Quizzes and surveys have long been the preferred way to test knowledge and gather audience insights. When used correctly, they can be very powerful tools.
Key Takeaways:
- Add quizzes to course modules to assess student knowledge
- Assessments are used for surveys and data gathering
- Embed assessments onto website, landing, and funnel pages
What Is a Survey vs. Quiz vs. Assessment in Kajabi?
Let’s start by clearing up what these terms actually mean. Because as someone from a training background, I find Kajabi’s terminology a little bizarre and feel like they’ve misused the term “assessment.”
For me, an assessment is something used to “assess” someone’s knowledge or understanding of a subject. But, Kajabi has used it as an umbrella term for gathering any kind of lead and customer data.
Essentially:
- Quizzes are used within course lessons and modules to test a learner’s understanding. They cannot be used outside of the course feature.
- Assessments are for creating surveys, gathering data, and assessing knowledge. You’ll find this feature in the Contacts tab of your Kajabi account. Assessments can be added to landing pages, funnels, and website pages.
As such, there is no specific feature in Kajabi called “Surveys.” Instead, you use the assessments tool to create one.
8 Ways to Boost Business with Kajabi Surveys and Quizzes
1. Assess Student Learning and Course Progress
The most obvious advantage of using a quiz is to assess student knowledge throughout the course.
This ensures they have engaged with the content and are getting the best value from your products.
Where assessments are concerned, you can use them to determine knowledge levels before a person purchases your course.
For example, one of your courses may not be suitable for beginners. Therefore, you can require that each interested individual take an assessment to determine if they are the right fit.
Doing this is useful because it lessens the likelihood of someone purchasing the course and then finding out it’s not suitable.
2. Use Quizzes to Unlock Course Content
People tend to consume learning content without really taking it in (I’m certainly guilty of this), or they’ll whiz and skip through the bits they feel they already know.
However, this can cause problems later when the course material gets more advanced.
Quizzes are a great way to handle this problem because they check for understanding before a student can move on to the next module.
I will add here that multiple-choice and checkbox questions are not the best methods for this purpose. It’s easy for students to guess and “wing it.”
Instead, I recommend setting assignments (which students can upload) or using text-based questions. These require more thought and effort and are a better way to demonstrate that the content has been understood.
Multiple-choice questions still have their place, though. They’re ideal for quick knowledge checks at the end of lessons.
3. Create a Quiz Lead Magnet
People love to take fun quizzes that reveal insights about themselves. So, they’re an ideal way to gather lead data for your marketing campaigns.
There’s one drawback, though: Kajabi’s assessment builder does not have branching capabilities. This means you can’t create dynamic quizzes where questions change based on previous answers.
Instead, all participants receive the same set of questions, limiting the level of personalization, which I think is a real shame.
To overcome this, you can email a personalized result based on the participant’s answers. But this will require you to manually go through all the quiz entries and write a response. Only do this if you don’t expect large volumes of participants.
4. Get Feedback on Your Products and Services
By asking targeted questions, you can get valuable insights that you can then use to improve your products.
Besides, asking for feedback shows you value your customer’s opinions and are willing to make positive changes. This kind of thing does wonders for brand reputation and loyalty!
5. Identify Customer Pain Points
Related to feedback, surveys can reveal customer pain points that might not have been evident before.
Your products are there to provide a solution to your customers. And if your products aren’t addressing those pain points, no one will purchase your offers.
Use your questioning techniques to delve into the problems customers are facing. Then, address the pain points by improving your existing products or creating new ones.
For example, a drawing skills course might teach useful techniques but may not cover which tools are best to use. Customers might feel frustrated that they’re not getting great results because they don’t know how to choose the right pencils.
Therefore, adding a section about selecting appropriate pencils and paper would be a valuable addition to the course.
6. Gather Reviews and Testimonials
Online businesses thrive on reviews and testimonials. We need them to deliver social proof that others are using and enjoying our products. Without them, we’re dead in the water!
So, use the assessments feature to gain detailed testimonials about why your customers love your products. Then, proudly display them on your website.
7. Conduct Pre-Launch Research to Tailor Marketing Campaigns
A well-crafted marketing campaign requires significant upfront research to ensure maximum impact.
Sending out surveys lets you gather insights such as customer preferences and expectations, as well as the aforementioned pain points.
Use this information to your advantage and fine-tune your campaign messaging. After all, if it resonates with your audience, they’ll respond accordingly.
8. Use Results for Better Targeting and Personalization
In a similar vein, surveys give you the ability to create personalized experiences.
For instance, you already know that a large portion of your audience loves large widgets. But what about the rest? What kind of widgets do they prefer?
Send out a survey to ask. And, once you know who likes which widget, you can use that to create campaigns that put the right widgets in front of the right people!
How to Create Kajabi Surveys (A Quick Guide)
To find the assessments feature, head to Contacts > Assessments > Get Started.
Give your assessment a title and description. If you want the assessment to be graded, switch this option on before clicking Save.
You’ll now be taken to the Details page where you can customize the assessment start and finish text, submission emails, and add any automations.
Start adding your questions to the assessment:
- Choose from multiple choice, multiple selection, paragraph, and file upload
- Add multiple choice and selection answers one by one
- You can select tags to be added when a specific answer is given.
If you have grading turned on, you can select which answer to your question is the correct one. Paragraph and file upload questions cannot be graded.
Within the menu of question types, there is also a Section option. Use this to group types of questions together.
For example:
- Section 1: Favorite widget types
- Section 2: Widget cost
- Section 3: Widget issues
- And so on
To add an assessment to a web page, open the page editor and find the Assessment icon in the Add Section menu.
Click to select and add your assessment, and the page will automatically populate the section.
How to Create a Quiz in Kajabi (A Quick Guide)
Head into one of your Kajabi courses and click the + Add Content button on one of your lessons. Select Quiz.
Now, you can start creating your quiz questions. Here’s what you need to know:
- Questions can be multiple choice, checkbox, text, or file upload.
- Multiple choice and checkboxes can be autograded, but text and files must be manually graded.
- You cannot mix autograded questions with manual ones unless you switch off autograding.
- Multiple-choice and checkbox questions can have more than one right answer. You can also provide an explanation for each answer.
- Images can be attached to each question to add visual interest.
- In the Settings area, you can choose the passing grade, which emails to send, and other configuration options.
- In the Results area, you can see students’ progress and results.
That’s it! Quizzes are super simple to create.
Just keep in mind that some question types have to be manually graded. Therefore, you’ll have to check and pass or reject text answers.
Frequently Asked Questions
Are Quizzes and Surveys Included with All Kajabi Plans?
Yes, quizzes and surveys are included with all Kajabi plans.
How Many Quizzes and Surveys Can I Create in Kajabi?
You can create unlimited quizzes and surveys in Kajabi. However, each survey has a 100-question limit. There are no question limits for quizzes.
