Undoubtedly, GoHighLevel is an excellent platform, but it doesn’t suit every type of business.
I’ve researched and found eight worthy alternatives to consider. Here’s what you need to know about them.
Key Takeaways:
- ClickFunnels is the best GoHighLevel alternative and costs from $97/month
- Systeme.io is the best GoHighLevel alternative with a free plan
- I don’t recommend Groove.cm or Pipedrive as GoHighLevel alternatives
GoHighLevel Alternatives: A Quick Overview
| Platform | Best for | Costs from | Free trial? |
|---|---|---|---|
| ClickFunnels | Best GoHighLevel alternative | $97/month | 30 days |
| Kartra | Great runner-up option | $119 | 30 days |
| Kajabi | Designed for learning content creators | $69/month | 30 days |
| Simvoly | White-label alternative | $18/month | 14 days |
| SamCart | Sophisticated checkouts | $79/month | 30 days |
| Systeme.io | Best budget option | $27/month | Free plan |
| Hubspot | Scalable software | $15/month | Free plan |
| Keap | Designed for small businesses | $299 | 14 days |
1. ClickFunnels: Best (and Closest) Alternative
| SupplyGem rating | 9.4 |
| Trustpilot score | 4.3 |
| Best offer | Extended 30-day free trial |
ClickFunnels is a long-running platform that was primarily created as funnel-building software. However, it has gradually expanded its product range, and you now get a comprehensive set of features for marketing, sales, CRM, and course-building.
Regarding feature set, quality, and cost, this is the closest—and best—alternative to GoHighLevel you will find.
Why I Recommend It
ClickFunnels recently revamped its pricing model. Previously, it had pricey plans with limits for most of its core features. It now offers two plans, each with unlimited features. The only difference in the plans is the number of workspaces and team members you can have.
In fact, the pricing and plan structure is almost exactly the same as GoHighLevel, so I’d say the decision over which one to use comes down to usability.
Speaking of that, along with its pricing, ClickFunnels has also improved the platform’s look and feel. It feels hyper-modern (the tools have always been user-friendly, but now they’re even better), and it appeals to beginners and seasoned pros.
The features (especially the funnel builder) are tried and tested. Remember, ClickFunnels has been around a lot longer than GoHighLevel, so it’s had time to implement, test, and tweak tools to ensure they work for its users.
The Drawbacks
ClickFunnels comes with a certain culture that won’t suit everyone. It revolves around a lot of hype for ClickFunnels and its founder Russel Brunson’s products. Getting too involved can quickly distract you from your main business goals, so I recommend ignoring it for the most part.
Occasionally, ClickFunnels experiences system outages that can last several hours. They’re not super frequent, but I must highlight them since they can cause problems for business owners.
The Cost
Here are the costs of the two ClickFunnels plans. Both come with a 30-day money-back guarantee.
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Startup | $97 | $81 | $972 |
| Pro | $297 | $248 | $2,976 |
2. Kartra: Decent Runner-up Option
| SupplyGem rating | 9.1 |
| Trustpilot score | 3.7 |
| Best offer | Free 30-day trial |
Kartra is another all-in-one platform for marketing, CRM, and product sales. It’s geared slightly more toward learning content creators, but it’s still a suitable option for other types of businesses.
Why I Recommend It
Like ClickFunnels, Kartra has a lot of features similar to GoHighLevel, which are presented on a modern-looking platform.
One thing that sets it apart is its webinar feature—something that neither GoHighLevel nor ClickFunnels has. This feature has loads of great tools, such as in-webinar offers, on-screen whiteboard, interactive features, and instant live-room capabilities.
I also really like Kartra’s course page builder because it works like a drag-and-drop web page tool. This page builder gives you high levels of customization to create unique-looking learning content for your customers.
The funnel simulator is also a unique tool I haven’t seen elsewhere. Once you’ve mapped out your funnel, you can run it through a simulation to see if it’s likely to convert.
Testing out your funnels like this can potentially save you loads of money in ad spend, so it’s worth considering if you plan to use them for your paid ads.
The Drawbacks
The user experience of Kartra can be frustrating. When navigating features, Kartra forces you through a step-by-step configuration process each time you use them.
This process quickly gets annoying because you have to click through all the steps to get to the section you want, even if you have already configured everything. I also find that you end up clicking around the platform a LOT because you need to configure one thing before it’ll let you do another.
I’m also not keen on the feature limits for its plans. Some of the better features, such as webinars and helpdesks, are only available on the higher-tier plans.
The Cost
Kartra is on the more expensive side, especially with the plan features limits in place. There are three options to pick from, and all come with a 30-day money-back guarantee:
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Starter | $119 | $99 | $1,188 |
| Growth | $229 | $189 | $2,268 |
| Professional | $549 | $429 | $5,148 |
3. Kajabi: Best for Learning Content Creators
| SupplyGem rating | 9.5 |
| Trustpilot score | 4.5 |
| Best offer | Extended 30-day free trial |
If your main focus is learning content creation, Kajabi is one of your best options. The platform has risen through the ranks and is now easily considered best-in-class for course building.
Why I Recommend It
Since Kajabi is not trying to be a jack of all trades, so to speak, it has been able to focus on perfecting its features for learning content creation. And it shows.
It has one of the best course builders out there with plenty of customization options and high-quality templates. I also love the community tool for its instant live room feature, challenges, and events. They allow you to bring extra value to your audience and drive meaningful engagement.
The user experience is also top-notch. All the features are intuitive and so easy to use, allowing you to quickly create, market, and sell high-grade learning products.
The Drawbacks
Everything on Kajabi is centered around learning products, so if you want tools for other types of businesses, the platform comes up short.
I’m also not keen on the website builder. I find it clunky to use compared with GoHighLevel and other platforms on this list.
The Cost
Kajabi now has an affordable Kickstarter plan, which has now made the platform more accessible. Note that there are feature limits on all plans, though. All plans have a 30-day money-back guarantee.
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Kickstarter | $69 | $55 | $660 |
| Basic | $149 | $119 | $1,428 |
| Growth | $199 | $159 | $1,908 |
| Pro | $399 | $319 | $3,828 |
4. Simvoly: Best White-Label Alternative
| SupplyGem rating | Not Ranked |
| Trustpilot score | 3.2 |
| Best offer | 14-day free trial |
Simvoly is a marketing platform with a strong focus on CRM, website and funnel creation, and email marketing. It also offers a white-label version of the platform so you can brand it and sell the service to your customers.
Why I Recommend It
Simvoly is one of the few white-label options out there offering an “out-of-the-box” solution for businesses that want to offer a SaaS service to clients.
It’s more simplistic than GoHighLevel, but you can still offer a good range of services such as a website builder, funnel builder, marketing, and CRM under your own brand.
Simvoly also offers a more advanced e-commerce solution than GoHighLevel (also available as white label), which includes automatic tax handling, shipping features, and abandoned cart sequences.
The Drawbacks
Unlike GoHighLevel, Simvoly takes a cut of your monthly profits. Each plan allows a certain number of “free” projects where you get 100% of the profits, but Simvoly will charge you for additional projects and other add-ons.
While these costs are individually small, they can soon add up when you start taking on large numbers of clients and really eat into your bottom line.
The Cost
Simvoly splits its pricing, and you can purchase plans for websites and funnels, white-label capabilities, and email marketing.
It’s worth noting that if you plan to build a lot of websites and funnels, you can apply to become a white-label partner, which will secure a discount of up to 77%.
All plans have a 14-day money-back guarantee.
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Websites and funnels | $18-$179 | $12-$149 | $120-$1,788 |
| White label | $69-$249 | $59-$199 | $708-$2,388 |
| Email marketing | $9-$1,499 | N/A | N/A |
5. SamCart: Sophisticated Checkouts
| SupplyGem rating | 7.3 |
|---|---|
| Trustpilot score | 2.6 |
| Best offer | Extended 30-day free trial |
SamCart is a top-rated platform focused on checkout page building to boost conversion rates and reduce friction for customers at the payment stage of a funnel.
Why I Recommend It
If you plan to sell products, you will need a high-converting checkout page, and SamCart is the best tool for the job.
Its feature set definitely isn’t as diverse as GoHighLevel, but it does do sales pages exceptionally well.
The platform comes complete with a course builder and features for creating other types of digital products (downloads, templates, etc.). You can also create unlimited numbers of these.
The user experience is decent, and it makes checkout creation a breeze.
The Drawbacks
SamCart’s live support is not free. If you want access to live chat, you have to pay an extra $19 per month, and even then, it’s only available during business hours Monday through Friday (CT).
I don’t know about you, but I think that’s a complete rip-off considering most other platforms include it in their usual plan price.
Additionally, SamCart’s CRM features are a bit limited. You get basic contact management, but there are no pipeline, scheduling, or communication tools.
The Cost
SamCart offers three pricing plans, each with a 30-day money-back guarantee. Implementation and strategic services are also available at bespoke pricing.
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Launch | $79 | $59 | $708 |
| Scale | $159 | $119 | $1,428 |
| Grow | $319 | $239 | $2,868 |
6. HubSpot: Highly Scalable
| SupplyGem rating | Not Ranked |
| Trustpilot score | 2.7 |
| Best offer | Limited free plan |
Hubspot is an old-timer that has been around for a couple of decades. It provides a complete solution for businesses ranging from individuals and small teams to enterprise-level.
Why I Recommend It
Hubspot is one of the few platforms on this list that provides a free plan. Okay, so it’s basic, but you can at least give it a good go risk-free before committing financially.
This platform is impressively huge, and it’s got everything that GoHighLevel’s got, and then some. You can start small and then increase the level of service as your business scales.
A couple of notable features include the ads software, which can measure the ROI of your campaigns and help you create segmented audiences and personalized ads. Another feature I like is the prospecting tool, which looks and feels a lot more advanced than GoHighLevel’s.
The Drawbacks
Hubspot’s pricing and product range is really complex and hard to navigate. It splits its products into six separate hubs (marketing, sales, service, content, operations, and commerce) and has three pricing tiers for each area.
The upshot is that if you want the platform’s full functionality, it gets expensive quickly. Online complaints agree with this and state that they end up paying for features they don’t need.
My advice is to research this platform’s pricing carefully and ensure you only select the plan(s) you’ll actually use. Oh, and make use of the free plan, too!
The Cost
As I said, Hubspot’s pricing is a mess. To make it even more complicated, there are add-on costs for extra contacts and other features.
Essentially, you pick and choose which tiers and platform solutions you want to create a customized bundle. Here’s an idea of the price range for each tier:
| Plan | Monthly cost |
|---|---|
| Starter | $15-$20 |
| Professional | $100-$1,000 |
| Enterprise | $150-$3,800 |
7. Systeme.io: Basic but Budget-Friendly
| SupplyGem rating | 8.4 |
| Trustpilot score | 4.9 |
| Best offer | 40% discount on Starter plan |
Systeme.io is a relative newcomer and was previously only available to French audiences. It provides basic marketing and course-building solutions for a very affordable price.
Why I Recommend It
Sometimes, simplicity is best. Feature overwhelm is a real problem among platform users, so Systeme.io is a refreshing change. It’s incredibly easy to use and very beginner-friendly.
It’s also super affordable with one of the most generous free plans on the market and paid plans starting from $27 per month.
If you’re looking for a basic solution for email and funnel marketing, product sales, and course creation, this is definitely the one to choose.
The Drawbacks
Systeme.io works well for small businesses or side hustles, but it will frustrate someone looking to scale. It’s quite easy to outgrow the platform’s capabilities, so before going with this platform, consider what your needs will be a year or two down the line.
The Cost
Systeme.io has three paid plain options, with the top-tier plan offering unlimited features.
There’s no money-back guarantee, but the free-for-life plan will allow you to try out the features before committing to a paid option.
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Startup | $27 | $19 | $228 |
| Webinar | $47 | $33 | $396 |
| Unlimited | $97 | $69 | $828 |
8. Keap: Aimed at Small Businesses
| SupplyGem rating | Not Ranked |
| Trustpilot score | 1.9 |
| Best offer | 14-day free trial |
Keap (formerly Infusionsoft) is a CRM platform geared specifically toward small businesses. Its focus on automation streamlines admin and task management.
Why I Recommend It
The level of free implementation and onboarding support you get from Keap is unlike anything I have seen before (at least not without a massive added expense).
Once you sign up, your account is set up by actual humans. You also get ongoing support throughout your first year, including weekly, monthly, and quarterly strategy calls.
Perhaps what I like the most, though, is that the Keap team will build you 100% customized automation sequences for your account. The number you get depends on your chosen plan, but it gives you a great head start.
The Drawbacks
Unfortunately, Keap has a terrible TrustPilot score. The reviews slam customer service and claim that the platform will continue to take payments after you have canceled. Also, if you do want to cancel, they employ pressure tactics to try and make you stay.
However, these reviews are at odds with those on other review sites, such as G2 and Capterra, where the feedback is mostly positive.
In all, take them with a pinch of salt, but keep them in mind if you decide to use this platform.
The Cost
Keap places feature limits for all three of its plans. Plus, you pay extra if you want to increase the user and contact limits.
| Plan | Monthly cost | Monthly cost (paid annually) | Total annual cost |
|---|---|---|---|
| Ignite | $299 | $249 | $2,988 |
| Grow | $399 | $329 | $3,948 |
| Scale | $599 | $499 | $5,988 |
The platform offers a very generous 90-day money-back guarantee, which you can only use if you satisfy certain criteria.
2 GoHighLevel Alternatives I Don’t Recommend
Groove.cm
Groove used to be a great deal. It had a pretty generous free plan, and it was possible to get a lifetime deal (where you pay once and can use the software forever).
Because it was such a good value, you could look past the platform’s shortcomings and work around them.
Unfortunately, it has revamped its pricing and no longer offers the free plan or the lifetime deal. What you have in its place is the same substandard, glitchy platform that frequently crashes, only it’s now more expensive.
Considering Groove’s monthly cost is now $99, you may as well stick with GoHighLevel at $97 per month AND get a much stabler and robust platform.
Pipedrive
There’s nothing inherently wrong with Pipedrive, but I think you’d be disappointed with it as an alternative to GoHighLevel.
Despite loads of features listed on its pricing page, there’s not actually a lot you can do in the platform besides contact and pipeline management and sending emails. For example, there is no website or funnel builder, and you can’t create courses or communities.
Yes, with plans starting from $24, it’s cheap. But you’ll probably have to integrate with a bunch of third-party apps to get the functionality you need, which will cost a whole lot more.
Frequently Asked Questions
Which Is the Cheapest GoHighLevel Alternative?
The cheapest GoHighLevel alternative is Systeme.io, with its free plan and paid plans costing from $27 per month. Another affordable alternative is the basic Hubspot plans, which start at around $20 per month.
Is There a GoHighLevel Alternative with a Lifetime Deal?
No, there are no GoHighLevel alternatives available with a lifetime deal. Groove.cm used to provide a lifetime deal, but this has now been discontinued.
Which GoHighLevel Alternative Is Best for Beginners?
Systeme.io is a basic platform aimed at beginners who want to focus on learning content creation and marketing. Although more complex to use, ClickFunnels is also beginner-friendly and the better option if you plan to eventually scale your business.
