ClickFunnels vs Unbounce

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Gaining traffic and traction in the digital world is becoming increasingly difficult, so users need to take advantage of digital marketing tools.

Unbounce set a precedent for many subsequent platforms such as ClickFunnels.

Unbounce creates exceptional landing pages and offers sales conversion tools.

ClickFunnels focuses solely on creating highly successful sales funnels. We will explore the benefits and capabilities of both platforms in this article.

ClickFunnels vs Unbounce


ClickFunnels is a top choice for users seeking the shortest route to lead potential customers from landing page to checkout page.

The system provides all the tools you need to show customers the product or services you offer and seal the deal.

ClickFunnels provides a variety of pricing plans ranging from $97 to $2,497 per month.


Unbounce focuses on driving conversions from its intuitive landing pages that are complete with optimizing tools such as sticky bars and pop-ups.

You can choose from four different monthly plans ranging from $80 to $300 per month, depending on your needs.

Unbounce provides a handy tool that assesses your requirements and recommends a suitable plan if you have trouble deciding.


ClickFunnels vs. Unbounce at a Glance

ClickFunnels Unbounce
Free Trial Yes, 14 days. Yes, 14 days.
Pricing Range Basic Plan – $97 per month
Platinum Plan – $297 per month
Two Comma Club X – $2,497 per month
OFA Challenge – $997 for six months
Funnel Hacking Secrets – $997 for six months
Funnel Builder Secrets – $2,997 per year
Funnel Builder Secrets – $1,997 for six months
Launch Plan – $80 per month
Optimize Plan – $120 per month
Accelerate Plan – $200 per month
Scale Plan – $300 per month
Best For Creating a sales process from A to B without distractions, complete with automated online marketing processes. Excellent for users who want to focus on detail-oriented landing pages with optimization tools, templates, and integrations.
Page Builder Drag-and-drop editor
It comes with templates ready
One intuitive dashboard
Customizable content
Drag-and-drop page editor
Has over 100 templates
Easily build one-step and two-step platforms
Pop-ups and sticky bars
Most Notable Features Offers domains
Focused on funnel building
Offers templates
Drag-and-drop editor
A/B testing available
Multiple channels of support
Offers domains
Focused on landing pages
Offers templates
Drag-and-drop editor
A/B testing available
Only e-mail support

Both platforms provide a 14-day free trial to help you identify whether they address your needs. Unbounce is the more affordable option but is only worth it if your focus is on creating the ultimate landing page.

If your goal is to focus on building funnels, then ClickFunnels is the leading choice for successful sales funnels.

ClickFunnels and Unbounce have similar features, including an easy-to-use page builder, A/B split testing, and each site is optimized to yield maximum benefits.

One drawback of Unbounce is the limited support channels. You can reach representatives only at certain hours of the day and only via e-mail. ClickFunnels offers the following:

  • Chat
  • An online support desk
  • Facebook and Marketplace assistance
  • Live coaching
ClickFunnels vs Unbounce

ClickFunnels vs. Unbounce: Pricing Comparison

The price is a major consideration for many users, and rightly so.

Just looking at prices, Unbounce is the more affordable option, and both platforms give potential users a 14-day free trial but offer vastly different benefits with each plan. 

ClickFunnels Pricing:

  • Basic Plan $97 per month – Has 20 funnels, 100 pages, and three domains included.
  • Platinum Plan $297 per month  – Upgrade to unlimited funnels and pages for up to 3 users. 
  • Two Comma Club X $2,497 per month – Gain access to everything the platinum plan offers plus training materials.
  • OFA Challenge $166.16 per month – allows you to utilize all of ClickFunnels’ features and have unlimited funnels and pages.
  • Funnel Hacking Secrets $166.16 per month – This plan will give you the same benefits as the OFA challenge.
  • Funnel Builder Secrets $332.83 per month for six months – The Funnel Builder Secrets plan offers the same access as the above two tiers.

Unbounce Pricing:

  • Launch Plan $80 per month – Get up to 500 conversions, 20,000 visitors, and one connected domain. 
  • Optimize Plan $120 per month – Get up to 1,000 conversions, 30,000 visitors, and three connected domains. 
  • Accelerate Plan $200 per month – Get up to 4,000 conversions, 40,000 visitors, and seven connected domains. 
  • Scale Plan $300 per month – Get up to 3,000 conversions, 50,000 visitors, and 15 connected domains. 

Both platforms offer discounts if users pay annually.

At a glance, the prices for Unbounce are more inviting, but you must identify what functions you need to make a decision.

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ClickFunnels vs Unbounce

ClickFunnels vs. Unbounce: A Comparison of Features and Tools

Understanding which site offers the best services for your needs will require an in-depth look at the features.

We have narrowed down the functions of each platform that are most useful to help you decide between Unbounce and ClickFunnels.

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Funnel Builder

Which Platform Offers the Better Solution for Building Funnels?

ClickFunnels is definitely one of the leading platforms when it comes to funnel building. ClickFunnels is the better funnel-building solution, as it was purposefully created for this task. Although you can build funnels with Unbounce, the process is more primitive.

ClickFunnels vs Unbounce
ClickFunnels Funnel Types

Page Builder

Which Platform Offers the Better Solution for Building Pages?

The page-building solution for both platforms is quite similar in convenience and ease. You can build landing pages for both, but Unbounce provides more details such as pop-ups, sticky bars, and various integrations.

ClickFunnels and Unbounce both emphasize ease of use and a drag-and-drop editor. 

Adjustments and personalization are as simple as selecting the element you want to include and dragging it into place. You can then customize each section further. 

Unbounce is the clear winner for landing pages as this is its main focus. The company puts effort into equipping its service with everything necessary to create unlimited landing pages.

To access unlimited pages and funnels in ClickFunnels, users must choose the Platinum Plan or higher.

ClickFunnels vs Unbounce
ClickFunnels Landing Page Builder

Sales & Marketing Features

Which Platform Offers Better Sales & Marketing Solutions?

Unbounce landing pages speak for themselves with everything you need, from pop-ups to sticky bars to show customers your offers.

Aside from that, Unbounce also offers social ads, e-mail marketing, and lead generation behind the scenes with plenty of resources to help you out.

ClickFunnels has both e-mail and Facebook marketing automation, follow-up funnels, and targeted message crafting to your customers.

As far as marketing solutions go, ClickFunnels is generally the more valuable option. The sales process consists of just a few short steps; the site will show you the highest converting funnel templates for your particular business.

ClickFunnels Features
ClickFunnels Marketing Features

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E-Commerce Features

Which Platform Offers Better E-Commerce Features?

ClickFunnels offers a more complete set of e-commerce features because it has a built-in shopping cart feature that doesn’t require additional accounts or integrations. As a result, this one system can serve as front-of-house, sales and marketing, and payment processing all in one place.

Unbounce provides plenty of resources and assistance to help you turn more visitors into buyers. It offers plenty of capture e-mails you can add and campaigns to launch, making it an excellent support system for e-commerce.

Once you count its suite of integrations, Unbounce competes very closely with ClickFunnels, so we’re confident in saying that it’s a tie between the two.

ClickFunnels vs Unbounce
E-Commerce Funnels in ClickFunnels

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Analytics Features

Which Platform Offers Better Analytics?

Both platforms boast Google Analytics compatibility, A/B testing, and data collection methods, making this section a tie.

A/B testing allows you to test your sales funnels or landing pages to determine what works best to generate traffic and sales conversions.

You can then take the data and tailor your approach to yield maximum results.

Both platforms are also compatible with various other integrations for analytics and testing, such as Google Analytics if you are more used to other solutions. 

clickfunnels analytics
ClickFunnels Analytics

Customization Features

Which Platform Offers Better Customization?

ClickFunnels and Unbounce offer around the same number of templates for users with the ability to add and subtract from the final layout.

When it comes to customization, Unbounce is the winner. The landing pages you can create with the help of this system are feature-packed with a drag-and-drop builder that doesn’t require coding knowledge to use.

You can publish everything quickly on unlimited pages, something that ClickFunnels doesn’t offer unless you go for the more expensive plans.

ClickFunnels also has customizable templates, but Unbounce offers more options.

ClickFunnels vs Unbounce
Unbounce Templates

Customer Support

Which Platform Offers Better Support?

ClickFunnels offers 24/7 ticket support. The live chat support is 24 hours a day, but only Monday through Friday.

Unbounce offers phone, email, and live chat support on weekdays from 1 AM to 8 PM PST. 

Unbounce offers only email support on weekends from 9 AM to 9 PM PST. Unbounce directly warns of “slight delays” outside of weekday support hours.

ClickFunnels Support Chat
ClickFunnels Support Chat

Final Thoughts

  • Choose ClickFunnels if: Your main focus is to generate leads and convert them into successful sales using comprehensive sales funnels with various sales and marketing tactics.
  • Choose Unbounce if: You don’t need funnels, and you aim to create the ultimate landing page that fully incorporates your style. 

Both ClickFunnels and Unbounce provide excellent value for your money.

The systems are different in their end goals but quite similar in many features.

Both platforms help users build a landing page and optimize it for their needs with straightforward page builders and split testing.

What sets the site apart is the approach. 

If you want a hassle-free and very simple sales process, then pick ClickFunnels.

For those looking to design a comprehensive site with everything you need that still leads visitors to the checkout page, then Unbounce is the solution. 

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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