LifterLMS Pricing Plans: How Much Does It Cost?

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LifterLMS is one of the best WordPress LMS applications available. It hits the sweet spot between creating powerful courses and, vitally important, selling them.

During our research, we realized that the pricing structure could be quite confusing.

This article aims to simplify LifterLMS pricing to help you make an informed decision to choose the bundle that suits your online business. 

LifterLMS Pricing

LifterLMS Pricing Plans: An Overview

LifterLMS has an annual payment policy. When converted to monthly payments, LifterLMS offers excellent value for money with powerful tools. Here is a pricing summary of their plans. 

  • LifterLMS individual Add-Ons cost $99+ per year. With this option, you can purchase only the tools you need.
  • The LifterLMS Universe Bundle costs $299 per year.
  • LifterLMS Infinity Bundle costs $999 per year. 

Prospective users can test all the LifterLMS functions for 30 days for a cost of only $1. For peace of mind, LifterLMS offers a 30-day money-back guarantee.

LifterLMS Pricing: Features Overview

LifterLMS has many useful features. The specific features available vary depending on the bundle you have selected. Each bundle adds more functionality as the price increases. Below we go through all the LifterLMS features and tools. 

LMS Plugin Features

The LifterLMS plugin comes with all the core features in the list below. Each bundle option includes these tools. These base features allow you to set up your online school, create and sell courses, and grow your business. 

  • You can host as many courses on your site as you want.
  • There is no restriction on the number of lessons each course can contain. 
  • Your site can have an unlimited number of website admins, instructors, and instructor’s assistants.
  • Host an unlimited number of students and memberships
  • Each student has a dashboard and a user account.
  • You can create and sell course bundles.
  • You can offer course tracking and degree programs.
  • You can host private and hidden courses.
  • Create basic quizzes.
  • Set up student discussion areas to allow students to interact with one another and share information.
  • Schedule content to create a drip-feed of information.
  • Course content protection.
  • Export student data to use on other platforms.
  • LifterLMS can bulk enroll students when offering courses to large organizations.
  • Provide certificates of completion to learners.
  • Award students with achievement badges
  • Target users with personalized behavior-based emails to improve conversion rates.
  • Receive payments through a manual payment gateway.
  • Offer one time and recurring pricing model options.
  • Offer discount coupons.
  • Integrate LifterLMS with AffiliateWP to manage affiliate programs.
  • The plugin is Zapier ready, making it possible to integrate with many popular online tools and automate workflow.  
  • Include user reviews for your courses.
  • Use LifterLMS on any existing domain.
  • Set up email notifications.

Automated Ecommerce Payment Gateways

The standard LifterLMS plugin allows you to receive manual payments from clients. However, having a quick and straightforward payment option will significantly increase conversion rates. Purchase each LifterLMS automated gateway as an individual add-on for $99 per year. Both the Universe and Infinity bundles include all three the automatic payment gateways listed below.

  • Stripe
  • PayPal
  • Authorize.Net

Ecommerce Integrations

Integrate LifterLMS with WooCommerce. The Universe and Infinity bundles both include this integration as standard. It is also available as an individual add-on for $99 per year. For users who want to have Stripe and PayPal incorporated into their site, we recommend working through WooCommerce. For only $99 per year, you have access to all the WooCommerce features and more than 100 payment gateways. 

The WooCommerce add-on is ideal for the user who wants to sell their courses together with other products. 

Design

LifterLMS offers two design add-ons, where the Universe and Infinity bundles include both. If you’re interested in purchasing each add-on on its own, it costs $99 per year. The design add-ons are: 

  • The Launchpad Theme allows you to customize your site and courses to suit your brand’s identity. The theme is also usable in WordPress without LifterLMS.
  • You can customize certificate backgrounds and achievement badges with the LifterLMS Powerpack. 

Email Marketing, CRM & Automation

Email marketing and sales funnels are a must-have for any successful online business. Add MailChimp or ConvertKit to your LifterLMS site to manage your email marketing, CRM, and sales funnels. These add-ons come included with the Universe and Infinity bundles or purchased separately for $99 per year.  

  • Create beautiful marketing emails with MailChimp. This tool also allows you to build a solid email base and send out converting emails. 
  • Use ConvertKit to apply tags and trigger an automated sequence of events when a user subscribes to your site. 

Forms

The Universe and Infinity bundles include all four form add-ons. As with all LifterLMS add-ons, each one costs $99 per year when purchased separately. These form add-ons allow you to gather information from students when they sign up, run surveys, and collect testimonials. These tools form a fundamental part of growing your business and understanding your subscribers. The add-ons available are:

  • Gravity Forms
  • Ninja Forms
  • WPForms
  • Formidable Forms

Text Messaging

Integrate text messaging with your LifterLMS site with the Twilio add-on. It comes standard with the Universe and Infinity bundles and costs $99 per year if purchased separately. With the Twilio add-on, you can:

  • Send students a text message when they complete a course.
  • Receive a text for a new subscription, or a student completes a course.
  • Automatically enroll students for a free course once they text you a specific code.

Advanced Quizzing System

This quiz add-on allows you to create advanced quizzes and exams. With this tool, you can build great looking tests with various question and submission types. The Infinity bundle includes all these features as standard. The Universe bundle and core plugin users can purchase the add-on separately for $199 per year. The following tools are available with this add-on:

  • Manual quiz grading with feedback
  • Question types include fill in the blank, reorder items, reorder pictures, short answer, long answer, and file upload.

Assignment System

The assignment add-on is ideal if your students need to submit long essays, complete tasks, or upload files. The Universe and standard core plugin don’t include the add-on. If purchased separately, it costs $199 per year. The Infinity bundle contains the add-on and all its features, which are: 

  • Students upload assignments 
  • Create a section for text submissions
  • List specific tasks that students must complete before completion of the assignment
  • Manual grading of uploaded work and text submissions 

Private Coaching System

This system is ideal if you aim to train students on a one-on-one basis. This additional add-on costs $199 per year for core plugin and Universe bundle users. The Infinity bundle includes it as standard. Some of the features and functions of the add-on are: 

  • Publish personalized content for specific users
  •  Conduct private calls and discussions
  • Set up a customized action plan for each student

Social Learning System

The social learning system is an area that promotes discussion and sharing of knowledge between learners. We like it because of its intuitive Facebook-like interface. This add-on is ideal if your course has a large number of students enrolled. As with all the advanced LifterLMS add-ons, it costs $199 per year if you’re a core plugin or Universe bundle user. The Infinity bundle includes the social learning system add-on. The tools made available are:

  • Students can personalize their profile
  • Facebook-like discussion areas where students and tutors share information and make announcements
  • Students share their learning milestones on the discussion wall

Advanced Video System

This add-on enables you to share existing YouTube, Vimeo, and Wistia videos on your site. The Infinity bundle includes the system, whereas users must purchase it as an individual add-on for the Universe bundle. The advanced video system comes with the following features:

  • Require students to watch the entire video for lesson completion
  • Video analytics allow you to track effectiveness and improve future content continuously
  • Brand the video to suit your site’s design
  • Students resume videos from their last seen point, which is essential in lengthy and complicated courses
  • Netflix-style user interface

Custom Fields System

The custom fields system is a must for all online subscription-based businesses. It allows you to create forms and order fields where you collect user data. This add-on comes standard with the Infinity Bundle. It is purchased for $199 per year as an individual add-on if you have the Universe Bundle or core plugin. Some of the features include:

  • Create user, course, membership, and order fields
  • Create customized registration forms
  • Collect user data and store them for reporting purposes

Groups System

The group system add-on is ideal if you’re selling courses to large groups or organizations. This tool is purchased as a separate add-on for $199 per year if you have the Universe bundle. However, the Infinity bundle includes this as standard. The group system has the following features:

  • Sell courses and memberships to a group buyer like a company, organization, or existing school
  • Set up a group leader role
  • The group leader has access to reports to track the progress and performance of their personnel or students 

Live Support from LifterLMS

For large online operations that require in-depth support from LifterLMS, the live support add-on can significantly improve your site’s performance. The Infinity bundle includes this feature as standard. At $699 per year, it is quite expensive as a separate add-on. We recommend users who would like this functionality to go for the full Infinity bundle. The add-on gives you access to: 

  • Live virtual support where you can ask about site strategy or technical issues. At the moment, LifterLMS hosts this support every Thursday between 13:00 and 14:00 (Los Angeles time) 
  • Mastermind Facebookgroup and Mastermind Slack channel to continue discussions beyond the live support session above.

LifterLMS Pricing Plans: In-Depth

We know that all the details of the features might seem overwhelming. In this section, we’ll go over the main pros and cons and cover the three significant bundles to help you decide which plan suits you best. We have drawn user recommendations for each bundle from our extensive research and use of LifterLMS.

Individual Add-Ons

The individual add-ons option gives you access to the free LifterLMS core plugin. This plugin enables you to set up an online school and create courses. You then purchase individual add-ons as you require or your business dictates. 

This route is viable if you are new to hosting online courses or in the process of developing and creating material. The additional add-ons are relatively expensive, with a starting price of $99 per year. We recommend opting for the Universe bundle if you’re going to buy two or three of these. 

Pros

  • The base LifterLMS plugin is entirely free and allows you to create and sell courses
  • Ideal for the beginner or user in the process of creating content
  • Only select the add-ons that you need  

Cons 

  • The purchase of individual add-ons becomes pricey. We recommend opting for one of the other bundles if you plan on buying two or more individual add-ons
  • Only offers standard support

Universe Bundle

The Universe bundle costs $299 per year and gives you $1287 per year’s worth of individual add-ons. This bundle is the best option for most users as it gives you access to many of the advanced LifterLMS features. The Universe bundle is ideal for the user who wants to take their online marketplace one step further. It does this by giving you more control over design, marketing, and e-commerce settings.

The step-up from the Universe bundle, the Infinity bundle, costs $999 per year – a considerable cost increase. The pricing of the advanced individual add-ons starts from $199 per year. 

Pros

  • Access to most useful LifterLMS features
  • Offers excellent value for money compared to buying the add-ons individually
  • Priority support
  • $1287 per year worth of add-ons

Cons

  • Not all users will need the functionality
  • Does not include access to the advanced quizzing and assignment features

Infinity Bundle

The user aiming to create advanced courses with enhanced quizzes and learner assignments will be better off opting for the Infinity bundle. The bundle costs $999 per year and features all the LifterLMS features, offering $3180 per year of value. This bundle is ideal for a large online school with multiple tutors and content creators. Create customized videos, host private coaching sessions, and promote social learning with the built-in community discussion areas.  

This bundle is ideal if you’re selling courses to big organizations, and gives you access to LifterLMS live support sessions. 

Pros:

  • All the LifterLMS features and tools in one bundle
  • Offers $3180 per year worth of value
  • Create advanced quizzes and assignments
  • Social learning system
  • Sell your courses to group buyers

Cons:

  • Users might not make use of all the features, potentially making the more affordable bundles a better option

LifterLMS Pricing FAQs

How Much Does LifterLMS Cost?

LifterLMS has three packages. With the Individual add-on option, you can access the core plugin for free and separately purchase any add-on. The Universe bundle costs $299 per year, and the Infinity bundle $999 per year. 

Does LifterLMS Offer a Free Plan?

Yes, the core plugin is available to download and use for free. There is no time limit on this free use.

Is LifterLMS Subscription Monthly or Annual?

All LifterLMS subscriptions are annual.

Can I Upgrade or Downgrade to Another Package Later?

You can upgrade at any time and receive a pro-rata discount for your earlier purchases. Unfortunately, you cannot downgrade once you’ve purchased a bundle for a year. 

Does LifterLMS Offer a Money-Back Guarantee?

Yes, LifterLMS offers a 30-day money-back guarantee. If, for any reason, you’re unhappy with the product, let them know within 30-days, and you’ll receive a full refund. 

Will I Need to Renew My LifterLMS License?

The scheduled renewal takes place automatically. However, you can cancel the automatic renewal or update changes in credit card, debit card, or PayPal details before the renewal date. 

What Types of Payment Does the LifterLMS Accept? 

LifterLMS accepts most credit and debit cards. You can also pay via PayPal. 

Bottom Line

If you’re a WordPress user and would like to incorporate courses in your existing site, LifterLMS should be on your radar. You can create and start an online teaching platform with the free  LifterLMS plugin. Then, once your site is growing, upgrade by purchasing individual add-ons or using the value-for-money Infinity or Universe bundles.

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Samuel Fletcher
Samuel Fletcher is an entrepreneur with over ten years of experience in knowledge commerce, business development, SEO, social media management, and blogging. Sam enjoys researching and experimenting with the latest online marketing trends and tools. Beyond this, Samuel is a blogger, online business coach, and regular contributor to community and volunteering projects. Samuel believes strongly that dedication, perseverance, and commitment are keys to success in any business. He was motivated to start SupplyGem after discovering how difficult it was to find good, honest, unbiased information online about knowledge commerce tools. Sam is a current member of the Association for Talent Development (ATD), the International Society for Performance Improvement (ISPI), ISA (the Association of Learning Providers), The Learning Guild, and the Training Magazine Network.
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