Kajabi vs ActiveCampaign

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As you search for the optimal all-in-one marketing platform, you may find yourself wondering how Kajabi compares to ActiveCampaign.

Kajabi is a platform that allows you to build, market, and sell your online courses. On the other hand, ActiveCampaign provides marketing automation and CRM tools so you can provide an excellent customer experience.

Read our comparison review below so you can decide which platform is most suitable for your online business. 


Kajabi is a web-based software that allows you to create, host, market, and sell digital products. With Kajabi, you can monetize online courses or create theme-based landing pages and create compelling websites.

There is no need for coding experience because Kajabi uses drag-and-drop tools.

Kajabi is affordable with a price range of $149 to $399 per month or the equivalent of $119 to $319 per month if billed annually. 


ActiveCampaign is a cloud-based software designed for small to mid-sized businesses.

This software platform offers essential marketing, sales, and support processes for your online business. It also provides CRM tools and allows you to create e-mail marketing campaigns to boost your sales.

Monthly pricing plans start from $30/month, with a discount for an annual subscription and an ongoing 25% discount on your first three months.


Free TrialYes, 14 days. Yes, 14 days.
Pricing RangeBasic – $149/month or the equivalent of $119/month billed annually

Growth – $199/month or the equivalent of $159/month billed annually

Pro – $399/month or the equivalent of $319/month billed annually
Lite – $30/month or the equivalent of $21.75 if billed annually*

Plus – $70/month or the equivalent of $49 billed annually*

Professional – $187/month or the equivalent of $149 billed annually*
Enterprise – $323/month or $258 billed annually*

* There is a limited-time additional discount of 25% on your first three months.
Best ForKajabi is for anyone who wants to create and monetize their online coursesIdeal for online businesses to create marketing campaigns and connect with users through CRM tools
User Interface Features
Drag-and-drop tools
Customizable templates
Website builder
SEO Features
Custom domains
Built-in integrations
Built-in e-mail templates
Drag-and-drop tools
Custom forms
Landing page creator
Advanced segmentation and marketing
Marketing OptionsThird-party ads
Affiliate programs
Writing and selling e-books
E-mail marketing
SEO tools
E-mail marketing
SMS Marketing
Digital advertising
Online CoursesLive streams
Online discussion board
Video content
Video training
Online course integrations
Customer Support & Training
Online training
Help center
Live chat
Video training
Support center
Live chat
Submitted requests

Kajabi and ActiveCampaign are two completely different platforms.

ActiveCampaign is designed for marketing campaigns, whereas Kajabi is used to sell online courses.

However, both platforms have similar features, such as e-mail marketing and automation solutions. 

On the other hand, you can’t create courses with ActiveCampaign.

Still, you can integrate the platform onto a site that does allow you to create online courses. In addition, Kajabi already has built-in marketing tools, so everything you need to build and sell courses is on one platform. 

The two platforms do have some similar benefits, such as: 

  • Drag-and-drop tools, so you don’t need coding experience 
  • Support centers and live chats 
  • Video tutorials on how to use the platforms 
  • Templates for e-mails or landing pages
  • 14 day free trials 

Kajabi vs. ActiveCampaign: Pricing Comparison

To choose the right platform for your online business, you should compare pricing and the features you get with each plan. Take a look at the pricing plans for Kajabi and ActiveCampaign below. 

Kajabi Pricing:

  • Basic Plan ($149 or $119 per month if paid annually) – Includes three products and three Pipelines as well as unlimited landing pages and ready-to-use templates. Unfortunately, this plan doesn’t allow you to remove Kajabi branding or offer affiliate programs. 
  • Growth Plan ($199 or $159 per month if paid annually) includes 15 products and 15 pipelines, ten admin users, and advanced automations. This plan doesn’t have a code editor
  • Pro Plan ($399 or $319 per month if paid annually) includes 100 products and 100 pipelines, and 25 admin users. With this plan, you have all the benefits from the Basic and Growth plan, and you get a code editor feature. 

ActiveCampaign Pricing:

  • Lite Plan ($30/month or the equivalent of $21.75 if billed annually) – Includes features such as 125+ e-mail templates, customer analytics, and up to three users. However, this plan doesn’t include landing pages, build-in CRM, or sales automation. 
  • Plus Plan ($70/month or the equivalent of $49 billed annually*) – Includes marketing automation, landing pages, and up to 25 users. The plan doesn’t include split automations, site messages, or web personalization. 
  • Professional Plan ($187/month or the equivalent of $149 billed annually*) – This plan includes sales automation, built-in CRM, and 50 users. It doesn’t offer HIPAA Compliance or a customized e-mail server domain. 
  • Enterprise Plan ($323/month or $258 billed annually*) The plan includes all the features of the Lite, Plus, and Professional plans. However, it also includes all other features, such as HIPAA Compliance and a customized SMS number. 

Although Kajabi’s plans are a little pricier than ActiveCampaign, Kajabi has marketing features such as automation and e-mail marketing and course and website builders on the platform.

However, ActiveCampaign has even more marketing and sales features that go beyond Kajabi’s capabilities. 

Kajabi Pricing Plans
Kajabi Pricing

Kajabi vs. ActiveCampaign: A Comparison of Features and Tools

Pricing is critical for any platform you buy, but the features are the deciding factor. In this next section, we’ve compared Kajabi and ActiveCampaign’s features to help you choose the best platform for your online business.  

activecampaign crm
ActiveCampaign CRM

Sales & Marketing Features

As a course creator, you will need a site that offers marketing features to boost your sales. Fortunately, both Kajabi and ActiveCampaign offer e-mail marketing and affiliate marketing. Kajabi also has a sales funnel component for making various automated funnels. 

Which Platform Offers Better Sales & Marketing Solutions?

  • ActiveCampaign’s marketing features are better because it simply has more marketing features, such as SMS subscriptions, and it has a CRM tool. Both platforms can perform well with marketing campaigns, but ActiveCampaign’s design aims explicitly at creating marketing content. If you want the best of both worlds, you can integrate ActiveCampaign into Kajabi. 
activecampaign automation
ActiveCampaign Sales Automation

Memberships & Online Course Features

If you want to create online courses and sell them through a customized website, then Kajabi is the platform for you. Notably, ActiveCampaign doesn’t allow you to create online courses. However, ActiveCampaign can work as an integration with other course-building platforms. 

Which Platform Offers Better Membership and Course Features?

  • Kajabi is the clear winner in this section because it allows you to create courses, quizzes, and exclusive member sites with gated content. In addition, you can create many member sites and include different offers on each. 
kajabi course
Kajabi Onlline Course Editor

Analytics & Reporting Features

ActiveCampaign has a social data feature that you can use to gather more information on your subscribers.

It also has a tracking feature that connects your sales and marketing to site activity.

On the other hand, Kajabi has an analytics feature to track net revenue, page views, and subscription metrics. 

Which Platform Offers Better Analytics and Reporting Features?

  • Kajabi’s analytics and reporting features are better because they allow you to track more than one data type. For example, the analytics feature shows you opt-ins, offers that you’ve sold, and data on your subscribers.  
kajabi analytics dashboard
Kajabi Analytics in Action

Customization & Page Building Features

With Kajabi, you can customize your website, and there are landing page templates that you can customize. Depending on the plan you choose, you can also remove Kajabi branding. In addition, ActiveCampaign has over 125 customizable e-mail marketing templates. 

Which Platform Offers Better Customization & Page Building Features?

  • There is no clear winner here. Both platforms allow you to build and design landing pages. Additionally, both platforms have drag-and-drop features to make the customization process more manageable. 

Customer Support & Training

Both Kajabi and ActiveCampaign have training videos that teach you how to use these platforms. Both also have live chat support if you need emergency assistance.

On the other hand, Kajabi has a help center as well as an FAQ section. ActiveCampaign has a support center to assist users. 

Which Platform Offers Better Customer Support & Training?

  • There is no clear winner here. Kajabi and ActiveCampaign provide excellent training material and customer support. Each offers video content to teach you how to use the platform. In addition, customer support is quick to respond on both. 

Final Thoughts

  • Choose Kajabi if: You want to build a customizable website and courses to market and sell online. You can also use Kajabi to create compelling landing pages to boost your sales and subscriptions. It also has e-mail marketing and sales features. 
  • Choose ActiveCampaign if: You want to build a strong e-mail marketing campaign and send out customizable SMS messages to subscribers. This platform is also suitable for making meaningful connections with customers because it has excellent CRM tools. 

ActiveCampaign and Kajabi are pretty different from each other, but they do have some similar elements.

You’ll likely want Kajabi as your primary tool if you’re a course creator because it’s an all-in-one platform with marketing and course-building features.

ActiveCampaign doesn’t have built-in course building features, but it can still be integrated into course building sites like Kajabi. 


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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