Kajabi has three price plans that you can pay for on a monthly or annual basis.
There is also a range of additional add-ons available for an additional cost.
Key Takeaways:
- Kajabi starts at $149/month with monthly billing, but can cost as much as $399/month.
- Paying annually gives you a 20% discount
- Kajabi Access costs an extra $99/month and doubles your plan features
Kajabi Pricing Summary
Kajabi has three price plans each available on a monthly or annually paid basis.
Kajabi has a 14-day standard free trial for any of its plans. If you sign up via SupplyGem, you can access an extended 30-day free trial for the Growth plan.
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Kajabi Pricing Plans: What’s Included?
The price you pay for your Kajabi plan corresponds to the number of features you get.
The great news is that most features are included with each plan, but the limits for each one are what differs.
Kajabi Basic Plan
- Monthly Price: $149
- Monthly Price Paid Annually: $119
- Total Annual Price: $1,428
- Discount for Paying Annually: 20%
The Kajabi Basic plan provides you with all of Kajabi’s key features, allowing you to create, sell, and market your products while remaining relatively affordable.
Here’s what you get:
- Create up to three products (courses, coaching, podcasts, and communities).
- Create up to three funnels.
- Unlimited landing pages and marketing emails.
- Add up to 10,000 contacts and have up to 1,000 active customers.
- Create one website.
- Add one admin user.
Kajabi Growth Plan
- Monthly Price: $199
- Monthly Price Paid Annually: $159
- Total Annual Price: $1,908
- Discount for Paying Annually: 20%
Next up is the Kajabi Growth plan. This is a step up from the limitations of the Basic plan and lets you expand into more products:
- Create up to 15 products and 15 funnels.
- Unlimited landing pages and marketing emails.
- Add up to 25,000 contacts and have up to 10,000 active customers.
- Create one website.
- Add up to ten admin users.
There are a couple more notable features on this plan which are not available on the Basic plan:
- Access to the Kajabi affiliate program.
- Advanced automation capabilities.
- The ability to remove the Kajabi branding from any of the products and web pages that you create.
Support also gets an upgrade and gives you access to live chat agents 24/7 rather than being restricted to office hours.
Kajabi Pro Plan
- Monthly Price: $399
- Monthly Price Paid Annually: $319
- Total Annual Price: $3,828
- Discount for Paying Annually: 20%
Finally, the Pro plan is where you will find the highest feature limits of all. Here’s what you get:
- Create up to 100 products and 100 funnels.
- Unlimited landing pages and marketing emails.
- Add up to 100,000 contacts and have up to 25,000 active customers.
- Create up to three websites.
- Add up to 25 admin users.
You also get the additional features noted in the Growth plan above, plus the ability to use the custom code editing tool.
Which Kajabi Pricing Plan Should You Choose?
Kajabi makes it pretty easy to pick which plan to use:
- Basic: Choose this if you are yet to launch your business or are yet to create and monetize your first digital learning product.
- Growth: Choose this if you are ready to expand beyond the limitations of the Basic plan, add a few more products, and grow your audience and customer base.
- Pro: Choose this if you are a seasoned expert with an established business under your belt and are ready to scale to the next level.
If you’re unsure which plan to pick, Kajabi welcomes you to get in touch with its sales team to advise you further.
Kajabi Access Pricing (Add-On Cost)
While the Kajabi price plans are very much a “what-you-see-is-what-you-get” kind of deal, there are a couple of add-ons that you can choose to include.
It’s important to note that these are not hidden costs, and you don’t need them to gain full use of the platform.
However, if you need more support and guidance or higher plan limits, you can pay for them if you wish.
Kajabi Access
- Cost: $99 per month (in addition to your usual plan subscription fee)
Kajabi Access is designed to help you achieve success with your business via expert guidance, resources, and services.
We think the most important feature of Kajabi Access is the doubled plan limits.
For example, if you subscribe to the Growth plan, you can pay $99 extra and create up to 30 products and funnels instead of 15.
This is great, but makes no sense if you’re on the Basic plan.
Adding on Kajabi Access will allow you to create up to six products and funnels (instead of three) but will cost from $248/month.
On the other hand, the Growth plan without Kajabi Access costs from $199/month and allows up to 15 products and funnels.
However, if you’re on the Growth plan, getting Kajabi Access does make sense since it gives you better plan limits while remaining cheaper than the Pro plan.
And, if you’re on the Pro plan, it’s a way to scale your business even further for an affordable price.
There are a few other perks to Kajabi Access. The monthly fee also includes:
- One-to-one sessions with a Customer Success Manager.
- Weekly Hero Hub sessions where you can ask questions and get advice and feedback.
- Access to the advanced code editor.
- Early access to any new Kajabi products and features.
Kajabi Branded Mobile App
- Cost: $199 per month (in addition to your usual plan subscription fee)
This add-on allows you to enhance your customer experience by creating a mobile app fully with your own branding.
- Add your own logo, icon, and accent color.
- Students can access your courses and communities using the app.
- Schedule and send in-app push notifications.
Kajabi Experts
- Cost: Bespoke
Also in beta mode, Kajabi now has vetted platform experts on board that you can hire on a “per project” basis.
Cost depends on the scope of your project and will be a one-time price rather than an addition to your monthly subscription fee.
Kajabi Sales and Transaction Fees
The great news is that regardless of your chosen price plan, Kajabi does not impose any transaction fees if you use a third-party payment gateway such as Stripe.
However, the platform has introduced its own payment gateway – Kajabi Payments – where transaction fees do apply.
For credit and debit cards, including Apple Pay and Google Pay, the following fees apply per transaction:
| Charge type | Amount |
|---|---|
| One-time payment transaction | 2.9%+30¢ (or 6% + 30¢ for using Afterpay) |
| International cards | +1.5% for international cards |
| Currency conversion | +1% if currency conversion is required |
| Subscriptions, and multiple payments | +0.5% subscription fee |
| Disputes | $15 per disputed transaction |
Example: A customer pays for a $100 course, uses an international card, and requires a currency conversion. Here’s what will be taken in fees:
- Transaction fee: $2.90 (2.9%) + 30¢ = $3.20
- International card fee: $1.50 (1.5%)
- Currency conversion fee: $1 (1%)
- Grand Total in Fees: $5.70
How Does Kajabi Pricing Compare to Similar Platforms?
Now let’s see how the Kajabi price plans stack up against other similar platforms.
The following table notes the monthly payment prices:
| Platform | Cheapest Plan (per month) | Most Expensive Plan (per month) | Discount for Paying Annually | Free Plan? |
|---|---|---|---|---|
| Kajabi | $149 | $399 | 20% | No |
| Kartra | $119 | $549 | 17% – 22% | No |
| LearnWorlds | $29 | $299 | 20% | No |
| Thinkific | $48 | $195 | 25% | Yes |
| Systeme.io | $27 | $97 | 30% | Yes |
| Teachable | $59 | $665 | 33% | Yes |
Kajabi Pricing: Final Thoughts
Kajabi definitely isn’t a low-cost platform, but it performs extremely well and has best-in-class features and tools that allow you to get the job done properly.
If you’re on the fence, our recommendation is to try out a few different platforms by making use of their free trials or free plans and decide which strikes the right balance between cost and features.
Overall, we think Kajabi is great, and it’s our top pick among digital product creation platforms, but we wish it had a more affordable entry-level plan.
Its Pro plan – for the price – really should be unlimited.
Frequently Asked Questions
How Much Is Kajabi?
Kajabi costs $149/month for its Basic plan, $199/month for its Growth plan, and $399/month for its Pro plan. If you are happy to pay for a subscription on an annual basis, you will get a 20% discount.
Is Kajabi Worth the Price?
Kajabi is renowned as being one of the best platforms for creating, marketing, and selling digital learning products. Therefore, Kajabi is worth the price if you are looking for best-in-class features that actually work.
Is Kajabi Expensive?
Kajabi could be considered expensive. Its plans cost from $149/month, which is more expensive than similar platforms. However, a cheaper platform may be more affordable but can lack the functionality and feature quality that you see on Kajabi.
Can I Use Kajabi for Free?
You can use Kajabi for free by signing up for a free trial. Kajabi’s standard free trial is 14 days, but you can get an extended 30-day free trial for the Growth plan if you sign up here.
How Do I Get a Discount on Kajabi Pricing Plans?
You can get a discount on Kajabi’s pricing plans by paying annually. This provides a 20% discount when compared with paying monthly.
Does Kajabi Have a Money-Back Guarantee?
Yes! Kajabi has a 30-day money-back guarantee for all its plans whether they are monthly or annually paid.
Does Kajabi Take a Percentage of Sales Revenue?
Kajabi does not take a percentage of your sales revenue, and you get to keep all of what you earn. Those using Kajabi Payments will find that transaction fees apply; however, these fees are comparable to using Stripe or PayPal.
