Kajabi vs ConvertKit

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Kajabi excels as an all-in-one solution for digital product businesses, offering robust tools for digital product creation, hosting, and online presence building.

However, for those primarily seeking an email marketing solution, ConvertKit shines with its intuitive builder, extensive integrations, and competitive pricing.

Below, we compare these two platforms to help you choose the right fit.


Key Takeaways:

  • Kajabi is an all-in-one platform for selling digital products
  • ConvertKit is chiefly focused on email marketing and automation
  • Kajabi starts at $149 per month, whereas ConvertKit has a free plan

What Are Kajabi and ConvertKit?

Kajabi is an all-in-one platform specializing in digital product creation, hosting, and delivery.

Moreover, to help users market and sell their products, they have a website, funnel, and landing page builder in addition to email marketing and advanced integrations and automation.

In contrast, ConvertKit is primarily for users with existing audiences monetized through email marketing.

To support this, they have a landing page builder, custom domains, and the ability to sell digital products and subscriptions.

ConvertKit is primarily

Main Differences Between Kajabi and ConvertKit

To help you better understand the platforms, we’ve identified the key differences between them:

  • Types of Businesses – Kajabi has been designed for businesses to create, host, and deliver digital products. In contrast, ConvertKit focuses more on individuals who want to market and sell products to their email list.
  • Products Supported – Kajabi supports creating and delivering courses, podcasts, coaching, memberships, and communities. In contrast, ConvertKit doesn’t have a delivery solution for businesses.
  • Online Presence – ConvertKit is limited to creating landing pages; however, Kajabi users can build funnels, websites, and landing pages.
  • Pricing – Kajabi starts at $149 per month, which is considerably higher than ConvertKit’s entry-level plan, which is free.
Main Differences Between Kajabi and ConvertKit

User Experience: Kajabi vs ConvertKit

Despite having many features and tools, Kajabi is incredibly easy to use. 

The platform provides users a clean design, instructions, and product creation prompts.

Moreover, subscribers use a drag-and-drop editor when creating a website, landing page, or funnel. 

This means they can simply select an element and then edit or change it, making the design process very easy.

If a subscriber does get stuck at any point, they can consult one of Kajabi’s help options, which include:

  • Email
  • Live chat
  • Live webinars
  • Kajabi Access

To make it easy for creators to turn their audience into revenue, ConvertKit was designed to be as simple as possible.

When users create emails, marketing automation, landing page, or opt-in form, the platform has prompts and ready-made templates.

The extensive range of templates allows users to select the most relevant one to begin sending and collecting emails.

ConvertKit was designed

Therefore, we ranked both platforms equally when we tested them for user experience.

Websites, Landing Pages, and Funnels: Kajabi vs ConvertKit 

Kajabi’s comprehensive drag-and-drop editor lets users build websites, landing pages, and funnels.

Moreover, to enable users to get set up quickly, they also have a wide range of templates that can be used.

The templates are designed for different types of businesses that use the platform, which include courses and classes and spanning different niches.

The platform also allows users to use their custom domains and can add their branding.

In contrast, ConvertKit only has a landing page builder; the platform does not have a website or funnel builder.

ConvertKit has a far more extensive range of templates for landing pages that are categorized by business type, which include:

  • Podcasting
  • E-Books
  • Events
  • Newsletters
  • Podcasts
  • Profiles
  • Waitlist
  • Webinars

The platform also has a drag-and-drop editor to customize your landing page further.

Moreover, users can create and embed email opt-in forms to their websites to capture leads’ information. 

email opt-in forms

If you’re looking to build a specific landing page, then ConvertKit may have a great template for you to use. 

However, because ConvertKit has no funnel or website builder, Kajabi is the clear winner.

Selling Products: Kajabi vs ConvertKit

Kajabi has a wide range of product building, hosting, and delivery features; these tools include the following product builders:

  • Course
  • Podcast
  • Membership
  • Coaching
  • Community

Each builder guides users through creating products that can then be listed. 

Digital products can be published and sold on subscribers’ websites, funnels, and landing pages.

The platform also supports one-time payments and subscriptions.

ConvertKit has a digital product creator feature that enables subscribers to sell digital products and subscriptions, receive tips, and connect their bank accounts for payouts.

As the platform does not have a digital product creation and hosting feature, users must create their products on a third-party platform, such as Kajabi, Teachable, or Podia.

To facilitate payments and subscriptions, users can also enable the native Stripe integration.

ConvertKit has a digital product

Marketing Features: Kajabi vs ConvertKit

Email and SMS

Kajabi has a native email campaign feature that lets users set up broadcasts and sequences.

The platform provides a range of templates for users to pick from to send their emails, which include:

  • Newsletters
  • Special offers
  • Product releases
  • Events

Moreover, if subscribers want to create custom emails, they can use the Classic Editor to design them.

Email and SMS

ConvertKit has explicitly been designed for businesses with an email list with its many templates, automation options, and pre-designed flows.

The platform also lets users create and save their own email templates, which speeds up the future process of creating email campaigns.

Users can also automate their email marketing by creating funnels with the ConvertKit builder that guides customers through each process step. 

When sending out emails, ConvertKit users have the choice of broadcasting, scheduling, and automating their email content.

ConvertKit has explicitly

As ConvertKit has been specifically designed for businesses to generate money from their email list, it is the superior platform when comparing email features.


Kajabi’s native automation tool lets users automate different processes using ‘when’ and ‘then’ logic.

These ‘When’ triggers activate a process:

  • Enrollment
  • Assessments
  • Certificates 
  • Email sequences
  • Events
  • Activities
  • Actions
  • Quizzes
  • Forms
  • Offers

In contrast, ‘then’ actions are triggered:

  • Offers
  • Coupons
  • Certificates
  • Email sequences
  • Emails
  • Tags
  • Events

Users can utilize this tool by automating the delivery of course completion certificates once a student has finished the lessons.


ConvertKit also has an automation tool; however, as the platform primarily focuses on email marketing, it is only for email sequences.

There are three parts to each ConvertKit email automation:

  • The Event – This is where you decide which customers enter your automation by specifying the tag. These could include sign-ups, opt-ins, or any other specific tag.
  • The Action – The email sequence you wish the user to enroll in.
  • The Condition – This allows users to change the sequence pathway in the flow.
ConvertKit email automation

To summarize and compare the platforms’ automation tools: Kajabi has a more extensive range, but ConvertKit has more advanced tools specifically for email marketing. 

Therefore, it depends on your needs as to which platform is best for you.

Integrations: Kajabi vs ConvertKit

Kajabi has over 15 native integrations that allow users to seamlessly connect third-party platforms:

  • Email Marketing
    • Aweber
    • ActiveCampaign
    • Drip
    • ConvertKit
    • MailChimp
  • Sales and Conversions
    • Stripe
    • PayPal
    • CloudFlare
  • Analytics
    • Google Tag Manager
    • Google Analytics
    • Segment
    • Meta Pixel
  • Additional Integrations
    • Zapier
    • Calendly
    • Acuity
    • TypeForm

As you can see from the list of integrations, users can connect to third-party payment processors and Zapier. 


ConvertKit has hundreds of native integrations and allows users to connect to thousands of other third-party platforms using Zapier.

There are simply too many native integrations to list them all; therefore, we’ve selected a few of the most popular from each category for you to review:

  • Lead Capture
    • Unbounce
    • Sumo
    • Reform
  • Workflows
    • Zapier
    • Make
  • Memberships and Courses
    • Teachable
    • Thinkific
    • MembersPro
  • E-Commerce
    • Stripe
    • Shopify
    • SamCart
Lead Capture

Even though Kajabi is an all-in-one platform, which means users don’t have to use integrations to create, market, or sell their products, it still has some native integrations and connects to Zapier.

However, when you compare the two platforms strictly on their integration tools, ConvertKit has the superior selection of native integrations and therefore beats Kajabi in this comparison. 

Reporting and Analytics: Kajabi vs ConvertKit

Kajabi has an extensive range of reporting and analytics tools reporting on revenue and individual products.

For example, users can view courses while monitoring statistics, completion rates, and progress.

Other additional analytics tools Kajabi offers:

  • Net revenue
  • Subscription metrics
  • Opt-ins
  • Page views
  • Product progress
  • Offers sold
  • Affiliate’s performance
Reporting and Analytics

ConvertKit has an email analytics feature called Advanced Reporting, which gives users access to the following analytics:

  • Open rates
  • Click rates
  • Deliverability
  • New subscribers

If a ConvertKit user is not subscribed to this premium plan, they can integrate Google Analytics with the platform to access analytics.

The platform also has payment reports that summarize total revenue generated and revenue per product.

New subscribers

Given that Kajabi provides all users access to advanced analytics and reporting, we believe it is far superior to ConvertKit’s suite of reporting tools.

Support and Migration: Kajabi vs ConvertKit

Kajabi does not advertise a specific migration feature; however, they provide many tutorials for subscribers to follow.

In addition to live chat and email support, the platform also has several other support options:

These three options allow users to interact with other subscribers, read the step-by-step tutorials, and ask Kajabi experts questions live.

Support and Migration

ConvertKit has a specific free migration tool that helps users transition to the platform. However, this is only available for paid subscribers.

Moreover, paid subscribers can access the platform’s live chat and email support.

email support

Affordability: Kajabi vs ConvertKit

Kajabi has three subscription plans; the primary difference between the options is the number of digital products that users can create and the contacts they can manage.

The platform’s three subscription plans:

  • The Basic plan – $149/month
  • The Growth plan – $199/month
  • The Pro plan – $399/month

ConvertKit also has three subscription plans; however, before selecting one, users must adjust the toggle to enter the number of email subscribers they have.

ConvertKit pricing (10,000 subscribers):

  • The Free plan (limited to 1,000 email subscribers) – $0/month
  • The Creator plan – $119/month
  • The Creator Pro plan – $167/month

Although the platform has a free plan, the features do not include automated emails and third-party integrations. 

The plan is also limited to a maximum of 1,000 email subscribers; once a user exceeds this limit, they will have to upgrade to a paid subscription.

Therefore, for most online sellers, the minimum plan required will be the Creator plan, which costs $119 per month for an account with 10,000 subscribers.

ConvertKit’s annual plan

Although Kajabi’s pricing is on the higher side, it is an all-in-one platform, which means that you get access to dozens of different features and tools and do not require any additional software to run your business. 

Additionally, Kajabi offers a 30-day free trial for anyone wanting to try out the platform.

Moreover, considering that most ConvertKit users will require the Creator plan, Kajabi represents great value for money.

Therefore, if you’re a business that needs these features, we would say that Kajabi is the more affordable solution.

Bottom Line

It’s clear from our review that Kajabi is the best platform for businesses looking for a complete all-in-one solution.

This is because it has a wide range of product creation tools, marketing features, and powerful drag-and-drop builders to create an amazing-looking website, funnel, and landing page.

However, if your business is looking only for a way to monetize and market to an existing email list, then the cost of Kajabi may seem very expensive.

Therefore, ConvertKit could be a great alternative platform for businesses looking for an email marketing solution that integrates with their existing digital or physical product business.

Frequently Asked Questions

No, ConvertKit is chiefly focused on being an email marketing platform that lets users monetize their email list by integrating with third-party platforms to advertise products, services, and subscriptions. In contrast, Kajabi is an all-in-one solution for businesses for creating, hosting, and selling digital products.

Kajabi has far more features and tools than ConvertKit. For example, Kajabi subscribers can create, host, and deliver courses, coaching, podcasts, memberships, and communities on the platform as well as websites, funnels, and landing pages; all this is unavailable to ConvertKit users.

ConvertKit has a free plan that gives users with email lists of up to 1,000 contacts access to its core features. The platform’s paid plans are charged based on the number of email subscribers a customer has. In most cases, ConvertKit’s paid plans will be less expensive than Kajabi’s.

Kajabi is best for users looking to create, host, and sell digital products whereas ConvertKit is much better for businesses looking for an email marketing solution. Therefore, it will depend on your needs as to which platform is better for your business.

Both platforms are straightforward to use as they have simple dashboards and help users create assets with prompts and pop-ups. They also have several support options for subscribers if they get stuck, which include email and chat support.

ConvertKit has a free plan which gives users access to the platform; however, it is limited to contact lists of up to 1,000 emails. On the other hand, Kajabi does not have a free plan, and its entry-level subscription starts at $149 per month.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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