What is Kajabi Email Marketing & What Can It Do?




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Kajabi’s main draw is its powerful suite of email marketing tools.

The creators recognize that the marketing of digital products is one of the more difficult aspects of running an online business.

So they have recently relaunched the marketing platform and are focused on adding more tools and functions.

Email marketing is one of the main areas that distinguishes Kajabi from its competitors. 

What is Kajabi Email Marketing & What Can It Do?

What Is Kajabi Email Marketing?

One of Kajabi’s main features is email marketing Using Kajabi, you can create powerful marketing campaigns to boost your reach and drastically increase conversions. Kajabi is focused on crafting unique scalable campaigns that reflect your brand identity and style. 

Kajabi’s take on email marketing rounds up all the necessary features like automations, email lists, marketing analytics, and more into a single integrated package that can be operated from the same dashboard. 

Types of Email Campaigns in Kajabi

Kajabi lets users run two main kinds of email campaigns:

  • Email broadcast: Sending a single email to a list or segmented list
  • Email sequence: Sending a series of emails that are triggered by actions or automations

What Can You Do With Kajabi Email Marketing?

Essentially, you can do whatever you want. The marketing tools are flexible and can be applied to any kind of email marketing campaign.

You can create email templates, set up complex automations, keep track of data such as open rates and click-through-rates, and personalize individual emails to students.

Plus, all of these features are simple and intuitive to use with the built-in marketing functions. 

Send Beautiful Emails

Emails can be sent to all users on your list or to specific segments of your contact list. For instance, you can set up sequences to send specific users a reminder if they have not accessed your course in a week, or send out large email blasts to everyone about new courses/products. 

Customize Email Templates

You can customize the look and feel of your marketing emails using the simple drag-and-drop editor. Marketing campaigns come with a large library of pre-built templates that you can tweak and modify to your heart’s content. 

Create Email Sequences

Using Kajabi, you can set up complex automatic email sequences to be triggered by customer actions. Say a customer signs up for your course; You can set up an automation to send promotional offers or deals to new subscribers. 


Kajabi email marketing templates can be automatically personalized. You also get info on customer open and engagement rates so you can craft marketing campaigns for specific user segments. 

View Powerful Analytics

Email campaigns work better when you can evaluate your progress. Kajabi’s library of marketing analytics tools can provide valuable actionable insight into your marketing efforts. 

Kajabi Email Templates

Kajabi’s email marketing suite has a ton of email templates to pick from. Here are just a few of our favorites.

  • Simple text – Basic text format suited to long-form emails and broadcasts
  • Showcase a Product – A template designed for showing off new products
  • Announce an Event – Got a webinar coming up? This template is perfect.
  • Share a Newsletter – Keep fans up-to-date with the latest news from your business.
  • Share a Blog Post – Update your community on additions to your blog.
  • Ballast – A vibrant, visually striking template which grabs customer attention
  • Boardwell – This attractive template is perfect for sending the latest course, blog, or interview.
  • Bridge – This simple design is perfect for sign-up and confirmation forms.
  • Brush – This template has a large header for capturing reader attention
  • Climb – Perfect for the growing business, this template is customizable and versatile.
  • Mocha – This simple template is great for quick updates about new content
  • Myriad – Bright visuals and highly customizable formatting
  • Slice – You can catch new subscribers off-guard with this novel, edgy template.
  • Squiggle – When the copy must be front and center, this template is a great choice.
  • Stem – With a focus on images, this template is good for updates and new content
  • Strum – Promotional offers are a great match for this image-focused design template.
  • Timber – This attractive, earthy template will help customers feel at home.
  • Make a Referral – (For Kajabi Partners) Referral emails can be personalized and customized with unique share links.
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Samuel Fletcher
Samuel Fletcher
Samuel is an experienced online business coach with over 10 years of experience. He has a keen interest in knowledge commerce and digital marketing. Samuel strongly believes in dedication, perseverance and commitment.

Disclosure: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.