GoHighLevel Email Marketing

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Email marketing is a key feature of the GoHighLevel platform.

It has comprehensive and intuitive tools to create and run email campaigns. 

GoHighLevel provides everything you need to design and create marketing emails and run successful campaigns.

Key Takeaways:

  • Easily create customized email campaigns using templates or from scratch using the drag-and-drop template builder
  • Choose from a variety of sending options, including batched delivery
  • Use your Mailgun account to send up to 10,000 emails per month for free
  • Incorporate automated emails into your GoHighLevel marketing workflows and trigger events

You can create emails from scratch or use one of the many available template options. The drag-and-drop interface is simple to use and allows full customization.

Once the email design is complete, it can be sent in various ways and incorporated into GoHighLevel workflows and trigger events. 

What Is GoHighLevel Email Marketing Used For?

The GoHighLevel email marketing tool creates marketing emails for your or your client’s campaigns.

You can create one-off emails that you send to individuals or groups of contacts, create a sequence of emails scheduled to be sent at specific intervals or use email as part of a broader multi-channel marketing campaign.

GoHighLevel does not restrict the number of email marketing campaigns you can run or the number of clients you can create campaigns for. In this respect, the email marketing feature is unlimited.

How Does the GoHighLevel Email Building Tool Work?

The GoHighLevel email building tool is accessible and operated from yourGoHighLevel dashboard

Head over to the Marketing section on the left-hand side of the screen, click to open the sub-menu and select Email.

All the tools for creating email marketing campaigns are available in this section of the GoHighLevel platform. To get started, you can either select from various template options or create your email from scratch. Let’s start by looking at each of these in detail.

Start Your Email From Scratch

To build your email template without assistance, you can select the Blank Template option, allowing you to create an email entirely from scratch.

Once you have clicked Blank Template, you will be taken straight to the building tool

You will find all the elements you need to create your email on the left of the screen. To get started, all you need to do is drag and drop elements into the provided space.

Once you have installed an element, you can enter each element’s sub-menu and start customizing it. For example, once you’ve added a Text element, you can adjust the text’s size, position, and spacing and change the font.

Once your template is ready, you can send it out. Each created template is saved in your template folder for future use.

Use Premade Templates

GoHighLevel contains a range of premade email templates at your disposal. The beauty of these templates is that you can customize them to suit your brand and style.

When you select Create Email, you are presented with the option to Choose from Gallery. Inside this folder is a whole host of premade templates you can use. Once you select a template, the building tool will open with the template pre-loaded.

Then, you can use the tool to change the images, fonts, style, and layout to your liking.

The advantage of using templates is they give you a base to work from and help you get started. This is especially true if you’re new to email marketing and are unsure how to create an appealing design.

Reuse Existing Emails From Previous Campaigns

You likely have several emails you have previously created and sent if you have used GoHighLevel’s email marketing tool for a while.

You can adjust and reuse your existing emails as templates to save time, which is very convenient for creating numerous but similar campaigns.

Import Templates From External Email Services

GoHighLevel allows you to import any templates you have already created in ActiveCampaign or Mailchimp.

You must grab the share link of your email template from ActiveCampaign or Mailchimp and select Import Template from the dropdown menu after clicking New in the GoHighLevel email builder. 

Input the URL in the space provided, and voila! Your template is now available to edit and use in GoHighLevel.

Use HTML to Import Your Template

For those of you who use an email platform that isn’t ActiveCampaign or Mailchimp and want to import your templates, you can grab the HTML code from the platform and paste it into GoHighLevel. 

After selecting Blank Template in GoHighLevel, choose the CodeEditing option and paste the HTML into the space provided.

What Are the Email-Building Tool’s Features?

GoHighLevel has covered every aspect required to create beautiful-looking emails quickly and conveniently. Even a novice user will appreciate how easy this tool is to master.

The interface is clean and straightforward, and the tools are intuitive and uncomplicated. Let’s look at them in more detail.

Customize Every Aspect of Your Email

Whether you use a premade template or create an email from scratch, you can customize every aspect.

Use your brand colors, fonts, and styles. Upload and insert your images, and adjust the layout in infinite ways. By changing a few details from a previous campaign, you can have a fresh, new design ready to send in minutes.

The tool allows you to create buttons that perform different tasks, such as taking the viewer to a specific URL, downloading a file, or even sending a voicemail.

Intelligent Drag-And-Drop Tools

Gone are the days when we had to master complicated code and graphic design to create stunning layouts. 

GoHighLevel couldn’t make it easier if they tried. Its drag-and-drop interface allows you to create layouts in seconds, and it’s hard to mess up. If you add something in the wrong order, you can drag it to the desired spot.

The sub-menus for each drag-and-drop element is also spot on. It makes adjusting each section of your layout fast and straightforward.

Add Videos and Images

Visual elements can boost your email’s appeal and help catch the eye of the intended recipient.

You have the option to add both video and images to your GoHighLevel email. All you need to do is drop the Video or Image elements into the template builder and upload your chosen media.

To select an image, you can pick one from your GoHighLevel image library and upload it. The tool accepts JPG or PNG files. 

This feature is also handy if you want to add personal touches like handwritten signatures or your business logo. Upload a PNG image of either with a transparent background and add it to your template.

Adding video is a little different. GoHighLevel currently supports videos hosted on YouTube, Vimeo, Wistia, and HTML5. Grab the URL of your video from where it’s hosted and paste the link into the space provided.

The template will now display a clickable thumbnail image of the video in the email template.

Restore Previous Drafts

We all make mistakes, especially when creating new email campaigns. However, you don’t need to suffer that post-design regret, as GoHighLevel allows you to restore previous drafts of your email designs.

All you have to do is head to Version History and select the saved version you want, and hey, presto, your template is restored to its former glory.

A handy benefit of this feature is that you can see who made the last round of changes. So, if you have several team members working on the same campaign, you can see who did what and when.

Test and Preview

Before you pull the trigger and send your email out to your leads or clients, you can first see how it looks in an actual situation. You can use the Test Email feature and send a copy to your inbox.

Doing this helps you spot mistakes and errors before it’s too late. You can even send a test email to your teammates and gain additional feedback on your design.

test email

Additionally, you can view a preview of your template at any time and see how your design is progressing. Select the Actions tab from the email template you wish to view and hit Preview Template.

Preview Template

Auto-Resize for Different Formats

One handy feature is GoHighLevel’s ability to resize and reformat your email templates for different devices automatically. Your emails will look great whether it’s a desktop, laptop, tablet, or phone.

This feature saves you the massive headache of creating multiple templates for different devices. It’s a one-and-done solution that saves masses of time.

To see what each format looks like, peek in the Preview Template area detailed above.

Choice of Sending Options

Of course, you can opt to send an email right away. Or, you can schedule it to send on a specific date or time. You have complete flexibility and control where this is concerned.

For example, if you have a chain of emails for one campaign, you can schedule them to be sent out daily or weekly rather than all at once.

Scheduling Batch Emails

You can also schedule your email campaign as a batched delivery, meaning you can send emails to batches of contacts at set times rather than sending them to your entire audience in one go.

This ability to schedule is advantageous if you have an extensive contact list. You don’t want to be overwhelmed with responses or traffic that strains your server. Sending campaigns out in batches allows you to control your traffic better and keep things manageable.

Use RSS to Send Emails

Really Simple Syndication (RSS) allows your contacts to view a curated range of content simultaneously. An RSS email sends this curated content to your audience so they can stay updated on your business activities and news.

With the GoHighLevel RSS email, you can regularly schedule your curated content to reach your audience via email. Whether it’s daily, weekly, or monthly, you can keep your contacts updated.

RSS to Send Emails

When creating your email campaign, select the RSS schedule and insert the RSS feed URL, and you’re good to go.

Add Trigger Links and Hyperlinks

When creating your email templates, you can include as many hyperlinks as you like. These can either be in the form of highlighted text or as a button. 

The cool thing about adding links is that you can use links to trigger preset events. We’ll cover how to do this in the workflow section below, but in a nutshell, when someone clicks on a link within your email, you can set it to trigger another communication event.

For example, you have a link that takes the viewer to a landing page with a special deal. The action of clicking on the link then triggers a follow-up email providing an additional discount.

Create Custom Unsubscribe Links

Unfortunately, only some people want to continue receiving your emails. You can attempt to convince them to stay by creating a custom unsubscribe link.

Create Custom Unsubscribe

The GoHighLevel tool allows you to create a unique unsubscribe trigger link that leads to a customized landing page. Here you can keep it simple and say you’re sorry to say goodbye, or you can include clickable options to try and convince them to stay.

View Statistics

All your email campaigns have a range of statistics you can view anytime. This information gives you a good indicator of how the campaign is progressing.

View Statistics

The stats you can view are:

  • Recipients: number of addresses you sent the email to
  • Successful delivery: number of emails that were successfully sent
  • Opened: number of times in total the recipients have opened your email
  • Clicked: number of unique recipients who opened the email
  • Soft bounces: email failed delivery as the recipient’s inbox was full or unavailable
  • Hard bounces: email failed delivery as the address didn’t exist or was blocked
  • Unsubscribed: number of recipients who unsubscribed
  • Failed: number of emails that were undelivered due to incorrect API keys
  • Spam: number of recipients who marked your email as spam

How to Setup and Use Mailgun With GoHighLevel

Understanding that GoHighLevel uses Mailgun to send out its emails is essential. The two systems are fully integrated, and you must use Mailgun to send email marketing campaigns.

However, the whole setup is very straightforward and, in most cases, requires little effort on your part.

What is Mailgun?

Mailgun is a third-party service that GoHighLevel uses to send emails in bulk. The service can send, receive, and track emails and is free to use if you don’t exceed 10,000 sent emails per month.

Why Do You Need Mailgun for GoHighLevel?

When you start using GoHighLevel to send email campaigns, you automatically use GoHighLevel’s default Mailgun account. So, you can start sending out emails right off the bat without having to create your own Mailgun account.

However, at some point, you will receive a message from GoHighLevel requesting you set up a Mailgun account because the GoHighLevel account gets overloaded and can’t handle the number of users it gets.

Therefore, it’s a good idea to set up your Mailgun account soon after signing up for GoHighLevel. Mailgun is free unless you plan to exceed the 10,000 monthly email limit. If this is the case, a range of price plans is available.

How to Use Mailgun With GoHighLevel

Once your Mailgun account is set up, you must create a subdomain of your primary domain. For example, if you own a domain called topexpertmarketing.com, you could set up a subdomain called email.topexpertmarketing.com or something similar. 

This subdomain is then used to send emails to all your and your clients’ contacts. You do not need to set up a subdomain for each of your clients, as you can mask the name and address of your emails. This means that the email is sent from the client’s business rather than “email.topexpertmarketing.com.”

So, if you have a client called “Dave’s Diner,” you can mask the sender details, so it shows as being sent from “dave@davesdiner.com via email.topexpertmarketing.com.”

You can set up a subdomain for each client if you want to, but this is time-consuming. You will choose to do this mainly if the client requires you to send out numerous cold emails. In this case, if the subdomain gets flagged up as spam and gets shut down, your other subdomains won’t be affected. 

How to Use Emails in GoHighLevel Workflows

Workflows map out an entire campaign from start to finish. In GoHighLevel, you can build your workflows using triggers and events from the Actions tab of the dashboard.

For example, you could send an email inviting people to sign up for a free online webinar. Then, depending on what each person decides, their action triggers a particular chain of events. Sounds confusing? Let me explain it further.

Create an Emailed-Based Workflow

Let’s keep the free online webinar example for this. The recipient receives the email invite; within the email, there is a trigger button that the recipient has to click on to sign up for the webinar. Depending on what happens, the workflow could look something like this:

  • Button clicked but no further action: triggers a follow-up email sent after 24 hours
  • Button clicked, and recipient signed up: triggers a sequence of reminder emails leading up to the webinar date
  • Button clicked, recipient signed up but missed the event: triggers an invite to a replay of the webinar

Of course, you can add many variables to the workflow, which can become quite complex. However, the beauty of this feature is that once you have your workflow set up and have created the emails to go with it, the whole thing runs on autopilot.

Incorporate Emails Into a Multi-Channel Workflow

GoHighLevel workflows incorporate other communication channels, not just email. Depending on the type of campaign you want to run, you may introduce multi-channel communication methods into your workflows, such as SMS or voicemail.

For example, the email with the webinar invite could, in this instance, trigger a set of SMS reminders rather than ones sent by email. 

The possibilities here are endless, and email can play as much – or as little – a role in your workflows as you feel appropriate. Ultimately, it all comes down to what type of campaigns you’re running and what your leads respond to best.

Final Thoughts

GoHighLevel has covered every aspect of email marketing and left no stone unturned. And, while the workflow feature can be a little daunting and complex, the email-building tool can be quickly understood even by complete novices.

If you’re nervous about getting started, I recommend the GoHighLevel Support Portal. It has several walkthroughs, articles, and videos to help you. After a slight learning curve, you can create great email campaigns. What more could you ask for?

Frequently Asked Questions

GoHighLevel email marketing is included with both GoHighLevel price plans. You can send up to 10,000 emails per month without paying any extra.

If you plan to send more than 10,000 emails monthly, you will need to upgrade your Mailgun plan.

You can transfer email templates from ActiveCampaign and Mailchimp over to GoHighLevel. If you use a different email platform, you can transfer templates by pasting the HTML code of each template into the GoHighLevel email-building tool.

To send emails, GoHighLevel integrates with Mailgun only. You can set up a Mailgun account and subdomain and send up to 10,000 per month without paying additional fees.

GoHighLevel has a comprehensive Support Portal where you will find detailed walkthroughs for all email marketing features and tools. Helpful videos can also give you a visual tour of how things work. Click on the subject you wish to learn about and read through it. 

If you need additional help, the customer service team will be more than happy to guide you.


About Authors

  • Janette Bonnet

    Janette Bonnet is a Senior Writer at SupplyGem. She’s been in the teaching and training field for over 10 years and has been writing about it for more than 5 years. She knows a lot about online course tools like GoHighLevel, Systeme.io, and Teachable. Thanks to her long experience and a professional training certification she earned from CIPD, she’s great at helping readers understand these platforms. When you read her articles, you’re getting advice from someone who’s actually used and knows these tools inside out. Beyond her professional endeavors, Janette has dedicated many years to volunteering, especially in animal welfare, showcasing her commitment to giving back to the community.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent HighLevel Affiliate, not an employee. I receive referral payments from HighLevel. The opinions expressed here are my own and are not official statements of HighLevel.