ClickFunnels vs SamCart (2023) • Which Is Better for Your Business?

ClickFunnels and SamCart are two platforms that offer all-in-one marketing and e-commerce functionality.

However, to make the most of your investment, you need to be thoroughly aware of how differently each treats marketing and online selling.

While ClickFunnels enables a multipage sales-funnel approach, SamCart advocates a simple, one-page checkout approach. This article will compare both these platforms and their features.

ClickFunnels

Sellers can use various “stories” or funnels to lead a customer through to close a sale.

The ClickFunnels approach guides them through a series of compelling web pages designed to engage and move the customer toward committing to a purchase, preordering, or signing up.

This approach centers on converting interested leads into paying customers, so the ability of the different pages in the funnel to convert is crucial.

SamCart

SamCart offers a one-page checkout experience based on the idea that a simple purchase and payment solution is superior in creating conversions.

SamCart also optimizes the renewal of subscription-based products without any added complexity.

This streamlined checkout is an excellent feature for ensuring a continued revenue stream even after a lead has converted to a customer.

ClickFunnels vs. SamCart at a Glance

	ClickFunnels	SamCart
Free Trial	Yes, 14 days.	Yes, 14 days.
Pricing Range	ClickFunnels Basic – $97/month ClickFunnels Platinum – $297/month ClickFunnels TwoCommaClub X – $2497/month	Launch Plan – $49/month Grow Plan – $99/month Scale Plan – $199/month
Best For	Freelancers/Agencies Sellers of information products E-commerce Coaching Small Businesses Non-profit Organizations	Course creators Authors Coaches and Consultants Agencies Side Hustles Physical Product Sellers Amazon and Etsy Sellers Non-profit Organizations
Page Builder	Webinar Funnels Order Pages Upsell Pages Downsale Pages Membership Funnels Auto Webinar Funnels Fully Customizable Pages	Unlimited Pages & Products Unlimited Templates Drag & Drop Template Builder Full Template Library Fully customizable pages
Most Notable Features	Fully customizable, built-in page templates Drag and drop webpage builder Pre-designed sales funnels for various scenarios Supports selling of physical and virtual products One-click upsells All functionality available in one dashboard Multiple integrations with other platforms	Fully customizable, built-in page templates Drag and drop webpage builder Revenue optimization features, for example, upsells. Simple, all-in-one checkout pages Supports selling of physical and virtual products 750+ integrations with other platforms

ClickFunnels and SamCart have quite a few features in common, with differences in design philosophy and marketing approaches.

So, whether you should choose ClickFunnels or SamCart depends on whether you want multi-page lead nurturing or a simple, one-page checkout experience.

If the acquisition and conversion of new leads is your primary focus, ClickFunnels is a good choice. For example, suppose you are planning on releasing a new book.

In that case, sales funnels can help you create interest and anticipation in those visiting your site and thus increase sales potential at launch.

SamCart also has features that boast high lead conversion rates but through a simple, one-page approach. The idea is that a direct checkout experience, with an option for upsells, is a more sure way to optimize revenue.

SamCart also has a full suite of other marketing and CRM capabilities that make it stand out.

ClickFunnels vs. SamCart: Pricing Comparison

ClickFunnels Pricing:

ClickFunnels Basic – $97/month or $83/month if paid annually. You can create 20 sales funnels, 100 landing pages, and three domains. However, it only supports three payment gateways. The Platinum package is likely better for you if you need more.
ClickFunnels Platinum – $297/month or $249/month if paid annually. You can create an unlimited number of sales funnels, unlimited landing pages, and as many follow-up funnels as needed. It also features nine possible payment gateway options.
ClickFunnels TwoCommaClub X – $2497/month. This plan features unlimited sales funnels, unlimited landing pages, unlimited follow-up funnels, and an impressive 27 payment gateways.

SamCart Pricing:

Launch Plan – $49/month or $39/month if paid annually. This plan features unlimited pages and products, unlimited templates, and a drag-and-drop template builder. However, you cannot use your own branding, so you need to upgrade for that feature.
Grow Plan – $99/month or $79/ month if paid annually. This plan features the same capabilities as the Launch Plan (and more), but this is also white-labeled, with better customer support.
Scale Plan – $199/month or $159/ month if paid annually. The Scale plan has all the previous two plans’ features but allows more admin users and gold-standard support.

SamCart is more cost-effective than ClickFunnels and has more valuable features for e-commerce generally.

It doesn’t help you with designing and setting up your sales funnels. However, if lead creation is crucial, ClickFunnels might be for you.

ClickFunnels vs. SamCart: A Comparison of Features and Tools

Both of these tools aim to help you with e-commerce, and at the most superficial level, they could seem interchangeable.

However, when you get deeper, you discover that the different design philosophy of each makes it ideal for certain applications and less so for others.

Read on for a breakdown of all important features.

Page Builder

Both platforms offer drag-and-drop page-building tools and templates for various purposes.

With ClickFunnels, the funnel sequence is preset for you, so even if you are new to marketing, you can still make an impact with your product.

On the other hand, SamCart offers a wide variety of highly customizable templates without guidance for setting up the funnel itself.

Which Platform Offers Better Solution for Building Pages?

If you are looking simply for a page builder that is intuitive, easy to use and allows drag-and-drop functionality, both platforms compare equally. SamCart offers unlimited templates for building pages even with the cheapest plan, a fact that might influence your decision.

Sales & Marketing Features

ClickFunnels focuses on engaging customers on an emotional level using funnels.

The focus on the sales aspect is less than it is with SamCart. If you want seamless sales with a great checkout experience, SamCart is excellent.

It’s worth noting that SamCart also offers marketing features, but these are not spoon-fed to you as they are with ClickFunnels.

Which Platform Offers Better Sales & Marketing Solutions?

ClickFunnels is strong on marketing but weaker on checkouts. SamCart may not offer preloaded sales funnel templates, but you can create your own sales funnels (manually). Overall, we believe SamCart is better when considering sales and marketing together unless funnels are essential.

E-Commerce Features

SamCart and ClickFunnels focus on different areas of the e-commerce stream. While ClickFunnels helps direct interest in your product, SamCart makes purchasing simple.

SamCart has many CRM tools, essential for maintaining relationships and see how your customers are behaving. However, SamCart doesn’t feature email marketing, while ClickFunnels does.

Which Platform Offers Better E-Commerce Features?

SamCart tackles cart abandonment, while ClickFunnels doesn’t. SamCart also makes the checkout and payment process simple, increasing customer loyalty, which isn’t a focus for ClickFunnels. In our opinion, whether you are a startup or an established business, SamCart is better for pure e-commerce because it focuses on the entire experience for a great price.

Analytics Features

ClickFunnels analytics features focus on the performance of sales funnels, not the entire e-commerce experience.

This focus makes sense because this product is primarily about the initial interest phase. SamCart offers analysis on all aspects of the sales process.

Which Platform Offers Better E-Commerce Analytics?

ClickFunnel’s analytics, unsurprisingly, gives you good analytics for the performance of your sales funnels. From this, we can see that drawing customers in is the primary interest. SamCart analytics focuses on a much more significant portion of the e-commerce experience – sales, transactions, traffic, and customer behavior via Google Analytics. For full-spectrum analytics, SamCart is the way to go.

Customization Features

Both platforms offer lots of customization capabilities for their page builders. The SamCart Launch plan doesn’t provide white-labeling, so you cannot brand your pages on the entry-level plan, but the two higher plans allow this.

Which Platform Offers Better with Customizations?

Both platforms appear to perform comparably web page customization. While you don’t get custom branding on SamCart’s basic Launch plan, you do get white-label capabilities in the mid-price Scale plan.
SamCart Scale costs less than ClickFunnel’s least expensive plan in any case.

Customer Service

ClickFunnels offers weekday 24-hour live chat support and 24/7 ticket or email support.

ClickFunnels will usually answer queries within 24 hours on weekdays, with the possibility of extended wait times replies through the weekend.

There is also an official ClickFunnels Facebook group that offers a wider scope of possible questions (that is, absolutely anything).

However, you rely upon fellow users rather than ClickFunnels staff when you use it. This means that this contact method offers no guarantees concerning the quality or wait times.

SamCart support is open 9 AM-5 PM EST on weekdays, and it aims to respond to all support requests within 24 hours during these times.

You can access support through a web contact form, an email helpdesk ticket system, or a live chat. SamCart emphasizes that you will always talk to a human being during office hours rather than a bot or automated system.

Final Thoughts

Choose ClickFunnels if: You have significant traffic or interested leads, but your product or service does not sell itself.

ClickFunnels is best for creating anticipation for and driving new interest in your product. While it does have e-commerce features, the focus is on the customer’s emotional experience.

Choose SamCart if: You have existing interest and demand for a solid product that doesn’t need to be hyped up by sales funnels. If you want a secure and simple checkout experience and want to tackle cart abandonment, SamCart is a good choice.

This platform also provides a holistic view of your customer’s behavior SamCart is also the more affordable option between the two.

While both platforms can accurately claim all-in-one functionality, they are two somewhat different systems that appeal to different business types.

Based on the differences we have described, you can now decide which option is best for your unique circumstances.

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ClickFunnels vs SamCart Comparison: Which Is Better for Your Business?