ClickFunnels vs WordPress: Traditional Sites vs Funnels

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ClickFunnels vs WordPress: Traditional Sites vs Funnels
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While looking for the best website and page builder, you may wonder how ClickFunnels compares to WordPress.

ClickFunnels is an all-in-one sales funnel and landing page builder that helps you generate leads and sell products, services, or memberships.

On the other hand, WordPress is a website builder. You can only use it to create landing pages and sales funnels if you pay for and install themes, plugins, and other integrations.

Below we’ll outline the main similarities and differences between these platforms. 

ClickFunnels vs WordPress


ClickFunnels is an all-in-one self-hosted business solution that offers the following services: 

  • Landing page builder
  • Sales funnel builder
  • Affiliate management system
  • E-mail marketing platform
  • Membership sites
  • Web hosting

ClickFunnels starts at just $97 per month, and this covers 20 funnels, 100 landing pages, and all web hosting. 


WordPress is an easy-to-use website builder that powers 41% of the internet and offers the following features: 

  • Page builder for creating any type of web pages
  • Limitless functionality when combined with plugins.
  • Complete control over the code without any licensing fees

However, you will require additional paid plugins and third-party integrations to build dedicated landing pages or sales funnels.

ClickFunnels vs. WordPress at a Glance

ClickFunnels Ontraport
Free Trial Yes, 14 days You can start with a free plan. If you decide to upgrade, you can cancel most subscriptions for a refund within 14 days of purchase or renewal (7 days for subscriptions with monthly billing).
Pricing Range (Monthly) Standard – $97
Platinum – $297
TwoCommaClubX – $2,497
Free – $0
Personal – $4/month
Premium – $8/month
Business – $25/month
eCommerce – $45/month
Best For Those who want an all-in-one sales funnel creator and business tool. Those who want any type of standard website or blog.
Page Builder Drag-and-drop interface
Intuitive user interface
Many tutorials available
Drag-and-drop interface
Many tutorials available
Additional functionality with plugins.

At a glance, here are the main similarities between ClickFunnels and WordPress: 

  • Both platforms take time to learn and offer plenty of online support and tutorials. 
  • The prices for both platforms include hosting. 

Here are the main differences between ClickFunnels and WordPress:

  • ClickFunnels lets you build an automated marketing system that can replace a website, while WordPress lets you create a standard website or blog.  
  • ClickFunnels is an all-in-one solution, while WordPress may require additional free or paid themes, plugins, and third-party integrations to function as a sales funnel. 
  • ClickFunnels makes the process of setting up landing pages and sales funnels much easier than WordPress. 
  • You can create landing pages and sales funnels in WordPress, but this requires installing free or paid themes and plugins, a feature only available in the Business or eCommerce plan. 
  • Advanced e-commerce features like accepting payments are only available on WordPress if you install paid plugins like WooCommerce or pay for the top-level eCommerce Plan. 
ClickFunnels vs WordPress: Traditional Sites vs Funnels

ClickFunnels vs. WordPress: Pricing Comparison

ClickFunnels and WordPress are starkly different, but they do make for an interesting comparison.

In this section, we’ll compare and contrast the pricing aspect of both platforms and draw your attention to hidden fees and characteristics that may need your attention. 

ClickFunnels Pricing:

  • Basic Plan $97 per month – Includes funnels, pages, and domains.
  • Platinum Plan $297 per month  – Includes more funnels and pages for multiple users.
  • Two Comma Club X $2,497 per month – You get what the platinum plan offers, plus training materials.
  • OFA Challenge $166.16 per month – Unlock all the features with unlimited funnels and pages.
  • Funnel Hacking Secrets $166.16 per month – Get access to all the benefits on ClickFunnels.
  • Funnel Builder Secrets $332.83 per month for six months – This plan gives you what the above two tiers offer.

WordPress Pricing:

  • Free: Costs $0/month and gives you dozens of free themes and 3 GB of storage, but contains non-removable ads.
  • Personal: Costs $5/month and gives you best-in-class hosting, no Ads, unlimited E-mail support, and the ability to collect payments.
  • Premium: Costs $8/month and gives you everything in Personal plus access to premium themes and Google Analytics integration and the ability to earn ad revenue and upload videos. 
  • Business: Costs $25/month and gives you everything in Premium plus access to advanced SEO tools, automated site backups, and the ability to install plugins.
  • eCommerce: Costs $45/month and gives you everything in Business plus integrations with top shipping carriers, premium design options for online stores, and the ability to accept payments in 60+ countries. 

For those who already have a WordPress website and want to build landing pages or sales funnels, upgrading to the Business or eCommerce plans is likely the most cost-effective solution.

You can use a third-party service such as CartFlows, which costs $239 per year, to turn your website into a selling machine using one-click sales funnels. 

For those who don’t use WordPress and simply want to make landing pages and sales funnels, ClickFunnels makes sense. It drastically simplifies the process of creating effective sales funnels without requiring third-party integrations.

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ClickFunnels vs WordPress: Traditional Sites vs Funnels

ClickFunnels vs. WordPress: A Comparison of Features and Tools

It is crucial to recognize that ClickFunnels is an all-in-one system while WordPress is infinitely customizable depending on which plugins you buy and install.

To consider which platform is more cost-effective, we will examine the price differential for comparable features on both platforms and discuss whether extra services are required. 

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ClickFunnels vs WordPress: Traditional Sites vs Funnels

Funnel Builder

You can use either ClickFunnels or WordPress to build beautiful sales funnels. While ClickFunnels offers a simplified all-in-one solution, you can only add funnels to WordPress using third-party plugins such as ClickFunnels, WooFunnels (free), or CartFlows (paid). 

Which Platform Offers the Better Solution for Building Funnels?

  • ClickFunnels lets anyone create their first sales funnel in under 10 minutes and is much simpler to get to grips with than WordPress. 
  • WordPress sales funnel plugins like WooFunnels simplify creating conversion-optimized landing pages, opt-in pages, and thank you pages but require other plugins (like WooCommerce) to provide checkouts and one-click upsells.
ClickFunnels vs WordPress: Traditional Sites vs Funnels

Page Builder

Both ClickFunnels and WordPress offer drag-and-drop editors that let you build pages with ease. Both offer numerous free and paid templates that you can customize. However, WordPress is the clear winner due to numerous available plugins. 

Which Platform Offers the Better Solution for Building Pages?

  • Creating stunning landing pages in ClickFunnels is simple, but WordPress offers much more customization. Installing a landing page plugin such as SeedProd, Beaver Builder, or Divi will give you hundreds of ready-to-use templates to explore.
ClickFunnels vs WordPress: Traditional Sites vs Funnels

Sales & Marketing Features

Both platforms offer sales and marketing features, and you can use either platform to create emails and add them to your funnels. However, after you do the work, WordPress websites can have a better SEO reach. 

Which Platform Offers Better Sales & Marketing Solutions?

  • ClickFunnels is appealing to beginners because it offers a simple set of sales and marketing features. However, it requires a third-party integration such as Mailchimp to deliver the emails.
  • You will require third-party plugins to gain comparable sales and marketing solutions on WordPress. A popular option is OptimizePress which lets you create landing pages and sales pages and integrates with email marketing services. 
ClickFunnels vs WordPress: Traditional Sites vs Funnels


Both platforms let you host a membership site. Once again, however, WordPress requires third-party plugins that incur additional costs to match ClickFunnels’ functionality. 

Which Platform Offers Better Membership Solutions?

  • ClickFunnel’s approach to membership solutions is arguably better because it is extremely simplified and requires no third-party integrations. 
  • WordPress users typically opt for integrations such as Ontraport to manage memberships, which adds to the overall cost. 
ClickFunnels vs WordPress: Traditional Sites vs Funnels

E-Commerce Features

Both platforms can serve as online stores, but ClickFunnels is arguably simpler. It lets anyone create high-converting landing pages and sales funnels with minimal fuss. 

Which Platform Offers Better E-Commerce Features?

  • ClickFunnels offers basic E-commerce features, such as accepting payments but doesn’t automate key tasks such as issuing refunds and sorting payment issues.
  • The e-commerce features in WordPress are only available in the top-level “eCommerce” plan or through third-party plugins like CartFlows or WooCommerce. These features include: accepting payments in 60+ countries, integrating with top shipping carriers, and accessing e-commerce marketing tools. 

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ClickFunnels vs WordPress: Traditional Sites vs Funnels

Analytics Features

ClickFunnels offers good analytics features, while Google Analytics Integration is only available to WordPress users on a Premium plan or higher. 

Which Platform Offers Better Analytics Features?

  • ClickFunnels is better if you discount the third-party plugins available for WordPress sites. However, if you want to analyze social media lead behavior and see how people in your sales funnel make purchasing decisions, you will need to upgrade to the Platinum plan to access “Follow-up Funnels.”
  • To get the same level of insight into your funnels and the revenue they generate for your store on WordPress would require a plugin like WooCommerce. 
ClickFunnels vs WordPress: Traditional Sites vs Funnels

Customization Features

Both ClickFunnels and WordPress offer plenty of customization features and let you take landing page templates and modify them. 

Which Platform Offers Better Customization Features?

  • ClickFunnels’ customization features are better for beginners who want to create landing pages and sales funnels quickly. 
  • WordPress landing page plugins (like SeedPod) and funnel builder plugins (like WooFunnels) offer excellent customization features. However, for advanced users, integrations like Ontraport offer much higher customization than those provided by ClickFunnels. 

Customer Support

ClickFunnels runs a 24-hour live chat support system during weekdays (Monday to Friday).

ClickFunnels hypes its Facebook group for Community support because this allows discussions outside the scope of customer service and tech support teams.

This can cover marketing strategy, SEO, and planning. However, since you’re dealing with other users rather than ClickFunnels staff, there are no guarantees on quality or wait times.

WordPress cheerfully describes its support technicians as “Happiness Engineers.”

WordPress notes some 24/7 support options (forums and support documentation) and Live Chat Support 24 hours a day from Monday to Friday for customers with an annual Premium, Business, or eCommerce plan. Business and eCommerce plan users also get 24-hour chat support on weekends.

If all Happiness Engineers are busy or unavailable, live chat messages will automatically send through email support.

ClickFunnels vs WordPress: Traditional Sites vs Funnels

Final Thoughts

  • Choose ClickFunnels if: You don’t already have a WordPress website and want a quick and easy way to create landing pages and sales funnels. 
  • Choose WordPress if: You want to build a website and focus on SEO with the option of building landing pages and sales funnels to sell products, services, or memberships. 

While ClickFunnels can negate the need for having a traditional website, it can work well with WordPress if you use the ClickFunnels plugin.

This combination lets you connect WordPress sites to a ClickFunnels account and display funnel pages within a blog without any coding.

Overall, WordPress is a better choice for those who want a 100% custom yet traditional website.

At the same time, ClickFunnels is better for those interested in sales funnels more than in having a traditional website. 

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Susan Tuttle
Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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