How to Sell Tutorials on Teachable?

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Sell your Teachable tutorials by creating a convincing sales page and setting up a pricing plan. You can also add order bumps and coupons to help convince the buyer to purchase.

Teachable lacks external marketing features, so reach new customers by using a third-party marketing app or leveraging social media.

Key Takeaways:

  • Create a sales page and a pricing plan to sell Teachable tutorials
  • Enhance your offer with order bumps, coupon codes, or bundles
  • Selling tutorials outside of Teachable requires a third-party app or social media

Features for Selling Teachable Tutorials

Sales Pages for Tutorials

Sales Pages for Tutorials

The sales page is the most effective tool that Teachable gives you for selling your tutorials. 

Once you have completed your tutorial, head to “Sales Pages.” Here, you will find the main sales page, plus a checkout and a Thank You page.

Teachable automatically generates these pages when you create a tutorial and provides a basic template to edit.

Thank You page

The sales page is your chance to showcase your tutorial, explain what it is about, and create a message that convinces people to make a purchase.

Teachable helps you craft the perfect sales page by giving you the ability to add engaging elements such as:

  • Text
  • Images
  • Pre-recorded videos
  • A leads form
  • Pricing
  • A featured products section
  • The tutorial curriculum

All you do is choose which elements you want on the page, arrange them into the desired order, and then edit them using the panel on the left of the screen. When you’re done, click “Update” and the page is ready to go.

Create a Pricing Plan for Your Tutorials

Create a Pricing Plan for Your Tutorials

To see your Teachable tutorial, you will also need to create a pricing plan. There are four options available:

  • Free
  • One-time purchase
  • Payment plan
  • Subscription

“Free” speaks for itself, and you use this option if you don’t plan to charge for your tutorial. 

The one-time purchase consists of a fee that is payable once in exchange for access to your tutorial.


The payment plan breaks down the cost of your tutorial into a number of fixed monthly payments. For example, you could charge $30/month for four months, which would total $120.

This is a great way of making higher-priced courses more affordable for your customers. 

A customer may not be able to afford $120 in one go, and they probably wouldn’t purchase your tutorial if that was the only option. However, $30/month is a lot more manageable: if you present this option, they’re more likely to be convinced to buy.

afford $120 in one go

Finally, the subscription payment is perfect if you plan to consistently add new content to your tutorial or if you want to release new tutorials on a regular basis. This option allows you to charge a monthly or annual fee on an ongoing basis until the customer decides to cancel.

By doing this, you’re giving your customers a reason to stick around and keep paying. In return, you get ongoing revenue.

giving your customers a reason to stick

Use Order Bumps and Coupons to Increase Tutorial Sales 

Use Order Bumps and Coupons to Increase Tutorial Sales

Order bumps can be added to the checkout page of your tutorial, and they are offered when the customer goes to make a purchase. Order bumps serve to “bump up” the overall purchase price by providing a deal or an extra product for a lower price.

For example, you could add an order bump that consists of bonus content, an extra mini-tutorial, or a coaching session.

bump up

Coupons are used when the customer makes a purchase and provides a percentage or monetary discount on the price of the order.

You can create your coupons inside Teachable, add the code to your sales page, or add it to any marketing campaigns or communications that you send out.

Bundle Tutorials Together

Bundle Tutorials Together

If you have a number of tutorials or content that supports a tutorial, such as digital downloads and coaching, you can bundle them together and offer them for a single price.

Just like pricing for a single tutorial, you can charge a one-time fee, payment plan, subscription fee, or offer them for free.

You can also apply a free trial to your bundles and continuously add to and update the content, making a great product to sell on a subscription basis.

How to Increase Your Teachable Tutorial Sales

Email Your Existing Students

Email Your Existing Students

Unfortunately, Teachable does not have any comprehensive marketing features. This makes it harder to market and sell your tutorials outside the platform.

However, you do get a student emailing feature where you can send emails to your existing customers. 

The advantage here is that your students are already a captive audience and are, therefore, more likely to purchase from you again.

Integrate with a Third-Party External Email or Marketing Platform

Integrate with a Third-Party External Email or Marketing Platform

To extend your reach and find new customers for your tutorial, you need to deploy a marketing strategy. Whether that’s external emailing, sales funnels, social media ads, or another method, you’re going to need to integrate Teachable with a third-party platform.

The platform has a number of direct integrations for marketing, CRM, and ad conversion tracking which you can find in “Settings,” then “AppHub.”

Using a third-party platform will increase your feature set and allow you to externally market your Teachable tutorials.

Leverage Social Media

If you’re a dab hand at social media, you can easily leverage it in order to promote and sell your tutorial.

Use platforms such as TikTok and Instagram to post short videos on subjects related to your tutorial content. 

For example, people love learning tips and hacks. If your tutorial is about baking, you could start posting baking tips and videos of the goods you bake yourself. This engages people and allows them to discover your brand and the tutorials you have for sale.

If video content isn’t your thing, how about using Facebook to build a group of like-minded individuals who would be interested in purchasing your tutorial?

Best of all, all these options are free!

Post in Forums

Finally, find and actively post in forums related to your tutorial topic niche. Doing this allows you to become a known authority in the subject matter and establishes your profile.

Again, this lets people easily discover and purchase your tutorial. And because you are posting in related forums, your audience will already be interested in the topic and therefore, more likely to become your customer.

Frequently Asked Questions

You can sell tutorials on Teachable. You can create your tutorial using Teachable’s course builder, edit the sales page, and set up a pricing plan.

The best way to sell your Teachable tutorials is by developing a marketing strategy to reach more people. You can either integrate Teachable with a third-party marketing app or leverage social media and forums to promote your brand and tutorial.

Teachable has a number of features to help you sell tutorials. You can create a convincing sales page and different pricing plans and also use order bumps and coupons. Additionally, Teachable has student emailing which you can use for promotion.

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  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel,, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.