How to Use Kajabi?

If you are looking for a powerful all-in-one business platform for creating, marketing and selling digital products, then Kajabi just might be the thing for you.

Kajabi gives its users a comprehensive set of tools to create, manage, and run their online businesses.

Now you too can try Kajabi risk-free with their extended 30-day free trial.

Kajabi How to

Kajabi is an integrated platform that has all the necessary features you need to manage your business in one place.

We are going to cover the basics of how to use Kajabi, from setting up an account all the way to making your first sale.

What Can You Do with Kajabi

With Kajabi, you can run courses, host podcasts, offer digital downloads, and find all of the business tools you need to market and sell your products.

Partnering with other platforms for enhanced tools, Kajabi streamlines your online business while you focus on your products and memberships.

How to Use Kajabi: Step-By-Step Guide

Here is a quick bullet point list of what we are going to cover in this article:


Step 1. Create an Account

How to Use Kajabi?

First things first, you will need to set up a valid Kajabi account.

Go to and click on the “Free Trial” button hanging out in the top right corner.

Pick a username and password and other relevant information and click “Get Your Account”.

Kajabi will then send you an email with a link to verify your account.

Click on it, then your Kajabi account will be all set up and ready to go.


Step 2. Create Your Products

How to Use Kajabi?

Courses are the bread and butter of Kajabi so let’s start with those.

To add a new course to your website, go to the Kajabi dashboard and click on the “Products” tab under the “Store” heading. 

Next, fill in the product’s title and description (e.g. Learn How to Play Piano).

Don’t worry about this too much right now, you can always come back and change it later.

Next, add some pictures and other branding images to let your students know what they are buying. 

Hit the “Categories” tab in the dashboard and create a category and add an image.

Categories are used to group courses into smaller sections of related products. 

Once you have your categories set, it’s time to start adding posts to each course. You can think of “posts” as individual lessons that are grouped under a specific course.

Go to a specific product page and click on the “Posts” tab on the left.

You will be taken to the post page where you can add individual lessons to your course.

The post editor has a nice visual preview with the post content on the left and post info on the right. 


Step. 3 Create Landing Pages

Kajabi Landing Pages

Now that you have your first product up you need a way to direct people to your course pages.

That is where landing pages come in. Kajabi lets users create standalone landing pages where you market your products. 

Back at the top of the Kajabi dashboard, click on the “Landing Pages” tab and click the +New Landing Page” button.

Kajabi comes with some great predefined landing page templates so you don’t have to start completely from scratch. Browse through the list of templates and click on the one that you like. 

Once the landing page preview loads, you can use the drag-and-drop editor to customize things how you like.

You can add images, a CTA, testimonials, etc. Thes landing pages are used to direct users to your specific product pages and you get their info for marketing purposes.  


Step 4. Creating Offers (Selling Products)

Kajabi Offers

Now that we have a product and a landing page we need to focus on setting prices and selling your products.

Kajabi offers several pricing options for individual products. You can set things as a flat price, set up subscriptions, or bundle several products together for a discounted price.

First, click on the “Sales” button on the dashboard and click the “Offers” tab. 

From the offer page, scroll to the bottom and click which product is to be included in the offer.

You can click multiple boxes if you want to bundle multiple products together. 

Once you decide the products, scroll down to the “Price” section and set what kind of pricing plan you want for that product.

Kajabi lets you set pricing offers to “free”, “one-time payment”, multiple payments”, and “monthly subscription.”

Kajabi lets you set the price and the currency you want. 

Now that you have your product offer set, you need to connect your account so you can get paid.

Go back to the Kajabi dashboard on the “Sales” tab and hit the “Payments” button. On the next page, you will be asked to connect your Stripe account.

Currently, Kajabi only has built-in payment processing for Stripe accounts. Once your account is verified, you can start accepting payments. 


Step 5. Create Your Website

Kajabi Website Builder

Now that you have some products, landing pages, and different offers and payment options set, you need a good site to put it all together. Got the Kajabi dashboard and hit the “Website” tab. 

When you click the “Appearance” tab you will be taken to the site editor where you can customize the layout of your pages. Kajabi also has several preset themes you can choose between.

Click the green “Pick Theme” button in the top right and you can preview and apply various themes to your page.

Your choice of theme can completely change the look and feel of your page and products. 

The best part of the Kajabi editor is you don’t need to know any coding at all.

Everything is set up based on a click-and-edit format. At any time during the editing process, you can click on the “Preview” tab to generate a visual preview of what your site will look like to visitors.

Many of the pre-defined templates come with useful features like opt-ins.


6. Set Up Email Marketing Automations

How to Use Kajabi?

The last thing to do is set up your email marketing automations. These automatic tools will help streamline the marketing process and help you convert leads into sales.

From the Kajabi dashboard, click the “Email Marketing” tab and click the “+New Email Broadcast” button. 

You will be taken to an email template page where you can draft your marketing email.

From the page, you can choose which subscriber list to send the email to (e.g. all contacts, active users, members-only, etc.), These filter options let you build sophisticated sales funnels to better target groups in your marketing pipeline. 

After you set your filter details, create the body of the email and the integrated wizard will help you finalize it and send it out. 

Kajabi Resource Guide for Beginners

With Kajabi, your website hosts your digital products. Choose your preferred payment method and automate your e-mail list.

Then market it efficiently with pipelines and analyze your growing business.

Building Websites with Kajabi

Kajabi makes website building easy with beautiful templates that you can quickly customize. No coding is necessary. Just click from a drop-list and customize at your leisure. In addition, Kajabi sites are fully integrated, which means all the features you need are there already. 

Start from your dashboard, where you see Website Builder, offering you Website Pages and Utility Pages. Then, customize with the Theme section and preview before you publish. 

Kajabi Website Builder
Kajabi website builder

Selling Digital Products with Kajabi

As Kajabi is your store, you can sell digital products, whether e-books, audio downloads, or courses. Your store can have different pages where you can house different products.  

Once set up, the same digital product can be resold many times and provide you with a passive income. 

Kajabi product themes
Kajabi product themes

Accepting Various Types of Payments with Kajabi

When it comes to accepting payments, Kajabi has partnered with PayPal and Stripe, which allow for streamlined online payment services worldwide.

The main difference between the two is that PayPal is more established and is usable in more countries globally.

Both allow for payments through the internet, but Stripe directly processes payment details using an e-mail and credit card.

At the same time, PayPal redirects payments through its wallet with card details typically already stored on its site.  

Kajabi Payments
Kajabi payment setup

Sending E-mails & E-mail Automations with Kajabi

There is no need to use complicated third-party add-ons or your personal e-mail address to send e-mails with Kajabi. Kajabi Email gives you e-mail functionality and automated e-mail scheduling.

The two types of e-mail marketing let you send out an e-mail by manual broadcast or on a schedule. First, you can set up a daily or weekly e-mail schedule perfect for membership communities. Then, if you’ve got a special offer, you can tailor an e-mail campaign. 

Email Templates Kajabi
Kajabi email templates

Creating Pipelines with Kajabi

A pipeline is a direct way of making contact with your customer base. In a marketing context, this funnel brings customers on an emotional journey that leads toward purchasing from you. 

You deliver your idea, product, and offer to your customer through a conceptual tunnel where they can click on the offer in their e-mail. They then move to a sales page where the offer is visible, and then they can proceed to payment. 

kajabi pipeline funnel templates
Kajabi pipeline templates

Using Kajabi Analytics

Kajabi Analytics gives you information on net revenue in various periods in the top bar.

Below that, you get more detailed net revenue and subscription metrics.

Below those, you get opt-ins and page views.

Finally, your Recent Activity will show each transaction as it happens for you to follow. 

kajabi analytics dashboard
Kajabi analytics dashboard

Blogging with Kajabi

Blogging on Kajabi is simple. First, start in your Dashboard, click on Website, then Blog, which opens to show you the Blog titles you have and lets you create new ones.

Next, click on the top right blue button, +Blog Post. Once there, you can write a post and select the date you want to publish it.

Kajabi Blog Editor
Kajabi blog editor


We just covered the basics of how to use Kajabi. There are a lot of other features we did not cover, such as pipelines, affiliate marketing tools, and membership sites. If at any point you are confused navigating the platform, you can use the Kajabi Assistant.

Click on the Kajabi Assistant in the dashboard and type in what you want to do (e.g. Create offers).

The Assistant will return the most relevant results. Click on the one you want and you will be taken to the page for that specific operation. 

Kajabi is one of the best course creation/marketing platforms out there and can be the perfect solution to grow your business or change gears for your already successful business.

Best of all, you can try Kajabi 100% risk-free.

Sign up today and you will get a 14-day free trial to give the platform as spin and see if it is for you.

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over ten years of experience in knowledge commerce, business development, SEO, social media management, and blogging. Sam enjoys researching and experimenting with the latest online marketing trends and tools. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about knowledge commerce tools. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.

Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.