Ranking Methodology

Unlike many of our competitors, our reviews are always honest, impartial, and free from any interference (internal or external).

We don’t accept payments to write positive reviews, and none of the companies involved have any say in the ratings their products get when we publish our findings.

Our team of knowledge commerce experts runs every tool or platform through the same exhaustive range of tests and checks to ensure that the results we give you are unbiased, comparable, and understandable:


Our Methodology

Your needs are always our number one consideration. We aim to do whatever we can to help you make the simplest, fastest, and most effective purchase decision.

We continue to stay true to the values we started with – honesty, independence, and passion. Everything else we do serves these values and works to solve the same problems for other entrepreneurs that we encountered when we were starting.

To learn more about how we can hold ourselves to such high editorial standards, take a look at our disclosure page, where we explain our editorial model and tell you exactly how we make money.


We don’t just measure the absolute and relative prices of the products and services we review.

We also examine the way that our readers are likely to use them, and the respective features available in a given industry segment at a given price point.

This isn’t a purely academic exercise; We’re here to help you get the best value for your money.


User Experience

This obviously concerns the user interface (UI) and overall customer journey with a given service or piece of software.

However, it also takes into account the whole experience of dealing with the particular company in question, so that you have a clear sense of what you’re getting into if you choose to form a relationship with a given company and use their product or service.


Ease of Use

This takes into account the overall accessibility of the tool or software in question for our average user.

It deals with questions of user interface, the steepness of the learning curve, and any prerequisite knowledge, skills, or training.


Sales/Marketing Functionality

Most of the tools we review are specifically to help you run your business in some way. This section deals with the Marketing or Sales Administration and Automation components of a given software.

The questions here are always “How effective is it?” and “How far does it extend my reach?” – you want results, and we continuously work to help you get them.



A more technical and aesthetic examination that addresses code optimization, pure user interface considerations, visual appeal, and efficiency of navigation.



Since many of the tools and systems we review are designed to help you build or maintain some aspect of your web presence, it’s critical that they also allow you to reflect your particular aesthetic or brand.

Templates are nice, but not if you can spot them a mile away as belonging to a particular company, rather than yours. This category helps you see whether you will be able to clearly embody your own creative vision.


Customer Support

Addresses the entire customer life cycle, from training and onboarding to technical support when things inevitably go wrong, to cancellation or termination when your business grows and another tool or system becomes the better option for you.

Continuing from Customer Experience, this helps you understand what a given company or team will be like to deal with, from start to finish.



Deals with the quality and breadth of the training resources available to you. We will identify what type of materials are available and identify how good they are at taking you from “total newbie” to “experienced professional” in navigating and operating the tool or system in question.

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