Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

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These marketing and e-commerce platforms are powerhouse tools with all-inclusive support to promote and sell your products while making the process more efficient and streamlined. 

ClickFunnels is a web-based automation tool that focuses on marketing and sales funnels.

Shopify is an e-commerce software that allows you to launch or run your business by selling products.

To help you choose between ClickFunnels and Shopify, here is a detailed comparison.

ClickFunnels vs Shopify


Price Range: $97 to $2497 per month

ClickFunnels is an all-in-one platform that markets, promotes, and delivers products or services directly to customers. It contains numerous professionally-created sales funnels alongside optimized marketing features to save time and enhance sales. 

It’s perfect for new business owners or online marketers. Some additional features include e-mail automation, analytics integrations, and upsells.


Price Range: $29 to $299 per month

Shopify is a full-fledged e-commerce platform that allows businesses to build stores and sell online.

It has an outstanding framework with optimized templates that showcase your product.

An enhanced integrated support feature is also available that allows multiple payment gateways, developer community, and store management tools.

It is potentially the best option out there if you want to feature more than one product. 


ClickFunnels vs. Shopify at a Glance

Free TrialYes, 14 daysYes, 14 days
Pricing Range (Monthly)Standard – $97
Platinum – $297
TwoCommaClubX – $2,497
Basic Shopify – $29
Shopify – $79
Advanced Shopify – $299
Best ForOnline marketing processes, automation tools, building funnels, and increasing salesOnline sellers or service providers, inventory management, phone applications
Most Notable FeaturesNo coding knowledge required
Prebuilt funnels
e-mail automation tools
Sell more than one product at a time
Mobile application
Inventory management systems

The above comparison makes it evident that these two platforms are different in essence.

Even though the mode of work shows some similarity, they both provide unique benefits to the user.

ClickFunnels is a tried and tested software that can help you market your products and sell them.

On the other hand, Shopify solely focuses on amplifying the e-commerce selling experience and making it effortless.

The contrasting features set both platforms apart and become the deciding factor for choosing one. 

Here’s how ClickFunnels stands out:

  • Share funnels allow transfer and customization of sales funnels
  • Abundant learning materials
  • Top-notch marketing tools and integrations 
  • Includes an e-mail autoresponder

Here’s how Shopify stands out:

  • Tools to set up and run an online business
  • Sell multiple products at a time
  • Automatic inventory and sale management
  • Low shipping rates from delivery partners

ClickFunnels lacks comparatively in the affordability and accessibility aspects. Shopify falls behind in comprehensive marketing and sales features.

Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

ClickFunnels vs. Shopify: Pricing Comparison

Read on for detailed comparison and contrast of charges for both platforms:

ClickFunnels Pricing:

  • Standard ($97 per month or $997 per year if paid annually) Includes three payment integrations, several domains, and reference features. Allows one user, 20 funnels, 100 pages. Does not support follow-up funnels, backpack features, and affiliates.
  • Platinum ($297 per month or $2,997 per year if paid annually). Includes affiliate integrations, FunnelFlix, and backpack. Allows three users, unlimited funnels, and landing pages. 
  • Two Comma Club X ($2,497 per month and not available annually). Includes phone support, 27 payment gateways, and unlimited features. Allows ten users, unlimited funnels, and unlimited pages.

Shopify Pricing:

  • Basic Shopify ($29 per month and 2.9% + 30¢ per online transaction). Includes manual order creation for products, 24/7 support, and 2% transaction fees. Allows two staff accounts, unlimited file storage, and unlimited products. 
  • Shopify ($79 per month and 2.6% + 30¢ per online transaction). Includes fraud analysis, gift cards, and 1% transaction fees. Allows five staff accounts, abandoned cart recovery, and professional reports. 
  • Advanced Shopify ($299 per month and 2.4% + 30¢ per online transaction). Includes all features with calculated shipping rates and 0.5% transaction fees. Allows fifteen staff accounts, advanced report builder, and building Shopify sales funnel. 

Shopify’s pricing plans are more cost-effective than ClickFunnels, but they only provide an e-commerce platform. With Shopify, you need to purchase your marketing tools separately.

In contrast, professional marketers benefit more from the ClickFunnels Platinum plan because they require additional marketing and sales features.

Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

ClickFunnels vs. Shopify: A Comparison of Features and Tools

ClickFunnels and Shopify offer customized tools that enhance your online selling and marketing experience, all while making the process more convenient and organized.

There are multiple similar and contrasting features available on both platforms, making it challenging to find the most suitable option.

The following review is a comprehensive outline of all essential features.

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Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

Funnel & Page Builder

ClickFunnels and Shopify both offer several templates to build a sales funnel or sales page. The drag-and-drop editor makes it easy to create a custom layout with text, images, external links, and other integrations. 

However, ClickFunnels offers distinct theme styles, making them instantly recognizable. On the other hand, Shopify has an excellent collection of easily customizable themes allowing you to make them your own.

Which Platform Offers the Better Solution for Building Pages?

  • Shopify offers better solutions to build sales pages because of its creative freedom. You can change every element to your liking. 
Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

E-Commerce Features

ClickFunnels allows you to create well-designed, basic e-commerce websites. The major problem is affordability; the tools come at a very high price compared to other platforms.

In contrast, Shopify is one of the best e-commerce platforms because it offers several web design features that make your page more attractive. It provides a great user experience and works quickly to realize your dream marketplace. Interaction with sales channels and payment gateways is also available.

Which Platform Offers Better E-Commerce Features?

  • Shopify’s e-commerce feature is better because it helps you build an online store and a multi-channel business. It combines retail, marketplace, and social selling at a modest price.
Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

Sales & Marketing Features

ClickFunnels offers unique sales and marketing tools that work flawlessly. The automatic sales funnel builder helps direct customers towards a checkout page with products. Several automation features are available, and you can also earn through affiliate marketing.

Shopify offers marketing tools that help promote your sales page to a wider targeted audience.

These autopilot marketing tools include SEO optimization, rebates, and gift cards. 

When comparing both platforms, ClickFunnels offers countless options.

Which Platform Offers Better Sales & Marketing Solutions?

  • ClickFunnels wins here because it offers such extensive sales and marketing resources. It provides software analytics that evaluates marketing strategies. Shopify doesn’t have any prominent sales tools.
Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

Analytics Features

ClickFunnels and Shopify have separate analytics dashboards that provide graphs on your traffic, orders, and sales.

You can also view customer demographics and time spent on your site through Google Analytics on both platforms. The ultimate decision comes down to the price point and features required.

Which Platform Offers Better Analytics Features?

  • ClickFunnels and Shopify are very similar when it comes to analytics and tracking customer responses.
  • If you require additional features such as sales and marketing, we recommend using ClickFunnels.
  • For new business owners focusing on e-commerce, Shopify will offer similar analytics at a much lower price. 
Clickfunnels Vs Shopify: Which One Is The Best for Your Business?

Customization Features

Shopify is way ahead of ClickFunnels if you want to create a unique website. If you have used ClickFunnels before, you can identify its templates anywhere. 

Nowadays, people want to create web pages that resonate with their products and brands – where Shopify excels.

There are thousands of customizable themes created by professional, influential designers that you can customize according to your liking.

Which Platform Offers Better Customization Features?

  • Shopify’s customization feature is better because the end product is more attractive, unique, and true to your aesthetic. Entrepreneurs that prefer to have an artistic flair on their web pages will definitely like Shopify. 

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Final Thoughts

  • Choose ClickFunnels if: You are a professional marketer or entrepreneur requiring specific tools such as upselling and funnels. It’s a good option if you don’t care about the enhanced presentation of landing pages and are looking for affiliate programs from which to earn.
  • Choose Shopify if: You are starting a new e-commerce focussed online business and require a budget-friendly option to sell your products. It is a great option if you can work well with basic promotional tools and highly customizable pages, provided that you don’t require professional marketing and sales tools.

ClickFunnels continues to be an unrivaled platform for professional use. However, Shopify comes close when it comes to beginner-friendly use and pricing.

Many entrepreneurs also pair the two since this combination offers more aspects such as automation, landing pages, promotion, product management, and delivery options.

Integrating the two platforms brings better results than choosing just one, so long as you truly require all of the features and functions.

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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