Kajabi Funnels

Kajabi’s funnel builder lets you build sophisticated and professional-looking funnels in a straightforward way.

Choose from one of the ready-to-go blueprints for different funnel types, or take the plunge and create one from scratch. Funnels can be created for all your Kajabi offers and more.

Key Takeaways:

Kajabi provides full-funnel blueprints for a variety of uses, including sales, freebies, and more
Your funnels can be fully customized to your requirements
To enhance each funnel, build in automation and add-in email sequences.

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What Are Kajabi Funnels for?

Kajabi has an advanced funnel-building feature that lets you create funnels for different purposes.

And what exactly is a funnel? Well, it’s a bit like a website, only it has the specific goal of leading the reader through the customer journey to completion. Whether that’s to purchase a product or service, input data, or sign up for a webinar, Kajabi funnels include pages specially designed to nudge the reader into taking action.

Let’s take a look at some of the key purposes you would need a funnel for.

Launching and Selling Products

One of the most popular reasons for creating a funnel is to sell a product or service. Products can be digital or physical, so whether you’re selling exercise equipment or an online course about exercising, you can create a funnel to promote them.

Funnels are also commonly used for product launches and pre-launches. Let’s say you’re in the process of creating a nature photography course, and it’s not quite ready yet.

You can create a funnel enticing people to sign up with a special pre-launch discount. Then, when you’re ready to hit go-live on your course, you will already have a group of eager students lined up to take it.

Collecting Lead Data

Lead data is vital for marketing since it’s essentially a free way to get the news out about offers or new products. Building an email list takes time and can be tricky to do without the right tools.

A data collection funnel is one of the best tools for gathering leads. To encourage signups, you can offer a freebie, such as an e-book or mini-course, in exchange for the person’s name and email address. They’re happy they got something for free, and you’re happy because you got an addition to your mailing list.

Running Webinars and Sessions

Webinar funnels are used for a multitude of reasons. Often, a free webinar is offered, which then also acts as a way to promote a paid course or service, thus making the webinar part of the funnel itself.

However, webinars don’t have to be free. For example, you could offer a discount mini-coaching webinar (Kajabi has a coaching product builder, too) to give people a taste of what you offer with the aim of getting them to sign up for a series of full coaching sessions.

What Types of Funnels Can You Create in Kajabi?

Kajabi has thoughtfully provided what they call blueprints for a number of funnel types. What makes these special is that they don’t just contain funnel pages. Instead, you get a holistic, pre-built marketing campaign with everything, such as follow-up emails.

All you have to do is go in and add your info, make some tweaks, and you’re done.

Freebie Funnel

The freebie funnel has been designed to offer a digital download for free in exchange for some details. It’s one of the simplest blueprints, so it’s a good place for funnel newbies to start.

The Freebie funnel consists of:

Opt-in page with data form
Automatic email subscription confirmation
Thank you page with the freebie download link

Sales Page and Campaign

This funnel is quite detailed because it includes a full email campaign that slowly draws the reader in. This blueprint is perfect for upcoming sales and promotions because it allows you to set the email sequence to coincide with your sales start date.

Here’s what this funnel includes:

Opt-in data collection form

An automated eight-part email sequence that introduces and promotes the offer and sends out reminders to purchase
Funnel sales page detailing offer
Offer checkout page

Simple Sales Page

If you don’t require a marketing campaign and simply need a funnel to detail and sell your product, the Simple Sales blueprint is ideal. Here, you can use this funnel to sell digital or physical products, Kajabi courses, or anything else you can think of.

This blueprint includes:

Sales page for adding details about the product
Offer checkout page

Product Launch

This is a detailed blueprint designed to get your leads excited about an upcoming product launch. Starting with an opt-in form, the campaign then moves to email, which serves to build hype and provide valuable information about the new product.

Here’s what this funnel includes:

Opt-in page
10-part email campaign building hype followed by a series of reminders
Three value pages (accessible via links from the email campaigns)
Offer checkout page

Zoom Webinar

Kajabi has a native integration with Zoom, so you can use this funnel to add your Zoom meeting link and promote a free webinar that you are running in order to promote a paid product or service.

When you select this blueprint, you will be asked to add the Zoom meeting link along with the time and date you are running the webinar. Then, it takes you to the blueprint so you can add your info.

Here’s what you will find in the blueprint:

Webinar registration page
Webinar confirmation page
Four automated reminder emails
Five follow-up emails (sent after the webinar has concluded)
Sales page for your offer
Offer checkout page

Free Book

A common promotional strategy is to offer a free physical book where the recipient only pays for shipping and handling. This blueprint is designed to facilitate that. Furthermore, it also includes a full email campaign that you can use to promote a paid product or service.

Here’s what this funnel provides:

Opt-in data capture form
Order checkout page (for shipping and handling)
Automated ten-sequenced promotional emails

Coaching Campaign

This short but sweet blueprint has been created specifically for all the coaches out there. It includes a data capture form and a quick email campaign inviting the lead to sign up for a coaching event.

The funnel includes:

Opt-in data capture form
Automated three-part email sequence
Thank You page

Custom Funnel

Finally, if the existing blueprints aren’t quite what you need, or you are already well-versed in the creation of funnels, Kajabi lets you start from a blank slate. This is where you create a funnel entirely from scratch.

It’s up to you to add the pages you want, add any email campaigns, and build in the automation processes.

This is the hardest way to create a funnel within Kajabi, but it also gives you the most creative freedom.

How to Create a Kajabi Funnel (Step by Step)

Ready to get started on building your first funnel? Here’s how to do it.

Step 1: Log into your Kajabi account and click on Marketing and then Funnels. If you want a bit more information, click on Learn More to watch a Kajabi tutorial about funnels. If not, hit Get Started to move on.

Step 2: Now, you will be invited to select a blueprint or start with a blank page. Each funnel type has an accompanying video explaining what it’s for, so if you’re not sure which to pick, we recommend checking the videos out first.

For the purpose of this guide, we’re going to select Simple Sales Page.

Step 3: Give your funnel a name and select which offer you want to use for this funnel.

Note! Offers are what you create in Kajabi in order to sell them. For example, if you create a course, you must then create an offer for it where you set the price.

Step 4: You will now be taken to the funnel editing tool. The main page for this is essentially the funnel “map” that shows the sequence of events. In this case, we have the sales page, followed by the checkout page.

To edit the pages, all you need to do is click on them.

Step 5: Build the necessary information onto your funnel pages. Depending on which blueprint you chose, the page templates may look a little different.

Each page is 100% customizable, so feel free to delete sections you don’t want and add in ones that you need. Select the desired sections from the right-hand side of the screen and drag them onto the page.

To edit each section. Click on it and fill in the information. Don’t forget to hit Save in the bottom right-hand corner before exiting the editing tool.

Step 6: Back on the sequence page, if you hover your mouse between each funnel step, an option to Add Page appears. Use this if you want to create more pages for your funnel.

Clicking the three dots beside each page thumbnail also gives you the option to edit details and code and remove the page entirely. Importantly, you also have the option to change the order of your pages here.

If you’re worried about having to create a page from scratch, don’t be. Kajabi provides a selection of page templates for you to choose from.

Step 7: Certain Kajabi pages let you add automation. If so, you will see an Add Automation link underneath the page thumbnail. Click on it to continue.

Step 8: Depending on the plan you have subscribed to, a range of triggers to choose from. These are what provokes the automation action to take place and include things like “offer is purchased” and “offer subscription payment successful.”

Pick the one you need, then choose what you want to happen from the second dropdown menu.

For example, you can opt for a customer to be automatically sent an email after they have completed a purchase. Depending on what you choose, you will be invited to add the automation information.

So if you set an automation for an email to be sent, you will be asked to write the email. If you select an email sequence to be triggered, you will be asked to choose which email sequence to use.

Step 9: When you are satisfied with how your funnel looks and the sequence you have built, you are ready to share it far and wide. All you do is grab the link from the top right-hand corner, and you’re good to go.

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