Kartra vs ActiveCampaign

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Kartra is an all-inclusive marketing platform used to promote e-businesses online.

But how does it compare to alternatives such as ActiveCampaign? 

ActiveCampaign similarly boasts marketing automation but, as a bonus, showcases an all-in-one newsletter marketing tool for small to medium online businesses.

Both platforms also function in the cloud, ensuring secure business processing.  

This article reports on similarities, differences, and competitive features to determine dominance.

We also look at pricing plan options and the functionality inherent to each contender.      

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Kartra enables single sign-on from shopping cart to checkout.

E-mail marketing, web hosting, and list building top the list of notable features. Users have access to four pricing plans ranging between $79-$379 a month if paid annually.

In addition, customized enterprise-level pricing options are available on request.

A subscription gives users access to lead generation technology, custom domains, and membership sites in addition to the page and video hosting.


ActiveCampaign is widely regarded as a top e-mail automation platform.

It has tailored its products to enable user segmentation, personalization, and highly effective marketing, sales, service, and support.

As a result, users specializing in e-commerce (whether B2C or B2B) can benefit significantly from these tools and software.

The top payment plan (Enterprise) ordinarily costs $258 per month if paid annually.


Kartra vs. ActiveCampaign at a Glance

Free TrialYes, 30 days.Yes, 14 days.
Pricing RangeStarter plan: $99/month (equivalent of $79/month paid annually)
Silver Plan: $199/month (equivalent of $149/month paid annually)
Gold Plan: $299/month (equivalent of $229/month paid annually)
Platinum Plan: $499/month (equivalent of $379/month paid annually)
Lite Plan: $30/month (equivalent of $29/month paid annually)
Plus Plan: $70/month (equivalent of $49/month paid annually)
Professional Plan: $187/month (equivalent of $149/month paid annually)
Enterprise Plan: $323/month (equivalent of $258/month paid annually)
Best ForAll-in-one business marketing automation
E-mail automation and newsletters
User Interface Features
Drag-and-drop page editor
Ready-made page and form templates
Multi-page funnel workflow
Customizable product pages
Custom domains
Drag-and-drop e-mail builder/landing page editor
125+ e-mail templates/branded forms/landing pages
Send newsletters
Website personalization/CXA
Custom mail server domain (Enterprise only)
Monetization Options
Affiliation options
Membership portal designer
Unlimited membership sites
Subscription forms
Marketing OptionsLead generation and capture forms
Lead segmentation surveys and quizzes
Automated e-mail- and SMS capability
Integrations and API
Analytics and reporting
Kartra Agency portfolio management
Pop-ups for enhanced video marketing
Lead capture and import
Segmentation + site and event tracking + contact scoring
Unlimited e-mail/SMS marketing and sending
APIs, webhooks, integrations
Advanced campaign and split automation reporting of customer analytics/conversion/attribution reporting
CRM/Sales engagement automation
Predictive sending and content
Data migration
Customer Support & Training
Live Chat
Support ticket system
e-mail + live chat
1:1 training
Dedicated onboarding specialist
CXA strategy consultations
  1. ActiveCampaign is markedly cheaper than Kartra. 
  2. Kartra templates allow creating landing pages, custom forms, and multi-funnel workflow designs. ActiveCampaign focuses on designing e-mail pages and newsletters to promote online enterprises. Both platforms use a drag-and-drop editor for page creation.
  3. Kartra provides more monetization options with affiliations, memberships, and a marketplace compared to ActiveCampaign’s subscription service.
  4. Both companies boast excellent marketing tools. Lead generation and segmentation, automated e-mail correspondence, and integration capability are on par with competitors. 
  5. Kartra is all about customer support and training with online courses, webinars, and other resources helping out new business owners. ActiveCampaign responds with one-on-one training. 
  6. Both alternatives respond to customer queries via suitable social networking and more traditional e-mail and live chat support.

Kartra vs. ActiveCampaign: Pricing Comparison

Affordability ranks high on the priority list when starting a business. So, how do Kartra and ActiveCampaign compare in this category?

Kartra Pricing

  • Starter Plan: $79 per month (billed annually)

Kartra Starter Plan includes 50GB bandwidth with one custom domain, 2,500 leads, and 15,000 e-mails monthly. In addition, users may host up to 50 videos and 100 pages and seek support from helpdesk services.

  • Silver Plan: $149 per month (billed annually)

The Silver Plan includes three domains in addition to unlimited e-mails, bandwidth, videos, pages, products, and membership sites. In addition, users may pursue up to 12,500 leads and gain access to Kartra Agency portfolio management benefits.

  • Gold Plan: $229 per month (billed annually)

Gold Plan benefits include account management services utilizing five domains. Added features comprise 25,000 lead generations, unlimited e-mail, pages, videos, and bandwidth.

  • Platinum Plan: $379 per month (billed annually)

All Kartra benefits extend to the Platinum Plan. Added features include up to 50,000 leads usable across ten domains.

All Kartra pricing plans give access to tools for designing checkout pages and custom forms.  Additional functions feature a drag-and-drop page editor, sales funnels, automated workflow, and lead generation. 

ActiveCampaign Pricing

ActiveCampaign charges no setup fees and is currently promoting a limited-time discount of 25% off three months.

  • Lite Plan: $21.75 per month (paid yearly, counting 25% introductory discount)

The Lite Plan includes automated e-mail marketing, newsletter templates, and e-mail templates. Users can also import existing contacts or migrate data and benefit from site and event tracking and in-depth reporting.

You may add inbox preview and social data integration at an additional fee.

  • Plus Plan: $36.75 per month (paid yearly, counting 25% introductory discount)

ActiveCampaign Plus includes Lite Plan features in addition to rebranded landing pages creation, built-in CRM, and sales automation. Additional benefits include contact and lead scoring, custom user permissions, and social media integration. This plan also gains specialist strategy consultation.  

  • Professional Plan: $112.13 per month (paid yearly, counting 25% introductory discount)

ActiveCampaign Professional allows for the usual features and split automation, site messages, and predictive sending. In addition, web personalization, 1:1 onboarding, and pro implementation are additional benefits.

  • Enterprise Plan: $194 per month (paid yearly, counting 25% introductory discount)

This plan incorporates all CXA benefits. Additional functions include unlimited users, HIPAA compliance, custom SMS number, and mail server domain, plus expedited phone, chat, and e-mail support. 

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Kartra vs. ActiveCampaign: A Comparison of Features and Tools

Thus far, we noted that both ActiveCampaign and Kartra are viable contenders for business owners in the market for promotional software.

We dug a bit deeper to determine which platform offers the best-consolidated solution for your online venture.

To this end, we compared and contrasted sales and marketing tools, membership and online course features, analytics, and customization in addition to customer support and training. 

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Sales & Marketing Features

ActiveCampaign’s personalized e-mail marketing with dynamic content and segmentation is a powerful marketing tool.

In addition, intelligent CRM capability with lead-scoring automation boosts overall functionality.

Kartra provides a comprehensive business solution on one platform. While e-mail automation is only a tiny part of its focus, stellar sales funnels ensure a smooth workflow all the way through.  

Which Platform Offers Better Sales & Marketing Solutions?

Although ActiveCampaign hosts an impressive set of features, these are focused on e-mail automation and newsletter-driven marketing. Kartra, on the other hand, delivers the complete package, placing it a notch above.

Kartra Marketing Campaigns
Kartra marketing campaigns

Memberships & Online Course Features

ActiveCampaign does not host online courses as such. The CRM app also helps manage deals, assign tasks, control customer contact details and campaign automation data. 

Kartra enables affiliate management, unlimited membership sites, and marketplace creation. By contrast, ActiveCampaign only supports subscription services.   

Which Platform Offers Better Membership and Course Features?

In this instance, Kartra is the better option for subscribers intent to promote online course content or create an online marketplace.

In the same vein, affiliate partnerships provide monetization opportunities lacking on ActiveCampaign. 

Student engagement tool: Kartra quiz feature

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Analytics & Reporting Features

Kartra provides excellent analytics capabilities in a built-in heatmap and tracking tools that gather site metrics.

For example, users can keep tabs on subscriptions and memberships, the performance of affiliated partners, browser history, sales conversion ratios, and revenue.

As a result, users can garner insights directly from an all-access dashboard.

ActiveCampaign’s analytics and reporting features are more robust than Kartra’s. The software enables event tracking, page views, and cart conversion statistics.

Data generates insights and triggers automated suggestions, facilitating decision-making and the implementation of automated goals.    

Which Platform Offers Better Analytics & Reporting Features?

ActiveCampaign’s analytics and reporting features help it edge just ahead of Kartra.

Kartra Analytics
Kartra analytics

Kartra Analytics Metrics:

  1. Affiliate Traffic
  2. Affiliate Sales and Rebills
  3. Affiliate Refunds
  4. Revenue from Affiliates
  5. Commissions
  6. Affiliate Earnings Per Click

Customization & Page Building Features

ActiveCampaign has launched its innovative customer experience automation platform (CXA).

This feature allows pages to be customized for each site visitor, enhancing customer satisfaction.

Pages get personalization and branding with a drag-and-drop designer, incorporating integrated e-mail and lead lists. 

Kartra offers custom domains that you can personalize to accommodate multi-funnel workflow automation.

Already-there promotional campaigns and templates produce beautiful site pages in no time.

Which Platform Offers Better Customization & Page Building Features?

Both platforms show merit in this category, and it is hard to select a definitive leader. Instead, consider the features to choose the option most beneficial to your business needs. 

Kartra Blog/Page Builder
Kartra page builder

Customer Support & Training

ActiveCampaign promises excellence in value, trust, access, and service given to customers.

Help and education centers are regularly updated and carry resources such as webinars, articles, and videos to get you started.

While onboarding and consultations are only available on prime pricing plans, basic support via e-mail and live chat comes standard. 

Kartra support mirrors ActiveCampaign’s helpdesk access, live chat assistance, a comprehensive menu of tutorials, webinars, and other available resources. 

Which Platform Offers Better Customer Support & Training?

In our opinion, Kartra and ActiveCampaign both sufficiently cater to the needs of their users as far as customer support and training are concerned. 

kartra support
Kartra support options

Final Thoughts

  • Choose Kartra if you want an all-in-one business solution to build your online enterprise.
  • Choose ActiveCampaign if you require custom e-mail campaigning and newsletters to reach your customers.

Kartra delivers all the tools you need to build a successful sales funnel from landing pages to checkout.

Features worth highlighting include Kartra Academy’s all-in-one portfolio management and an easy-to-use drag-and-drop editor to create aesthetically pleasing yet functional sites. 

ActiveCampaign displays a few surprises in analytics capability and customer support.

Although monetization is limited to subscription services, the customer relationship management tools inherent to the site pick up the slack. 

Based on all the evidence, we conclude that ActiveCampaign is slightly ahead of Kartra on a marketing basis, while Kartra is ahead of ActiveCampaign on comprehensiveness and course creation or management.

Therefore, while we cannot select an overall, outright champion, it is clear that your needs will determine which of these is the best choice for you.

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  • Susan Tuttle

    Susan is a certified course creator and writer interested in online course platforms and learning management systems. Susan loves helping others through teaching and coaching. She is also passionate about helping businesses develop their online presence to reach prospective customers most effectively. Susan's background is in finance, marketing, and education. She has also spent time in the corporate world and the education space. Susan previously operated the Online Course Creation Coach consulting firm offering guidance on creating high-quality online courses and programs. Susan has been designing online courses since 2000 and has authored over 60 online courses. Susan is a current member of The Learning Guild and the Training Magazine Network.

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