How to Sell Courses on LearnWorlds

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LearnWorlds has a range of tools including payment gateway integration, a website and funnel builder, and promotional features that make it easy for you to sell your courses.

Using our platform expertise, we’ve created this guide which covers the essential information for how you can start selling courses with LearnWorlds.

Key Takeaways:

  • Courses can be sold for a one-time fee or a subscription
  • To accept transactions on LearnWorlds, integrate with Stripe, PayPal, or Shopify
  • For automatic sales tax handling, you must integrate with Quaderno

How to Set Up a Course for Sale on LearnWorlds (Step by Step)

Follow these steps to ensure your freshly created course can be purchased by your audience.

Step 1: Log into your LearnWorlds school, click “Courses,” and click the name of the course you want to sell. There are a few things we need to check first to ensure it can be sold.

Log into your LearnWorlds

Step 2: Find and click the “Access” tab from the options listed at the top of the screen. Ensure the “Paid” course access option has been highlighted. Next, click the “Set the Price” button, located under where it says “Paid.”

Set the Price

Step 3: You will be taken to the “Pricing” tab. Here you can set the price of your course.

Pricing” tab

To entice people into making the purchase, you can also choose to offer a discounted rate which will show up on the course sales page.

When you have set your price, hit “Save” located at the top of the screen.

When you have set your price,

Step 4: Now that your course pricing has been set up, you need to connect a payment gateway so transactions can be made. To do this, click the “Settings” icon found at the bottom of the left-hand menu. Then, click “Financial” and “Payment Gateway.”

Payment Gateway

Step 5: LearnWorlds integrates with Stripe, PayPal, and Shopify. To connect the platform with your payment gateway of choice, click the relevant logo and follow the integration instructions.

For this to be successful, you must have already created an account with the payment gateway in question.

Here’s what you need to connect each gateway:

  • Stripe: Your Stripe account login details
  • PayPal: A PayPal business account (not personal), the API username, password, and signature
  • Shopify: Your Shopify store URL, the Admin Access token

When you have successfully connected your payment gateway, hit “Save” at the top of the screen.

Although PagSeguro is listed

Step 6: While still in the “Financial” tab, click “Billing Details.” At the top of the screen is a checkbox next to the word “Activate.” Click it so it is checked. This activates the standard billing details (the information required from the customer at the checkout stage) and it is required by some of the payment gateways or if you use LearnWords with the financial software Quaderno.

Click “Save” once you have done this.

While still in the “Financial” tab

Step 7: One crucial point to consider is that LearnWorlds does not automatically calculate sales taxes. If you live in a country that imposes sales tax, you will be required to either calculate this manually or use Quaderno – a third-party financial management app.

To integrate LearnWorlds with Quarderno, click “Tax Management” found in the “Financial” tab and check the “Activate” box. Then, click the “Connect to Quaderno” button below it and follow the integration instructions.

Before you save, make sure you have selected the “Inclusive” (price includes taxes) option.

Tax Management

Step 8: Finally, click “Currency” and check the correct currency has been selected for your course. We recommend charging in the currency of the country you are based in. For example, those based in the USA will charge in dollars while those based in the EU will charge in Euros.

Hit “Save.” All the financial setup to enable you to sell courses is now done!

Features for Selling Courses on LearnWorlds

Website Builder

Website Builder

As well as setting up the financial aspects for selling your courses, there’s the aesthetic side to consider as well.

LearnWorlds provides you with a website builder where you can create a website to host your courses. The more thought you put into this, the more appealing and professional your courses will look.

To access the website builder, click the “Websites” tab from the left-hand menu. Select “Site Flavors,” browse the many templates, and pick one you like.

To access the website builder

Once the template has been installed, hover over the thumbnail and click to edit it.

Once the template

To edit page elements, click the relevant one and the editing menu will open up on the right-hand side.

To edit page elements

To add new elements or page sections, hover your mouse over the relevant area until you see the “+” sign.

To add new elements or page sections

Clicking on this will bring up a menu of page elements that you can add.

Clicking on this will bring

To add new pages or edit existing pages, use the menu on the left-hand side of the screen.

Don’t forget to save your work before exiting the editor!

Funnel Builder

Funnel Builder

Sometimes it’s not enough to just have a website for selling courses since it doesn’t directly nudge the customer into making the purchase.

For this, you need a sales funnel. LearnWorlds provides funnels as an extension to its website feature. They consist of several specially designed steps that guide the customer to the checkout page.

Funnels have proven to be an effective sales method, so if you’re new to selling courses, you may want to create one for this purpose.

Funnels have proven to be an effective

While you’re in the website editor, click the “Funnels” tab at the top of the screen, then click “Add a Funnel.”

Add a Funnel

Choose your funnel type from the range of available templates by clicking on the desired one and then “Select this Funnel.” 

There are three funnel templates specifically for selling courses, so we recommend picking one of these.

Select this Funnel

The editing screen will open. This works exactly the same way as the website editor with one notable difference. 

On the left-hand side of the screen, are your funnel steps laid out in sequence. To rearrange them, click the six dots to the left of each step and drag them into the desired spot. To add another funnel step, click the “Add Step Below” text.

Once you have edited your funnel pages, don’t forget to save your work.

Once you have edited

At any point, you can hit the “Preview” button in the top-right of the screen to view what your funnel looks like from the customer’s perspective.

Create Subscription Pricing

Subscriptions are a great way to generate recurring revenue and ensure you continue to make a profit from your course sales.

Create Subscription Pricing

To set up a subscription, click the marketing icon from the left-hand menu and select “Subscriptions.” If you haven’t yet connected Stripe, the system will prompt you to do this. Otherwise, click “Create New Subscription.”

Complete the requested information to create your subscription plan. 

Good to know:

  • You can choose the billing period but it can’t be longer than one year (annually).
  • You can offer a free trial period before the customer is billed.
  • You can include more than one course in the subscription price (for creating membership sites).
  • Free courses cannot be included in subscription plans.
  • Once you have created a subscription plan, it cannot be edited. Instead, you must delete it and create a new subscription plan.

How to Increase Course Sales on LearnWorlds

Membership Sites

Membership Sites

By using the LearnWorlds subscription plan tool, you can create membership sites that give customers access to content for a recurring fee.

By regularly updating content or releasing new content, you will be giving your customers a reason to stick around and keep paying.

For example:

  • You can create multiple subscription plans to provide different levels of access (just like the LearnWorlds pricing plans).
  • You can include a community in your membership site to allow members to engage with each other.
  • Integrate LearnWorlds with a live stream tool such as Zoom and engage directly with your audience.
  • Use the drip content feature to gradually release course material over time.

Bundle Courses

Bundle Courses

Bundling two or more courses together and selling them at a discounted rate is a great way to offer a deal to your customers and get them to spend more than if they were to just purchase a single course.

Doing this won’t be possible if you only have one course for sale, but it’s something to consider when you start developing more.

Bundling two or more courses together

To create a bundle, head to the marketing icon in the left-hand menu, click “Bundles,” and complete the requested information.

Offer Coupons

Offer Coupons

LearnWorlds allows you to generate coupon codes that provide either a percentage discount or a fixed monetary amount. These are perfect for use with sales funnels or email marketing campaigns.

To create a coupon, click on the marketing icon and then “Promotions (coupons) to complete the requested information. 

Integrate with Third-Party Marketing Apps

Integrate with Third-Party Marketing Apps

Unfortunately, LearnWorlds is lacking in email marketing features and does not have a native emailing tool to help you market and sell your courses. To get this feature, it’s necessary to integrate and use a third-party app.

To do this, click the settings icon, then “Integrations.” A dropdown list of integration categories will appear. Click “Email Marketing.”

Along the top of the screen, you will see the available integrations such as Mailchimp and ConvertKit. To integrate, click on the desired app logo and follow the instructions.

Frequently Asked Questions

You can sell courses on LearnWorlds! All of its plans allow for the sale of an unlimited number of courses and an unlimited number of customers.

You can sell any type of online course on LearnWorlds whether that’s a short taster course or a comprehensive learning package. You can sell coaching courses, but you must integrate LearnWorlds with a third-party live-streaming app and scheduling tool.

LearnWorlds does not charge any transaction fees on course sales unless you are subscribed to the Starter plan. Any sales you make while on the Starter plan will incur a $5 transaction fee.

LearnWorlds supports direct integrations with Stripe, PayPal, and Shopify. You can use any of these if you sell courses for a one-time fee. However, if you want to sell subscription-based courses, then you must use Stripe to take the payments.

LearnWorlds has a few features that allow you to promote your courses. You can create a website, sales funnels, coupon codes, and blogs. However, if you want to use email marketing, you must integrate LearnWorlds with a third-party emailing app.

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  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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