Ecwid vs WooCommerce

If you’re a business owner who wants to start selling your products online and you already have an existing website, starting from scratch with an eCommerce platform may seem like a tedious process. Fortunately, tools such as Ecwid and WooCommerce exist, which allow you to integrate an online store to your existing website without affecting the design.

Now the big question is which route to go - should you opt for WooCommerce or Ecwid? We’re going to make the entire process a lot easier for you by providing you with the results from our side-by-side comparison. We spent a lot of time researching both platforms individually and then we compared the results to help you make an educated decision. With the information below, you will be able to easily pick between Ecwid and WooCommerce according to your specific business needs.

5.7
Overall Rating
5/10
Speed & Performance
6.8/10
Customer Support
6.5/10
Functionality & Features
1/10
Themes & Templates
7/10
Plugins & Apps
7.7/10
Pricing & Fees
Ecwid Highlights
  • Easily integrates into most website builders, blogging tools and social network
  • Excellent built-in features and great selection of third-party apps
  • Affordable pricing structure with even better prices for businesses with fewer products
About Ecwid

Ecwid is an eCommerce solution that’s very similar to WooCommerce, but rather than integrating solely with WordPress sites, Ecwid can easily integrate into most website building tools. This includes WordPress, Wix, Tumblr, Weebly and many more. With tons of built-in tools and a nice marketplace for third-party integrations, Ecwid makes it simple for you to build your new online store without damaging your existing website, regardless of the platform you built it on. Founded in 2009, Ecwid has been around for quite some time and is constantly innovating new functions - get ahead of the curve and use Ecwid to monetize your existing website.

7.1
Overall Rating
7/10
Speed & Performance
4.3/10
Customer Support
6.5/10
Functionality & Features
8.3/10
Themes & Templates
8/10
Plugins & Apps
8.3/10
Pricing & Fees
WooCommerce Highlights
  • Lots of excellent free and premium themes to choose from
  • Loads of information about WooCommerce is available online
  • You get to choose your own hosting provider, domain name provider, plugins, themes and more
About WooCommerce

WooCommerce is one of the largest open-source platforms for eCommerce on the internet. With so much popularity, WooCommerce useful guides and tutorials are found everywhere online including within blogs and forums. While they lack in support, finding information about WooCommerce is incredibly simple with a quick Google search. WooCommerce retains your website’s original design and blends into it seamlessly so you don’t have to start all over from scratch. If you’re a business owner looking for an easy way to sell products through your existing WordPress website, WooCommerce is among the top solutions worth considering.

Ecwid and WooCommerce Compared

Ecwid and WooCommerce are two very similar eCommerce solutions that both allow you to build online stores using your existing website’s design. Knowing which of these two eCommerce platforms is the best for your business needs isn’t a simple decision to make. Continue reading to browse our in-depth comparison of these two incredibly useful and affordable eCommerce solutions. By the time you finish reading this article, you should be able to clearly make up your mind and decide which of these tools will provide the most advantages to your company.

Technical Comparison

The first thing we looked into was the technical aspect of both these eCommerce platforms. The uptime score helps determine how reliable the platform will be - the higher the uptime rating, the more reliable the platform. Ecwid has an uptime rating of 99.95% and WooCommerce does not have any rating available. The industry average is 99.99%, so Ecwid is just below average. One thing to keep in mind is that both of these platforms are highly dependent upon your hosting provider, so if you choose a high quality hosting company, you will benefit from more stability and faster loading web pages. You hosting company will also determine how fast your website will be. For WooCommerce, this means your hosting company along with other factors such as the WordPress theme and optimizations in place will affect your loading times. Ecwid highly depends on your hosting provider as well as the website builder that you’re using. Overall, both of these online store widgets/apps have the potential to provide similar technical benefits.

Customer Support

Having experts by your side to help you get out of a bind is always important when operating an online store. Ecwid has a solid support team that provides you with numerous support channels in order to contact them. You can get assistance from Ecwid via live chat, phone support, email and they also have an incredibly active community that is always ready to provide you with useful information. One of the downsides though is that you only gain access to all of their support channels when you pay for higher pricing plans.

On the other hand, WooCommerce does not have the same level of support. With WooCommerce, you get no official support channels, so you’re left entirely on your own along with the support communities. Fortunately, WooCommerce has an incredibly active community base, so you shouldn’t have too much difficulty finding the answers you seek with a quick Google search. Overall, Ecwid has much better support, but WooCommerce has all of the answers you need if you’re willing to dig a little.

Features

The most important part of choosing an eCommerce solution is the amount of features you can benefit from. Fortunately, WooCommerce comes with a massive amount of excellent tools that you can enjoy. Powered by WordPress, WooCommerce allows you to really make the most out of your website. WordPress itself has thousands of plugins for you to choose from ranging from SEO tools to email marketing and even website security features. Whatever it is you want on WordPress, chances are it exists. Best of all, you can enjoy many WordPress plugins for free. Along with thousands of WordPress plugins, there are also hundreds of plugins dedicated solely to WooCommerce, making it super easy for you to enhance your business.

Ecwid isn’t as popular - you won’t be able to find nearly as many integrations as you can find for WordPress. There are definitely some high quality features built-in directly to Ecwid and you’ll even be able to find a few great third-party integrations. However, when it comes to features and functions, WooCommerce takes this department hands down. Additionally, integrating plugins into WooCommerce is as simple as installing a plugin on WordPress - just upload the files and start the installation process.

Design

Once you’ve begun designing your website, you’ll need to rely on themes. WooCommerce is powered by WordPress, so you’ll essentially need to rely on WordPress themes to build your website and WooCommerce will adapt accordingly. One of the excellent things about WordPress is their massive amount of themes available for you to choose from. You will even be able to find tons of high quality WordPress themes that were created specifically for WooCommerce and online shops. Installing WordPress themes is also very simple to do and so is updating them.

For Ecwid, it’s just as simple - in fact, it’s even easier. Ecwid does not come with any themes, this tool truly adapts to your website’s existing design. Since Ecwid is compatible with numerous website builders including WordPress, Wix and many others, it doesn’t provide as much flexibility. Your design will be dependent on the website builder that you choose and Ecwid will completely adapt to the look and feel of your website. We feel like WooCommerce has the upper hand in this division as well.

Prices

The amount of money you pay on your eCommerce solution will determine how much money you have to make in profits just to break even. The goal is definitely to pay the least amount of money possible. Fortunately, WooCommerce is 100% free to use - you won’t ever have to pay in order to use any of their features.

Ecwid does come with various pricing plans and the more you pay, the more benefits you can enjoy. This is unfortunate, since it definitely ends up costing much more than their free competitor. Both Ecwid and WooCommerce require you to pay for separate hosting, domain names, themes and plugins, so the added cost of having to pay for Ecwid is an extra cost that you won’t have to deal with when you choose WooCommerce.

Overall, if you’re looking for the most cost-effective eCommerce solution available, WooCommerce is entirely free, making it the cheaper solution available.

The Final Verdict: Ecwid or WooCommerce

If you read this comparison article, chances are you have an existing business website and simply want to integrate a way to sell your products online. Both Ecwid and WooCommerce make this possible without affecting the design of your existing website. Knowing which one of these tools is the best for your specific needs should be much easier to figure out by now.

If your existing website is powered by WordPress, you should most likely opt for WooCommerce which specializes solely in WordPress websites. Ecwid is also compatible with WordPress, but they also focus on many other website builder tools as well and they aren’t nearly as powerful as WooCommerce.

If customer support is one of the important aspects you look for in an eCommerce provider, you may want to opt for Ecwid. They have a very powerful customer support platform via live chat, email and phone. You can even get loads of information from their highly active community. On the other hand, WooCommerce only provides you with community assistance and provides you with absolutely no direct way of contacting them for assistance.

Overall, WooCommerce is free, powerful and loaded with powerful features. Ecwid is available on numerous website building platforms and has a solid support team.

Get Ecwid
Merchants and small businesses with existing websites
Get WooCommerce
Existing WordPress site owners and merchants looking for scalability & loads of customization options