Kajabi 28 Day Challenge


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Starting From

14 Days

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Getting a new brand off the ground is hard.

From creating your site, finding leads, and making that ever-important first sale, building a brand takes a lot of work, determination, and a bit of luck. 

Kajabi understands how hard it can be to get your online brand up and running in today’s competitive market.

Kajabi’s 28-Day Challenge is their effort to help their clients stand out in the digital sphere.

What Is a Kajabi 28-Day Challenge?

The Kajabi 28-Day Challenge is a 4-week crash course designed to help you build a road map to a successful business.

This intensive program covers the basics of creating, marketing and selling your online product and promises to help you net your first sale within 28 days. 

The Kajabi 28-Day Challenge teaches you fundamentals about the online course industry.

You will learn how to define your niche, create your products, find leads, and create a unique branding that stands out. 

The 28-Day Challenge is a proven strategy to help members become Kajabi Heroes—members who have made over $1,000 selling digital products with the platform. 

Week 1 – Build Your Opt-in Pipeline

The first week of the challenge is all about building the basis of your brand, including defining your niche and creating your first opt-in pipelines.

You will also learn how to monetize your expenses and how to capture your first leads.

By the end of the first week, you should have a working understanding of the structure of your business and have a functioning email list.

Kajabi Challenge - Week 1

Week 2 – Create Your Online Course

Week 2 of the challenge is all about creating your first online course.

Courses will form the backbone of your business and week 2 is all about how to create courses that are engaging, professionally produced and integrated with the platform.

You will go through the basics of course creation and how to make and upload video tutorials.

By the end of week 2, you will have your first working digital product and be ready to start making sales. 

Week 3 – Market & Sell Your Course

Week 3 is all about taking that course you spent last week making and marketing it.

In week 3, you will learn all about pricing your products, creating promotional offers, making landing pages, customizing sales copy and how to set up an email marketing campaign.

By the end of week 3, you will have a complete marketing plan for your courses.

Week 4 – Build Your Website

Week 4 is centered around putting the finishing touches on your website and covering some fundamentals of content creation.

You will learn how to create premium content, ideas for blog post topics, and how to use social media to grow your contact list.

You will also learn more about the Kajabi website builder and how to create an enticing and engaging page that will attract and retain visitors.

By the end of week 4, you will have completed the challenge and be on the right track to becoming a Kajabi Hero.


Starting an online brand is difficult but the 28-Day Challenge will help you lay the groundwork for a successful business.

By the end of the challenge, you will have a solid grasp of the fundamentals of creating, marketing, and selling online courses.

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