We’ve all heard it before: Content is king. If you’re not creating content for your GoHighLevel website, it won’t be found in search results.
It’s a good thing GoHighLevel has a blogging feature, then!
Here’s how to get the best use out of it.
Key Takeaways:
- Create unlimited article pages for your GoHighLevel blog
- You need a custom domain to use the GoHighLevel blogging feature
- GoHighLevel integrates with WordPress for a better blogging experience
Why You Need a Blog for Your GoHighLevel Website
You’ve spent days getting your GoHighLevel website looking perfect and have optimized all the existing pages.
Now what?
Without adding content, no one will find or engage with your site—no matter how good it looks.
Blogs have long been an essential method for driving organic traffic. By providing useful advice, guidance, and information, you establish your business as a credible authority within your niche.
Crucially, use blog posts to answer common questions people are asking. When someone searches online for the answer, the goal is to get your article displayed at the top of the results page.
This gets your website found and generates new business without resorting to paid ads.
Tips for Getting Your GoHighLevel Blog Noticed
Perform Keyword Research
While the emphasis of your blog post should certainly be on providing helpful content, keywords still matter.
However, don’t just pluck keywords out of the air. To understand what type of keywords you are looking for, you need to know your audience and the topics they are interested in.
Your industry knowledge will be an advantage here. You can also use customer feedback and commonly asked questions to guide you. You should also check out your competitors to see what keywords they are using and find any knowledge gaps you can fill.
Keyword research and analysis are challenging tasks, so tools like Ahrefs or SEMrush will definitely help you speed up the process. These tools will also enable you to find keywords with high search volume and low competition.
Write Useful, Engaging Content
With the rise in AI-generated content, simply stuffing a blog post with keywords and hoping for the best is no longer enough.
This strategy may have worked in the past, but Google has since dramatically changed its algorithm to favor high-quality, valuable, and human-written content.
When crafting your blog posts, keep in mind these things the search engine algorithms are looking for:
- Relevance and depth: Thoroughly cover the topic and provide detailed information that addresses the reader’s pain point, question, or query.
- Originality: Offer original analysis, insights, opinions, and thoughts. Don’t just rehash information that is already out there.
- Credible references: Cite other authoritative content from reputable sources within your post. Studies and reports from reputable sources are a good example of what to include.
Essentially, write like a human for a human, and the Google algorithm will reward you!
Utilize the GoHighLevel SEO Tools
GoHighLevel’s blogging tool has built-in SEO features to add your keywords and optimize your page and blog post metadata. Make sure you’re completing these properly because otherwise, your article won’t rank in search results.
I can’t emphasize enough how crucial this step is. If you don’t take the time to optimize your pages, you may as well not bother writing your blog at all.
The steps below describe these in more detail, but you can also check out my other article, which digs deeper into GoHighLevel’s SEO capabilities.
Leverage GoHighLevel’s AI Content Generator
Yes, yes, I know I told you about three paragraphs ago not to use AI to write your content, and I stand by that.
But the thing is, AI does have some great uses when used the right way.
For example, it can help if you are stuck on how to structure an article outline, need to simplify something complex, or want to expand your vocabulary so you’re not just using the same words over and over again.
GoHighLevel features an AI content generator that greatly aids in the writing process. However, it won’t write the blog post for you, nor should it. Instead, use it for assistance, idea generation, and enhancing the quality of your writing.
How I Set up My GoHighLevel Blog in 7 Steps
It doesn’t take long to get your blog up and running. The hard part is writing the content itself!
Step 1: First things first—you can’t set up a GoHighLevel blog unless you have already added a custom domain. GoHighLevel doesn’t provide these, so you will have to purchase one from a third-party provider like GoDaddy or NameCheap.
Once you have your domain, head into the “Settings” area of the relevant sub-account and select “Domains.” Then, click to add a new domain.
You will be provided with instructions on how to set up the domain. It’s a case of adding “A” and “CNET” records into the DNS settings area of your domain provider. This process differs between domain platforms, so check out the instructions to find yours.
Step 2: Once your domain is set up, you’re good to go. Head to the “Sites” tab and click “Blogs” at the top of the page. Now, you can access the feature and click to edit the blog site or add a new post.
Step 3: The blog site editor works like a simplified version of the website editor and allows you to adjust the page layout of your blog home page and the individual blog posts.
Drag and drop page elements into the editing space and adjust them as needed. Don’t forget to save your work before you exit the tool.
Step 4: Next, click to create a new blog post. This editing tool differs and works like a Google or Word doc. You have all your text formatting options at the top of the page, as well as the “ContentAI” button if needed.
To make your page a bit more “alive,” you can insert videos, audio files, emojis, images, and quotes. These can really help make your content stand out and add another dimension to the page.
Step 5: After writing your blog post, click “Continue” in the top-right corner.
The next step is to add all the SEO for that particular post:
- Add a custom URL slug for the page (using the blog title is best, although if it’s too long, shorten it).
- Canonical link: When too many outbound links are generated for a page, it can cause search engine confusion on which one to rank in search results. Add the link you want search engines to prioritize when picking which one to rank (the URL you added above will work here)
- Category: Once you start building up a library of blog articles, you will need to categorize them (health, food, technology, and so on) to keep them organized. Start doing this early so you don’t have to organize them later down the line.
- Keywords: Add the keywords you have used in this post for it to rank.
- Author: Add the name of the person who wrote the blog post.
Step 6: At the top of the page, you’ll see a small blue link titled “View blog post SEO details.” Click this to adjust the page’s SEO metadata.
- The blog title should be between 50-60 characters and contain the name of your business or brand and the primary keywords. It should also concisely describe the article’s subject.
- The description should be between 150-160 characters, contain the primary keyword, and provide a summary of the page content.
- Make sure you also optimize the alt-text for your article’s cover image. This not only improves your accessibility rating but also provides search engines with context about the image content, which helps your page rank.
When you’re done, click “Update Blog Post.”
Step 7: The final step is to decide when you want your blog post to publish. You can either:
- Save it as a draft (good if you’re not quite done working on it)
- Publish right away
- Schedule it to post at a later time or date (useful if you’ve written a batch of blog posts in one go)
If you pick “Schedule,” you need to add the date and time, and the post will automatically publish.
That’s it. Happy blogging!
GoHighLevel and WordPress: A More Powerful Blogging Solution
Although GoHighLevel’s blogging tool is perfectly adequate for writing content and driving traffic, it’s still pretty basic. The editing tools are simplistic, and you may struggle to align the page with your brand and style.
If you want the best of the best (for blogging, that is), I recommend using the GoHighLevel/WordPress integration.
WordPress has long been the gold standard for bloggers (it was created for that very purpose), so you will find lots of themes and plugins available to give your blog a fully customized look.
GoHighLevel provides WordPress hosting, so you can set up your WordPress blog and access the editing dashboard within the GoHighLevel platform.
Then, you can connect your WordPress blog to your GoHighLevel website and also use it with other platform features, such as automated workflows.
Frequently Asked Questions
Can I Integrate My Existing Blog from Another Platform into GoHighLevel?
You can migrate an existing WordPress blog into GoHighLevel by using the native integration feature. If you have a blog on a different third-party platform, connect it to your GoHighLevel website using hyperlinks or a sub-domain.
How Often Should I Update My GoHighLevel Blog?
You should update your GoHighLevel blog at least once per week. This frequency ensures you always have fresh content that keeps your audience engaged and maintains your search engine rankings.
