GoHighLevel connects directly with Google ads to bring you detailed live data reports and analytics. Google Ads conversion tracking also helps you track the success and ROI of your existing campaigns.
This information helps you adjust and improve your campaigns until they’re performing optimally.
Key Takeaways:
- Connect Google Ads with GoHighLevel to view live reporting and analysis
- Google Ads conversion tracking allows you to analyze the ROI of each ad
- Set up conversion triggers in GoHighLevel workflows
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How Does GoHighLevel Work with Google Ads?
If you have clients that run digital ad campaigns with Google, you can use Google Ads with GoHighLevel to view live reporting and analysis as well as track conversions and ROI.
This information provides a detailed insight into how the ads are performing and what kind of revenue they are bringing in. It’s also instrumental in making improvements to campaigns.
If you can see what is – and isn’t – working, you can tweak the campaigns until they reach the desired level of effectiveness.
What Google Ads Information Can You See in GoHighLevel?
Live Reporting and Analysis
Once you connect Google Ads with GoHighLevel, you get access to highly detailed ad performance data that you can view on a granular level.
The main screen gives you a broad overview of total impressions, clicks, and conversions for all the live ad campaigns combined. Additionally, you can see clients’ total spend-to-date, the average CPC (cost per click), the cost per ad conversion, and the overall conversion rate.
Underneath the key metrics, you will find all existing ad campaigns listed with the performance data for each one displayed.
Here, you can filter the results and adjust how the data is displayed so that you can get the information you need for easy analysis. You can also adjust the date range to view the data within any given time period.
Clicking on each campaign will give you the specific performance data for it. You can drill further down into the detail by choosing different objectives from the dropdown box provided.
For example, if you want to understand sales data, you can select this for the relevant information. If you want to look at website traffic, select this, and it will display the relevant stats.
Google Ads Conversions and ROI
Conversion tracking is a feature found in Google Ads that gives you the ability to track and analyze the success of each ad. With the provided data, you can understand how and where to make improvements and adjust each campaign accordingly.
This type of information is vital for businesses and advertisers who want to get the best return on investment (ROI) possible.
GoHighLevel lets you set up conversion-tracking workflows to get the best out of your current and future advertising campaigns.
How to Connect GoHighLevel with Google Ads for Reporting (Step by Step)
Step 1: Before you get started, you must ensure that you have maximum user permissions for the Google Ads account in question. This means you need to be an account administrator or have the account set up under your Google Ads account manager access.
Step 2: Next, ensure the correct account is selected and connected in the GoHighLevel sub-account. Head to “Integrations,” and under the Google icon, check the MCC (My Client Center) account ID and the Google Ads client account ID.
If you haven’t yet connected the Google Ads account with GoHighLevel, you just need to grab the ID numbers.
The MCC account ID can be found in the top right corner of your Google Ads login screen.
The Google Ads client account ID can be found by clicking “Help” and viewing the customer ID that appears.
Once you have added these to GoHighLevel, click “Connect” and move on to step 3.
Step 3: Next, you need to add the UTM tracking template to the Google Ad account so that the data will show up in GoHighLevel. Copy the following piece of code:
{lpurl}?utm_source=adwords&utm_medium={adname}&utm_campaign={campaignname}&utm_content={adgroupname}&utm_keyword={keyword}&utm_matchtype={matchtype}&campaign_id={campaignid}&ad_group_id={adgroupid}&ad_id={creative}
Step 4: In the Google Ads account, click on “Account Settings” and select “Tracking.”
Step 5: Paste the tracking code you just copied into the “Tracking Template” field that appears. Next, run a test to see if all your landing pages have been found. If so, you’re good to go. Hit “Save,” and you’re done.
The platform provides the code required to do this here: https://help.gohighlevel.com/support/solutions/articles/48001219356
How to Set Up Google Ad Conversion Actions in GoHighLevel (Step by Step)
Step 1: Before you set up Google Ad Conversions, please ensure you have followed all the steps above to set up Google Ads reporting.
Step 2: In the Google Ads account, click on “Tools and Settings.” Then, click on “Conversions.”
Step 3: From the options that appear, select “Import,” then “Other data source or CRMs,” and “Track conversions from clicks.”
Step 4: You will now have a dropdown box where you can adjust the goal and action optimization. GoHighLevel recommends choosing “Converted Lead.”
Step 5: Now, name your conversion.
Step 6: Assign a value to your conversion and select a count. It’s recommended to pick “One” rather than “Every.”
“Every” records every single action as a conversion. So, if the same person performs the same action ten times, such as clicking on a link, it will be recorded as ten conversions.
Selecting “One” records every unique action as a conversion. So in the example above, even though the same person has clicked on the link ten times, it will only be recorded as one conversion. Therefore, using this option gives you more accurate data.
Step 7: Ensure the “Click-through conversion window” is set to 90 days and set the “Attribution model” to “First click” or “Latest click.” Click “Save,” and you’re done.
How to Set Up Google Ad Conversion Triggers and Workflows
Currently, you can only set up ad conversion workflows for the following:
- Form or survey submission and order purchases
- Incoming phone call
- Number pool calling
- Chat widget
Form Submission, Order Purchases, and Survey Submissions
- Create your workflow.
- From the trigger options, select “Form Submitted,” “Order Form Submission,” or “Survey Submitted.”
- Now add the following filters: Form/ Order Form/ Survey is > select relevant form, order form, or survey.
- Click the “+” icon and click “Add to Google Ads.”
- Select “Other” and paste your conversion name.
- Click “Save” and “Publish.”
Incoming Phone Call
- Create your workflow.
- From the trigger options, select “Call Status.”
- Now add the following filters: Call Direction > Incoming then, In Phone Number > select phone number > Save.
- Click the “+” icon and click on “Add to Google Ads.”
- Now select “Other” and paste your conversion name.
- Click “Save” and “Publish.”
Number Pool Calling
- Create your workflow.
- From the trigger options, select “Call Status.”
- Now add the following filters: Call Direction > Incoming, then Pool Number > Select Pool Number.
- Click the “+” icon and click on “Add to Google Ads.”
- Now select “Other” and paste your conversion name.
- Click “Save” and “Publish.”
GoHighLevel Chat Widget
- Create your workflow.
- From the trigger options, select “Customer Replied Trigger.”
- Click the “+” icon and click on “Add to Google Ads.”
- Now select “Other” and paste your conversion name.
- Click “Save” and “Publish.”
- There is currently no method available to test if your conversion events are working. However, you can check the history tab of your workflow action, which should show the Google Ads Conversion execution.
- It takes 24 hours for conversions to show up in the trigger/workflow and in Google Ads Conversion.
- Conversions only work with the triggers outlined above.
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Frequently Asked Questions
Can I Use GoHighLevel with Google Ads?
You can use GoHighLevel with Google Ads. The platform has a native integration capability, and it allows you to see all Google Ads data as well as set up ad conversion workflows.
What Does Connecting Google Ads with GoHighLevel Do?
Connecting Google Ads with GoHighLevel provides you with live data and analytics that you can filter and view at a detailed level. You can also create Google Ads conversions workflows so that you can understand keyword performance and ROI.
