Unbounce has a dynamic text replacement feature that lets you automate personalized landing pages by changing the copy, button text, pop-ups, and sticky bars.
Key Takeaways:
- You can set up dynamic text for your landing page copy, buttons, pop-ups, and sticky bars
- Unbounce dynamic text can be integrated with Google Ads
Unbounce’s Dynamic Text Replacement Feature
The dynamic text replacement feature alters the landing page that the potential customer views depending on how they found the site.
For example, if the user searches for a specific keyword and then clicks on your site from the results page, the landing page can be tailored to reflect that keyword.
By using dynamic text replacement, you can increase your conversion rate since the user’s experience with your site better reflects their original search query.
What can you customize?
- Landing page copy
- Title
- Keywords
- Description
- Buttons
- Pop-ups
- Sticky bars
When to Use Dynamic Text Replacement on Unbounce
Unbounce’s dynamic text replacement feature can be used across your marketing campaigns; it’s not just limited to paid advertising.
Here are some examples of eligible campaigns:
- Emails
- Google ads
- Bing ads
- Facebook ads
How Unbounce Dynamic Text Replacement Works
The advertising term “message match” means that customers see the same landing page as the keyword they searched for.
In Unbounce, the dynamic text replacement gives you this feature.
To enable this feature when creating your advertising campaigns, you must set it up in both Unbounce and your ad platform.
On the ad platform, you’ll have to set up a URL parameter. Then, on your landing page, you can edit and assign a URL parameter for each version/edit of the page.
We’ll show you how to set this up below.
Integrating Google Ads with Unbounce Dynamic Text Replacement
As Google is one of the primary advertising platforms, we’ll walk you through how to set up and integrate your Google ads using dynamic text replacement.
- First, when you’re making your ads, you’ll need to set up your ad group and relevant keyword list.
Click to learn more about ad groups and keywords. - When the customer clicks on a campaign keyword, you’ll need to use Dynamic Keyword Insertion to update the text on your landing page.
This will ensure that your ads have the keywords in your ad group showing.
For more information: Keyword Insertion. - Now, we need to understand the current URL structure:
| Structure of Final URL in Google Ads | Display URL Once Text Changes Dynamically & and in Browser |
|---|---|
| [landing page url]? [parameter] = {KeyWord: Default text} | landing page url?parameter=value |
| supplygem.com?destination={KeyWord: Unbounce} | supplygem.com?destination=Courses |
- Landing Page URL – The landing page to which you’re looking to add DTR (dynamic text replacement).
- Parameter – The parameter you selected in Google ads when making the final URL.
- KeyWord – The keyword the customer has searched and that you’ve selected to change to a DTR.
- Value – What you’ve chosen to replace the keyword with based on their search.
You’ll also have to make sure that you have a default value set up if the keyword they’ve searched doesn’t match with any inputted value; the customer will see this default page in that event.
How to Set Up Unbounce Dynamic Text Replacement
Complete the setup of the following in Google:
- Ad groups
- Keywords
- Dynamic keyword insertion
- Final URL
When complete, you can now progress to the next step, which is changing your Unbounce landing page’s copy, buttons, pop-ups, and sticky bars.
- To do this, navigate to your Unbounce page builder.
- Then select the element that you’d like to be dynamic. For this example, we’re going to change the text.
- Click Action on the property panel.
- Select Dynamic Text.
- Now, add the URL Parameter, set the Default Text, and then from the drop-down menu, Select Text Style.
- Click Save.
You can now adjust the dynamic text for your buttons, keywords, descriptions, and other elements on your landing page.
To do this, select them, and then follow the same steps as before – the process is the same.
Frequently Asked Questions
What Is Unbounce Dynamic Text Replacement (DTR)?
Unbounce Dynamic Text Replacement (DTR) means you can have landing page content customized based on the initial search term used by the site visitor. This feature allows you to change out the text, buttons, copy, and many other page features to give the user a more personalized experience.
Can I Use Unbounce DTR to Get More Ad Clicks?
Dynamic Text Replacement is more focused on improving the conversion rate of pages rather than the number of ad clicks. As the feature doesn’t appear until the visitors hit the site, DTR is unlikely to have any direct effect on the number of initial clicks. However, the feature will improve the quality score of your ad, which could lead to lower ad spend.
Can I Use Unbounce Dynamic Text Replacement with Google Ads?
Yes, Unbounce’s Dynamic Text Replacement feature is integrated with Google Ads. They provide whole sections of training to assist you with successfully integrating the platforms.
