Kajabi vs ClickFunnels

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On the surface, Kajabi and ClickFunnels offer very similar-looking features. In this article, we compare them to see which platform performs best overall.

Key Takeaways:

ClickFunnels Logo 2.0

Kajabi vs ClickFunnels at a Glance

Here’s a quick reference to see which features each platform offers:

FeatureKajabiClickFunnels 2.0
Current Promotion30-Day Free Trial30-Day Free Trial
Landing Pages and Websites
Email Campaigns
Split A/B Testing
Live Video Streaming
Native Checkout

What Is Kajabi?

Kajabi is an advanced online course builder and marketing platform. 

Founded in 2010, the company has grown to be a market leader in digital product creation.

Aside from course building, the platform boasts a sophisticated community feature, coaching tools, website and funnel builder, automation, and more. 

If you are looking for a platform to create courses and online learning products, Kajabi is best-in-class.

What Is ClickFunnels?

As the name suggests, ClickFunnels specializes in sales funnels. 

However, it also has an expanded feature range that includes course creation, email marketing, membership sites, blogs, and more.

Established in 2014, ClickFunnels has grown into a seasoned platform that supports the sale and marketing of digital and physical products.

If marketing is your primary objective, you will find ClickFunnels has high-quality features to support this.

Kajabi vs ClickFunnels: Affordability

Both Kajabi and ClickFunnels have three plans available.

Kajabi vs ClickFunnels 2.0: Affordability
Kajabi vs ClickFunnels 2.0: Affordability
PriceKajabiClickFunnels 2.0
MonthlyFrom $149/monthFrom $147/month
AnnuallyFrom $119/month ($1,428 total)From $127/month ($1,524 total)
Discount for paying annually20%14.5%
Standard free trial14 days14 days
Money-back guarantee30 days30 days

Winner Is ClickFunnels

To be perfectly honest, there isn’t much difference between Kajabi’s and ClickFunnel’s pricing. 

Neither platform is cheap, and they both lack entry-level pricing that would be considered affordable.

Pricing is very similar until you get to the top-tier plan, where ClickFunnels is significantly cheaper than Kajabi – by around $100. 

The bottom and mid-tier plans are priced similarly, with ClickFunnels coming out ever so slightly cheaper than Kajabi but only by a few dollars.

Kajabi vs ClickFunnels: Sales and Marketing Features

Kajabi Sales and Marketing Features

Kajabi Sales and Marketing Features

Stunning Templates

One thing that stands out about Kajabi’s marketing features is its range of templates

It has many to offer, from complete websites and landing pages to detailed sales funnels. 

They look fresh and modern, and it’s generally easy to find something that fits with what you are looking for.

These templates even provide pre-written copy from proven and high-converting funnels, further reducing the time it takes for you to create a new one.

Stunning Templates

Native Email Sending

Kajabi’s email campaign builder is native, which means you don’t have to integrate with a third-party mail provider such as MailChimp (although you can if you want). 

This tool is comprehensive and easy to master, plus you can automate pretty much all of it, making the ongoing management of your campaigns somewhat effortless.

Native Email Sending

Comprehensive Funnel Builder

Its sales funnel builder is a pleasure to use and provides a handy visual representation of the entire funnel process as you build. 

This looks like a flow diagram and makes it super simple to see each step and where it fits within the overall workflow.

Your funnels can be multi-channel if you wish and include a mix of web pages and emails in an order that makes sense for your campaign. 

Furthermore, you can automate a lot of it, which we’ll go into more detail about later in the article.

Comprehensive Funnel Builder

Flexible Offer Creation

Finally, to sell your products, Kajabi has an offer creation tool where you create offers for individual products, bundles, or subscriptions using a variety of payment methods. 

Take ongoing payments or sell for a one-time fee – it’s up to you.

Flexible Offer Creation

Our main gripe with Kajabi is its plan limits. While you can create unlimited emails and landing pages (great!), it has restricted sales funnels on all plans. 

For example, you can only create three funnels on the cheapest plan, while the most expensive plan limits you to 100.

For a product with such premium pricing, we’d expect the number of funnels to be unlimited on the top-tier plan.

sales funnels on all plans

Payment Option Limitations

Other downsides are that Kajabi does not have its own checkout, and its direct integrations for payment gateways are limited to PayPal and Stripe. 

This makes the platform unsuitable for e-commerce or selling anything other than a handful of products.

Overall, Kajabi’s marketing tools are flexible and comprehensive enough for most people’s needs, particularly if you are selling digital products. 

And with the help of Kajabi’s knowledge center, the features are fairly easy to master.

ClickFunnels Sales and Marketing Features

ClickFunnels 2.0 Sales and Marketing Features

ClickFunnels was built for marketing, and as you can expect, it delivers in this department, particularly since it upgraded the platform at the back end of 2022.

ClickFunnels 2.0 was built for marketing

Like Kajabi, ClickFunnels is template rich and provides ready-to-go designs for funnels and landing pages in a wide variety of categories.

Like Kajabi

Email Campaign Builder

The ClickFunnels email builder is a fun tool to use and lets you create beautiful and engaging emails with little technical skill. 

The drag-and-drop builder has lots of elements to choose from, including video and icons so that you can really make the content pop.

Create single emails and sequences and send out broadcast messages to your contacts.

Email Campaign Builder

Detailed Funnel Builder

As expected, ClickFunnels has a sophisticated funnel builder that lets you create funnels for just about any reason. 

We really like the funnel dashboard because you can see at a glance which funnels are performing and gaining sales or leads.

Funnel steps can be built in the workflow editor much like Kajabi, with one notable difference, and that’s the ability to perform split A/B testing. 

Detailed Funnel Builder

This is where you create two versions of the same campaign and use both to see which one works best. 

This feature makes it much easier to refine your campaigns to make them more effective.

Lastly, automation can be built into the funnels, reducing the need for manual intervention once the funnel is up and running.

feature makes it much easier

Payments AI

Introduced in 2022, this tool pulls all your payment gateways into one central location and handles payments in one spot. 

The big advantage of this is you can create rules of what will happen in the event that a credit card gets declined. 

Ultimately, it protects your revenue and keeps your business ticking even if a payment gateway fails.

The payment gateways supported with Payments AI includes:

  • Stripe
  • PayPal
  • Coinbase
  • Klarna
Payments AI

Generous Plan Limits

Finally, ClickFunnels has decent plan limits, including the option to upgrade and have unlimited funnel capabilities. 

Even on the basic plan, you get up to 20 funnels which, when compared with Kajabi’s limit of three, feels a lot more generous.

Winner Is ClickFunnels

Both platforms have best-in-class email campaigns and funnel-building tools. And although we slightly prefer Kajabi’s workflow interface, we can’t ignore ClickFunnels’ new central payment system. 

After all, the objective here is to make money, and ClickFunnels has made it possible to ensure you always get paid, even if one of your gateways experiences an issue.

Kajabi vs ClickFunnels: Course-Building Features

Kajabi Course-Building Features

Kajabi Course-Building Features

Here’s where Kajabi truly shines. 

The platform is home to one of the best course-building tools we’ve seen to date and features diverse and detailed course-creation options to satisfy all needs.

Again, the selection of pre-built templates looks great and makes it very straightforward for beginners to get started. 

Using a similar drag-and-drop editing tool to the page builder, you can effortlessly build your course structure and fill in your own content.

Kajabi truly shines

Flexible Course Options

Whether you want to create a full course with structured lessons, a membership site, or a coaching product, Kajabi has the flexibility and features to allow you to do it. Plus, you can bring your course material to life by adding videos, files, audio, webinars, and more.

For coaching products, you can make use of Kajabi’s native live video tool and AI-powered scheduler

Ultimately, you have everything you need within the Kajabi platform without having to use third-party tools such as Zoom.

Flexible Course Options

Build Communities

Kajabi now boasts one of the best community-building tools around. 

Create paid or free communities and use them to engage with your audience in a variety of ways, including live chat, live streaming, challenges, the news feed, and more. 

We feel this is a great alternative to Facebook groups, particularly since Kajabi makes it easy to monetize your audience – something that is tough to do on Facebook.

Build Communities

Even More Functionality

On top of everything else, Kajabi provides a full quiz-creation tool that you can use to build assessments and other knowledge tests for your students.

If you want to try out podcasting, you can do so on Kajabi and connect with Spotify and other podcasting platforms to get your voice out there.

Even More Functionality

Finally, Kajabi has a mobile app where you can manage your products and students on the go. 

Similarly, there is an app for students so they can engage with your courses and products no matter where they go.

All in all, we can’t fault Kajabi here. It is hands down one of, if not the best, course-creation platforms out there.

ClickFunnels Course-Building Features

ClickFunnels 2.0 Course-Building Features

ClickFunnels’ course-creation tool is quite basic, and it’s clear that this is not the primary focus of the platform’s creators. 

You can build courses with lessons and modules and add videos, images, and files, but that’s about it. 

The platform lacks a live video feature, which makes it much less suitable for coaching products. Nor does it support podcasting or live webinars.

And unlike Kajabi, there is no community feature. 

Therefore, if you want to create a space where students can congregate online and converse, you will need to use a different platform for this.

Winner Is Kajabi

There’s a reason why Kajabi frequently lands in the top spot among course-creation platforms. In recent years, it has made great strides in significantly improving its features, and they have truly done a great job. 

It far surpasses ClickFunnels in this respect.

Kajabi vs ClickFunnels: Automation

Kajabi Automation

Kajabi Automation

Kajabi provides automation capabilities in the following areas:

  • Funnels
  • Email campaigns
  • Events
  • Forms
  • Offers
  • Course lessons

The automations you can add vary depending on what you’re working on, but common ones include subscribing/unsubscribing from an email campaign, registering for an event, granting or revoking offers, and more.

Course lessons

When creating funnels, this is where you have the ability to create complex campaigns that incorporate web page, email, and administrative automations into a single workflow.

This tool is excellent because it allows you to have a hands-off approach once the workflow is built. 

However, it can be a little tricky to understand and master, particularly for newcomers to this area of marketing.

ClickFunnels Automation

ClickFunnels 2.0 Automation

In ClickFunnels, automation only exists within the platform’s workflows. 

Here, you can create triggers and events for your marketing campaigns so that they flow in a sequence.

For example, if you wanted to create a series of automated emails, here’s where you would do it, or you can use this section to create full funnels and automate various aspects of it.

Winner Is Kajabi

Kajabi’s automation capabilities are much more versatile since you’re not restricted to creating them within a workflow like you are with ClickFunnels. 

Instead, you can create automation within separate areas such as email or courses.

Additionally, if you do want to create workflows, we much prefer Kajabi’s interface. It’s cleaner and looks much nicer. 

Although there is a learning curve to using it, it’s not as steep as ClickFunnels, and the support documents for automation are much clearer.

Kajabi vs ClickFunnels: CRM features

Kajabi CRM features

Kajabi CRM features

Kajabi gives you full control of your contact lists and lets you add filters and tags to manage them.

These filters allow you to group your contacts for specific things such as campaigns, offers, courses, and more. 

You can also use these filters with automation functions, removing the need to manually perform a lot of the CRM.

And what we like best here is the ability to perform bulk actions. So if you need to update a large number of contacts, you can do this very easily in one go.

ClickFunnels CRM features

ClickFunnels 2.0 CRM features

ClickFunnels has contact lists where you can add information and tags and neatly organize each of your contacts. Beyond that, there’s not a lot else you can do.

The platform claims that a sales CRM feature is to be launched, but there is no indication of when.

Winner Is Kajabi

Both platforms could use more functionality where their contact lists are concerned, but overall ClickFunnels is more limited than Kajabi in this respect.

Whether this changes when ClickFunnels releases its sales CRM tool remains to be seen, but for now, Kajabi has the edge.

Kajabi vs ClickFunnels: Integrations

Kajabi Integrations

Kajabi Integrations

Besides PayPal and Stripe, Kajabi provides direct integrations with a handful of other apps primarily for email campaigns (MailChimp, Drip, ActiveCampaign, and more) and for analytics (Google, Facebook Pixel, and Segment).

Interestingly, Kajabi also directly integrates with ClickFunnels, where you can add your Kajabi offers to your funnels from ClickFunnels. 

For everything else, you can use Zapier, which connects the platform with over 5,000 other apps.

Compared with other platforms, it’s a small selection of direct integrations. But considering Kajabi provides pretty much all the tools you need natively, it’s not really a problem.

ClickFunnels Integrations

ClickFunnels 2.0 Integrations

Like Kajabi, ClickFunnels is a comprehensive platform. Therefore, it doesn’t have that many direction integrations available.

For payments, you can use either Stripe or Paypal. Then, you can incorporate third-party apps such as Twilio, Slybroadcast, Mailchimp, ActiveCampaign, and more into your campaign workflows. 

However, this is somewhat clunky and complicated to achieve.

If you want more functionality, you can also use Zapier to connect with pretty much any third-party app you need.

Winner Is Kajabi

Although there are few of them, Kajabi’s direct integrations are a lot more straightforward to implement than ClickFunnels. 

And since Kajabi overall has more features and functions than ClickFunnels, it’s not as necessary to connect with third-party apps in the first place.

Kajabi vs ClickFunnels: Customer Service and Support

Kajabi Customer Service and Support

Kajabi Customer Service and Support

Kajabi’s level of support depends on the plan you subscribe to. Unfortunately, those on the Basic plan only get access to limited support. This includes:

  • Live chat support during business hours, which are 6 AM – 5 PM Pacific Time.
  • Outside of these hours, you can submit a ticket request for an email response.

If you level up to the Growth or Pro plans, you can enjoy enhanced support, which essentially means you get access to live chat 24/7 rather than being restricted to Kajabi’s business hours.

Growth or Pro plans

One very valuable bonus is the inclusion of a free 30-minute call with a Kajabi onboarding specialist. 

This is offered to all subscribers, regardless of their plan, and provides the chance to ask any burning questions you may have.

One very valuable bonus

Aside from contacting a human, Kajabi provides a lot of resources for all aspects of its platform. 

The help center is extremely comprehensive, with its guides featuring videos, step-by-step guides, and plenty of visuals. 

You can also enroll in the free Kajabi University to help you get started.

In our experience, you can answer most of your queries by finding the relevant article in the help center, and live support was only required for technical issues.

ClickFunnels Customer Service and Support

ClickFunnels 2.0 Customer Service and Support

ClickFunnels provides all its plan holders (regardless of the plan) with 24/7 chatbot support. This AI-powered help will try to serve up relevant information to answer your query.

If the bot doesn’t find a suitable answer, you can contact a live chat agent for support between 9 AM – 5 PM EST. This is great if you live in the US, but not so fun for folks in Europe and beyond.

Email ticket support can also be found, but you’re going to have to wait 24-48 hours for a response.

ClickFunnels provides all its plan holders

The platform does also have a decent knowledge base. This consists of an academy with step-by-step lessons for learning the platform. 

For specific guides on features and tools, you can search in the product documentation, where you will find easy-to-follow walkthroughs.

There are live training programs available, but clicking on these takes you to sales landing pages where you must sign up for a free trial.

Winner Is Kajabi

While we don’t like the fact you must upgrade your plan to enjoy 24/7 live support, it’s still a far better offering than ClickFunnels. 

Furthermore, the free 30-minute call is an extremely valuable perk, and we feel the platform’s self-help center is comprehensive and provides answers to your queries in most cases.

Kajabi vs ClickFunnels: User Experience

Kajabi User Experience

Kajabi User Experience

Kajabi’s user experience has improved a lot lately and runs smoothly and efficiently. The tools and features are in obvious places and most of its functions are intuitive.

Some things like automation are trickier to grasp but the help center takes care of that by providing detailed walkthroughs.

ClickFunnels User Experience

ClickFunnels 2.0 User Experience

ClickFunnels has a great interface with a layout that makes sense. All tools are quickly found and most features are straightforward to grasp.

However, its automation and workflow feature requires a learning curve and sadly, the supporting material to help you is not up to standard.

Winner Is Kajabi

We much prefer using Kajabi’s interface. We also really like the help prompts that appear when you’re new to using the platform. 

And if you need a little help, the support center is extremely useful.

Kajabi vs ClickFunnels: Final Verdict

Okay so ClickFunnels may have a slight edge in the sales and marketing department but Kajabi is the superior platform in all other areas. 

And even though ClickFunnels works out slightly cheaper, if you want the best value for the money you pay, then Kajabi is the obvious choice.

Frequently Asked Questions

Both platforms carry a premium price tag and are considered high-cost. However, ClickFunnels 2.0 is slightly cheaper on the basic and mid-tier plans and a lot cheaper than Kajabi when comparing their top-tier plans.

ClickFunnels 2.0 is better than Kajabi for marketing. Both platforms are equal when it comes to email and funnel building but ClickFunnels 2.0 has better payment options and higher plan limits.

Kajabi is far more advanced than ClickFunnels 2.0 for course-building. With ClickFunnels 2.0, you can build basic courses. With Kajabi you can create detailed courses, coaching products, communities, and more.

You can use Kajabi with ClickFunnels 2.0. The integration allows you to use your Kajabi offers with ClickFunnels 2.0 sales funnels.


About Authors

  • Samuel Fletcher

    Samuel Fletcher is a entrepreneur with over 15 years in online course development. With an in-depth understanding of online course platforms, including Kajabi, Thinkific, LearnWorlds, and more, he has not only created courses on these platforms but has also assisted others in their course creation journeys. Beyond his hands-on experience, Sam is a passionate blogger, online business mentor, and a proactive contributor to community initiatives. His commitment to excellence and belief in dedication, perseverance, and unwavering commitment drives his success. Recognizing the gap in unbiased, quality information about online course platforms, he co-founded SupplyGem. In addition to his leadership role, Samuel serves as a Technical Writer at SupplyGem, sharing his expertise with a broader audience. Moreover, he's an active member of professional associations such as the Association for Talent Development (ATD), The Learning Guild, and others, underlining his dedication to continuous learning and industry advancement.

  • Dr. Angelia Cline, Ed.D.

    Dr. Angelia Cline, Ed.D., has over 20 years of extensive editing expertise and a commendable academic foundation from William Carey University. Besides her position as a Chief Editor for SupplyGem, she is also an Instructional Designer. Dr. Cline manages the Learning Management System (LMS) for a large team, skillfully converting SME knowledge into engaging courses. With over 12 years of teaching experience, she has demonstrated her aptitude across various subjects and educational settings. At William Carey University, Dr. Cline achieved an Ed.D. in Educational Leadership, a Master’s in Teaching of the Gifted and Talented, and another in English Language and Literature. She also secured her BA in English from The University of Southern Mississippi. Her proficiencies range from research and differentiated instruction to educational leadership.

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Disclosure: I am an independent Kajabi Affiliate, not an employee. I receive referral payments from Kajabi. The opinions expressed here are my own and are not official statements of Kajabi.

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