Volusion allows you to easily setup an entire online store with no coding skills whatsoever. This eCommerce platform delivers a ton of features, allowing you to build your online store the way you’ve always envisioned it.
Combine that with excellent SEO tools, superb product management options and professional-looking website themes and you’ll be on your way to creating a successful online business in no time.
Volusion is one of the great website builder platforms when you need a simple to use eCommerce solution.
They allow you to setup an online store within minutes and with their helpful on-screen tutorials, you’ll be able to easily launch your store even if you know nothing about websites.
Volusion offers excellent 24/7 support via phone and live chat, but their lack of email support is a little odd for such a large company. Fortunately, they provide a ton of useful features and their themes are decent. Website loading speed isn’t quite on-par with the competition and neither are their plugins, but most small merchants shouldn’t find this to be much of a problem.
The lack of a free version prevents you from being able to launch a tiny online store without having to spend a dime, but free plans are often not enough either way, so this isn’t much of an issue either.
Overall, Volusion is a solid eCommerce platform, but their competitors do offer superior perks in some areas such as speed optimization and third-party plugins.
When you know exactly what you’ll be paying, running a business seems much simpler.
However, Volusion doesn’t always make their fees simple to understand.
For instance, they hide their transaction fees by listing them as nonexistent, but then they charge you for selling more product and having higher sales volume, which is basically the same thing.
While Volusion offers excellent uptime and few incidents, they don’t quite pan out when it comes to speed.
Volusion provides an excellent support team via various support channels so you can rest assured that your website will always be up and running smoothly.
Every online store owner wants their eCommerce platform to be easy to use and packed with a ton of features. Volusion delivers exactly that and so much more.
Choosing a website builder that offers superior themes is crucial if you want your business to succeed.
The theme will become the backbone of your online store, so it’s important that it looks great and has excellent performance.
Volusion offers about a dozen free themes and just over 30 premium themes.
After setting up your theme, you may find that you’re missing out on a few features.
This can usually be remedied by using plugins or apps.
Plugins allow you to transform your basic website into a professional eCommerce store that feels like it’s a major league business.
However, the apps at Volusion lack in all areas from high pricing all the way to poor performance. There aren’t very many apps to choose from to begin with – just about 70 apps in total.
What is Volusion?
Volusion is an eCommerce platform that was created by Kevin Sproles when he was just 16 years old. The company founded under the same name in 1999 was initially a web design agency, but it merged into an eCommerce solution for business in 2002.
They disrupted the industry by offering free trials, which had never been seen before in the eCommerce industry.
In 2010, Kevin Sproles stepped down from his role as CEO in order to start a family. However, he returned to his CEO position in 2016, where he remains to this day.
Volusion is a fast-growing eCommerce solution that allows individuals with no coding skills to build gorgeous websites that look and feel professional.
They provide services to over 30,000 merchants worldwide and more than 185 million orders have been placed on Volusion stores generating over $28 billion in sales.
While Volusion has a strong focus on ease of use, they also offer great functionality for advanced coders as well.
Users can easily customize their Volusion websites with or without coding, allowing for a ton of freedom and customizability.
However, their themes are high quality right out of the box. Themes are Volusion are fully responsive, you can easily setup product pages, display related products, manage your inventory, setup shipping costs according to your warehouse’s location and much more.
Whether you’re drop shipping, selling white label products or even handling your very own creations, Volusion makes it simple for you to get your products in front of tons of potential buyers.
Their powerful SEO tools allow you to manage all of the metadata with ease, you can send out newsletters with just a few clicks, prevent certain pages from being indexed with their easy-to-edit robots.txt file and easily manage your sitemap.xml file right from the backend.
Volusion’s goal is to simplify every single process so you can focus on what matters, selling products.
Plus, Volusion even makes it simple for you to expand your reach by making it easy to sell on third-party platforms as well including eBay, Amazon, Facebook and more.
Pricing & Fees
Other than forcing you to upgrade your plan once you reach a certain volume of sales, another reason we aren’t entirely satisfied with Volusion’s pricing structure is that they don’t offer any type of free plan.
Most of the similar eCommerce platforms allow users to benefit from a free version with limited features, but Volusion does things differently – they simply offer a free trial.
Pricing plans at Volusion are pretty much average and on par with most of their competitors.
However, they don’t offer a free plan, which is very rare in the eCommerce platforms industry. Most of the similar platforms to Volusion offer free websites with limited features, but Volusion only offers a 14-day free trial.
Their cheapest plan is “Personal”, which allows you to list 100 products and lacks phone support. The following plan is “Professional”, which adds phone support and ups the product limit to 5,000.
Their largest pricing plan is “Business” and this one allows you to list an unlimited amount of products, you get priority support and a dedicated success team. You can also choose to contact them directly in order to come up with a custom plan.
50k Sales / Year
1 Staff Account
100k Sales / Year
5 Staff Accounts
500k Sales / Year
15 Staff Accounts
One of the fees that many merchants fear the most are transaction fees.
To new merchants with little experience, these small fees seem harmless, but as your business grows and you sell more product, transaction fees really start to take a toll on your profits.
However, eCommerce platforms that make their transaction fees clear and easy to understand really makes it simple for you to know what to except. This isn’t the case with Volusion. In fact, they state that they have no transaction fees. This isn’t entirely true – instead of charging you transaction fees, they have you upgrade your pricing plan once you start selling too much product.
They place limitations on the sales amount and amount of product you can sell, causing you to have to upgrade your plan and pay more as you sell more.
This just causes confusion and makes it difficult to clearly understand how much you pay for transactions.
Volusion charges you more as you increase your sales. With their sales limit of $50,000 per year and their product limit of 100, the Personal plan quickly becomes too little for most growing businesses.
As your sales volume raises and the amount of products you hold increases, you’ll need to look into much more expensive pricing plans.
Only their most expensive pricing plan allows you to sell unlimited amount of products. So even if you have small sales, if you need to list thousands of products in your online store you won’t have any choice but to pay for their expensive plans.
Speed & Performance
Other eCommerce platforms similar to Volusion offer superior speed optimizations out of box, which could result in better savings.
However, when it comes to uptime, Volusion is above average with a nearly perfect score.
The same can be said about their incident frequency. Only one major service outage was detected in the past month – some of Volusion’s competitors had as many as 10.
Speed is something you can optimize, but you can’t do anything about uptime, so Volusion remains a solid option when searching for a reliable eCommerce platform on the internet.
Having an excellent uptime score means your website won’t go down so often. This is crucial for someone trying to run an online business.
Imagine that you’ve got someone with a bunch of your items in their shopping cart and just as they arrive to pay for those items, your online store crashes. This could result in a huge loss of sales.
Fortunately, Volusion delivers a 99.9% uptime guarantee, which is slightly above the industry average. In fact, this means that Volusion websites are very unlikely to go offline, so you can rest assured that your online store is going to be there when your customers need it.
Just like with uptime, you want to be sure that an eCommerce platform isn’t constantly running into issues. Our incident frequency score allows you to determine how often an eCommerce platform runs into problems and Volusion scored fairly well with a slightly above average rating.
During the past month, they only had to deal with 8 major incidents.
These included issues with the PayPal checkout system, email issues such as being unable to log into the webmail area and some admin slowness, which caused the Volusion backend to run a little slower than usual.
Only one outage incident occurred over the past month, which caused some stores to be down for a short while.
The speed of your website is going to affect sales way more than you may imagine.
New eCommerce owners often overlook the speed of their website, but it can easily make the difference between someone adding items to their cart and someone actually going through with purchasing the products.
Unfortunately, Volusion doesn’t offer the best loading times in the industry. In fact, we found them to be slightly below average. We tested a bunch of websites using the Volusion platform and found that they lacked certain optimizations.
This included too many HTTP requests, no expiring headers, the lack of cookie-free domains and no usage of content delivery networks (CDN). However, experienced webmasters should easily be able to resolve these issues.
Customer Services & Support
Small issues can quickly be handled by their super fast live chat team.
You’ll get connected with an agent within minutes and they can usually handle most of your basic inquiries. If time is of the essence or even if you prefer talking to a tech expert directly on the phone, they have telephone support that’s available 24/7.
However, it’s not available for their cheapest pricing plan, so if you plan on relying heavily on phone support, you’ll want to consider one of their pricier plans.
Overall, the tech support at Volusion is rather friendly and provides excellent answers to help you resolve the issues at hand.
Customer support is vital to the success of any business, but when it comes to eCommerce, it becomes even more important.
Websites break and when they do, you want to be sure that there’s a tech team by your side ready to get you out of a jam. Fortunately, Volusion has an incredibly active support team that can be reached via phone and live chat 24/7.
The 24/7 availability is a huge plus because some of the similar platforms like Volusion that we tested only offered support during business hours.
However, one thing we noticed is that they don’t seem to offer any type of email support. This shouldn’t be much of an issue since you have live chat available as an alternative.
Speed of Response
Friendliness & Helpfulness
Functionality & Features
Ease of Use
Themes & Templates
Choice of Themes
Quality of Themes
Apps & Plugins
Choice of Apps & plugins
Quality of Apps & Plugins