PrestaShop is highly customizable all-in-one eCommerce platform that allows you to easily launch your online business. With no coding skills required, you will easily be able to build a stunning website even if you’re a total beginner. PrestaShop is used by over 1 million users and provides you with all of the tools that you need to succeed with your online ventures.
Intermediate webmasters with basic coding skills seeking a fully customizable experience.
PrestaShop is a powerful eCommerce platform that provides you with a lot of flexibility. You get to choose your own hosting provider and you’ll need basic coding skills in order to be able to use certain features. While this platform isn’t entirely complicated, it’s not the most beginner-friendly solution either. You should definitely know what you’re doing before jumping into this platform. One of the major upsides to PrestaShop is their vast array of built-in features along with their large selection of modules (third-party integrations). Additionally, they have over 4,000 themes for you to choose from, making it easy for you to find the perfect design template for your online store. Their customer support is not the best, but they make up for it with amazing tools and loads of performance optimizations. Overall, PrestaShop is not the easiest eCommerce platform on the internet, but it definitely has a lot of great features worth exploring.
Overview of Advantages & Disadvantages
Some Cool Stuff in Snap Overview
When you launch an online store, you’ll most likely be focusing on features, performance and pricing, but it’s also incredibly important to look into the stability of the platform. Reliability is incredibly important - the last thing you want is for your platform to crash when customers are just about to make purchases or during key moments such as Black Friday. Fortunately, PrestaShop excels when it comes to reliability. They provide you with the ability to choose the hosting of your choice, so you can pick one that provides excellent uptime scores and meets all of your personal needs. Additionally, their amount of incidents in the past few years is incredibly low, so you won’t have to worry about dealing with outages or major issues. When it comes to web page loading times, PrestaShop excels once again. They have super fast loading websites with tons of optimizations in place in order to let you hit the ground running. You don’t have to perform any optimizations in order to enjoy fast loading websites with PrestaShop. Overall, this eCommerce solution certainly delivers when it comes to performance and speed.
When you choose an eCommerce service for your online store, chances are you’ll be relying heavily on their support team to get started and every time you run into issues. Unfortunately, PrestaShop doesn’t offer the best experience possible when it comes support channels. They only have a couple ways for you to contact them - by phone or by email. Their support tickets provide you with services completed by their experts, but they cost quite a lot of money. Email support is usually rather slow, so you’ll end up waiting long periods of time before getting the answers you need. When it comes to their phone support, you’ll often have to deal with long waiting times before getting connected to an agent. Overall, PrestaShop isn’t the best for providing customer support, but they do offer some support channels and you’ll often be able to get the answers you need if you don’t mind waiting.
Having a large choice of themes is important when building an online store. You’ll want to have the freedom to choose just about any type of design of your liking, while knowing that very few other online merchants will be using the same design. Fortunately, PrestaShop has a decent amount of themes for you to choose from. They currently have over 4,000 available themes, giving you more than enough to choose from for your online marketplace. The quality of their themes is also rather impressive. For such a large amount of themes, you’d expect each one to feel rushed, but they are actually quite good. PrestaShop has a large selection of free themes, but they also have premium themes which cost money. Fortunately, their pricing is rather affordable, especially when you compare them to other platforms. Overall, when it comes to selection and quality of themes, PrestaShop does not disappoint.
Just like with themes, you’ll want your eCommerce platform to provide you with a nice selection of third-party integrations. This provides you even more freedom to customize your online store and give your customers more interactions. At PrestaShop, they call their apps Modules and these modules come in two forms - free and premium. They have over 3,000 modules for you to choose from, which is very good - especially when you consider that some eCommerce solutions don’t even have any third-party integrations. However, rather than having you pay monthly fees for the modules like most platforms, you’ll have to pay one-time fees, which are much more expensive. If you need to add numerous modules to your store, it can get rather expensive pretty quickly. However, in the long-run, it can definitely be much more cost-effective since you only pay once. Overall, PrestaShop has a large selection of modules, but if you need a lot of them, you should set aside a larger upfront budget.
Luckily, the pricing plans at PrestaShop are currently very simple. They only provide you with one available pricing plan, so they keep the options pretty simple. However, they are currently working on entirely updating their pricing plans, so they have two new pricing plans that are on their way. At the moment, there is no information about the new plans that are own their way, so we can’t provide any additional information. Fortunately, their basic plan provides you with unlimited access to all of their features, so for the time being, they are among the most affordable eCommerce solutions currently on the market. Additionally, they don’t have any transaction fees, so you will be able to save a ton of money by using PrestaShop. Overall, until they update their pricing structure, PrestaShop is very affordable.
Among the top rated eCommerce platforms on the internet, PrestaShop is one of the easiest solutions available for beginners. They provide their users with affordable pricing, tons of useful features and an incredibly easy-to-use dashboard. Beginners appreciate the ease of use, while more advanced users still get to benefit from quality functions.
PrestaShop isn’t just a beautiful platform that’s simple to use, it also delivers excellent performance so users can enjoy a powerful environment. In fact, it’s so powerful that PrestaShop actually received the 2016 CMS Critic Award for Best eCommerce Software. This wasn’t the only important recognition they got - they also got listed on the 2016 - Inc. 5000 List of Fastest Growing Private Companies in Europe.
Alexandre Eruimy, the CEO of PrestaShop, states that together they are a community and they treat their clients like family. Their mission is to help merchants all around the world achieve the freedom to easily launch an online marketplace.
One of the truly unique things about PrestaShop is the location of their headquarters in Paris, France. Their main office is located inside a landmark Parisian building, which was originally a marketplace bazaar in the late 1800’s. This hundred-old building has been a business-hub for over a century and PrestaShop definitely aspires to be around for just as much time.