Where your site ranks in search results has everything to do with great SEO. GoHighLevel websites are no exception, so you must use the tools GoHighLevel offers effectively to get your SEO on point.
I’ve researched all GoHighLevel SEO features and have put together this guide so you can understand how to master them.
Key Takeaways:
- Find the customizable metadata in the GoHighLevel page editor
- Use the GoHighLevel blogging feature to increase organic traffic
- Consider a third-party tool like SEMrush or SurferSEO to help you
Is GoHighLevel Any Good for SEO? (The Quick Answer)
Yes, GoHighLevel is perfectly fine for SEO, and you can use the platform to build a website that ranks in Google searches.
The thing is, the effectiveness of SEO isn’t down to the platform itself. It’s got everything to do with how the site owner optimizes the website. If it’s not done well, it won’t rank—it’s as simple as that.
GoHighLevel provides everything you need to improve your SEO, but it’s the effort and strategies you use that make the difference.
What Does GoHighLevel Offer to Improve SEO?
Customizable Metadata
The first step to implementing SEO is to go through the “SEO Metadata” section for each web page. This is important for ensuring your site can be found on search engine results pages (SERP), especially if you are a local business.
This feature can be found in the web page editing tool by clicking the icon at the top. The metadata menu will open, and you can fill in all the required information.
Let’s take a look at this section in more detail.
Content
First, you have the “Content” tab. This tab is where you put the page title and description.
These show up on a SERP and tell the user exactly what the web page is and what information they will find by clicking on it. Therefore, they have to be accurate and relevant.
GoHighLevel has provided on-screen guidance around this, so when you add this information, make sure each help point has a green tick next to it before moving on.
Tips:
- Don’t repeat your domain name multiple times in the title—this is considered spammy. Write it once, then briefly explain what the site is about—just like in the example I’ve provided above.
- Your site description should provide more detail than the title. Write a clear, readable sentence—don’t just stuff it with keywords.
- Ensure the description is unique from similar websites.
Keywords
The next step is to add keywords related to the web page’s content. Finding the right keywords is somewhat of an art form, so I thoroughly recommend using a specific tool for this purpose (I’ve listed some good ones below).
The key (ha!) is to find keywords with high search volume and low competition. However, don’t add a keyword if it isn’t relevant to the page content—even if it has good stats. Doing this will damage your site’s reputation and mean it won’t rank as well.
Author
Now, you must add in an author’s name. If that’s you—write your name in the space beside it. Doing so tells search engines that the page was written by an actual human and increases site trust.
Social Image
The social image is important because it’s displayed whenever someone shares the page link on social media.
This increases the visibility of the link and encourages people to click on it. Therefore, make sure your social image is well-chosen. It needs to catch attention and look click-worthy while remaining relevant to the page content.
Links and Tags
Here, you can add additional metatags that tell search engines what you want to rank for. You can also decide here if you don’t want your page to rank so users can’t find the page in SERP results.
Examples include post-purchase thank-you pages, log-in screens, secret offers, and backend or admin pages.
To prevent pages from ranking, click on the “+Add” button next to “Custom Meta Tags” and type “robots” in the name field, then “noindex” and “nofollow” in the content field.
For metatags that you do want to rank, use a specific tool to help you (tools listed below).
Too many outbound URLs for the same page can cause search engine confusion and make your site seem spammy. Here, you can tell which “canonical link” search engines should use when ranking the page.
Simply input the proper URL of the page, and search engines will pick up this one while ignoring the rest.
Language
Finally, under the “languages” heading, select the correct HTML language for your site. Be aware that there are multiple variations of English, so be sure to have the right one selected for your country.
Mobile Optimization
Ensuring your site looks great and operates properly on a mobile device is essential.
Besides the fact that most people use their phones to browse the internet, a mobile-optimized site will boost your site’s rankings. There are several reasons for this:
- Google primarily uses the mobile version of a site for indexing and ranking.
- Mobile users expect fast, responsive, and easy-to-navigate websites. If they don’t get that, they’ll quickly leave (called a “bounce”). High bounce rates harm your SERP ranking.
- Search engines favor faster-loading mobile pages.
- Mobile searches often have local intent (e.g., “near me” searches), so optimizing for this improves visibility in local search results.
Switch between desktop and mobile view by clicking the icons at the top of the screen to see how your site will look on mobile devices.
If something on the page doesn’t look quite right, click on the element and then check out the right-hand menu that opens. You will see little mobile/desktop icons beside each editing option.
This means you can independently change the settings for mobile and desktop views. Changing a setting for one won’t affect the other, allowing you to create a great browsing experience for both views.
Other ways you can optimize for mobile include:
- Create a navigation menu specifically for mobile view. To do this, create a new global section with mobile-only visibility.
- Duplicate page sections or objects and set their visibility to mobile only. This is useful if you can’t get a section or object to look good in mobile view without significantly altering the desktop version.
Unlimited Blog Posts
A well-written blog is a massive asset to your website since it greatly increases the chances of it being found in SERP results.
Each blog post represents another opportunity to be found. Remember how I talked about using keywords with high search volume but low competition? Well, a blog post is your chance to use them by crafting content around them.
The good news is that GoHighLevel allows you to create unlimited blog posts so that you can write to your heart’s content.
Another way a blog post can enhance your SEO is by using internal links within your content. This helps search engines understand the structural hierarchy of your site.
Additionally:
- High-quality content will be picked up and linked on third-party sites. This is called a “backlink” and is essential for increasing your site’s authority.
- Helpful content is often shared on social media, increasing your site’s visibility and authority.
- Using long-tail keywords and keyphrases captures niche queries and drives relevant traffic to your site.
Integrate with Yext
An integration you might want to consider is Yext, especially if you are a local business.
The platform provides an easy, streamlined way to update and manage your listings and presence on online directories and sites so you can ensure the information is always correct.
Doing this is highly beneficial for improving SEO:
- When your business information is correct and consistent across all online listings, you increase your site’s trust factor and level up your local SEO.
- You can add rich content like events, product lists, menus, and offers to your location pages and listings, which improves your rankings for local queries.
- Yext helps you create high-quality backlinks from reputable sites.
- You can track and respond to reviews in real time, increasing your online reputation and influencing your SERP result.
GoHighLevel SEO Add-on Services: Are They Worth the Cost?
GoHighLevel offers SEO management as part of its add-on service options, but it isn’t cheap. The basic service costs $349 per month, and the premium service costs $799 per month.
Here’s a quick breakdown of what you get for that:
| Basic SEO | Premium SEO |
|---|---|
| 10 keywords per month | 20 keywords per month |
| 2 blog posts per month | 4 blog posts per month |
| Listings management | Listings management |
| Monthly report via email | Monthly report via email |
| Google Business setup and maintenance |
If you’re already an established and profitable business, this service could be a worthwhile investment since it saves you time and effort.
However, new businesses will quite understandably find the cost too high. Investing in one of the SEO tools I’ve outlined below would be better since these will help you find keywords and construct blog articles for a fraction of the cost.
Consider Investing in SEO Tools for Your GoHighLevel Website
As we know, SEO is notoriously complicated to do properly, and I imagine you’re reading this article because you’re not an SEO expert yourself. Don’t worry, neither am I! That’s why I made my life easier by using a third-party SEO tool.
These can really help you implement SEO best practices and understand what type of content you need to add to get your site to rank.
Some of my favorite tools include:
- Google Analytics: A free web analytics service that tracks and reports your site traffic, user behavior, and performance metrics
- Google Search Console: A free tool for helping monitor, maintain, and troubleshoot your website’s presence in Google Search results
- SurferSEO: A tool for providing on-page optimization and improving SERP results. It’s extremely useful for writing blog content and articles
- SEMrush: Provides keyword research, competitor analysis, and site audit functionalities
- Ahrefs: Used for backlink analysis, keyword research, and content exploration
- Moz Pro: Great for keyword research, link building, site audits, and rank tracking
Most of these platforms offer a free trial, so give them a go before committing to one financially.
The Best Way to Boost SEO: Combine GoHighLevel with WordPress
While Google doesn’t explicitly favor WordPress sites, several features make it easier to fulfill Google’s ranking criteria, such as lightweight themes and SEO-specific plugins.
GoHighLevel has recognized that many people want the best of both worlds and would prefer to use WordPress and GoHighLevel simultaneously. Therefore, the platform has a direct integration for this purpose.
This direct integration means you can create your website using WordPress and connect it to GoHighLevel to facilitate customer relationship management, run marketing campaigns, and ensure seamless data transfer between the two platforms.
The only problem is that WordPress is much more complicated to use properly than GoHighLevel. Therefore, I would only recommend this option if you have used WordPress before and know your way around the platform.
If you’re here as a beginner, stick with GoHighLevel’s website builder and use third-party SEO tools to help you optimize.
Frequently Asked Questions
Can I Migrate My Existing Website’s SEO Settings to GoHighLevel?
No, you cannot migrate your existing website’s SEO settings to GoHighLevel. Unfortunately, you will have to manually recreate all your SEO on each of your GoHighLevel site pages.
How Can I Track the Performance of My SEO Efforts on GoHighLevel?
GoHighLevel features analytics that allows you to track the performance of your site’s SEO. For wider and more detailed insights, consider using a third-party tool such as Google Analytics.
