Kajabi Email Marketing

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Kajabi has built-in email marketing software. 

You can use the software to create email campaigns to update, build loyalty, promote, and deliver products or services to your users, visitors, and customers.

Key Takeaways:

  • Kajabi has powerful email marketing software built-in
  • The Visual Editor makes it easy to create beautiful custom campaigns that convert
  • Build your own templates that you can use over and over again
  • Create automated emails using Kajabi’s email Sequences
  • Send a one-off email to a select audience with email Broadcasts

What Is Kajabi Email Marketing?

Kajabi’s email marketing is an incredible feature that allows you to connect with your audience and create campaigns to drive your audience to perform a specific action. 

You can send beautifully curated one-off emails or create a series of emails that deliver at exactly the right time.

Each element of the email is customizable using Kajabi’s Visual Editor. You can also use Kajabi’s pre-built email templates to create impressive campaigns that convert.

Kajabi Email Marketing Features

  • Templates

Templates are pre-made pages you can customize. Kajabi has a huge range of templates available. There are both simple and HTML email template options.

  • HTML Emails

HTML emails are bold and eye-catching. You can add videos, photos, countdowns, big headers, logos, and many other visual aspects. You can create these emails to become an extension of your website. You can create the same look and feel to build a cohesive brand.

  • Simple Emails

Simple emails are designed to look like you’re emailing a friend. They’re simple and personal. They don’t use any fancy buttons, images, or bold visual elements. They are designed to make the recipient feel like you have sent them a personal email. These types of emails can help build a relationship.

If you want to customize any of the templates, you can do so. You can then save these changes as custom templates. You can reuse your custom templates over and over again.

  • Customize Emails

Every email on Kajabi can be fully customized using the Visual Editor. The Visual Editor works in the same way as creating and editing pages on Kajabi.

It is easy to use, with no coding or HTML knowledge required. Simply click on the section, and you can make any changes.

We have a full section on the Visual Editor below.

Customize Emails
  • Scheduled and Automated Emails

Broadcasts can be created and scheduled to send to the selected audience at a particular time. Just enter the time and date you want your Broadcast sent.

Sequences are automated emails sent on specified days since the action happened. 

Each user in your Sequence will receive the emails on different days, depending on when they completed the action.

You can create Sequences with one or more emails.

For example, you can create an email Sequence that on the day they join, they receive email one.

Then three days later, they receive email two.

Then seven days later, they receive email three. 

Automated emails will save you time and allow you to create converting campaigns. As your list grows, keeping track and accurately sending each email to each user on the correct day will become impossible.

Do I Need an Email Marketing Tool to Use Kajabi?

No. As Kajabi is an all-in-one platform, you don’t need to pay for or use any other email marketing software. 

Kajabi has everything you could need for your email marketing campaigns built-in.

Kajabi can replace HubSpot, MailChimp, or any other email marketing tool you currently use.

What’s the Difference between a Sequence and a Broadcast on Kajabi?

There are two email marketing options available on Kajabi. Each serves a different purpose and will suit the type of correspondence you need to send.

Kajabi Email Sequence – An email Sequence on Kajabi is one or more emails that are triggered by an action.

Email Sequence Examples:

  • Once a customer makes a purchase, you can create an email Sequence to thank them for their order.
  • Once a customer signs up for your form, you send an email Sequence with the details.

Kajabi Email Broadcast – An email Broadcast is a one-off email sent to a select audience.

Email Broadcast Examples:

  • You need to contact all of those who have purchased a specific product with the latest updates.
  • You have a newsletter to send to your entire audience.

How Businesses Can Use Kajabi’s Email Marketing

If you run your business in Kajabi, you can use email marketing features for a whole variety of reasons. Here are five examples of how different businesses can make the most of Kajabi’s incredible email marketing features. 

  • Newsletters – Use newsletters to send your users new and exciting updates. You could give product updates, let them know about new content, and any other story or announcement that might be interesting.
    Kajabi allows you to send both free and paid newsletters.

    If it’s a free newsletter you’re sending, use it to connect with your users and build a trustworthy brand. Alternatively, use a paid newsletter as a digital product.
    Newsletter Example: Let’s say you have a podcast on Kajabi. You could send an email newsletter to users to let them know a new episode has dropped.

  • Access Products – You can create emails on Kajabi to deliver Ghost products. A ghost product is one that lives outside of Kajabi, but you use Kajabi for payment processing.
    You can create an automation to send those who buy your Ghost products an email with details about how to access the product.

  • Thank You Email –  If someone subscribes to your email list, joins your community, or purchases your products, you could send them a thank you email.
    You can also use this email to welcome them to your community to make them feel valued and build brand loyalty.

  • Request Feedback – After a customer purchases a product, attends a webinar, or any other service you offer, you could send an email to request feedback.

    Receiving responses from users can help you understand how well your product is performing and where to make changes.
    You can also use positive feedback and reviews to promote your product and service. Feedback can look very effective on product purchase pages, as potential customers like to know that the product they are purchasing is trustworthy.

  • Upsell Products to Existing Customers – You can encourage your existing customers to purchase more products or services by sending emails with relevant and helpful offers.

    Upsell Examples: Let’s say you sell a Beginner’s Guide to Cooking Course. You could send an email once you’ve seen the user has almost finished the course, offering your next course available, e.g., Take Your Cooking Skills to the Next Level.

Kajabi Email Marketing Templates

There are tons of Kajabi email marketing templates available. Each template has a different look, feel, and purpose. 

These make it easy for you to build beautiful campaigns that convert.

All the templates are fully customizable. You can use the Visual Editor to make your changes. The Visual Editor works in the same way as the Page Editor on Kajabi.

You can also save your edited templates and create custom templates. You can then reuse these templates over and over again.

Kajabi Email Template Options

There are so many template options available. Here are a few of the most used:

  • Basic Templates – There are several functional and simple templates. These are perfect for sending a clear message.
    The templates are set up so that you can add a few custom pieces of information and send them.
    These templates aren’t as visually immersive as some of the others, but they are practical.
    Currently, these basic templates are available:
    • Make a Referral
    • Share Knowledge
    • Share a Blog Post
    • Share a Newsletter
    • Announce an Event
    • Showcase a Podcast
    • Simple Text
Kajabi Email Template Options
  • Slice – Slice is a graphic template with a focus on imagery. It is fun and vibrant. Kajabi recommends using this template to welcome new users.
Slice
  • Brush –  Use this template to invite your users to attend your next event or purchase an offer from you. The bold header helps share your message with readers, and the countdown creates urgency and can increase conversions.
Brush
  • Ballast – This template has bold contrasting colors to grab your reader’s attention. There is a strong focus on imagery, and you can include video to showcase your products or services. 
Ballast
  • Mocha – This is a simple template that can be easily customized. You can add your own image and edit the text to share content updates.
Mocha

How to Create Your Own Kajabi Email Marketing Template

Kajabi allows you to create an email and save it as a custom email template. This is great if you’ve created a successfully converting campaign. It’ll save you time as you can reuse the template.

This makes creating future emails with your brand and style super simple. 

There are two ways to create an email marketing template. You can create a template in an email campaign and in the template manager.

How to Create an Email Marketing Template in an Email Campaign

  1. Click Marketing from the sidebar.
  2. Select Email Campaigns.
  3. Click + New Marketing Campaign.
  4. Choose either Email Broadcast or Email Sequence.
Click Marketing from the sidebar
  1. Choose an existing Kajabi template to build your template on.
  2. Name the email and click Create.
  3. Open the Email Content tab.
Open the Email Content tab
  1. Hover over the email and click Edit Content.
click Edit Content
  1. Edit your email in the Visual Editor.
Visual Editor
  1. Click Save.
  2. Return to the Email Content dashboard.
  3. Click Save as Template.
Return to the Email Content dashboard
  1. Give your template a name and description.
  1. Click Create.
Click + New Template

How to Create an Email Marketing Template in the Template Manager

  1. Click Marketing from the sidebar.
  2. Select Email Campaigns.
  3. Click Manage Templates.
Click Manage Templates.
  1. Click + New Template.
  2. Name and add a description for your template.
Click Create.
  1. Choose an existing Kajabi template to build your template on.
Once you select the template, the Visual Editor will open.
  1. Edit the email in the Visual Editor to create a custom template.
Visual Editor will open
  1. Click Save.

How to View, Edit, and Delete Your Custom Email Templates

You can easily manage and make changes to your custom templates. This is ideal if you change your branding or find another campaign strategy that is working well and want to apply it to your existing templates.

To manage your custom email templates, follow these steps:

  1. Click Marketing from the sidebar.
  2. Select Email Campaigns.
  3. Click Manage Templates.
Click Manage Templates
  1. Locate the template you want to manage.
  2. Click on the … next to the template’s name.
Click on the
Five options will appear.
  • Edit Template – This will take you to the Visual Editor. Here you can make changes to the appearance of your email.
  • Edit Title and Description – Change the name and description of the template to help you better identify it.
  • Duplicate – Create a duplicate of your current custom template.
  • Update Template – You can click here to check that your template is currently up to date and update it if it isn’t.
  • Delete – As the name suggests, this will permanently delete your custom template.
  1. Make and save the changes to your template.

How to Use Your Custom Email Templates

You can use your custom-created email templates in both Broadcasts and Sequences on Kajabi.

You just need to select the templates when you create your campaigns.

Once you’ve selected the custom templates, you can make changes to suit the campaign you’re creating.

There are two ways to use your templates for Broadcasts and one for Sequences.

How to Use Your Custom Email Templates for Email Sequences and Broadcasts

  1. Click Marketing from the sidebar.
  2. Select Email Campaigns.
  3. Click + New Email Campaign.
  4. Choose whether you’re creating a Broadcast or Sequence.

You will be redirected to choose an email template.

Here, you will see all of your Saved Custom Templates.

  1. Select the custom template you want to use.
How to Use Your Custom Email Templates

How to Use Your Custom Email Templates for Email Broadcasts Only

  1. Click Marketing from the sidebar.
  2. Select Email Campaigns.
  3. Click Manage Templates.
  4. Click the template you want to use to create your Broadcast.
How to Use Your Custom Email Templates for Email Broadcasts Only
  1. Click Create a Broadcast.
  2. Add a title for your Broadcast and click Create.

How to Create a Kajabi Email Marketing Campaign 

  1. Click Marketing from the sidebar.
  2. Select Email Campaigns.
  3. Click Get Started.
  1. Choose whether you want to create an Email Broadcast or an Email Sequence.

How to Create an Email Broadcast

  1. Select Email Broadcast and click Continue.
How to Create Your Own Kajabi Email Marketing Template
  1. Select the template that best suits your Broadcast.
suits your Broadcast.
  1. Click Get Started.
  2. Name the template and click Create.
  3. Choose from the dropdown menu who will receive your Broadcast. You can choose between the following:
  • All Contacts – This will send the Broadcast to all of your contacts.
  • Customers – This will send the Broadcast to those who have access to one of your products.
  • Custom Segment – You can choose one of the custom segments based on the actions users take. When any of the actions are performed, Kajabi will tag the user automatically. This allows you to segment them to send your Broadcast to. Some of the options for segments include the following:
    • Customer joined in the last…
    • Opened an email in last…
    • Subscribed to email Sequence…
    • Owns products…

When you select any of these options, another dropdown box will appear. Here, you can choose from the relevant options. E.g., Number of days, email Sequences, and products.

Owns products
  1. Click Save and Continue.

You will be redirected to edit the content of the email.

You can edit the following sections.

  • Internal Title – This is the title you entered when selecting your template. Here, you can edit it. The internal title will be used on reports and is not visible to recipients.
  • Subject – This is the subject line of your email.

Top tips to keep your emails from ending up in recipients’ junk or spam folders: Keep your subject line under 50 characters, limit your use of punctuation, and avoid spam filter words, e.g., Ad, Free, Act Now, etc.

  • Preview Text – This is the text that appears underneath the title.
  • Email Content – There are several things you can do here. Including the following:
    • Edit Content – You can hover over the body of the email and click Edit Content. This will open the Visual Editor. Here, you can edit all aspects of your email. There is more information on the Visual Editor below.
    • Save as Template – This will save your existing edited email as a template. You can access these templates and reuse them. 
    • This is super helpful if you want to send similar emails in the future. You can open the template and make your changes. This can save time as you don’t need to start from scratch.
    • Send Test Email – Send the edited email to your email address to check that everything is how you want it.
Email Content
  • Automations – You can add a new automation when someone opens your email or clicks a link within the email. For example, when someone clicks a link, you can choose to add a tag or grant an offer via email.
Automations
  1. Click Save and Continue.
You will be redirected to schedule and send your email.
Click Save and Continue
  1. Choose when you’re going to send your email. There are two options available.
  • Send Right Now – The email will be immediately sent to the recipients selected.
  • Schedule for Later – Choose the time and date to send the Broadcast.
  1. Click Confirm.
If you are not ready to send your email, you can click Keep as a Draft. This will allow you to make changes to your email. The email will appear on your Email Marketing dashboard, where you can open and edit it.

How to Create an Email Sequence

  1. Select Email Sequence.
How to Create an Email Sequence
  1. Add a Sequence Title and click Continue.
  2. Select a template.
  1. Click Get Started.
  2. Enter a title for the email and click Create.
Click Get Started
You will be directed to edit the first email of your Sequence.
  1. Edit the details of your first email. You can edit the following:
  • Day – This is how many days after someone subscribes they will receive the first email.
  • Internal Title – This is the title you entered when selecting your template. Here, you can edit it. The internal title will be used on reports and not be visible to recipients.
  • Subject – This is the subject line of your email. 

Top tips to keep your emails from ending up in recipients’ junk or spam folders: Keep your subject line under 50 characters, limit your use of punctuation, and avoid spam filter words, e.g., Ad, Free, Act Now, etc.

  • Preview Text – This is the text that appears underneath the title. 
  • Email Content – There are several things you can do here. Including the following:
    • Edit Content – You can hover over the body of the email and click Edit Content or click Launch Email Editor. This will open the Visual Editor. Here, you can edit all aspects of your email. There is more information on the Visual Editor below.
    • Save as Template – This will save your existing edited email as a template. You can access these templates and reuse them. 
    • This is super helpful if you want to send similar emails in the future. You can open the template and make your changes. This can save time as you don’t need to start from scratch.
    • Send Test Email – Send the edited email to your email address to check that everything is correct.
Email Content
  1. Click Save.
  2. Click Email Sequence from the top bar.
Click Email Sequence from the top bar

This will open your email Sequences dashboard. Here you can manage all aspects of your email Sequence. This includes the following:

  • Settings – Here, you can make the following modifications:
    • Change the internal email Sequence title.
    • Exclude certain subscribers based on certain criteria.
    • Subscribe users to a new Sequence once they complete this one.
    • Edit the time each email in the Sequence is sent.
    • Add any automations you want to include with this Sequence.
Settings
  • Report – By clicking report, you can see the following metrics:
    • Subscribers to your email Sequence
    • Delivered emails
    • Opened emails
    • Clicked links
    • Bounced emails
    • Users unsubscribed
Report
  • Subscribers – Here, you can search and view your subscriber’s details. You can view the subscriber’s email address, name, date subscribed, and status. You can also manually unsubscribe users and add subscribers.
Subscribers
  • Add New Email – Click this button to add the next email to your Sequence. 
  • Manage Subscription Triggers – You can add a certain action (or trigger) that, when performed, your user will be subscribed or unsubscribed to this email Sequence.
    For example, you might want to subscribe a user to your email Sequence when they complete a form. Then, unsubscribe them once they register for your event or purchase your product. 
  • Emails – This is a list of all of the emails in your Sequence.
    You can click on the title of each email to edit or change it.
    You can also add Automations and view the metrics of the email.
Emails
  1. Continue to add emails to your Sequence and make any changes.
  2. Save the changes.

Email Campaigns Dashboard

Email Campaigns Dashboard

Once you’ve created email campaigns, you can find them on the dashboard.

You can also manage your templates, view the metrics, and create new campaigns. 

  • Manage Templates – You can click Manage Templates to view your created templates. You can also create new ones here by clicking New Template.
  • New Email Campaign – Click here to create a new Broadcast or Sequence.

Underneath these two buttons is a list of your created campaigns. There are five tabs. 

  • All – This is a list of all of your campaigns.
  • Draft – These are all of the Broadcasts you’ve created but not scheduled or sent.
  • Scheduled – This will show a list of all the Broadcasts scheduled. 
  • Sent – These are the emails that have been sent.
  • Sequence – Click here to show all your Sequences.

Next to the tabs, there is a search bar. You can search for the campaign by name.

Each campaign can be edited and viewed in the list. Sequences and Broadcasts have slightly different options. 

Sequences:

You can click on the name to open the Email Sequence Dashboard. As we learned earlier, you can manage all aspects of your Sequence here.

Underneath the title, you can see the number of emails within the Sequence and how long the Sequence is. 

You can also see how many Sequences have been sent, opened, clicked, and unsubscribed from.

At the end of the bar, there are three dots. Once you click on the dots, there are four options. 

  • Edit – This will open the Email Sequence Dashboard (the same as clicking on the name of the email).
  • Report – This will open your Sequences report.
  • Duplicate – Duplicate your existing Sequence. The copied Sequence will appear in the email campaign list.
  • Delete – Delete the entire Sequence using this button.

Broadcasts:

By clicking on the name of the Broadcast, it will open the Edit Content page.

Underneath the title, you can see the date the Broadcast was last updated.

At the end of the bar, there are three dots. Once you click on the dots, there are three options. 

  • Edit – This is an alternative way to open the Edit Content page rather than clicking on the title.
  • Report – This will open your Broadcasts report. 
  • Save as Template – This will save the Broadcast email to your templates.
  • Duplicate – Create a duplicate of your Broadcast. The copied Broadcast will appear in the email campaign list. You can then easily edit the duplicate for your next Broadcast.
  • Delete – Delete the Broadcast.

Kajabi’s Visual Email Editor

Kajabi has launched a new email Visual Editor. The Visual Editor works in the same way as creating pages. It is a new way to create beautiful emails. 

The new Visual Editor will open automatically when you choose to create a new email marketing campaign.

Kajabi’s Visual Email Editor

The Visual Editor is intuitive and easy to use. No coding knowledge is required, and the professionally designed templates mean you don’t need to hire a graphic designer. Each template is built by Kajabi professionals and is designed to convert.

You can edit each template or create your own email with the Visual Editor.

There is a sidebar on the left-hand side of the Visual Editor. This is where you can make any changes to your email.

You can click on each section from the sidebar or click on the section you want to edit in the body of the email. 

By clicking on either of these, it will open the sections and the section settings. Here, you can edit each aspect of the email.

Visual Editor

For example, you can upload images, change the text, add actions, and change the colors, as well as the settings of the section. 

Each section’s settings are located at the bottom of the sidebar. In the settings, you can adjust the desktop and mobile layout, as well as change the background color.

settings of the section

Is Kajabi’s Classic Editor Still Available for Email Marketing?

Yes, the Classic Editor is still available. 

If you want to use the Classic Editor, click on the Use the Classic Editor button in the top right-hand corner. 

This will revert to the original email creation page.

Kajabi’s Classic Editor Still Available

You can also use the Visual Editor to create classic-style emails and create your own emails, so you don’t need to revert to the Classic Editor. 

There are also simple templates available that can be customized using the Visual Editor.

Kajabi Email Marketing Campaign Metrics

Kajabi Email Marketing Campaign Metrics

Viewing your email marketing metrics and reports is vital to the success of your campaigns. You can adjust, test, and edit your campaigns based on your reports.

When you open the Email Campaigns dashboard, you will instantly see a snapshot of how each campaign is performing. 

To view the metrics in more depth, click on the three dots next to the campaign and select Report. 

Both Sequences and Broadcasts have similar report pages. 

They both display the following reports:

  • Delivered
  • Opened 
  • Clicked
  • Hard Bounced
  • Unsubscribe

But they do have some differences. 

Email Sequence Report:

Email Sequence Report
  • Subscribers – This will show the number of users subscribed to the Sequence.
  • Each email in the Sequences report – This will show how each email is performing.

To view the report of each specific email, click on the graph icon next to the email. 

This will populate the report for that specific email within the Sequence. 

This report page looks almost identical to a Broadcast report page. 

The only difference is that it has Subscribers (as explained above) rather than Sent (explained below). 

You can filter through All Recipients in the same way as you can with Broadcasts.

Email Broadcast Reports:

Email Broadcast Reports
  • Sent – This will show the number of users the Broadcast was sent to.
  • All Recipients – This is a list of the recipients that the email was sent to.
    You can search for a certain recipient or filter your recipients using the dropdown menu.
    The menu contains the following options:
    • Delivered
    • Opened
    • Clicked
    • Hard Bounced
    • Unsubscribed
    • Dropped
    • Complained 

Frequently Asked Questions

Yes! Kajabi has powerful email marketing software that allows you to send automated and one-off emails.

Yes. There are tons of beautiful templates, each of which is easy to edit in the Visual Editor, and you can schedule and automate your email campaigns.

No, as an all-in-one platform, you can use Kajabi for all of your email marketing needs.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer, Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
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