (templates)
  • Automation
  • Segmentation
  • Analytics

On the other hand, OptimizePress does not have a native email builder; therefore ClickFunnels 2.0 wins this comparison.


ClickFunnels 2.0 has advanced automation tools in its Workflows feature.

The Workflow tool enables subscribers to connect different assets and elements together into one flow.

Some examples of what can be included in one flow include emails, pages, funnels, and logic.

Moreover, companies can integrate third-party platforms directly into their automation by using the platform’s API access.


In contrast, OptimizePress’ only tool that could be considered to have automation is its funnels, which we’ve already covered in a previous section.

Therefore, ClickFunnels 2.0 is the hands-down automation winner.

CRM: ClickFunnels 2.0 vs OptimizePress

ClickFunnels 2.0 has contact profiles that allow companies to filter, sort, and view each customer’s information.

Within a ClickFunnels 2.0 profile, businesses can see the following information:

  • Contact information
  • Products purchased
  • Communication
  • Segments
  • Tags

Although OptimizePress offers third-party CRM integration, it doesn’t have a native CRM or features. 

If OptimizePress users require a CRM, they must use a third-party solution.

For these reasons, ClickFunnels 2.0 wins the CRM comparison.

Reporting and Analytics: ClickFunnels 2.0 vs OptimizePress

ClickFunnels 2.0 has reporting and analytics tools for every asset that users can create on the platform.

These analytics cover:

  • Websites, landing pages, funnels
    • Visitors
    • Opt-ins
    • Orders
    • Conversion rates
    • Average cart values
  • Courses
    • Progress
    • Learners’ viewing statistics
  • Membership sites
    • Subscriptions
  • Email marketing
    • Open rates
    • Click-through rates
    • Page views
    • Orders

In contrast, OptimizePress’ analytics are limited to:

  • Leads
  • Views
  • Opt-ins
  • Conversion rates
  • Split test reports
Split test reports

Because OptimizePress does not have any course analytics tools and lacks the comprehensive reports that ClickFunnels 2.0 has, we ranked ClickFunnels 2.0 as the winner.

Integrations: ClickFunnels 2.0 vs OptimizePress

ClickFunnels 2.0 has a limited range of direct integrations, including:

However, the platform does enable API access, which means that users can connect Zapier Webhooks and other third-party platforms.

One important note is that ClickFunnels 2.0 is an all-in-one platform, which means that direct integrations and third-party platforms are not necessarily required.

OptimizePress also has a wide range of integrations to use:

  • MailChimp
  • GetResponse
  • ConvertKit
  • ActiveCampaign
  • ConstantContact
  • Vimeo
  • YouTube
  • Wistia

The platform also enables API access to integrate platforms such as Zapier.


After testing both ClickFunnels 2.0 and OptimizePress, we’d say that their integration tools are tied.

Affordability: ClickFunnels 2.0 vs OptimizePress

ClickFunnels 2.0 gives businesses the option to select one of their three subscription plans:

Prospective customers should be aware that the main difference between the plans is the limits and capacity of each feature, including websites, funnels, custom domains, digital products, and contacts.

ClickFunnels 2.0 also offers businesses large discounts that range between $200 – $3,468 per year if they subscribe to an annual subscription plan.

OptimizePress also has three subscription plans for customers to choose from:

  • The Builder Plan – $129 per year
  • The Suite Plan – $199 per year
  • The Suite Pro Plan – $249 per year

The Builder plan has very few features, which include the OptimizeBuilder and 1 WordPress site.

To access the plugin’s full range of features, customers must be subscribed to the Suite or Suite Pro plans; the only difference between these plans is that they support one and five WordPress sites, respectively.

The Suite Pro Plan

Although more expensive, ClickFunnels 2.0 offers customers more flexibility with their subscription plans with monthly subscription plans, whereas OptimizePress only has annual subscription plans.

Users considering OptimizePress, solely based on the lower price, should consider the additional subscriptions they’d require to run their business, such as email marketing, website marketing, and automation.

Therefore, the affordability and total pricing depend on the need for additional subscriptions.

Bottom Line

To summarize our experience of testing and putting ClickFunnels 2.0 and OptimizePress head to head, we concluded that ClickFunnels 2.0 is the superior platform.

This is because it’s an all-in-one platform and not a plugin; it has more features and tools and offers customers a better user experience.

Moreover, as ClickFunnels 2.0 is a complete solution, users don’t have to purchase any additional third-party subscriptions.

Despite all of this, we wouldn’t write off OptimizePress, as it is still a good solution for businesses with WordPress sites that want additional functionality on their site.

Frequently Asked Questions

ClickFunnels 2.0 has many more features and tools than OptimizePress, for example, websites, email marketing, Workflows (automation), and contact management. In contrast, OptimizePress is a WordPress plugin that offers site owners additional functionality.

We believe ClickFunnels 2.0 is better than OptimizePress because it’s an all-in-one solution with more features and tools. On the other hand, OptimizePress is a specific solution that provides WordPress users with a plugin to enable them to create landing pages, sales pages, funnels, digital products, and integrations.

Yes, OptimizePress’ entry-level subscription costs $129 per year, whereas ClickFunnel 2.0’s entry-level offering, the Basic plan, is priced at $147 per month. However, prospective OptimizePress users should note that they will also need additional third-party platform subscriptions since it’s not an all-in-one solution.

We’d recommend ClickFunnels 2.0 to almost all prospective subscribers because it has far more features, such as websites, email marketing, Workflows (automation), and contact management.

Yes, ClickFunnels 2.0 is an easier-to-use platform as it provides customers with an easy layout, descriptions, and pop-ups. OptimizePress’ builders are not as easy to use and require more time to learn, and it also is a plugin, so some basic knowledge is required to use WordPress.

Yes, ClickFunnels 2.0 enables prospective customers 44-day risk-free access by combining its 14-day free trial with its 30-day money-back guarantee. OptimizePress also has a 30-day money-back guarantee if a new customer is dissatisfied.

Was this page helpful?
  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Leave a Reply

Your email address will not be published. Required fields are marked *

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels 2.0