Kajabi Email Sequences

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Kajabi has the built-in tool, Email Sequences. Email sequences on Kajabi are a series of emails or a single email that is triggered by automations.

Email sequences can be sent to prospective or existing customers to welcome and engage them. This can keep them interested in your brand, products, and services to generate sales.

Key Takeaways:

What Is a Kajabi Email Sequence?

A Kajabi email sequence is a series of emails or an individual email that is sent using automations. 

A trigger will start the email sequence. The trigger could be a user opting into a form, purchasing an offer, canceling an existing subscription, or anything else.

Each email is sent using pre-set time intervals, so users will receive the emails based on when they subscribe to the sequence.

Kajabi Email Sequence Differences by Plan

All Kajabi’s plans include email sequences. However, the number of contacts you can have are limited by plan

The automations also vary by plan. On the Basic plan, only basic automations are included. The Growth and Pro plans both include advanced automations.

Basic automations allow you to use “when” triggers and “then” actions.

Advanced automations include an “if” condition.

Marketing EmailsUnlimitedUnlimitedUnlimited

How to Create an Email Sequence in Kajabi

  1. Click “Marketing” and then “Email Campaigns.”
  2. Select “Get Started” or “+ New Email Campaign.”
  1. Choose “Email Sequence.”
Choose “Email Sequence.”
  1. Enter your sequence title and click “Continue.”
  2. Select a template for the first email in the sequence.
Select a template
  1. Click “Get Started,” enter a title for the email, and click “Create.”
All templates are fully customizable.
  1. Complete the email sequence with the following email details:
    • Day – Enter the day you want the first email sent after the contact subscribes to the sequence. If you enter 0, the email will be sent immediately when someone subscribes.
    • Time – Choose the time that the email is sent.
    • Internal Title – Enter a title to help you identify the email in the sequence. This title won’t be seen by recipients.
    • Subject – Enter a subject line for your email. This is the subject line that those subscribed will see.
    • Preview Text – Enter text to entice customers to click on the email.
Preview Text
  1. Edit the content in your email.
Edit the content in your email

The email editor works in a similar way to the page editor.

You can click on each element or use the sidebar menu to make your edits.

You can also click on the settings button to edit the typography, color scheme, and other settings for the email.

We have more information
  1. Once you’re happy with the content and look of your email, click “Save.”
  2. Exit the page editor using the icon in the top left-hand corner.
details page

There are also two other options on the page. These are the following:

    • Save as Template – Save the email you’ve created as a template. You can then use it in other sequences.
    • Send Test Email – Check how your email looks by sending it to yourself.
Send Test Email
  1. Once you’re happy with the email, click “Save.”
  2. Click “New Email Sequence.”
New Email Sequence

This will open the Email Sequence Overview. From here, you can do the following:

  • Add, edit, and delete emails.
  • Set your triggers.
  • Edit your settings.
  • Open your email reports.

That’s how you create an email sequence. 

We will now look at how to add and delete emails, add automation, and customize your emails in depth. 

How to Add and Delete Emails in an Email Sequence

  1. Click “Marketing” and then “Email Campaigns.”
  2. Click on the title of the email sequence or click on the three dots and click “Edit.”
To add an email, follow these steps:
  1. Click “Add New Email.”
How to Add and Delete Emails in an Email Sequence

This is the same method as creating your first email in the sequence, as described above.

You can schedule multiple emails to send on the same day. To do this, enter the same day and set the time you want the emails to be sent. E.g., Day 2: 11 AM, Day 2: 6 PM.

schedule multiple emails

This can be incredibly useful for a variety of reasons. For example, you might have an offer with a deadline, and you could use the second email as a final reminder of the deadline. 

To delete an email, complete the first two steps written above and then follow these steps:
  1. Click on the email you want to delete.
  2. Scroll down to the bottom of the email.
Scroll down to the bottom
  1. Click “Delete.”
  2. Confirm the deletion by clicking “OK.”

Adding Automation to Kajabi Email Sequences

There are two ways to add automation to your email sequences: 

  • To subscribe and unsubscribe users from your email sequence. 
  • Add Automation for each email within your sequence.

How to Subscribe and Unsubscribe Users to an Email Sequence

  1. Click “Marketing” and then choose “Email Campaigns.”
  2. Select the email sequence you want to add the subscribe and unsubscribe triggers to.
  3. Click on “Subscribe Trigger” or “Unsubscribe Trigger.”
Email Campaigns
  1. Choose your “when” trigger.
Choose your “when” trigger.

There are multiple “when” trigger options available, such as:

    • Tag added.
    • Tag removed.
    • Offer is purchased.
    • Offer subscription payment failed.
    • Form is submitted.
    • Event is registered.
  1. Add an “if” condition if required.
Add an “if” condition
  1. Click “Save.”

How to Add Automation to an Email in a Sequence

  1. Click “Marketing” and then choose “Email Campaigns.”
  2. Select your email sequence.
  3. Choose the email you want to add the automation to and click “+ Add Automation.”
click “+ Add Automation
  1. Select the “when” trigger. There are three options available:
    • Email sequence email is sent.
    • Email sequence email is opened.
    • Email sequence email is clicked.
Email sequence email is clicked.
  1. Choose the “then” action. There are multiple options available, such as:
    • Grant an offer.
    • Revoke an offer.
    • Register for an event.
    • Add a tag.
    • Send a single-use coupon.
Send a single-use coupon
  1. If you have a Growth or Pro plan, you can click “Add Condition” to add an “if” to the automation. Some of the “if”conditions available include the following:
    • Has a hard-bounced delivery.
    • Owns any of these products.
    • Has submitted any of these forms.
Has submitted any of these forms
  1. Click “Save.”

How to Customize the Body of the Email with the Visual Editor

  1. Click “Marketing” and then choose “Email Campaigns.”
  2. Select your email sequence.
  3. Click on the name of the email you want to customize. 
Click on the name of the email
  1. Scroll down and click either “Launch Email Editor” or hover over the email content and click “Edit Content.”

Now, you can edit and customize the body of the email.

  1. Select the section you want to customize. You can do this by either clicking on the section within the body of the email or selecting it from the sidebar menu.

You can edit all the sections to suit your business. The options available will depend on the section.

For example, with image sections, you can add your images. With text sections, you can add your own text. With buttons, you can add links.

Within each section, you can also change the appearance, including the background, alignment, border, and height. Again, these settings will vary depending on the section you’re editing.

suit your business

You can delete sections in the email by clicking on the … button. This will then populate the delete button. You can also click on the section and delete it from here. 

clicking on the

To rearrange the sections, click on the two lines and drag the section into the right position. 

right position.
  1. Once you’ve finished editing the body of the email, click “Save.”
  1. You can then return to the email page using the exit button.

Kajabi Email Sequence Metrics

You can view the metrics of your Email Sequences to see how they are performing. 

Metrics enable you to optimize the campaigns to increase the conversion rate and engagement.

Kajabi shows you the metrics of each email within the Email Sequence Overview. These are displayed at the end of each email. It will show how many times the email has been sent, how many times the email was opened and clicked, and if anyone unsubscribed from the sequence.

There are two ways to access your Kajabi Email Sequence report. The first is as follows:

  1. Click “Marketing” and then “Email Campaigns.”
  2. Find the email sequence you want to view the report for.
  3. Click on the … displayed at the end of the email sequence.
  4. Click “Report.”
Click “Report.

The second way to access your Kajabi Email Sequence report is as follows:

  1. Click “Marketing” and then “Email Campaigns.”
  2. Click on the title of the email sequence you want to view the report for.
  3. Click “Report” underneath the email sequence title.
Click “Report” underneath

The Email Sequence Report shows the following metrics:

The Email Sequence Report
  • Subscribers – This shows how many users are subscribed to the email sequence.
  • Delivered – This is the number of emails that have been delivered to subscribers. Kajabi considers emails to be delivered when the subscriber’s email provider accepts the email.
  • Opened – This shows how many of the emails have been opened and viewed by subscribers.
  • Clicked – See how many subscribers have clicked any link within the email sequence.
  • Hard Bounced – A hard bounce is when an email server rejects an email. This can happen for a variety of emails, including an email address no longer existing, an invalid email address, or the domain doesn’t exist. 
  • Unsubscribed – This will show the number of users who have unsubscribed from your email sequence.

Below these reports are details of each email within the sequence. You can see how many of the emails within the sequence have been clicked, opened, and unsubscribed from.

Frequently Asked Questions

An email sequence is a single email or multiple emails that are sent automatically based on triggers.

The emails are scheduled in the same sequence, so users will receive the emails based on when they subscribed unless their behavior triggers an alternative action.

For example, opting out or purchasing a product might stop the email sequence.

A broadcast is a one-time email sent manually or scheduled. Usually, broadcasts are used to update or share an announcement with users.

A broadcast is a single email that is sent manually, whereas a sequence is usually a series of emails that are automatically sent based on triggers and actions.

Broadcasts are used to share a message with users. For example, an update to your entire contacts list.

In comparison, sequences are used to engage users and generate sales and interest.

Bottom Line

Create an email sequence to engage users and generate traffic and interest in your brand and products.

Kajabi’s built-in email sequences make it easy to build converting campaigns with its range of templates and advanced automations.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
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