Kajabi Pros and Cons

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If you are considering taking out a subscription to Kajabi, we’ve put together this article to highlight both its pros and cons, so you can make an informed decision regarding the platform.

As Kajabi users ourselves, we know it has many benefits, but we also know that it isn’t perfect. 

We detail the advantages of Kajabi but will also make you aware of what we consider to be its downsides.

Let’s dive into the details.

Key Takeaway:

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Kajabi’s Pros: Everything We Love

All-in-One Platform

One of Kajabi’s main pros is that it has an extensive range of features built in.

Kajabi markets itself as an ‘all-in-one’ platform and that’s difficult to argue with – it has pretty much everything you need to create, market, and sell digital products.

That means additional expense is kept to a minimum regarding the need to purchase third-party software. 

That’s not to say that you will never need an additional product at some point to run your own coaching course with Kajabi (we use WebinarJam for instance to host group training classes), but it’s entirely possible to have a successful online business using the platform, without the integration of further software.

User and Beginner Friendly 

You don’t need any coding knowledge to use Kajabi, so there’s no need to worry about having to have knowledge of website building.

There’s a wide range of templates that can be used for a website, all of which are fully customizable. The platform is also intuitive to use, and its home dashboard is clear and easy to navigate.


Kajabi has recently announced the exciting news that they have acquired Vibely.

This will be the foundation of the new Kajabi Communities.

The roll-out of the new and improved Kajabi Communities is coming in early 2023.

Kajabi Communities (previously Vibely) allows your customers to create a positive community using real-time chat, 1:1 calls, virtual meetups, challenges, leaderboards, accountability tools, and much more.

All of these great tools will help build an interactive community and allow you to keep control of the conversation. 

Kajabi University

The training resources on Kajabi are second to none.

The platform’s training resource, Kajabi University, has literally hundreds of videos with downloadable resources and easy-to-follow instructions regarding every aspect of creating your own online training course.

For those new to the platform (and for more experienced users) the information contained in Kajabi University is invaluable.

Unmatched Customer Support

If you have a Growth or Pro plan, Kajabi has 24/7 live chat support.

Instant live chat can be a real lifesaver if you’re having any issues and, in our experience, the platform has a well-deserved reputation for having an extremely helpful support team. It’s worth noting that other similar sites like Podia or Thinkific, only have live chat support during business hours. 


Through the use of Kajabi Automations, you can automate numerous repetitive tasks that will streamline your business.

Automations use the logic of ‘when this happens > then this happens.’

So, as a basic example, if someone purchases a product from you, they automatically receive a thank you email.

If you haven’t created automations before, then there is a learning curve as to how they are used and set up, but as your business scales, they can save you a huge amount of time and make the process of running your coaching course far easier.


Tags can be used on Kajabi to manage your contacts and send personalized marketing campaigns. 

Marketing Features

Kajabi has in-built marketing features designed for conversion. There are a variety of email templates to choose from, all of which can be customized to fit your brand, stand out, and boost sales.

Template and Theme Options

Kajabi has a variety of pre-built website themes, each with a different user experience. You should have no trouble finding one that you feel is ideal for your brand.

The platform’s themes are easy to customize with their click-to-edit features and Kajabi doesn’t require you to have any HTML and CSS knowledge.

Integration Options

Kajabi has over 15 native integrations to customize your website and enhance your visitor’s experience. Email marketing, sales, conversions, analytics, and scheduling tools are all options that are built-in at no extra cost.

As we mentioned earlier, there may be occasions when users do want to integrate their favorite websites or apps to their site. Kajabi allows you to do so using automation tools like Zapier, LeadsBridge, Automate, and Integrately.

Mobile App

With so many people now accessing content on their phones, it’s essential that consumers cany access courses on the go. Kajabi has an official app with support for any course on the platform. In other words, learners will be able to access a customized version of your training even when away from their laptop.

Other platforms like Thinkific don’t have mobile apps. Customers can access courses through a browser, but the experience isn’t as seamless as Kajabi’s mobile app

Create Multiple Digital Products

Kajabi is not just an online course creation website. You can also create membership sites, podcasts, coaching programs, and other digital products. This allows you to expand your store and branch into selling other digital products in the future.

Custom Domain

Kajabi allows you to connect a custom domain name. This helps to distinguish your brand and create trust with your audience. Customers can still access your site through the original Kajabi domain.

Established Company

Most people when buying a product will understandably want to go with a company that has a proven track-record and reputation. Kajabi was established in 2010 and has been running successfully for over ten years – it currently has a valuation of $2 billion! Kajabi is continually investing in creating a better platform for users and is seen as a trusted option for those wishing to build an online training course. 

Affiliate Program

You can maximize your revenue by encouraging others to promote your course. When they make a sale, they will receive a commission from you.

You can have unlimited affiliates selling your Kajabi course. The program will help you to manage registrations, track conversions and form submissions, and calculate earnings.

Kajabi’s Cons: Everything We Don’t Love

We’ve taken you through all the pros of using Kajabi and, as promised, it’s now time to look at aspects of the platform that we’re not so keen on. These are Kajabi cons.

Can’t Sell Physical Products Natively

If you want to sell physical products, Kajabi is not the best platform. Kajabi is primarily designed for teachers, coaches, and entrepreneurs to sell their knowledge as a digital product. Why is this a downside? Well, let’s say you created a highly successful course or thriving community and wanted to sell branded merchandise to users, you would have no option but to integrate your site with something like Shopify or WordPress

Check out our article on everything you need to know about selling physical products using Kajabi

Sites Can Look Similar 

While Kajabi is perfect for those with no coding knowledge, there is less flexibility compared to sites like WordPress, which can potentially lead to sites looking similar.

Extra Cost for Integrations

Kajabi is an all-in-one platform. While many users don’t need any extra software to sell their  course, if you want expert features, you may need to pay for additional tools and integrate them with the platform. Some of these include:

All of these would be additional costs to your Kajabi subscription charge.

No Free Plan and Expensive Plans

Kajabi is one of the more expensive options for selling digital products. Prices start at $119 per month. In addition, unlike other similar sites (such as Thinkific), Kajabi does not offer a free plan.

While having to pay more is obviously not ideal, it’s justified when comparing the price to other sites and what they offer. Although Podia is cheaper (at $39 per month), you would need to purchase additional CRM software and marketing tools. Managing multiple tools is also time-consuming and can lead to errors and customer dissatisfaction.

We wouldn’t put anyone off opting for a cheaper option if they’re new to selling digital products and only need basic features while getting started. Thinkific and Podia both offer a free plan allowing you to launch your first course and start making money without the financial commitment.

Kajabi does offer a free trial if you want to check out the platform before joining as a paid member.

Limited File History

Kajabi doesn’t have a large file history of everything you uploaded previously. You can see the last 100 items you uploaded, but Kajabi won’t store any files before that.

As a result, you’ll need to backup all of your files.

Should I Choose Kajabi for Creating Digital Products?

Kajabi is our favorite platform for creating digital products. It is the best all-in-one platform. 

The marketing capabilities outshine Thinkific, and the round-the-clock customer service and expert help are far superior to Clickfunnels.

Other sites like Teachable and Podia require integrations for marketing and automation to create beautiful and streamlined websites.

Read our full review on Kajabi here

Frequently Asked Questions

What Is Kajabi Best For?

Kajabi is an excellent all-in-one platform for selling digital products like courses, coaching, e-books, and podcasts.

Is Kajabi Hard to Use?

No, Kajabi is super user-friendly. There are detailed lessons and step-by-step videos to teach you how to use Kajabi to its fullest. They also have excellent customer service if you ever need assistance.

Is Kajabi Expensive?

Kajabi is one of the more expensive platforms for creating digital products. However, Kajabi has everything included to create and sell an online training course, so it may well save you money compared to a cheaper option requiring numerous integrations.

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  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am not an employee, agent or representative of Kajabi, LLC. Kajabi does not in any way endorse my products or services. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
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