Magento is an easy to use eCommerce platform that allows you to create a B2C or B2B selling environment. It’s one of the most powerful tools on the market when it comes to scalability and growth. With excellent tools and built-in functions, you will easily be able to build an online business with the highest ROI.
Enterprise level / large stores
Overall, Magento is a powerful tool with robust features. It’s free to use, but many other fees having to be calculated into the final cost such as hosting and premium themes. Since this open-source eCommerce platform is so complex, you’ll either need a ton of technical skills or you’ll need to hire a professional coder to handle the job for you. However, once your website is ready to go, you’ll really enjoy the amount of functions and features that this platform has to offer. With thousands upon thousands of apps and plugin integrations, you’ll be able to really make the most out of your online store. Magento offers basic support via email, but the online communities are where you’ll get the most help. Using this platform, you’ll be able to build powerful online stores that load fast and behave the exact way you want them to. If you’re an experienced coder or if you’re a large business looking for a powerful eCommerce solution, Magento is the way to go.
Overview of Advantages & Disadvantages
If you’re looking for a solid platform that delivers speed and a high uptime, you’re going to enjoy using Magento. This is one of the most robust and powerful eCommerce solutions on the internet. They have a very stable platform and depending on your chosen hosting provider, you could expect 99 to 100% uptime. They perform occasional maintenance, but this shouldn’t be much of a problem and it should actually make the platform more powerful and reliable. Magento has the capability of being incredibly fast and depending on the variables that you choose including your hosting provider, you could experience one of the fastest and most reliable eCommerce solutions available online. Overall, Magento is very powerful, reliable and fast when matched with high performance hosting.
Overall, the support team at Magento is far below average. You will notice much stronger customer support teams when using other similar platforms. This is mostly due to the fact that Magento is an open-source platform. However, you can find a ton of information about their platform on the internet with a quick Google search. With numerous communities on the internet discussing Magento, you shouldn’t ever have any difficulty figuring out how to use the platform. Magento offers basic email support, but the amount of help they can provide via their support channel is limited and the amount of time it takes to get a response from their email team is incredibly long - as much as 2 days in some cases. Overall, you’re best bet when using Magento is to result to online searches yourself. If you don’t enjoy having to dig for answers on your own, you probably won’t be a fan of Magento.
While Magento is far from being the easiest to use eCommerce solution on the market, it’s definitely worth learning how to use it if you’re a serious business owner. Magento is a serious tool for serious businesses or people with loads of technical skills when it comes to coding websites. However, if you know how to use this platform or feel confident that you have the necessary skills to get around with it, you’ll be rewarded with a ton of great features. Magento is one of the most flexible and customizable eCommerce platforms on the market. You’ll be able to create just about any type of online store and make it look and function the way you’ve always wanted your online store to work. Overall, Magento is a powerful, robust and highly customizable platform, but you’ll need great technical skills in order to be able to use it.
Being able to explore a large variety of themes when using an eCommerce platform is incredibly important. You’ll want to be able to quickly set up the main skeleton of your website from the get-go and a theme makes it possible. However, many eCommerce solutions only offer a few basic themes, leaving you with tons of customizations to make on your own. Fortunately, Magento provides you with a large variety of free and paid themes so you can hit the ground running. With their massive selection of themes, you’ll really be able to find the ideal solution that fits your specific needs and business type. They have a nice selection of free themes to choose from, which is great because their paid themes tend to get a little pricey. Fortunately, buying a paid theme is a one-time purchase (not a recurring fee). Additionally, the quality of both the free and the paid themes at Magento is superb, allowing you to benefit from truly high quality themes regardless whether you choose to go with free or paid themes.
Being able to use various integrations is a wonderful way to make your site much more functional. Fortunately, Magento is an open-source platform, which means developers worldwide work hard to bring you all sorts of cool and useful plugins. The Magento Marketplace is packed with thousands of apps and plugins, making it one of the largest eCommerce platform marketplaces online. You will literally be able to find all sorts of excellent integrations including automatic tax calculators, custom search functions, email marketing tools and so much more. Best of all, many of the plugins at Magento are free to use, which allows you to find tons of great tools for free. However, be sure to look into the pricing before using a plugin because some integrations can be incredibly expensive. Overall, Magento is a powerful tool with a massive database of plugin integrations.
Magento is both a cheap and an expensive eCommerce solution. It can truly go either way depending on the hosting company that you choose, the amount of paid plugins you use, the payment processor that you go with and much more. Additionally, you’ll need to consider whether you can build your online store yourself or if you’ll be using a website developer. If you plan on hiring someone to do the job for you, you’ll end up looking at thousands of dollars just to get the platform up and running. Maintenance fees are another price to add into the overall cost. Before choosing Magento as your eCommerce solution, you should really sit down and look at all of the variable costs according to your specific needs.
As an eCommerce solution geared specifically towards serious business owners, Magento is capable of helping you bring your online business to a whole new level. They make it easy for you to build an online marketplace for your products by providing you with a user-friendly dashboard and a massive amount of features so you can control your entire online store with ease.
While Magento requires more developer skills when compared to other similar platforms, it remains a simple to use eCommerce platform that just about anyone can use if they are willing to put in the effort. Once you know how to use this platform, Magento opens up a whole new world of online eCommerce solutions - you will get to experience loads of customizable options and the ability to really make your online store stand out from the crowd.
The platform was founded by Roy Rubin and Yoav Kutner in 2007, but the first few years were a little rocky. It took four years before any growth actually happened at Magento. In 2011, Magento was purchased by eBay/X.commerce. Today, Magento is also partnered with Adobe as they plan to expand their already highly successful cloud eCommerce solutions.
Magento sets itself apart as one of the few eCommerce platforms that specializes in robust services for large enterprises and big companies. Most eCommerce solutions only provide simple to use dashboards with basic features and limited customizable functions. Magento brings you a solid and robust platform that you can use to make very customized online stores with unique designs, functions and features.