Google My Business (a.k.a. Google Business Profile) is essential for managing businesses online.
You can take advantage of the GoHighLevel GMB integration and offer additional services to your local clients. They get increased business, and you get more revenue!
Key Takeaways:
- Manage online reputations and reviews from within GoHighLevel
- Set up automated booking and scheduling calendars
- Create promotional campaigns in GoHighLevel and offer them through Google
5 Reasons Why the GoHighLevel GMB Integration Adds Value
Your clients will likely rely on Google to bring in new business. Through integration, you can help them maximize the leads that come in via this source and increase their online reputation.
1. Keeps Tabs on Online Reputation
When you Google local businesses, one of the first things you notice is the review score. And, you are less likely to pick a business if its score is less than stellar.
Therefore, businesses need to keep tabs on their online reputation and take action if the scores start dropping.
GoHighLevel has an entire dashboard dedicated to this purpose. By connecting it to GMB, you can keep a close eye on the customer reviews and take proactive steps to gain new ones.
For example, you can set up automated review requests on behalf of your clients. They can receive them via email or text, which then prompts them to go and leave a review on Google.
2. Respond to Google Reviews
Additionally, you or your clients can respond directly to Google reviews (and reviews from other sources) from within GoHighLevel.
This shows the client is actively taking an interest in their customer’s views and that they care about their opinions.
If a negative review is received, responding directly in a professional manner can counteract it and show potential customers that the client takes issues seriously.
Similarly, any inappropriate reviews can also be disputed directly via GoHighLevel. All you do is search the Conversations tab for the contact who left the review. Then, you can issue a takedown request to Google.
3. Track Calls Generated from GMB Listings
Call tracking is important because it tells your clients which campaign or marketing effort is generating the most leads. For instance, a business might assign a unique contact number for its Facebook profile, another for its website, and another for its GMB profile.
Google Business Profile now allows businesses to add two different phone numbers.
So, it’s possible to move your clients’ main phone number to the secondary slot and input a LeadConnector number used for tracking.
Fortunately, doing this does not affect your client’s page rankings as it might have done previously.
And it will tell your client which channel is bringing in the most business.
4. Catch Leads with Missed-Call Text-Back
Think about what you do when you search for a service on Google. You get a list of businesses that offer what you need, do a quick check of their reviews, and then contact one of them.
But what happens if they don’t pick up the phone?
You move on to the next business and keep doing so until one of them answers the phone.
These missed leads can cost your clients big money. But, the fact is that they don’t always have the staff available to pick up the phone whenever it rings.
This is where GoHighLevel missed-call text-back is a lifesaver and reduces the number of missed leads.
If a potential customer calls and the phone isn’t answered, it can trigger GoHighLevel to automatically send a text to the caller. Then, the AI conversation bot can nurture the conversation, which will hopefully lead to a booking or other positive outcome.
Alternatively, the text message can state when the business will be able to call the individual back.
5. Use Google Organic Booking with GoHighLevel Calendars
Businesses that have set up a profile on GMB can allow customers to book services and appointments directly from their Google Maps listing or from the search results page.
This is worth doing because it streamlines the whole booking process. The less page navigation a potential customer has to go through to get to the booking screen, the more likely they are to complete the process.
If you have integrated your client’s GMB profile with GoHighLevel, you can easily set up the booking calendars for this purpose.
For instance, a hair salon would typically offer multiple haircut types. In this case, you can use the service booking calendar to create a menu of services.
When the potential customer clicks to book via the GMB listing, the service menu will display where they can choose the type of haircut they want.
It’s even possible to facilitate payments upfront. This is ideal if the client wants its customers to pay deposits or even the full amount when they make the booking. I have also found this does a great job of reducing no-shows (which lose the client money).
5 Ways to Use the GoHighLevel GMB Integration to Increase Revenue
Local businesses often lack the time or knowledge to look after their Google Business Profile. As an agency, you can specialize in this area and use GoHighLevel to manage it on their behalf.
1. Offer Review and Reputation Management Services
We’ve talked about how crucial online reviews are for local businesses. Therefore, offering complete review management services is a great way to bring in additional revenue.
Use GoHighLevel’s prospecting tool to find businesses that are struggling with their online reputation. These could be businesses with a lot of negative reviews or ones that don’t have any reviews at all.
As part of the service package, you can provide:
- Automated review requests via text or email
- Insights on the overall customer opinion of the business
- Review responses and management
Additionally, you can take advantage of GoHighLevel’s automated workflow feature and filter unhappy customers to a specific support page to help them find a resolution.
2. Become a Scheduling and Booking Agent
Setting up multiple booking calendars can be complicated, especially for businesses with a large menu of services (spas, mechanics, dance studios, etc.).
This is another valuable service you can offer and take booking management off your client’s hands.
Try offering a “done-for-you” scheduling service containing:
- Calendar setup and management
- GMB scheduling setup
- Automated customer text and email appointment reminders
- Real-time availability updates
- Upfront payments and Text2Pay services
3. Capture Leads at Peak Interest
Besides the missed-call text-back, GoHighLevel can capture any leads that come in via other GMB contact sources such as email, text, or even WhatsApp.
Your most powerful tool here is GoHighLevel’s AI-powered conversational bot. You can train it to match the tone and voice of your client’s business and use it to automatically nurture leads in the right direction.
Additionally, GoHighLevel will capture and store lead data, which can then be used in other promotional campaigns (assuming the leads have given their permission to do so).
All of this helps capture leads when they are most interested and prevents them from moving on to a competitor.
4. Use GMB Insights to Optimize Campaigns and Outreach
If your client uses paid Google ads to bring in business, use this to your advantage.
Google Analytics can be pulled through into GoHighLevel (which saves you from switching between platforms), and you can use the insights to tweak and optimize campaigns so they do an even better job of converting.
For example, you can offer:
- Campaign tracking and analysis
- Keyword performance analysis and SEO optimization
- Campaign adjustment based on user search behavior and engagement
Of course, all these campaigns can be fully set up and deployed from within GoHighLevel, whether it’s a funnel, landing page, or different strategy.
5. Promote Offers and Services via GMB
Speaking of campaigns, GMB allows businesses to post updates and offers within their listing.
For example, it’s possible to link the GMB profile to social media accounts to display the latest posts. And seasonal offers and promotions can also be displayed on the listing.
You’ve guessed it! All of this can be facilitated using GoHighLevel.
It has a full social media management tool that enables you to create and schedule posts on Facebook, Instagram, TikTok, etc. You can also tie this in with GMB so each post will display on the listing as soon as it is published.
Then, you also use the platform to create, run, and track all of the client’s promotions.
How to Integrate GoHighLevel with GMB (A Quick Guide)
To use the integration, you or your client must have already set up and verified a Google Business Profile.
You must also ensure that any Google account you connect to GoHighLevel has admin access to the business profile.
Head into the relevant GoHighLevel sub-account. Click Settings > Integrations > Sign in with Google.
Next, sign into the Google account that has admin access to the Google Business Profile.
Follow the on-screen instructions and click to allow GoHighLevel access to the Google account.
The system will automatically connect the Google Business Profile with GoHighLevel. Once the integration is complete, it will automatically pull any existing reviews through into the reputation management tab.
Frequently Asked Questions
What Is Happening to Google Business Profile Chat?
Google has discontinued its Business Profile Chat, so it is no longer available. To counteract this issue, businesses can add a phone number to their GBP profile and include a direct scheduling service.
Can I Add More Than One GMB Location to a GoHighLevel Sub-Account?
Yes, it’s now possible to add multiple GMB locations to a single GoHighLevel sub-account. All GoHighLevel GMB features support multiple locations and include an identifier so the user can tell which location any contacts, messages, and reviews came from.
