Thinkific vs Teachable

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Thinkific is an all-in-one platform that is chiefly a course and community provider with many tools to support this, such as mobile apps, website builders, and direct integrations.

Despite being a great platform, if a business primarily focuses on being a coaching provider, it may consider an alternative all-in-one platform, such as Teachable.


Key Takeaways:

  • Thinkific is a fantastic all-in-one platform for course and community providers. It offers all users a free subscription plan and 0% transaction fees on all sales.
  • Teachable is an all-in-one platform primarily focused on providing courses and coaching. A free plan is available but charges up to 10% and a $1 transaction fee.

Main Differences Between Thinkific and Teachable

Although Thinkific and Teachable have many overlapping features and tools, users should be aware that there are some key differences:

  • Website Builder – Thinkific has a website builder and provides customers with several themes; on the other hand, Teachable is limited to sales pages.
  • Annual Discount – Teachable offers customers a substantial discount of 33% if they opt for an annual subscription. In contrast, Thinkific’s annual discount is only 25%.
  • Communities – Thinkific has a native community feature, whereas Teachable does not. Businesses that want to sell community access must host it on a third-party platform.
  • Coaching – Teachable has a native coaching feature, but Thinkific doesn’t have a specific coaching tool. However, Thinkific users could deliver coaching using its Zoom direct integration.
Starting PriceFree plan availableFree plan available
Discounts25% annual discountUp to 33% annual discount
Transaction Fees0%0-10% + $0-$1
Type of PlatformAll-in-oneAll-in-one
Native BuildersWebsite, emailSales pages, email
Native Digital Products SupportedCourses, communities, membership sitesCourses, coaching
LMS Solution
Course Compliance Tools
Native Zoom Integration
(live webinars and lessons)
Mobile App✅ (iOS only)
Native E-Commerce Solution
Native Email Marketing
Native Automation
Integrations and API Access

What Are Thinkific and Teachable?

Thinkific is an all-in-one platform focused on being a course, community, and membership provider.

To support these businesses, Thinkific provides users with:

  • Website builder 
  • Templates
  • Email marketing
  • Mobile app
  • Live lessons and webinars
  • Quizzes and surveys
  • Email marketing
  • Integrations (including Zapier)

All new users can test Thinkific by subscribing to its free plan or claiming a 30-day free trial.

Teachable is chiefly a platform for creators to monetize their audience by selling courses, coaching, and digital downloadables.

Businesses can sell access to their products on a recurring subscription and one-time basis.

Other features Teachable has include:

  • Templates
  • Quizzes
  • Course completion certificates
  • Live coaching and chat
  • Integrations (including Zapier)

Pros and Cons of Thinkific


  • 30-Day Trial – The platform offers all new users a 30-day free trial to thoroughly test its features before committing to a plan.
  • Free Plan – Thinkific has a free plan that enables users to host, deliver, and sell one course and one community.
  • All-in-One – Because Thinkific is an all-in-one platform, businesses do not require additional subscriptions to run their company.
  • Easy to Use – The platform provides users with an intuitive user experience by displaying prompts and having great step-by-step guides on their blog.


  • Limited Website Builder – The platform only has a basic website builder.
  • Subscriptions Limited – To access features like webhooks, bulk student import, Zapier, and learner analytics, users need the Grow Plan or an above subscription.
  • Digital Product Limitations – Thinkific does not have native community and coaching features, which may be too limiting for businesses.
Limited Website Builder

Pros and Cons of Teachable


  • All-in-One PlatformTeachable is an all-in-one platform, meaning users don’t necessarily require additional subscriptions.
  • Annual Discount – Teachable offers all customers a 33% discount if they opt for an annual plan, equating to hundreds of dollars in savings.
  • User Experience – The platform breaks down product creation into simple steps, making creating, hosting, and delivering courses and coaching incredibly easy.


  • Community – Teachable does not have a community feature, meaning that course and coach providers that want to sell community access will need a third-party provider.
  • Transaction Fees – Depending on the subscription plan purchased, Teachable charges up to 10% and $1 per transaction. To get 0% transaction fees, users need to be subscribed to the Pro Plan or above.
  • Limited Email Marketing – The platform’s email marketing is extremely limited, meaning that most customers need a third-party email provider.
Transaction Fees

Use Experience: Thinkific vs Teachable

Both Thinkific and Teachable have great user experiences, providing customers with an easy-to-navigate dashboard.

If you are ever stuck when creating assets on either platform, both platforms have great resources, such as blog tutorials, communities, and chat support.

Use Experience: Thinkific vs Teachable

Moreover, if you’re midway through creating a course on Teachable or Thinkific, they’ll prompt you to start where you left off and offer a complete course checklist to ensure you don’t miss out on any key elements.

complete course checklist

Overall, we rate both platforms as having equal user experiences and are tied for this comparison.

Websites and Landing Pages: Thinkific vs Teachable

Thinkific lets businesses create pages and complete websites using its drag-and-drop builder.

The drag-and-drop builder makes it easy to customize course and community sales and login pages and link them to a complete website.

Websites and Landing Pages: Thinkific vs Teachable

To help users get started, Thinkific provides a range of website templates and themes.

Thinkific provides a range

Teachable also has a native website builder that can be used to create school pages and product pages,

However, unlike Thinkific, Teachable does not have a range of themes; it is limited to just one.

Teachable also has a native website

After testing both builders, Thinkific is the better option for creating websites and landing pages due to having themes and more customization.

Courses: Thinkific vs Teachable

Thinkific and Teachable have powerful course builders designed for individual and enterprise use.

However, after testing both platforms, we believe Thinkific is better for course hosting and delivery.

Winner🏆2nd place
Course Builder🏆(tied)🏆 (tied)
Course Delivery🏆(tied)🏆 (tied)
Course LMS🏆2nd place
Course Gamification🏆(tied)🏆 (tied)

Course Builder

We found Thinkific and Teachable’s course builders very straightforward, as you can easily design lessons, create modules, and upload content.

Both course platforms have native video hosting, enabling businesses to upload their videos, creating a smooth learner experience.

Course Builder

One Thinkific feature we like is that it enables you to integrate third-party platforms directly into your lessons, which can be useful for quizzes, surveys, and interactive content.

One Thinkific feature

Course Delivery

Teachable and Thinkific both have great course delivery, as they break the content down into lessons and modules and provide a progress tracker and learner dashboards.

Course Delivery

Course LMS

Thinkific and Teachable are both learning management systems (LMS), but it should be noted that neither platform is SCORM compliant.

The LMS features and tools that both have include:

  • Course completion certificates
  • Quizzes and surveys
  • Course compliance tools
  • Dripped and scheduled content
  • Unlimited courses
  • Bulk student enrollment

One additional LMS tool exclusive to Thinkific is its Brilliam exam integration for more advanced testing needs.

Course LMS

Course Gamification

To increase user engagement and retention, both platforms have quizzes and assessments.

The types of questions that learners can be asked include multiple-choice and open-ended types.

These quizzes can be graded to provide users with feedback on any gaps in their knowledge.

Course Gamification

Communities: Thinkific vs Teachable

Thinkific has a native community builder with the following features and tools:

  • Drag-and-drop builder
  • Course and community connection
  • Moderator roles
  • User profiles
  • Member notifications
  • Community spaces
  • Live events
  • Trending posts
  • Community search

These tools enable businesses to create engaging communities that can be sold separately or as part of a product bundle to accompany a course or other digital product.

Communities: Thinkific vs Teachable

In contrast, Teachable does not have a community feature.

If a business wants to offer its customers a community, it’ll need a third-party platform, such as, to host and deliver it.

third-party platform

It should come as no surprise that Thinkific wins the community comparison.

Other Digital Products: Thinkific vs Teachable


Teachable has a native coaching solution with the following tools:

  • Milestones
  • Pre-session surveys
  • Assignments
  • Private messaging
  • Direct Calendly integration
  • Direct Zoom integration
  • Product bundling

In contrast, Thinkific doesn’t have a specific coaching feature; however, a workaround solution exists.

To sell and schedule coaching on Thinkific, businesses can create a Text Lesson, which they list for sale. Then, they must use a third-party calendar platform, such as Calendly, that lets clients book a session.

To deliver the session, they can then use a third-party platform.

deliver the session

Because Thinkific doesn’t have a native coaching solution and the workaround is extremely clunky, Teachable wins this coaching comparison.

Digital Downloadables

To enhance the digital product experience, businesses can either include digital downloadables as part of their product bundles or sell standalone digital downloadable products.

Both Thinkific and Teachable support the sale, hosting, and delivery of the following digital downloadables:

  • E-books
  • PDFs
  • Audio files
  • Video files
Digital Downloadables

For this comparison, we’d say that Thinkific and Teachable are tied.

Marketing and Automation: Thinkific vs Teachable

Email Marketing

Thinkific and Teachable have basic native email marketing features and tools, which include bulk email, white label, segmentation, and automated notifications.

Email Marketing

Businesses will require a third-party email provider to go beyond these basic features and tools.

Teachable and Thinkific have direct integrations found on their app stores with MailChimp and Active Campaign.

Thinkific has other email marketing integrations, including AWeber, EngageBay, and ConvertKit.

Businesses will require a third-party

As both platforms have very limited native email marketing tools and a third-party platform is likely needed, Thinkific is the better email marketing solution.


Excluding email notifications, both platforms lack any advanced automation or workflow tools.

Therefore, if a business requires automation, a third-party solution such as Zapier must be used.

For this reason, Thinkific and Teachable are tied.


Reporting and Analytics: Thinkific vs Teachable

Thinkific’s analytics and reporting tools:

  • Revenue
  • Orders
  • Enrollments
  • Engagement
  • Insights
    • Courses
    • Quizzes
    • Student performance
    • Video dashboards
Reporting and Analytics: Thinkific vs Teachable

Teachable also has many reporting and analytics tools, which can be found on its dashboard.

These include:

  • Revenue
  • Earnings
  • Course sales
  • New sign-ups
  • Active students
  • Lesson completions
  • Course completions
  • Abandon cart revenue

The range of analytics and reporting tools that Thinkific and Teachable have are essentially the same, and there is no clear winner for this comparison – we rated them as tied.

Integrations: Thinkific vs Teachable

Thinkific and Teachable have app stores that allow businesses to install apps for extra features and functionality.

Although many overlapping apps are available in their stores, Thinkific has a much wider range.

Integrations: Thinkific vs Teachable

In addition to the apps, both platforms enable Webhooks and API access, meaning businesses can integrate Zapier, enabling thousands of third-party integrations.

Webhooks and API

Because Thinkific has a more extensive range of apps in its app store and, therefore, more direct integrations, it is the winner.

Payment Options: Thinkific vs Teachable

If businesses sell high-ticket (more expensive) digital products, one important consideration is the pricing they can offer their learners.

Teachable and Thinkific offer these payment options:

  • Free
  • One-time payments
  • Payment plans
  • Subscriptions
Payment Options: Thinkific vs Teachable

Because both platforms offer users the same pricing options, we rated them as tied for the pricing comparison.

Affiliate Programs: Thinkific vs Teachable

Another consideration for businesses selling digital products is if the platform has a native affiliate program.

An affiliate program enables businesses to offer financial incentives for people to advertise and generate sales of their products.

Thinkific and Teachable have affiliate programs with these features and tools:

  • Set affiliate commissions
  • Sales by affiliate
  • Affiliate earnings
  • Affiliate sales
Affiliate sales

Thinkific and Teachable are tied for the affiliate program comparison as they have the same functionality.

Affordability: Thinkific vs Teachable

Thinkific has six subscription plans:

  • Free Plan – $0 per month
  • Basic Plan – $49 per month
  • Start Plan – $99 per month
  • Grow Plan – $199 per month
  • Expand Plan – $499 per month
  • Plus Plan – Pricing not disclosed

Users who opt for an annual subscription plan receive a 25% discount.

The additional features and tools that Thinkific users gain access to when they upgrade plans are the number of spaces per community, administrators, exam integrations, and paid memberships.

Thinkific users gain

In contrast, Teachable has five subscription plans:

  • Free Plan – $0 per month
  • Basic Plan – $59 per month
  • Pro Plan – $159 per month
  • Pro+ Plan – $249 per month
  • Business Plan – $665 per month

The key differences between Teachable’s subscription plans are the transaction fees paid, the number of products users can create, API Access, and bulk enrollment.

Teachable offers

When comparing the pricing and affordability of the two platforms, we’d say that they were tied.

This is because they both offer a range of subscription plans, which start with a free plan and are priced so all businesses can use the platforms.

The only additional consideration prospective users should be aware of when comparing prices is if they need any other subscriptions and add this to the final price. For example, if they use Teachable but need a community delivery platform.

Bottom Line

After thoroughly testing Thinkific and Teachable, we concluded that Thinkific is the superior platform.

This is because it has a superior course and community creation solution, website builder, and integration options.

It should be noted that in many of the feature and tool comparisons, we rated the platforms as tied. These features include email marketing, digital downloadables, reporting, affiliate programs, and affordability.

Moreover, we still believe that Teachable is a fantastic alternative, especially for businesses focused on coaching.

Frequently Asked Questions

Thinkific and Teachable have overlapping features, such as courses, quizzes, completion certificates, payment processing, and email marketing. However, Thinkific also has communities and membership sites, whereas Teachable has coaching.

We rated Thinkific as the better platform because it has fantastic course, community, and membership site features. Moreover, it provides a website builder, a downloadable app for learners, and marketing tools. Teachable does have many overlapping tools; however, it doesn’t have communities and only has a basic page builder.

Both Thinkific and Teachable have free plans and a number of paid subscription options. The highest-priced Teachable subscription, the Business Plan, costs $499 per month; in contrast, Thinkific’s premium offering, the Plus Plan, does not advertise its price – users must schedule an appointment with the platform.

Thinkific is our recommended platform for most businesses as it has a superior course solution and features, such as communities.

Both Thinkific and Teachable are easy to use, offering a simple dashboard, pop-ups, instructions, and prompts. Therefore, we rated them as tied when we compared their ease of use.

Yes, Thinkific and Teachable both have free plans. Moreover, Thinkific has a special 30-day free trial, and Teachable has a 14-day free trial.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.