Kajabi and Teachable are all-in-one platforms for selling digital products; they both support the creation, hosting, and delivery of courses, coaching, and digital downloadables.
Moreover, they both have marketing, automation tools, and integrations.
However, some key differences exist, such as pricing, LMS features, and additional supported products.
Therefore, we compare the two platforms and put each feature and tool head-to-head to help you find the best platform for your business.
Main Differences Between Kajabi and Teachable
Although Kajabi and Teachable have many overlapping features, there are some key differences that you should be aware of:
- Primary Focus – Kajabi lets subscribers create, host, and deliver all types of digital products, which include courses, communities, podcasts, coaching, and membership sites. In contrast, Teachable is chiefly focused on courses but does support coaching.
- Pricing – Kajabi has three subscription plans that start at $149 per month whereas Teachable advertises three but also lets users sign up for their fourth, a free plan.
- Free Trial – Kajabi offers a 30-day free trial for all users. Although Teachable does not offer a free trial, they do have a Free Plan.
- Transaction Fees – Kajabi has 0% transaction fees while Teachable charges 10% + $1 per sale on its free plan, 5% for its entry-level subscription, and 0% for its more expensive plans.
- SCORM/HTML 5 Compliant – Kajabi does not support uploading and creating SCORM/HTML 5 content, but Teachable does.
|Primary Focus||All digital products||Courses|
|Pricing||From $149 per month||Free plan available|
|Trial||30-day free trial||❌|
|Transaction Fees||0%||10% + $1 on the free plan,
5% on the Basic plan,
0% on other plans
|Product Pricing Plans||One-time, subscription (monthly and annual)||Free, one-time, subscription, and payment plans|
|Gamification||Quizzes and surveys||Graded quizzes|
|Course Compliance Tools||✅||✅|
|SCORM/HTML 5 Compliant||❌||✅|
What Are Kajabi and Teachable?
Kajabi is an all-in-one platform designed for selling digital products. The platform supports creating, hosting, and delivering courses, memberships, coaching, communities, and podcasts.
To help users to sell products, they also have a range of tools, which include:
- Landing pages
- Email marketing
Teachable is also an all-in-one platform; however, it is chiefly focused on course creation, hosting, and delivery.
The platform also has several features that make it suitable for enterprise clients, which include:
- SCORM/HTML 5 compliant
- Up to 20 admin users
- Bulk student imports
Teachable also enables monetization through several other product channels, such as live group coaching and the sale of digital downloadables.
Pros and Cons of Kajabi
Before picking Kajabi, potential users should be aware of some important pros and cons.
- In addition to courses, Kajabi supports a range of other digital products such as communities, coaching, podcasts, and membership sites.
- Annual plan subscribers receive a discount of 20% and Kajabi also offers a 14-day free trial.
- Kajabi has a native website, funnel, and landing page builders designed to generate leads and sell.
- The platform supports multiple digital product types so that users can cross-sell and upsell other products native to Kajabi.
- The entry-level plan on Kajabi costs $149 per month, which is very high for new sellers.
- Kajabi is not SCORM or HTML 5 compliant, which is limiting for many enterprises.
- The platform’s pricing plans are limited by the number of digital products users can create, which means they may need to upgrade often.
Pros and Cons of Teachable
To help you understand the benefits and limitations of Teachable, we’ve highlighted the pros and cons of the platform below.
- Unlimited product creation, hosting, and delivery – they also don’t have limitations on the amount of video hosting capacity.
- It’s an all-in-one platform, which means users can create websites and send marketing campaigns all within Teachable.
- Teachable is SCORM/HTML 5 compliant, meaning organizations can upload or migrate their company training to the platform.
- The platform has a free plan, allowing users to create, host, and sell products.
- If a customer purchases an annual subscription, they can save 33%.
- Teachable also supports digital downloadables such as e-books, worksheets, templates, and how-to guides.
- To increase the average order value, the platform supports upsells, order bumps, enrollment caps, and bundles.
- The platform charges transaction fees ranging between 5-10% and $1 per transaction unless a user subscribes to the Pro or Business plans.
- Teachable doesn’t have a community feature, which is a limitation for many course creations.
- If a customer requires many admin users, advanced customization, or bulk student enrollment, they must opt for the Business plan, which costs $665 per month.
User Experience: Kajabi vs Teachable
Both Kajabi and Teachable have great user experiences, making it very easy to create digital products, websites and set-up marketing.
For example, when creating a digital downloadable on Teachable, the product builder prompts creators to enter the product’s information.
Then they can upload the product by using the drag-and-drop tool or from their device.
The process can be completed within a couple of minutes.
This straightforward product creation experience is replicated across all of Teachable’s and Kajabi’s products.
Both platforms give users explanations, prompts, and pop-ups to guide them through each asset creation.
Therefore, we would rank both platforms equally regarding user experience.
Websites, Landing Pages, and Funnels: Kajabi vs Teachable
Creating an online presence to generate leads, sell products, and give customers access is essential. Below, we break down the two platform’s websites, landing pages, and funnel builders.
Kajabi has a comprehensive website builder that uses a drag-and-drop editor, which makes it easy to set up and customize.
Moreover, the platform provides users with a range of templates to get started.
As Kajabi is an all-in-one platform, users can list and sell their products on their websites.
Another feature native to the platform is its blog – users no longer have to link to a WordPress site.
Teachable users can create a website within the platform and link their custom domains.
After selecting the website element, users can upload their logo, color schemes, and branding to the theme section to customize the store.
The platform also gives users a set of default website pages that customers can customize and change.
The section splits this into two components: School Pages and Product Pages.
The Product Pages auto-generate site pages for each product, which can be used for customers to purchase.
Overall, both platforms are comparable and we rank them equally for their website builders and functionality.
Landing Page Builder
Kajabi has a native landing page builder that customers can use to sell products and generate leads.
As the platform has a basic CRM and contact management, users can collect customer information on the landing page and then market to them.
The builder provides users with templates that can also be customized. All on-page elements can be changed and personalized to match the user’s requirements.
Teachable’s landing page builder is indistinguishable from its website builder as you create and list landing pages.
When creating a landing page, users get a blank page and are prompted to add new blocks.
The elements that they can add include:
- Email lead forms
Subscribers can also use select the layout option, which is a mixture of text and images:
- Images with text
- Text with image grid
- Featured products
Kajabi’s funnel builder is an essential feature for users who want to automate their lead generation and sales.
To do this, the platform provides users with a range of blueprints designed to help users quickly launch their funnels.
Some blueprint examples include:
- Product Launch
- Free Report
- Coaching Campaign
- Free Book
- Zoom Webinar
On the other hand, Teachable does not have a specific funnel feature like Kajabi does.
Therefore, Kajabi wins this comparison.
Courses: Kajabi vs Teachable
The primary product for most businesses that use Kajabi and Teachable are courses.
When users create a course inside of Kajabi, the platform generates a course framework for you to use.
Users can also organize their content into modules and sub-modules, which makes it easier for learners to consume content.
The types of content Kajabi supports include:
- Video content
- Audio content
- Text lessons
- Membership area
- Quizzes and surveys
- Digital downloadables
Teachable’s course builder is easy to use: they have a progress and prompt bar at the bottom of the page for users to follow.
The platform also has a course outline generator; users enter a short description, and Teachable creates an outline.
This feature gives you a course framework to add to, making it much easier to get started.
Teachable also supports all content types, which include:
Moreover, if you’ve already created the course or have it on another platform, you can use the bulk upload tool.
In our experience, the course builder and creation tools were very similar for both platforms.
Kajabi has a wide range of course delivery templates for creators.
Creators can further enhance the design with their own branding, text, banners, and images.
Teachable also has course design templates that customers can choose from and allows creators to brand the delivery by adding images, fonts, and custom text.
Kajabi has more templates available to entry-plan subscribers; therefore, we would say that it has the better course delivery tool.
Gamification and Quizzes
To increase engagement and ensure students are learning, both Kajabi and Teachable provide users with gamification, quiz, and certificate tools.
The types of assessments users can be asked to complete:
- Multiple choice questionnaires
- Short answers
- File uploads
Another course compliance tool on the platform includes requiring learners to complete lessons before continuing.
A learning management system, or LMS, is a software program that organizations use to track, host, and deliver courses.
LMS software is most commonly used by large organizations that require employees to undergo and keep up-to-date with training.
Although Kajabi has several LMS tools, such as course hosting and creation, it doesn’t have the tools required to be a complete LMS solution.
However, Teachable does have the tools and features to be a complete LMS solution for organizations.
Moreover, it has specific pricing plans if companies want to use it.
Both platforms support webinars; however, only Kajabi has a native webinar feature.
To create and host webinars on Teachable, users need to use a third-party solution for delivery.
Teachable suggests using one of the following third-party webinar solutions:
- Adobe Connect
On Kajabi, users can schedule events and have people interested sign up to attend. Then, webinar invites can be sent out to attendees using the platform’s email marketing automation tool.
When the event occurs, Kajabi customers can host the webinar on the platform.
Another tool that Kajabi has are webinar blueprints, which are complete webinar funnels with complete pages. These can help speed up the creation of events and webinars.
Both Teachable and Kajabi have a mobile app that gives learners access to all their digital products on the go. This can be a great selling point and allows businesses to charge a premium for the increased value.
Another feature that both platforms provide is drip content. Creators can schedule their content to be released to students on specific dates or days after enrollment.
Other Product Tools: Kajabi vs Teachable
In addition to courses, both platforms also support a range of other digital products.
Kajabi has a coaching feature with many tools that enable users to create custom programs for their students.
Some of the tools include:
- Live video conferencing
- Calendar integrations
- Video content
- Audio content
- Exclusive downloads
- Shared notes
After a subscriber has created a coaching program, they can create a landing page for students to purchase and access the content.
Teachable also has a comprehensive coaching tool that lets users create tailored programs.
Coaches can choose from a selection of pricing options to give them enhanced flexibility:
- One-time payment
- Payment plan
The platform also has a native integration with Calendly for scheduling calls with clients.
Because both platforms have comparable coaching features, we would consider them even.
Both Kajabi and Teachable have a digital downloadable feature that lets users create and sell many types of products.
Some of these digital downloadables can include workout plans, worksheets, e-books, guides, and recipes – the types of content are unlimited.
The format for digital downloadables is also versatile; both platforms support the following types of downloadable content:
Kajabi has a powerful community feature that lets subscribers create intimate and engaged areas for members to talk.
They create this environment by using the following tools:
- Live video
- Video recordings
- Mobile app
Users can also create specific landing pages or access pages just for community members.
Teachable does not have a community feature; however, they do have a native integration with Circle.so, which is one of the most popular third-party community platforms.
Teachable users can integrate community access and can sell access or include it as part of a bundle.
If community access is an important part of your business, you should consider Kajabi due to its native feature rather than Teachable’s integration option.
Kajabi also has a podcasting feature that allows users to publish to their own site and distributes their podcasts to all of the major podcasting platforms.
Kajabi has the following podcasting features and tools:
- Import content
- A podcast homepage/landing page builder
Marketing Features: Kajabi vs Teachable
Because both Kajabi and Teachable are all-in-one platforms, they provide users with email marketing and automation tools to connect all elements.
Email and SMS
Both platforms have email marketing tools for users to create flows, broadcasts, newsletters, and order updates.
Moreover, Kajabi and Teachable provide subscribers with the following tools:
- Automated notifications
- Email segmentation
- Email templates
- Email analytics
Kajabi uses ‘if’ and ‘when’ logic for users to create automation flows on the platform.
Some examples of the platform’s ‘if’ logic options include:
- Course completion
- Quiz and assessment completion
Kajabi users can then follow up with emails that could contain certificates, discount codes, and other marketing material.
In contrast, Teachable has very few automation tools. The platform is limited to sending notification emails to customers based on their purchases and other limited actions.
Therefore, Kajabi hands down wins the automation comparison.
Integrations: Kajabi vs Teachable
Kajabi has a small list of native integrations that includes marketing, sales, and payments.
The platform’s native integrations:
- Google Tag Manager
- Google Analytics
- Meta Pixel
Inside Teachable’s dashboard, the platform has an Apps Menu, which contains many third-party platforms with native integrations.
In this section, users can find the following native integrations:
- Facebook Pixel
- Google Analytics
Both platforms have similar integration tools with a small range of native ones, which includes Zapier.
Because they integrate with Zapier, subscribers of both Teachable and Kajabi can connect to thousands of third-party platforms.
Reporting and Analytics: Kajabi vs Teachable
Kajabi has fantastic reporting and analytics tools that give subscribers an in-depth look into their business.
The full list of reports subscribers can access:
- Net revenue
- Subscription metrics
- Page views
- Product progress
- Offers sold
Within the product progress statistics, users can find course statistics, including retention times, most played, and engagement.
Teachable also has a range of reporting and analytics tools for customers to use.
These tools report on the following platform elements:
- Email marketing
- Website and pages
- Digital products
Teachable’s course reporting tools are also very good, demonstrating the following about learners:
- Lecture completion
- Video statistics
- Engagement rate
- Watch time
- Play rate
- Quiz reports
When judged exclusively on reporting and analytics, both platforms perform well and are ranked evenly, as they give subscribers key information and detailed course reports.
Support and Migration: Kajabi vs Teachable
Kajabi doesn’t offer any specific migration service, but they do have some tutorials on their blog that specifically cover community migration.
It should be noted that the platform does have excellent customer support who will answer any questions regarding migration and other topics.
Its support includes live chat, email, a welcome call, and workshops.
One migration feature that Teachable has is a bulk migration tool that lets subscribers import their course content and contacts, which is great for organizations using it as an LMS solution.
The platform also has live chat, email, and a blog.
Overall, we found the support features to be comparable on both platforms; however, Teachable’s bulk upload tool meant that we rated Teachable better than Kajabi in this category.
Affordability: Kajabi vs Teachable
Kajabi has three subscription plans:
- The Basic plan – $149 per month
- The Growth plan – $199 per month
- The Pro plan – $399 per month
Price point aside, the main difference between the plans is the number of digital products users can host, custom domains available, and contacts.
Teachable also advertises three subscription plans on their website that range between $59-$665 per month.
However, they technically have a fourth: a free plan. New customers can access this unofficial plan by clicking on the Get Started for Free button on the top right of the homepage.
The key differences between the subscription plans:
- Number of admin users
- Transaction fees (0-5%)
- Bulk enrollment
- Advanced theme customization
- Live chat
Teachable offers subscribers an annual discount of 33% and a 14-day free trial.
Given the fact that Teachable’s entry-level subscription plan is $59 per month and they have a free plan, it is far more affordable than Kajabi.
However, users should consider their sales volume before picking a subscription and platform, as the Basic plan on Teachable charges a 5% transaction fee.
To summarize our comparison, we found that both platforms offer users a great user experience and make the process of digital product creation, hosting, and selling very easy.
The primary differences between the two platforms were the digital products supported, SCORM/HTML 5 compatibility, and pricing.
Therefore, we suggest Kajabi is the best platform if you also want a native community, funnels, and are not price sensitive.
However, Teachable is great for companies that need an LMS feature, users looking for a cheaper alternative, and businesses focused primarily on courses.
Frequently Asked Questions
Teachable and Kajabi have many of the same features, including courses, coaching, and digital downloadables. However, Kajabi has several that Teachable doesn’t, such as a native community and podcasting.
As both platforms are similar, the best platform depends on the user. If you’re in need of more advanced marketing tools and creating a web presence, Kajabi is better suited to your business.
Teachable has a free plan available to new subscribers; however, the platform’s paid subscription prices range between $59-$665 per month. In contrast, Kajabi’s monthly pricing is between $149-$399. Therefore, it depends on which platform and plans a customer picks for it to be cheaper.
Kajabi and Teachable are both all-in-one course platforms with many overlapping features; therefore, the best platform depends on your business. Kajabi is better for those wanting a strong online presence. However, if you’re an enterprise that requires an LMS or is more price-sensitive, Teachable is better.
Kajabi and Teachable are very easy to use, as they have pop-ups, prompts, and instructions for users when creating any new product or asset. Moreover, they’re all-in-one platforms that don’t require any third-party platforms to be integrated.
Yes, Teachable has a free plan available on their website. Kajabi doesn’t have a free plan; however, they offer a 30-day trial for customers to test and vet the platform before committing to a subscription plan.