Unbounce gives users a range of analytics tracking for customers to monitor and improve their campaigns.
In addition, you can integrate the platform with Google Analytics if you’re looking for more in-depth tracking and reporting.
Key Takeaways:
- The platform has Real-Time Conversion Analytics and Smart Traffic Reporting features
- You can connect your Unbounce account to Google Analytics
Unbounce Analytics Features
There are three main analytics features on the platform, which we’ll go over below.
Real-Time Conversion Analytics
The native Real-Time Conversion analytics feature allows you to keep track of key metrics in one place.
It enables reporting of the following:
- Conversion rates
- Conversions
- Traffic
For each of the interactions below:
- Landing pages
- Pop-ups
- Sticky bars
By reviewing and analyzing the data, you’ll see which elements are converting well and which ones you can further improve.
Smart Traffic Reports
Unbounce has an AI algorithm feature called Smart Traffic that assigns a prospect to the landing page.
This feature analyzes the customer’s data: browser, device, location, and other attributes are all gathered before sending the customer to the most appropriate landing page.
Unbounce claims that this feature increases conversions by up to 30%.
You can view the Smart Traffic reports and analytics on Unbounce by selecting the campaign you want to review. Here, you can go over reports for the active variants, number of visitors, conversions, and conversion rates for each page you’re testing.
Google Analytics
Google Analytics is the third option for tracking and reviewing your landing page to make optimizations.
Unbounce recommends this to customers, as it’s a free tool with powerful analytics features.
The platform gives you data on the following audience attributes:
- Demographics
- Behavior
- Technology
- Social
- Mobile
- Traffic sources
- And many other attributes
As Google Analytics is free to use and offers a lot of insight, Unbounce provides many tutorials on how to initiate the use of it.
Subscription Plan Required to Use Unbounce Analytics
Here’s an overview of the analytics features that each plan has access to.
Launch Plan
This plan doesn’t have access to Smart Traffic and therefore doesn’t have access to the reporting feature.
However, it does have access to Real-Time Conversion analytics and Google Analytics.
Pricing: This plan costs $90 per month.
Optimize Plan
The Optimize plan is the minimum plan required to have access to Smart Traffic Reporting. In addition, it has access to Real-Time Conversion analytics and Google Analytics.
Pricing: This plan costs $135 per month.
Accelerate and Concierge Plan
Both Unbounce subscription plans have access to all the platform’s analytics and reporting features for you to use.
Pricing: The Accelerate plan costs $225 per month, and the Concierge plan costs $575 per month.
| Launch Plan | Optimize Plan | Accelerate Plan | Concierge Plan | |
|---|---|---|---|---|
| Real-Time Conversion Analytics | ✅ | ✅ | ✅ | ✅ |
| Smart Traffic and Reporting | ❌ | ✅ | ✅ | ✅ |
| Google Analytics | ✅ | ✅ | ✅ | ✅ |
How to Set Up Unbounce Analytics
Real-Time Conversion Analytics
As Real-Time Conversion analytics is a core feature that is available to all plans, no set up is required.
When you create new pages, pop-ups, sticky bars, or other features, Unbounce will automatically initiate reporting on the data.
To access the data, you need to log in to your account and then navigate to the in-app reporting dashboard where the information will be.
Smart Traffic Reports
As soon as you’ve enabled Smart Traffic by clicking the button, you’ll be able to access the Smart Traffic reports.
How to set up:
- First, you’ll need to create a variant of your landing page. To do this, go onto your landing page and click Variant A.
- Then on the drop-down menu, select +Create Duplicate Variant of A.
- You can then change any elements on the landing page, including the text, images, font, embeds, and color schemes.
- Complete this process of creating variants until you’ve got a few to test.
- Once completed, go to your campaign and check the Smart Traffic box.
- Select Publish.
Smart Traffic will now be turned on and ready to start reporting.
How to review the reports:
- Go to the campaign you’d like to review.
- There, you’ll see an overview of data, including visitors, conversions, and conversion rates.
- For individual page data, you can see this by scrolling down and selecting the page that you’d like to review.
Unbounce with Google Analytics
Before you begin to review the analytics, you must already have a Google Analytics account and tracking code linked. If you don’t yet have one, head to google.com/analytics to sign up and get a tracking code.
You must also ensure that all Unbounce landing pages have your Google tracking code correctly set up to analyze the information.
Now that your website is fully connected, you can review the analytics through your Google dashboard.
Here are some data points you’ll be able to see:
- Live page views
- Landing pages
- Sessions
- Bounce rate
- Session duration
- Audience reports
- Acquisition reports
- Behavior reports
- Conversion reports
You will also be able to view individual landing pages and easily compare them to help you make improvements.
Frequently Asked Questions
Why Are My Unbounce Analytics Different from My Google Analytics?
There are many reasons that that may happen: ad-blockers, delayed reporting, bot detection, and filtering in the analytics settings all can contribute to differences between the reporting platforms.
What Analytics Features Does Unbounce Have?
Unbounce has two native analytics features that help you understand customer demographics and behavior, the Smart Traffic reporting analytics and the Real Time Conversion analytics. They show you how each landing page is converting. You can also link your Google Analytics account to the platform for a more in-depth examination of the statistics.
