ThriveCart Features

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ThriveCart is primarily a shopping cart and checkout solution that facilitates payments either on a third-party website or a sales page hosted on ThriveCart.

The platform also has features like upsells, online courses, subscription management, integrations, sales tax, and coupons.

Key Takeaways:

  • ThriveCart has two plans; the more expensive plan has additional features and tools
  • The pricing plans: ThriveCart Lifetime Account, $495; Pro (add-on), $195

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ThriveCart Features at a Glance

ThriveCart operates on a lifetime account basis, meaning that users only have to purchase a plan once and can then use it for the platform’s lifetime.

The platform has two plans:

  • ThriveCart Lifetime Account – $495 (lifetime access)
  • Pro (add-on) – $195 (lifetime access
ThriveCart FeatureThriveCart Lifetime AccountThriveCart Pro (add-on)
Checkout Pages
Embedded Pages
Upsells, Downsells, Orderbumps
ThriveCart Learn
ThriveCart Learn+
Membership Integration
Subscription Saver Functionality (Dunning)
Sales Funnels
Integrations and Webhooks
Sales Tax Calculator
Affiliate Management
Custom Domains
Client Usage Rights

Checkout Pages

ThriveCart has pre-made checkout page templates for customers to use when selling their products and services.

Moreover, the platform has a drag-and-drop editor for businesses to create checkout pages from scratch or customize their templates.

ThriveCart has the following checkout page templates:

  • Sales Carts – 12 one-page checkout and sales page designs.
  • Checkouts – Single-page designs with only a brief description, payment, and contact fields.
Checkout Pages

Embedded Pages

One of the primary selling points of ThriveCart is that businesses can embed checkouts onto third-party sites, such as a WordPress blog – these are named Modal checkouts.

ThriveCart has two embedded page options: pop-ups and modular. The pop-up option will appear after clicking a purchase button, whereas the modular option is built directly into the site page.

Embedded Pages

Upsells, Downsells, and Order Bumps

To increase sales and incentivize customers to purchase more items, the platform has upsells, downsells, and order bumps.

Here’s a quick explainer of each feature:

  • Upsells – ThriveCart has upsell funnels and upsell buttons that can be added to pages. Upsells present complementary products for sale to customers who have already purchased an item. 
  • Downsells – If customers don’t purchase the upsell, they can be redirected to a downsell, giving them another opportunity to purchase a complementary product.
  • Order Bumps – Businesses can create deals that appear on checkout pages for customers to purchase before purchasing
Upsells, Downsells, and Order Bumps

ThriveCart Learn (Courses)

The platform has a digital product creation and delivery tool named ThriveCart Learn.

One great feature of ThriveCart Learn is that it enables businesses to create unlimited courses and digital training.

This tool has features such as:

  • Project and course management
  • Instant access and drip-feeding
  • Student management
  • Course preview
  • Login area
  • Bundling
  • Bulk student importing
  • Team members
Team members

Customers should be aware that there are two versions of ThriveCart Learn.

ThriveCart Learn is a core feature available to all plan holders, whereas ThriveCart Learn+ is an add-on that costs $195.

FeatureThriveCart LearnThriveCart Learn+
Project and Course Management
Instant Access and Drip Feeding
Student Management
Course Preview
Login Area
Bulk Student Importing
Team Members


ThriveCart has a coupon tool that enables businesses to give discounts to their customers.

When creating coupons, users can set the conditions, which include:

  • Coupon code name
  • Discount type
  • Discount
  • Products covered
  • Number of uses
  • When it’s redeemable
  • The date range

One key coupon feature the company has is the ability to give an affiliate a coupon code and then automate the paying of commissions based on the number of customers that used the specific code.


Product Types Supported

Because ThriveCart is chiefly a checkout and shopping cart solution, the platform supports selling all products.

Some of these can include:

  • Digital downloadables
  • Courses
  • Membership and community sites
  • Coaching
  • Webinars
  • Physical products
  • Services
  • In-person events
Digital downloadables

Although the platform does support the creation and selling of all products, it doesn’t necessarily support their hosting and delivery.

Therefore, sellers of products like courses, membership sites, communities, and coaching will need a third-party platform for hosting and delivery.

Membership and community sites

Payments Accepted

ThriveCart has many payment options for businesses to choose from when selling products.

These include:

  • One-time payment
  • Subscriptions
  • Free trial
  • Payment plans
  • Pay what you want
  • Tiers and plans

The wide range of payment options enables businesses to set their pricing to support all products, including digital downloadables, online training, coaching, courses, physical products, and in-person events.

Payments Accepted

Moreover, the platform supports bundling, meaning businesses can sell two or more products at a discounted price.

ThriveCart also has direct integrations with popular payment processors, which include:

  • PayPal
  • Stripe
  • Apple and Google Pay
  • AfterPay
  • Affirm
  • Klarna

Subscription Management

After a customer has purchased a subscription, businesses can then head to the customer area within their dashboard to manage it.

The management tools include basic features such as changing plans or tiers, canceling, and pausing subscription plans.

Subscription Management

One of the key subscription management tools is its subscription saver functionality (dunning), which notifies customers if a payment is about to fail or has already failed.

Common reasons for dunning include:

  • Card expiry
  • Lack of funds
  • Card cancellations
  • Errors

This feature can reduce the churn of customers and help increase subscription revenue

Card expiry

Sales Funnels

ThriveCart describes sales funnels as the complete process from purchase to fulfillment of a product, including several additional steps such as upsells, downsells, and order bumps.

An example of a ThriveCart sales funnel would be selling a membership subscription site, then being presented with a digital downloadable upsell, and then auto-enrolling the customer into the membership site area.

Sales Funnels

Integrations and Webhooks

As most ThriveCart customers will also be using additional platforms for hosting and delivery, the platform has many direct integrations.

The full list of integrations include:

  • Notification platforms
    • Slack
    • Google Sheets
  • Fulfillment services
    • Kunaki
    • Lulu
    • Vervante
    • Pabbly
  • Membership Platforms
    • LifterLMS
    • MemberMouse
    • MemberPress
    • OptimizeMember
    • Wishlist Member
    • Teachable
    • Thrive Apprentice
Thrive Apprentice
  • Webinar Platform
    • Demio
  • Autoresponders
    • ActiveCampaign
    • AWeber
    • ConvertKit
    • Drip
    • GetResponse
    • HubSpot
    • Infusionsoft
    • MailChimp
    • MailerLite
    • Moosend
    • Ontraport
    • Sendy

Moreover, ThriveCart has a Zapier integration, meaning users can connect thousands of additional platforms.

Webinar Platform

Sales Tax

Determining sales tax liabilities can be a tricky thing to do when selling across states and countries.

Therefore, ThriveCart has a sales tax tool that automates the process and charges customers the correct rate depending on where they purchase.

Sales tax also has a reporting dashboard, making bookkeeping and accounting easier.

This tool is an opt-in, meaning you don’t have to if you aren’t required to or don’t want to collect tax on a purchase.

Sales Tax


ThriveCart has several tools that help businesses comply with their GDPR requirements.

These tools include:

  • Email marketing checkbox
  • Terms and policies in the page footer
  • Data management and deletion

Affiliate Management

ThriveCart has affiliate management software that lets businesses create programs and monitor their affiliates.

Affiliate Management

Some of the tools include:

  • Variable commissions
  • Affiliate tracking and reporting
  • Sign up URLs
  • Affiliate accounts
  • Management tools
  • Custom links

The platform also has an advanced tool that lets businesses alter the affiliate payout depending on the refund rate of the customers who purchased through an affiliate.

Variable commissions

Bottom Line

Although ThriveCart is chiefly a checkout and shopping cart solution, the platform also has powerful features and tools like upsells, ThriveCart Learn, coupons, many payment types, sales funnels, integrations, and sales tax.

The suite of tools is all sold on a lifetime access basis, meaning that once a customer has purchased the ThriveCart Lifetime account or Pro extension, they’ll never have to pay again.

Overall, ThriveCart offers a good solution but lacks certain tools like native communities and video hosting; therefore, users will likely always need third-party subscriptions.

Frequently Asked Questions

ThriveCart’s entry-level plan, the ThriveCart Lifetime Account, costs $495, and upgrading it to Pro costs an additional $195. This is for lifetime access – no additional charges are billed.

ThriveCart does not have a website builder; instead, it has checkout and sales page builders. Website owners can use the Modal templates to add checkout page functionality.

No, ThriveCart does not have a free trial. However, the platform offers a 14-day money-back guarantee to all customers who purchase.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent ThriveCart Affiliate, not an employee. I receive referral payments from ThriveCart. The opinions expressed here are my own and are not official statements of ThriveCart.