Explore essential digital marketing statistics that reveal industry growth, shifting consumer behavior, and emerging trends.
Key Takeaways:
- Global spending on digital marketing set to reach $695 billion by the end of 2024
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Digital Marketing Industry Growth Statistics
Global Digital Ad Spending Will Reach $695.96 Billion by 2024
Global spending on digital advertising is on track to reach $626.86 billion by the end of the year and almost $700 billion by the end of the following year.
Estimated 13.1% Industry Growth Rate
The industry’s growth until this point shows no signs of slowing as the compound annual growth rate (CAGR) of the industry between 2023 and 2028 is expected to be around 13%.
Over 5 Billion Internet Users Worldwide
The potential audience for digital marketers keeps growing as more people around the world connect to the internet. Today, there are approximately 5.3 billion internet users.
4.89 Billion Active Social Media Users
With so many active social media users, social platforms are a prime space for businesses to engage and influence audiences.
72% of Consumers Prefer to Connect with Brands Multiple Ways
This stat means that the companies and brands that choose to embrace multichannel marketing will have a stronger likelihood of reaching their desired audience.
Mobile Ad Spending Projected to Pass $360 Billion
Driven by growth in short-form content, digital ad spending for mobile is projected to surpass $362 billion by the end of the financial year.
5.25 Billion Smartphone Users
With so many mobile users, businesses and brands have the opportunity to connect with a massive global audience.
61% of Internet Users Aged 16–64 Made Online Purchases in the Last 30 Days
People are becoming more used to the idea of buying the things they want and need online. Almost two-thirds of users between 16 and 64 have completed at least one online purchase in the last month.
94% of Facebook’s Ad Revenue Comes from Mobile Advertising
Facebook’s ad revenue has been primarily driven by mobile for some time now and that isn’t likely to change. Businesses, brands, and marketers prefer targeting mobile because of the increased exposure.
Digital Marketing ROI Statistics
Email Marketing Has 38x return
Email marketing might be the type of digital marketing closest to traditional spam mail, and yet it still offers the best return on investment with a $38 return on every $1 spent.
Google Ads Average $2 Return for $1 Spent
Across all industries, Google ads provide an average return of 200%. Your actual ROI is dependent on several factors, the industry being the most important.
Businesses that Blog Are 13x More Likely to Have Positive ROI
Blogging gives businesses a way to maintain a consistent presence online, which in turn improves the likelihood of businesses that use this type of digital marketing achieving a positive return on investment.
Marketing Automation Tools Boost Qualified Leads by 415%
Automating your marketing can dramatically increase the number of qualified leads your business can attract. Some studies show this improvement to be as high as 451% while more conservative studies put it at 415%.
16 Blogs a Month Increase Site Traffic by 350%
Businesses that blog consistently (16 times a month or more) were found to receive an average of 3.5x more traffic than businesses or brands that blog 4 times a month or less.
Digital Marketing Statistics by Country
United States
Highest Digital Ad Spender in the World ($153.7 billion)
The U.S. spends more on digital advertising than any other nation around the world. The latest figures show that U.S. ad spending for the year totaled $243.89 billion.
Digital Advertising Reaches 72% of U.S.
Digital marketing is more effective at reaching a wider audience than television. Today, approximately half of the nation can be reached through traditional television marketing whereas digital marketing reaches around three-quarters.
United Kingdom
84% of Adults Use the Internet Daily
The U.K. has one of the highest percentages of daily internet users in the developed world. More than 8 out of 10 U.K. citizens use the internet at least once every day, making the U.K. an ideal place for marketers to do their work.
Highest Mobile Share of Digital Ad Spending in Western Europe
Within Western European countries, the U.K. claims the top spot for mobile’s share of digital ad spending (57%), emphasizing the region’s focus on mobile advertising strategies.
India
World’s Largest Facebook User Base
India has roughly 315 million Facebook users, making it the nation with the most Facebook users. With such a large user base and a growing economy, Facebook in India is an ideal place for marketers to reach a vast audience.
Highest Number of Mobile Users
With more than 600 million smartphone users, India has immense potential for mobile-centric marketing and marketers.
Influencer Marketing Industry Doubled in Value in 2 Years
The influencer marketing industry has grown rapidly everywhere over the last few years, and India is no different. The last two years have seen the value of the market double, reaching almost $200 million.
China
943 Million Mobile Payment Users
Mobile payment is far more mainstream in Asian countries than they are in the rest of the world with many people exclusively using their mobile to make purchases, pay bills, and transfer money. China has the largest number of mobile payment users in the world with over 900 million users.
Largest E-Commerce Market Size
Online sales in China are more than 3x larger than in the U.S. (which is second with $1.2 trillion). This is a perfect illustration of just how lucrative the Chinese digital market can be if the correct marketing strategy is applied.
Brazil
92% of Adults Use Social Media Daily
Brazil is the fifth-largest social media market in the world, and the biggest in Latin America. Although penetration rates aren’t as high as some of its neighbors, its high engagement rate among adults make Brazil an attractive market for businesses and marketers.
Up to $52 Billion in E-Commerce Sales
Brazil has a thriving online marketplace that has shrugged off any ill-effects caused by the pandemic and is ripe for further expansion. Data from different sources show sales from last year reaching as high as $52 billion. More skeptical sources suggest that it may be closer to $35 billion.
Japan
Highest M-Commerce Conversion Rate in the World
Japan is probably recognized as one of the most advanced in the world when it comes to implementing new technologies into the lives of its citizens. Perhaps that’s why the country has the highest m-commerce conversion rate in the world at 3.47%.
Germany
Highest Email Open Rate
Germany has the surprising honor of being home to the citizens that are most likely to open email marketing. A shocking 42.13% open rate means that marketers have an almost 50/50 shot of getting their marketing in front of their audience.
Australia
Up to 8 of 10 Citizens Are Active on Social Media
Another popular target audience for western businesses and marketers is Australia. With between 60% and 80% of the nation’s population on social media, and as English is the native language, companies can adapt their existing English language marketing relatively easily and have a large, “ready-to-go” audience.
Mexico
Digital Advertising Market Growth of 7.8%
Mexico has the second-largest advertising market in Latin America, worth in the region of $6.2 billion. Digital advertising and marketing account for 60% of the total advertising expenditure and is on track to grow by almost 8% this year.
Indonesia
20% Increase in Content Marketing
Indonesia has one of the most dynamic and fastest-growing digital marketing landscapes in the world. Rapidly developing cellular networks and internet infrastructure have contributed to the 20% increase in the regional content marketing industry.
Digital Marketing vs Traditional Marketing Statistics
Content Marketing Costs 62% Less
All forms of digital marketing have lower costs than traditional marketing methods, but content marketing is particularly good value. It costs 62% less cost than traditional marketing methods which makes it an extremely attractive option to small and large businesses alike.
Up to 8x More Leads Generated
Digital marketing can be targeted and personalized to reach more of your ideal customers. This helps to generate between 3 and 8 times more leads.
Generates 280% Higher Revenue
Due to the decreased costs and highly targeted nature of digital marketing, businesses can potentially generate revenues 280% higher than if they were exclusively using traditional marketing methods.
91% of Consumers Want to See More Video Marketing from Brands They Like
Most consumers don’t pay attention to television advertising anymore and would agree it’s an annoyance. When it comes to digital marketing, however, 91% of consumers say that they would like to see more video marketing from the brands and businesses they like.
Half of All Google Searches Are Local (importance of SEO)
The fact that so many Google searches involve local businesses and venues highlights the importance of optimizing your website for search engines. More people will find your business through a Google search than through a more traditional method such as a business directory.
47% of Consumers Expect a Webpage to Load in 2 Seconds or Less
One issue that digital marketing faces that traditional marketing doesn’t is the public’s growing impatience. Approximately half of all consumers will abandon a webpage that doesn’t load within 2 seconds.
70% of Consumers Would Rather Learn About Products Through Content Marketing
When asked what type of marketing they prefer, 7 out of 10 consumers said they preferred learning about products and businesses through content marketing. This is probably because content marketing is framed as providing consumers with a way of solving an issue.
Digital Marketing Strategy Statistics
76% of Marketers Are Happy with Their Current Marketing Automation Strategy
The high satisfaction rate indicates that automation tools and strategies are highly effective at optimizing marketing workflows, saving time, and delivering desired results.
Videos on Landing Pages Increase Conversions by 86%
Video format marketing content is on the rise everywhere and for good reason. The data collected so far indicates that a video on your website landing page boosts customer engagement and leads to higher conversion rates.
70% of Marketers Are Actively Investing in Content Marketing
Content marketing is a favorite digital marketing technique of marketers everywhere. Its personalized and targeted nature make it a particularly effective marketing method.
80% of Marketers Use Visual Assets in Social Media Marketing
A picture is worth a thousand words, or so the old adage goes, and marketers agree. 8 out of 10 are already using visual assets (image and video) in their marketing materials.
72% of Marketers Say Content Creation Is Most Effective SEO Tactic
The majority of marketers are in agreement about the best way to improve SEO ranking and boost visibility.
Generating Leads & Traffic Is Top Challenge
Approximately 20% of marketers believe that generating new leads and site traffic is the biggest challenge they face this year.
Visual Content Is 40x More Likely to be Shared on Social Media
If the goal of your marketing is to be viewed by as many people as possible, then its shareabilty on social networks is paramount. Marketing materials that include a strong visual element are 4000% more likely to be shared.
B2B Digital Marketing Statistics
B2B Marketers that Use Blogs Generate 67% More Leads
Blogging is a critical tool for business-to-business (B2B) marketers as it builds a consistent and permanent online presence and generates 67% more viable leads.
LinkedIn Is the Most Effective Social Media Platform for B2B Marketers
80% of LinkedIn members are business leaders and decision makers, which makes LinkedIn an ideal platform for B2B marketers to leverage.
85% of B2B Marketers Use Paid Advertising in Their Content Marketing
Although businesses and marketers have consistently lowered the amount of paid advertising (through Google Ads and other advertising platforms) included within their marketing strategies, most B2B marketers still invest in its use, to some degree.
70% of B2B Buyers Watch Videos Along the Path to Purchase
The video marketing revolution isn’t restricted to just the consumer space. It is also sweeping the business-to-business marketing world too. Seven out of 10 B2B marketers report watching at least one video during the purchase journey.
60% of B2B Marketers Plan to Increase Spending on Content Marketing
Content marketing across all sectors and industries continues to grow, and roughly two-thirds of B2B marketers say they have plans in place to increase their allocated content marketing budgets to meet this growing trend.
Frequently Asked Questions
How Effective Is Digital Marketing?
Digital marketing is very effective and can help to increase conversion rates, site traffic, brand exposure, consumer engagement, and ROI.
What Digital Marketing Trends Should I Know?
Mobile dominance is the key trend to be aware of. Growing numbers of smartphone users mean that all digital marketing strategies should look to mobile first. Content marketing and blogging are also marketing trends that have very positive results.
How Big Is the Digital Marketing Industry?
The industry is expected to reach spending levels of more than $600 billion by the end of the year. By the end of 2024, it’s predicted to hit almost $700 billion.
Sources
IAB UK, Statista, Counter Point Research, Data Reportal.
